30 Minute Read
Posted by SocialSellinator Team on Jul 13, 2023 2:55:04 AM


Create a Social Media Marketing Strategy

Harness the power of social media for your small business! In the digital age, a thoughtfully devised social media plan is vital, and we're here to guide you.

Creating a social media marketing strategy is essential for several reasons!

  1. 93% of marketers use social media for business, highlighting its significance in reaching and engaging with audiences.
  2. A strategy helps define your goals, target audience, and critical messages, ensuring a focused approach.
  3. It provides a content creation, scheduling, and distribution roadmap, ensuring consistency and relevance.
  4. A strategy allows tracking and measuring performance using metrics like reach, engagement, and conversions.
  5. It helps identify your business's most effective social media platforms and optimize efforts accordingly.
  6. With a strategy, you can align social media activities with your overall marketing objectives and brand identity.
  7. It allows you to stay ahead of competitors and adapt to evolving social media trends and algorithms.
  8. A well-defined strategy helps allocate resources effectively and make informed ad spending and budgeting decisions.
  9. It enables you to build and maintain relationships with your audience, increasing brand loyalty and customer retention.
  10. You can refine your strategy, identify opportunities, and improve campaign performance by analysing data and insights.

A social media marketing strategy provides a structured approach to leverage social media platforms effectively, reach target audiences, achieve marketing objectives, and drive business growth.


Invest in the Right Social Media Tools

Leveraging the right social media tools can be a game-changer for your small business, boosting your brand and driving growth.

If your target users are on Snapchat and you are putting your efforts into Facebook, it will make no difference in achieving your business goals.

A social media services company can research to find out and implement proper strategies as per your business goals.

Here are some tips for you to follow once you start using social media!

  1. Schedule consistently with tools like Buffer and Hootsuite. By queuing content across platforms, you maintain brand visibility and save time.
  2. Measure your success with Analytics tools like Google Analytics. Information about visitor engagement helps you refine your strategy.
  3. Stay connected to your audience's pulse with listening and monitoring tools. These allow you to track brand mentions and stay competitive. Master these tools and watch your business soar.


Top Social Media Channels to Use (Facebook, Twitter, Linkedin, Instagram, Tiktok)


Social Media

Why Use for Small Business


- Immense popularity as the most widely used social media site worldwide.

- Wide user base for maximum visibility and brand exposure.

- Targeted audience reach for tailored posts and ads.

- Potential to drive engagement and conversions.


- Visual showcase of products or services using high-quality photos and videos.

- Instagram Stories for engaging content and announcements.

- Instagram Live for real-time interaction with the audience.

- Diverse content types (images, videos, Stories, live videos) to cater to different preferences.

- Algorithm-based visibility and the use of hashtags and geotagging for wider reach.

- Advertising options, including sponsored posts and Instagram Shopping, for increased visibility and sales.


- Wide reach with over 200 million daily active users.

- Real-time updates for timely promotions and news.

- Hashtag optimization to expand reach and connect with potential customers.

- Highly engaged shoppers who use Twitter for brand research and are likely to make purchases.

- Lower cost per thousand impressions (CPM) compared to other social media platforms.


- Ability to share longer form videos for showcasing expertise and engaging viewers.

- Search engine-like nature for targeted audience reach.

- Interactive elements (annotations, end screens, cards) for call-to-action opportunities.

- Robust analytics for data-driven decisions and content optimization.


- Wide reach with over 800 million active users worldwide.

- Viral potential for increased brand visibility and attracting new customers.

- Emphasis on authenticity and relatability for building connections and brand loyalty.

- Experiential marketing opportunities to engage users and encourage user-generated content.

- Trend-driven content for increased discoverability and brand visibility.

- Cost-effective advertising options (in-feed ads, branded hashtags, influencer partnerships) for small businesses.


-Networking opportunities with professionals and potential clients/customers.

-Access to a large user base of professionals from various industries.

-Ability to showcase company products/services and build brand visibility.

-Opportunity to join industry-specific groups and engage in discussions.

-Recruitment tool for finding and hiring talented individuals.

-Platform for sharing industry insights, thought leadership, and company updates. -Opportunity to establish partnerships and collaborations with other businesses. -Enhanced credibility and professional online presence for the small business.


Develop a Consistent Brand Voice

Understanding and developing a consistent brand voice on social media is crucial for small businesses, helping to shape customer perceptions and foster brand loyalty. Here are brief steps to guide you:

  1. Craft a social media policy and train employees to use pre-defined templates for uniformity. Ensure templates are adaptable to different platforms.
  2. Customize content to resonate with target audiences, reflecting their preferences and experiences.
  3. Ensure consistency in posting frequency and aesthetics. Software like Hootsuite can help to automate this process.

