17 Minute Read
Posted by SocialSellinator Team on Mar 28, 2024 3:40:41 AM

Social media management has become a cornerstone for businesses aiming to enhance their online presence. It's not just about posting updates on various platforms but about creating a strategy that engages with the target audience effectively and measurably. This is where Hootsuite steps in as an invaluable tool for businesses big and small.

Hootsuite is a platform designed to simplify managing your business's social media efforts. It allows you to schedule posts, monitor conversations, track performance, and much more across multiple social media channels from one dashboard. This means less time switching between screens and more time focusing on what matters: connecting with your audience and growing your brand.

  • Schedule Posts in Advance: Plan your social media content calendar efficiently.
  • Monitor Multiple Streams: Keep an eye on what's being said about your brand.
  • View Analytics: Measure the success of your campaigns and adjust strategies accordingly.
  • Team Collaboration: Bring your marketing team together to work seamlessly.

Infographic: Key Features of Hootsuite - Schedule your posts across multiple platforms; Monitor various streams to stay on top of conversations; Analyze your social media performance with detailed reports; Collaborate effortlessly with your team. - what is hootsuite infographic infographic-line-5-steps

For decision-makers in marketing, particularly those at the helm of small to midsize businesses, Hootsuite offers a gateway to not just ride the social media wave but to steer the ship with confidence and precision. As we delve deeper, we'll explore the essential facets and benefits of Hootsuite, making it clear why this tool might just be your next strategic move in the digital marketing realm.

What is Hootsuite?

Managing social media can feel like trying to juggle while riding a unicycle. It's complex, demanding, and requires a lot of multitasking. Enter Hootsuite, a solution that simplifies this challenge into a more manageable form. But what is Hootsuite, exactly? Let's break it down in simple terms.

At its core, Hootsuite is a social media management platform designed to help businesses and individuals streamline their social media activities. The brainchild of Ryan Holmes in 2008, it has evolved from a simple Twitter tool to a comprehensive dashboard that supports a wide array of social networks including Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok.

Hootsuite Dashboard - what is hootsuite

The dashboard interface of Hootsuite is what sets it apart. Imagine having a single screen where you can monitor, post, and interact across all your social media channels. It's like having a command center at your fingertips, making it easier to keep track of multiple streams of information.

One of the key strengths of Hootsuite is its multi-network support. When your audience is scattered across various platforms, being present and active on multiple networks is crucial. Hootsuite allows you to manage these diverse platforms from a single location, ensuring you can engage with your audience wherever they are.

Whether you're a small business trying to grow your brand, a large enterprise managing a global presence, or an individual looking to increase your influence, Hootsuite offers a way to manage your social media more efficiently and effectively.

Hootsuite is not just a tool; it's a strategic partner in your social media journey, enabling you to connect with your audience, monitor your brand's presence, and analyze your social media performance across all platforms. It's a bridge between you and the vast, often chaotic world of social media, simplifying the complex task of social media management into something more approachable and manageable.

As we explore further, we'll delve into the specific features that make Hootsuite a powerful ally in the realm of social media management.

Key Features of Hootsuite

When we talk about what is Hootsuite, it's not just about managing multiple social media accounts. It's about doing it efficiently, smartly, and in a way that saves time and boosts your social media impact. Let's break down the key features that make Hootsuite stand out.

Post Scheduling

  • Automatic scheduling: Hootsuite takes the guesswork out of "the best time to post" by analyzing your social media activity and suggesting the optimal times for posting. This means your content gets in front of your audience when they're most active.

  • Social networks integration: Whether you're targeting the professional crowd on LinkedIn or the vibrant communities on Instagram, Hootsuite lets you manage them all from a single dashboard. Integration is seamless, making your life much easier.

  • Media library: No need to scramble for images or create new ones every time. Hootsuite's media library is stocked with high-quality images and GIFs, ready to be used in your posts. Plus, you can upload and store your own media for future use.

  • Preview: Before you hit "schedule," Hootsuite gives you a sneak peek of how your post will look across different platforms. This ensures your content always looks its best, no matter where it's posted.

  • Planner: Visualize your entire social media strategy with Hootsuite's Planner. This calendar view not only helps you schedule posts but also lets you see your content pipeline at a glance, making adjustments a breeze.


  • Real-time monitoring: Stay on top of conversations about your brand with Hootsuite's Streams. Whether it's a mention, a hashtag, or a direct message, you'll see it all in real-time, enabling swift engagement.

