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The Ultimate Guide

What is
Social Media Management?

As the marketing power of social media grows and translates into revenue and ROI, learn best practices, tips, and tricks on how you can make social media management work for your business! 

What is social media management? Regardless of how you approach social media management, whether with the assistance of a digital marketing agency or a toolkit, it is critical to understand more than the definition of social media management. You must know how it works, what it comprises, and how it can help drive your business success.

This social media management guide covers everything that can help you get started with managing your social media profiles and optimizing them to attract, engage, and delight your target customers. Keep reading to kickstart.

What is Social Media Management?

Social media management is an ongoing strategic process of curating, scheduling, publishing, analyzing, and engaging with content so that your brand presence is solid across all social channels like Instagram, Facebook, Snapchat, and Twitter.

An effective social media management strategy can help save businesses time and generate more relevant leads by delivering an orchestrated experience to their customers.

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“We don't have a choice on whether we do social media, the question is how well we do it?”

Erik Qualman
Erik Qualman

Social media management is not just replying to comments on Facebook or replying to tweets; it is all about strategizing your social media channels in a way that they build brand awareness and bring relevant leads to you.

Social media management is a practice that steers your social media marketing and digital marketing strategies.

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Why is Social Media Management Important?

490 million users: this is the number that social media platforms gained in 2021 (a 13.2% increase over the previous year). So, it implies that you have 13.2% more customers to attract, engage, and covert through social channels. Do we still need to talk about why social media management is critical?

A well-articulated social media management strategy enables personalized marketing responses across the entire customer decision journey at each touchpoint.

Why is Social Media Management Important?

Social media management is vital for businesses, yet businesses tend to spend only 10-12% of their budget on social media management services.

Not surprisingly, many business leaders are not comfortable with their organizations going beyond mere “experiments” with social media strategies. They believe it’s hard to assess social media's value for their brand.

However, we can precisely assess the buzz that social channels create about a product or brand and can even calculate how social media influences purchasing behavior of consumers.

What Platforms does Social Media Management Cover?

Firstly, it is most important to understand “what is social media management?” Once you are acquainted with its definition, the next question arises the platforms that social media management covers. The following are some of the key platforms that define the social media management strategy:

What Platforms does Social Media Management Cover?

How to Choose the Right Social Media Channel for Your Business?

First of all, it is vital to note that you have to stay consistent and on your toes across all the social media channels when it comes to your brand narrative. And when deciding about the placement of your ads, understand that each social channel has a different set of an audience; thus, analyze where your target consumers are and engage them there.

For example: On Instagram, users primarily engage with visuals, get their stories from Twitter, connect with their peers or family via Facebook, take tips from Pinterest, and discuss professions on LinkedIn.

Pro tip: When you create content for Instagram, focus on visual design. And when you are creating content for Twitter, make sure your message is concise and timely.

How to Choose the Right Social Media Channel for Your Business

Best Social Media Management Tools

There are a number of social media management platforms available that enable businesses to steer their social media presence in a single place. Using the best social media platforms allows you to seamlessly automate, monitor, and control all your accounts, thereby improving productivity and saving time that could be utilized in curating fore focused and personalized content for your target audience.

The following are the best social media management tools 2022 that can help achieve your social media business goals

  • Buffer: Best for SMBs
  • CoSchedule: Best for SMBs and agencies
  • Hootsuite: Best for SMBs and enterprise
  • HubSpot: Best for SMBs and enterprise
  • SocialPilot: Best for small agencies
  • Sprout Social: Best for Agencies & Medium-Sized Businesses
Best Social Media Management Tools

From the above tables, you can infer that no social media management tool fits all requirements – it all depends on your business needs and budget. Maybe a combination of two tools is the best fit for your business, or a single tool alone could work for you.

Some businesses face trouble managing their social media accounts and do not get the desired results from any of these tools; we recommend that they look for the best social media management services to map out their result-driven social media marketing strategy.

What does Social Media Management Strategy Include?

What is social media management? We agree that the definition of social media management is broad, and business leaders tend to wonder what is covered in social media management strategy.

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“Random social media tactics lead to unexpected results. You need a strategy”

Stephanie Sammons
Stephanie Sammons

Leaders want to understand where their efforts should focus and what amount of time will it require. In nutshell, social media management strategy mostly covers the following aspects:

  • Data is King: the first step is to analyze your current social media strategy
  • Set Your Goals: what do you want to achieve with your social media management services: leads, engagement, awareness, or sales.
  • Understand Your Audience: investigate your audience, build personas, and note down their pain points
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  • Build a Channel-Specific Approach: build different social media strategies for different channels
  • Measure Your Social Media Performance: track the performance of your campaigns and rebuild the strategy based on the results

Overall, social media management strategy includes all the key aspects of social media marketing.

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What is the Cost of Social Media Management Services?

When it comes to the cost of social media management services, it all depends upon your business requirements. Depending upon these requirements, there are many options available for business leaders to choose from, which are as follows:

1.   Hiring An In-House Social Media Manager: In the US geography, the average salary of a social media manager varies based on their experience and work location and is around $50,000. For example: if you are looking to hire a social media manager from San Francisco, it may cost you around $65,000, according to Glassdoor.
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2.   Hire a Freelance Social Media Manager: There are plenty of platforms like Upwork and Fiverr, from where you can hire a freelance social media manager at about $25-$30 hourly rate.

3.   Partnering with a Social Media Management Agency: With an experienced social media management agency, you get access to a single shop for all your business needs. These agencies usually have an in-house team and plenty of tools to build and implement your result-driven social media management strategy.

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What is a Social Media Manager?

Working as a consultant, in-house employee, or team member at a social media management agency, social media managers are highly skilled professionals with a strong understanding of social media marketing, digital marketing, advertising, and management techniques. They assist you with achieving your social media objectives, such as increasing your following or generating leads through social media.

Conclusion

The disruptive impact of the digital era is being extended across a wide range of functions thanks to social media platforms. The perceived lack of metrics, the apprehension, and a limited sense of what is achievable are all eroding, in the meantime.

Organizational leaders can determine the functions, touchpoints, and objectives of social media activities while also developing strategies for measuring their impact and managing their risks.

For executive-level discussions on how to lead social media management strategies within your organization, now is the only right moment.