Remember, your social media voice should authentically represent your brand. Stay involved to learn from your audience and industry continuously. Avoid outsourcing as it can sacrifice authenticity.

SocialSellinator can help you create a guide for your company and create a brand voice for you.

Identify Your Target Audience

Identifying your target audience is the cornerstone of effective social media marketing.

Without knowing them, you're shouting into the void. Begin by defining your target audience's demographics to understand their platforms. Next, determine their content preferences — ask, test, and observe behaviours.

Take Deborah Sweeney's advice and leverage polls or monitor engagement trends. Start with one platform, like Lauren Hogan suggests, and focus your strategy there. Remember, your content should reflect your target audience to resonate and foster growth truly.

Create Relevant Content

Leveraging social media services through relevant content is a game-changer for small businesses. It provides a platform to engage, educate, and resonate with customers in ways that drive substantial growth.

  1. Engage your followers by asking what content they're interested in. Use their responses and ideas to create engaging materials they'll readily share.
  2. Use the 80-20 rule for a successful content mix — 80% should entertain or educate, while only 20% should promote your business.
  3. Discover your customer personas for genuinely engaging content, then leverage online reviews, which are significant in convincing potential customers.

Remember, successful social media content marketing is all about consistency and relevancy.

Leverage Influencers

Influencers are lifeboats for your small business in the sea of digital chatter. Harness their power wisely to amplify your brand voice. Firstly, identify potential influencers who resonate with your business ethos.

Secondly, develop a strategic liaison through monetary exchange or product offerings. Remember, pick those whose ROI rightfully justifies your investment.

Thirdly, leverage their engaging content across your platforms to reach and attract more customers. Their trusted voices and your authentic brand create a potent combination for successful social media marketing.

Use Hashtags Effectively

Harnessing the power of hashtags in your social media strategy can significantly boost your small business's growth. Effectively used hashtags help increase engagement, improve discoverability, and connect you with your target audience.

Begin by researching trending hashtags relevant to your business niche. Use them strategically in your content to expand your reach. However, avoid overloading posts with too many hashtags, as quality always triumphs over quantity.

Regularly update your hashtag strategy in line with changing platform algorithms. Remember, consistency is key to hashtag success.

Track Your Social Media Metrics

Tracking your social media metrics is essential for small businesses to measure the impact of their social media efforts. By utilizing a social media metrics tracking service, small businesses can benefit in several ways:

  1. Simplified tracking: A tracking service streamlines the process of monitoring and analyzing various metrics, saving time and effort.
  2. Comprehensive insights: These services provide a holistic view of your social media performance, presenting key metrics and trends in an easy-to-understand format.
  3. Goal-oriented tracking: The service helps align your tracking with specific business goals, allowing you to focus on metrics relevant to your objectives.
  4. Data-driven decisions: By accessing accurate data and analytics, small businesses can make informed decisions to optimize their social media strategies and content.
  5. Performance benchmarking: These services enable you to compare your metrics against industry standards, competitors, or previous periods, providing valuable benchmarking insights.
  6. Identify audience preferences: Tracking metrics helps understand your audience's behavior, interests, and preferences, allowing you to tailor content for better engagement.
  7. ROI assessment: You can determine your social media campaigns' return on investment (ROI) by analysing metrics such as conversions and revenue generated.
  8. Proactive optimization: Regular tracking empowers you to identify underperforming areas and make necessary adjustments to improve your social media presence.
  9. Real-time monitoring: Many tracking services offer real-time monitoring, allowing you to respond promptly to trends, feedback, or potential issues. You will often get a view of all your social media accounts on one screen.
  10. Growth opportunities: By uncovering patterns and opportunities in the data, you can leverage insights to drive growth, attract new customers, and strengthen brand loyalty.

Engage With Your Audience

Engaging with your audience on social media isn't just a trend - it's a vital strategy for small businesses to grow and thrive. It helps you understand your customers better, bring value to them, and, in turn, boost your company's success.

  1. Start with identifying and understanding who your customers are: conduct research to know their interests, where they live, and what motivates them.
  2. Be active on your social media platforms: reply to comments and messages and conduct polls.
  3. Invest in influencer marketing since influencers can direct the attention of a large audience to your brand.
  4. Finally, customize your content to resonate with your audience.

Remember, your social media is not a sales pitch but a resource for your customers.

A proper brand voice and tools can be used to connect with your audience. A social media management company can help you with that.

Run Social Media Advertising Campaigns

Harnessing the power of social media advertising can significantly boost your small business, broadening your reach and increasing customer engagement.