  • Keyword tracking: Know what's trending in your industry with keyword tracking. This feature allows you to monitor specific words or phrases across social platforms, helping you stay relevant and join conversations that matter.

  • Influencer engagement: Identify and connect with influencers who can amplify your brand's message. Hootsuite's Streams make it easy to spot these key players and engage with them directly from your dashboard.

  • Content discovery: Always have something interesting to share. With Streams, you can discover popular content in your industry and share it with your audience, keeping your feeds lively and engaging.


  • Performance reporting: Hootsuite's Analytics go beyond likes and shares. Get detailed reports on how your content is performing, understand audience behavior, and adjust your strategy accordingly.

  • Engagement metrics: Track how people are interacting with your posts. From comments to retweets to direct messages, you'll get a clear picture of your audience's engagement.

  • Sentiment analysis: Understand the mood behind the messages. Sentiment analysis helps you gauge the overall sentiment of conversations about your brand, so you can respond appropriately.

  • Automatic reports: Keep stakeholders informed with automated reports. Schedule weekly or monthly reports to be sent directly to their inboxes, showcasing your social media successes and insights.


  • Task management: Divide and conquer your social media tasks. With Hootsuite, you can assign posts, replies, and messages to different team members, ensuring nothing falls through the cracks.

  • Team collaboration: Bring your social media team together on a single platform. Share drafts, give feedback, and approve posts, all within Hootsuite, fostering a collaborative environment.

  • Third-party integrations: Hootsuite plays well with others. Integrate with CRM tools, customer service platforms, and more, streamlining your workflow and enhancing efficiency.

  • Customer service support: Turn social media into a customer service powerhouse. Assign customer inquiries to the right team member and track resolution, all from within Hootsuite.

Content Library

  • Templates: Save time with pre-designed templates for your social media posts. Customize them to fit your brand, and you're good to go.

  • Pre-approved images: Ensure brand consistency with a library of pre-approved images. Your team can use these in their posts, maintaining a cohesive look across all channels.

  • Asset management: Keep your digital assets organized and accessible. With Hootsuite's Content Library, you can store, tag, and manage all your media in one place.

  • Expiration dates: Keep your content fresh. Set expiration dates on seasonal assets to ensure they're only used when relevant.

Hootsuite is more than just a tool; it's a comprehensive platform that streamlines your social media management tasks, making it easier to connect with your audience, analyze your performance, and collaborate with your team. We'll explore the tangible benefits these features bring to businesses and marketers alike.

Benefits of Using Hootsuite

When diving into what is Hootsuite and how it can transform your social media strategy, understand the tangible benefits it offers. From saving precious time to providing deep analytics insights, Hootsuite is more than just a platform—it's a powerful ally in the digital world.


One of the most immediate benefits of Hootsuite is its time-saving capability. Imagine having to log in to each social media account, one by one, to post content. Now, picture instead scheduling a week's worth of posts in one sitting. Hootsuite makes the latter a reality. By allowing you to schedule posts in advance across multiple platforms, you reclaim hours that can be better spent on strategy or content creation.

Centralized Management

Centralized management is another key benefit. Hootsuite's dashboard gives you a bird's eye view of all your social media channels. No more switching tabs or remembering passwords. Everything you need is in one place, from posting updates to responding to comments. This not only streamlines your workflow but also ensures you don't miss important interactions with your audience.

Analytics Insights

Understanding your social media performance is crucial, and Hootsuite's analytics insights offer a deep dive into your data. You can track engagement, measure reach, and analyze the performance of individual posts. These insights allow you to refine your strategy, focusing on what works best for your audience. Plus, with the ability to create professional reports, you can easily share your successes and learnings with your team or clients.

Hootlet Plug-In

The Hootlet plug-in is a nifty tool that simplifies sharing interesting content with your followers. Found an article your audience would love? With a click of the Hootlet button, you can share it across your networks, keeping your feeds lively and informative. This ease of sharing helps maintain an active presence on social media, engaging your audience with minimal effort.

Social Listening

Social listening is critical in understanding your audience's needs and perceptions. Hootsuite enables you to monitor mentions of your brand, track specific keywords, and keep tabs on industry trends. This insight allows you to participate in conversations where your expertise can shine, helping to attract new clients and build authority in your field.

Customer Service Efficiency

Customer service often happens on social media. Hootsuite's centralized inbox means you can manage customer inquiries and feedback from multiple platforms in one place. This efficiency in customer service not only improves response times but also ensures no customer query goes unnoticed.

