How many times do you click on Google ads vs. organic search results? It is a personal choice and varies from business to business. They are not interchangeable. If done right, paid advertising or pay-per-click (PPC) will get you a quick stream of visitors to your website. But once you stop paying for the ads, the visitors stop coming as well.
SEO work needs to be conducted consistently to significantly impact organic growth in website traffic. But the results from high-performing search engine optimization (SEO) will help you rank high in organic search results. They bring you clicks and visitors who already know what they’re looking for and the visits don’t stop.
Paid ads or PPC are a short-term strategy that shows instant results and helps businesses become visible in a shorter span of time.
Ideally, businesses should invest in both at different points of time to supplement each other.