To effectively launch these campaigns, start by choosing relevant platforms like Facebook, Instagram, Twitter, LinkedIn, or YouTube, aligning with your target demographics.

Enhance your visibility using paid advertising options and track performance with provided analytics tools.

Expert tip: Constantly analyze and adapt your strategies based on data insights for optimal results. 

Remember, social media advertising isn't just about promoting your products or services; it's also about creating relatable content with which your audience can connect. With due diligence, your small business can flourish in the digital sphere.


The Importance of Social Media for Small Business Growth

Social media's importance for small business growth is vital in today's digital age. Harnessing this tool is paramount to enhancing brand visibility, burgeoning customer relations, and securing a competitive edge.

Imagine connecting instantaneously with millions of potential patrons just through Facebook, Instagram, or Twitter.

Businesses can foster trust by illustrating authenticity and valuing customer interests, enhancing their brand's human connection. Posting creative content makes users think of your brand first during purchasing decisions and leads to increased revenue.

Social media engagement provides 'social proof,' building credibility and trust. So, as a small business, embracing social media isn't just a 'nice-to-have,' it's an absolute must– a game-changer for growth.


How to Choose the Right Social Media Services for Your Business

Step 1: Determine Your Business Goals

Starting your foray into social media marketing begins by determining your business goals. As a small business, defining what you wish to achieve via social media is the cornerstone to making strategic decisions.

To do this effectively, align social media goals with your overall business objectives while understanding the preferences and behaviors of your target audience on social media.

Be sure to anchor these goals around specific, measurable, achievable, relevant, and timely (SMART) metrics. While setting multiple overlapping goals, tie them back to tangible KPIs such as engagement or website traffic for those real, measurable results.

Step 2: Research and Select Social Media Services

Recognizing the right social media services is a cornerstone of your small business's digital growth strategy. Here's a step-by-step guide to help you make the appropriate selection:

  1. Define your goals: Pinpoint objectives like improving brand awareness or driving website traffic.
  2. Calculate achievable metrics: Aim for a realistic increase in website traffic or social media followers within a specific timeline.
  3. Determine your budget: Allocate a reasonable budget for your social media marketing efforts.
  4. Identify required services: Ascertain if you need content creation, ad management, or community handling.
  5. Research on prospective companies: Look for firms with pertinent industry experience, exceptional reviews, and a strong online presence.
  6. Evaluate their competencies: Pay attention to their track record in your industry.

Remember, choosing the right social media services can be a game-changer for your small business's reach and growth in the digital landscape.

Step 3: Create a Strategy for Engaging Your Followers

Creating a robust strategy to engage followers on social media is essential for enhancing your online presence and brand reputation.

Here are some short tips that you can use to create a strategy for your business.

  1. Step 1: Using market research to tailor your content and messaging, identify your target audience.
  2. Step 2: Define specific goals to drive your social media strategy and measure success.
  3. Step 3: Select the most suitable social media platforms where your audience is active.
  4. Step 4: Create engaging content and post consistently. Leverage polls, giveaways, and influencer collaborations for higher engagement.
  5. Step 5: Regularly interact with your followers through comments and messages to establish a connection.

Remember, it's not just about gaining followers but continuously engaging them to bolster your social media standing.

On the other hand, if you hire a social media management company, they will create a detailed strategy for you.

Step 4: Get a Smm Services Company that Can Create and Share Useful Content Regularly

Creating and sharing useful content regularly is crucial to your social media success. It's about consistency; in your posting schedule, brand message, and visuals.

Try using apps like Hootsuite or SocialPilot for automation. Adopt an 80-20 rule: 80% of content to entertain or educate and 20% to promote your business. Be mindful of post frequency - remember quality over quantity.

Look into user-generated content and implement techniques like social media calendars or consistent aesthetics for continuity.

Most importantly, engage your audience; rely on features like Instagram Stories, Facebook Live, polls or giveaways to create an interactive business presence online. Remember, every post is a step toward your social media victory.

Step 5: Contact an Smm Company That Will Optimize Your Social Media Posts for Each Platform

Boosting your small business's presence on social media significantly depends on optimizing posts for each platform. Follow these insightful steps to enhance your visibility and engagement among customers:

  1. Identify your target audience: Ensure your posts align with the interests and tastes of your chosen demographic.
  2. Define clear, measurable objectives: Have definite goals for your posts, be it increasing brand awareness, driving traffic, generating leads, or elevating sales.
  3. Select appropriate social platforms: Your preferred customer demographic should guide your choice of platforms.
  4. Craft pertinent, engaging content: Mix informative, entertaining, and promo-based content that provides tangible value to your customers. Use scheduling tools to automate posts.