Team Collaboration

Lastly, Hootsuite excels in team collaboration. Assign tasks, share updates, and manage permissions—all within the platform. This feature is particularly useful for larger teams or agencies managing multiple accounts. It ensures everyone is on the same page, streamlining communication and boosting productivity.

In summary, Hootsuite offers a suite of benefits that can significantly enhance your social media strategy. From saving time to providing actionable insights and fostering team collaboration, it's a platform that supports your goals every step of the way. As we delve into when and why to use Hootsuite, keep these benefits in mind—they're what make Hootsuite a standout choice for businesses and marketers alike.

When and Why to Use Hootsuite

In the bustling world of social media, where every post and tweet can be crucial for your brand, having a tool like Hootsuite is like having a Swiss Army knife in your digital marketing toolkit. Let's break down when and why to lean on Hootsuite for managing your social media presence.

Brand Awareness: Your brand's visibility on social media can make or break its success. Hootsuite shines here by allowing you to manage and post content across multiple social media platforms from one dashboard. This consistent presence helps keep your brand top of mind for current and potential customers.

Audience Engagement: Engaging with your audience is more than just posting regularly; it's about creating a conversation and building relationships. Hootsuite's streams and monitoring tools let you track what's being said about your brand and respond promptly. This direct line of communication fosters a stronger connection with your audience.

Lead Generation: Every marketer dreams of turning their social media followers into paying customers. Hootsuite aids in this by providing tools to schedule posts at optimal times, ensuring your content reaches the largest possible audience. More eyes on your content mean more potential leads.

All-in-One Management: Juggling multiple social media accounts can be overwhelming. Hootsuite brings order to chaos by consolidating your social media management into a single platform. This not only saves time but also reduces the likelihood of mistakes, such as posting the wrong content on the wrong account.

Strategic Planning: Behind every successful social media account is a well-thought-out strategy. Hootsuite's analytics features provide valuable insights into your social media performance, helping you to refine your strategy over time. Understanding what content resonates with your audience allows you to create more of what they love, and less of what they don't.

Hootsuite is more than just a tool for posting content. It's a comprehensive platform that supports your social media strategy from planning to execution and analysis. Whether you're aiming to boost your brand's visibility, engage with your audience, generate leads, manage your accounts more efficiently, or plan your strategy with precision, Hootsuite provides the features and flexibility to achieve your goals.

Remember these key points about when and why to use Hootsuite. It's not just about making social media management easier; it's about making it more effective. With Hootsuite, you have everything you need to elevate your social media game and drive meaningful results for your business.

Alternatives and Considerations

When exploring Hootsuite as your go-to social media management tool, it's important to weigh in on a few considerations and look at possible alternatives. Let's break these down into four main categories: cost concerns, compatibility issues, free version limitations, and access to native tools.

Cost Concerns

Hootsuite's starting price of $99 per month, when billed annually, might not fit everyone's budget, especially small businesses or individual entrepreneurs just starting out. This is a significant investment, and while Hootsuite offers a comprehensive suite of features, the cost factor is something to carefully consider. For those on a tighter budget, exploring tools that start at a lower price point or even offer free plans might be worth considering.

Compatibility Issues

While Hootsuite supports a wide array of social networks, there's always the question of compatibility with every single feature of these platforms. Social media platforms are constantly evolving, introducing new features and changing existing ones. It's crucial to ensure that the tool you choose keeps pace with these changes and integrates seamlessly with the platforms you use most.

Free Version Limitations

Hootsuite's free version is no longer available, which means there's a barrier to entry for those looking to test the waters without financial commitment. This contrasts with some other tools that offer free versions with basic functionalities. These free versions can be especially useful for small businesses or individuals to get started with social media management without upfront costs.

Access to Native Tools

Using Hootsuite means you might miss out on some of the native tools and features specific social media platforms offer. Sometimes, these native features can provide more detailed insights or allow for more granular control over your content and interactions. It's worth considering how important these native tools are to your social media strategy and whether Hootsuite's features can adequately replace or complement them.

In conclusion, while Hootsuite offers a powerful platform for managing your social media presence, it's important to consider these factors and explore alternatives if necessary. Whether it's the cost, compatibility with social media platforms, the absence of a free version, or the potential need for native tools, these considerations will help you make a more informed decision that aligns with your business's needs and goals.

As we delve into the next section, keep these considerations in mind and remember that the ultimate goal is to find a solution that best fits your unique social media management needs.