Pro Tip: Constant experimentation and measurement is key. Adjust your tactics where necessary for optimal results.

Step 6: Leverage Influencers Marketing Strategy with a Social Media Services Company

Influencer marketing is pivotal in today's digital era, yielding ROI 11 times more than that of conventional marketing. It bridges the gap between your brand and consumers through trusted influencers. Here's how you can capitalize on this for your small business:

  1. Identify Relevant Influencers: Seek influencers who resonate with your brand's values, mission, and target audience. This will lend authenticity while providing your products with honest endorsements.
  2. Cultivate Profitable Relationships: Strategize mutually beneficial partnerships, allowing influencers to creatively express genuine appreciation for your brand to their engaged audience.
  3. Consistent, Impactful Engagement: Be constant with captivating content, positioning yourself as an industry expert.
  4. Analyze Engagement Metrics: Monitor and assess social media data to optimize strategies.

Influencer marketing can significantly boost your brand's visibility and sales through these steps.

Step 7: Promote Your Posts with a Social Media Advertising Company

Leveraging social media platforms through paid promotions is imperative for small businesses aiming to boost visibility, reach, and growth. Here's how.

  1. Identify the platforms most frequented by your target audience—be it Facebook, Instagram, Twitter, LinkedIn, or YouTube.
  2. Opt for paid advertising options that most platforms offer. They let you target specifics, set budgets, and track performance.
  3. Customize your strategy for individual platforms – a Facebook ad won't work the same as a Twitter ad.
  4. Prioritize crafting impactful messages that resonate with customers.
  5. Keep track of responses and engagement on your ads, tweaking campaigns for better performance.

Expert Tip: Target users from the funnel's top, middle, and bottom.

Step 9: Make It Easy For People To Buy

Hiring a social media company can simplify the buying process for customers in several ways. They can optimize your online presence, making it easier for potential customers to find and learn about your products or services.

With targeted advertising, they can reach specific audiences who are more likely to be interested in what you offer. 

By leveraging social media platforms' features, such as shoppable posts and product catalogs, customers can make purchases directly from their social media feeds.

Managing customer engagement and support, social media companies ensure prompt responses to queries and create positive experiences.

Collaborating with influencers and utilizing analytics tools further enhances the effectiveness of their strategies. 

Choosing a reputable social media company can significantly improve customer convenience and increase your chances of generating sales.


Case Studies of Small Businesses Successfully Using Social Media Services.


HelloFresh, a renowned German meal kit and food subscription service, implements a two-pronged marketing strategy utilizing influencer endorsements and pervasive advertising. They've cultivated an extensive online presence by harnessing social media's power.

They've paired with influencers such as Mandy Moore and Taylor J Philippe, who share their HelloFresh cooking experiences online. These partnerships extend HelloFresh's reach and influence, contributing to its brand recognition.

Hellofresh also undertakes aggressive marketing campaigns, notable ones being "Refresh with HelloFresh" and "Marketing the New Way of Cooking."

These campaigns accentuate the freshness, convenience, and variety offered by HelloFresh. Resultantly, they've effectively captured customers looking for easy, healthy cooking solutions, despite stiff competition.

Allure Magazine

Allure Magazine, a leading publication in the beauty industry, has innovatively leveraged augmented reality (AR) tech to enhance its reader experience amidst pandemic constraints.

Using Perfect Corp's YouCam Makeup app, Allure introduced a unique print and digital content blend.

They integrated AR virtual try-on experiences, accessible through QR codes in their November issue, directing readers to a special Allure section within the app. The results?

Over 6.5 million virtual try-ons, propelling Allure's blend of immersive print and AR content into new realms. This ingenious pivot towards AR beautifully illustrates Allure's commitment to pioneering solutions, even during challenging times.


NatGeo has brilliantly leveraged social media to boost its reach and engagement. They've deftly combined fun and education into their social media strategy, leading to tremendous success.

Here's a brief on their ingenious approach:

  1. They repost work from amateur photographers occasionally, sparking daily brand mentions from these photographers.
  2. They use each platform strategically, from hashtag challenges to Q&A sessions, tailoring content to suit the unique features of each platform.
  3. Significant campaigns include the #Lookingup awareness campaign with Prince Harry, which amplified the importance of trees and our ecosystem.
  4. Lastly, they measure their social media effectiveness by focusing on KPIs such as views, engagement, and impressions.

NatGeo's success hints that understanding your audience and the platforms you are using is key to a robust social media strategy.


Are you wondering how SocialSellinator can help your small business with social media services?

We can help you with proper social media management, Facebook advertising, creating engaging content, and many more.

For a quick look, you can check the table before!




1. Create a social media marketing plan

Develop a comprehensive plan outlining your business goals, target audience, content strategy, and posting schedule.

2. Build a strong brand presence

Create and maintain a consistent brand image across social media platforms through compelling visuals and messaging.

3. Engage with your audience

Actively respond to comments, messages, and reviews to foster a sense of community and build customer loyalty.

4. Share valuable content

Provide informative, entertaining, and relevant content that adds value to your audience's lives, positioning your business as an industry expert.

5. Utilize influencer marketing

Collaborate with influencers in your niche to reach a wider audience and gain credibility through their endorsements and recommendations.

6. Run targeted ad campaigns

Take advantage of social media advertising features to target specific demographics, locations, interests, and behaviors to maximize your ad's impact.

7. Monitor and analyze performance

Use social media analytics tools to track your engagement, reach, and conversions, and adjust your strategy based on data-driven insights.

8. Encourage user-generated content

Motivate your customers to create and share content about your brand, products, or services, which can increase brand awareness and credibility.

9. Collaborate with complementary businesses

Partner with other small businesses or organizations that align with your values to cross-promote each other's content and expand your reach.

10. Offer exclusive promotions and discounts

Reward your social media followers with exclusive deals, discounts, or giveaways, encouraging them to engage with your brand and attract new customers.


At SocialSellinator, we understand the importance of starting with a call to truly grasp the essence of your business. By clearly defining the deliverables and key performance indicators (KPIs) before commencing the project, we ensure a seamless collaboration tailored to your specific needs.

Here's how you can leverage our services to drive your small business growth:

  1. Tailored Strategy: Schedule a free consultation with our team to assess your current digital marketing strategies and develop a customized plan that perfectly aligns with your business objectives. Our experts will carefully analyze your target audience, business goals, and industry trends to create a comprehensive strategy that maximizes your online potential. By leveraging our data-driven approach, we can help you stay ahead of the competition.
  2. Data-Driven Solutions: Once your tailored plan is in place, our experienced team will execute it using the latest data-driven strategies. From content creation to social media management, we'll implement best practices that resonate with your business goals and target audience. Our track record includes working with renowned B2B and B2C brands across various industries such as IT/High-Tech, Financial Services, and Food/CPG. These brands have successfully increased their online visibility through our services, attracted high-quality leads, and experienced revenue growth.

To kickstart your small business growth, SocialSellinator offers a range of benefits:

  1. Boost Your Brand Visibility: Imagine your brand basking in the spotlight, captivating the attention of your target audience. Our expertly crafted digital marketing strategies will amplify your online presence, ensuring that your brand stands out in the crowded social media landscape. By embracing our services, you gain the advantage of increased brand recognition and a stronger online reputation.
  2. Generate High-Quality Leads: Unlock the potential of your sales pipeline as we attract and engage potential customers with tailored content and targeted campaigns. Our strategic approach ensures a consistent flow of valuable leads for your business. With SocialSellinator, you'll witness firsthand the power of effective lead generation, translating into tangible business growth.
  3. Maximize ROI and Revenue Growth: Experience the transformative impact of our data-driven approach on your marketing efforts. By optimizing your strategies based on real-time insights, we deliver exceptional results that drive revenue growth and provide a significant return on your investment. We understand that every dollar counts for a small business, and we're here to help you maximize your ROI.

To further illustrate the benefits of leveraging our social media services, let's dive into some practical applications:

Imagine you're a small business owner looking to expand your reach in the digital landscape. You schedule a free consultation with SocialSellinator, where our experts thoroughly assess your current digital marketing strategies.

By understanding your unique business needs, target audience, and industry trends, we develop a tailored strategy to propel your growth.

With our data-driven solutions, we execute the tailored plan seamlessly. Our team creates compelling content, manages your social media platforms, and implements best practices that align with your business goals.

Through our expertise, you witness a surge in brand visibility, attracting a steady stream of high-quality leads. As a result, your sales pipeline flourishes, and you experience significant revenue growth.

Our data-driven approach ensures that your marketing efforts yield exceptional results, providing a substantial return on your investment.

SocialSellinator offers small businesses like yours the opportunity to leverage our social media services for remarkable growth. Our tailored strategies, data-driven solutions, and unwavering commitment to outstanding performance have garnered recognition from clients across various industries.

Contact us today to schedule a free consultation and learn more about how our customized solutions can take your business to new heights. Remember, success in the digital age requires a strategic approach and a partner like SocialSellinator who understands the dynamics of social media services for small businesses. Let's embark on this transformative journey together!


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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).