Frequently Asked Questions about Hootsuite

Navigating social media management tools can feel like trying to find your way through a maze. With so many options and features, it's natural to have questions. Let's tackle some of the most common queries about Hootsuite to help you understand if it's the right tool for your needs.

Is Hootsuite Free?

Short answer: No, Hootsuite is not entirely free. However, it used to offer a free version with limited features, which was perfect for individuals or small businesses just dipping their toes into social media management. As of my last update in 2023, Hootsuite has shifted away from offering a free plan and now provides various paid plans starting at $99 per month (when billed annually). These plans are designed to cater to different needs, from small businesses to large enterprises. It's worth checking their current offerings as they occasionally adjust their pricing and plans.

When Should I Use Hootsuite?

Hootsuite shines in a few specific scenarios:

  • Managing Multiple Accounts: If you're juggling several social media profiles across platforms, Hootsuite's dashboard lets you post, monitor, and analyze them in one place.
  • Scheduling Posts: For businesses planning their social media strategy in advance, Hootsuite allows you to schedule posts, ensuring you maintain a consistent presence without having to be online 24/7.
  • Analytics and Reporting: If you're a data nerd who loves diving into how your content performs, Hootsuite offers robust analytics tools. You can track engagement, reach, and more, helping you refine your strategy over time.
  • Team Collaboration: If you have a team managing your social media, Hootsuite's assignment features and the ability to approve posts before they go live make it a great tool for collaboration.

Why Not to Use Hootsuite?

Despite its strengths, Hootsuite isn't for everyone. Here are a few reasons you might look elsewhere:

  • Cost: For small businesses or individuals just starting out, Hootsuite's price point can be a barrier. There are cheaper (and even free) tools available that might meet your needs without stretching your budget.
  • Complexity: Hootsuite has a wealth of features, but its interface and vast options can be overwhelming for beginners or those who prefer a simpler tool.
  • Native Features Missing: Some social media platforms offer unique features through their own interfaces that third-party tools like Hootsuite can't replicate. If these features are crucial to your strategy, managing some aspects directly on the platform might be necessary.

The right tool for you depends on your specific needs, budget, and how you plan to use it. Hootsuite offers a powerful set of features for social media management, but weigh the pros and cons to determine if it's the best fit for your situation.

As you continue to explore your options, consider what aspects of social media management are most important to you and your business. Whether it's Hootsuite or another tool, the goal is to find a solution that makes managing your online presence easier and more effective.


In wrapping up our deep dive into what Hootsuite is and how it can transform your social media management, it's clear that Hootsuite stands out as a robust tool designed to streamline the way businesses engage with their audience online. However, the effectiveness of any tool largely depends on its integration into a comprehensive digital marketing strategy. This is where the expertise of a seasoned digital marketing agency, like SocialSellinator, becomes invaluable.

At SocialSellinator, we understand that social media is just one piece of the digital marketing puzzle. While Hootsuite can significantly enhance your social media management—offering time-saving benefits, centralized management, and in-depth analytics insights—it's the strategic application of these tools that drives real business results. Our team specializes in creating tailored digital marketing strategies that not only include sophisticated social media management but also encompass SEO, content marketing, email marketing, and more.

Why SocialSellinator? Because we believe in a holistic approach to digital marketing. We recognize that your social media efforts should be integrated with other digital marketing activities to maximize your online presence and lead generation. Our expertise lies in weaving these different strands together into a cohesive strategy that aligns with your business goals.

Here's how we can help:

  • Strategic Planning: We'll help you understand the best way to use Hootsuite within the broader context of your digital marketing efforts, ensuring that your social media activities support your overall business objectives.
  • Content Creation: Beyond scheduling posts, we can assist in creating compelling content that resonates with your audience, drives engagement, and enhances brand awareness.
  • Analytics and Insights: Leveraging Hootsuite's analytics, we'll provide actionable insights to refine your strategy continually, ensuring that you're always one step ahead in your industry.

In summary, while Hootsuite is a powerful tool for managing your social media presence, its full potential is unlocked when it's part of a comprehensive digital marketing strategy. Partnering with SocialSellinator allows you to not only make the most of what Hootsuite has to offer but also ensures that every aspect of your online marketing works together seamlessly to achieve your business goals.

Let's turn your digital marketing challenges into opportunities for growth and success. Explore our services and discover how we can help you create a digital marketing strategy that delivers results.

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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).