Social Selling Blog

 

Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. However, you need to manage and monitor your campaign to ensure you are getting your money’s worth.

 

Social media use has increased exponentially since the dawn of the 21st century. Billions of people already depend on these platforms for information and news. Based on the 2019 data from Emarketer, 90.4% of Millennials, 48.2% of Baby Boomers, and 77.5% of Generation X were active on social media. With these data, it makes sense to invest in these digital channels to promote your brand.

 

The success of your social marketing strategy, however, depends on several factors. One of them is its efficient management and monitoring. This article will discuss the things to consider when choosing social media management and analytics tools, as well as the leading tools today.

 

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Factors to Consider When Selecting the Right Social Media Analytics Tool

 

The perfect tool to manage your social media marketing campaign will expand your market reach and facilitate your time management. However, with the explosion of products in the market, you may find it difficult to choose the right one for your business. Here are some of the factors you may consider when selecting a social media analytics tool:


Your business needs and goals

 

Your choice of management and analytics tools should help you reach your strategic business objectives. Whether you want to enhance your brand awareness, improve your community engagement, or increase traffic to your website, your tool(s) should support these goals.

 

If you develop a clear business plan, you will have a better idea of the kind of analytics software to manage and monitor your digital marketing campaign. With the right tool, you can avoid the stress that comes with manually analyzing your campaigns.


Your social media engagement plan

 

In social media marketing, posting the right content at the right time can make a difference in your success. Engaging with your target market is also essential. However, you can’t be online all the time to reply to queries and comments immediately. The right tool can help you manage your social media engagement and scheduling with ease.

 

The perfect tool should allow you to schedule your social media updates and the time of their postings. It should also help you share your content to bolster your brand’s exposure and automatically post essential content from other sources to keep your accounts active.

 

The supported social media networks

 

Can you use the tool on the social media platforms where you are running your marketing campaigns? Using several sites to reach your target customers will increase your exposure significantly. To manage and track performance economically, select a tool that can work on all platforms.

 

You can expect that software with this capability will cost more than those with limited capabilities. However, you may still save money and time in the long term due to its features and effectiveness.

 

App integration capabilities

 

Some apps can help you manage your campaigns. For example, LeadSift can help you find leads with high intent of buying your products or services. Your social media analytics software should have the capability to integrate with these apps.

 

Before deciding to purchase a tool, make sure it is compatible with other apps you utilize to search, browse, and consume content like RSS aggregators and link shorteners such as Tinyurl.com. Make sure to test the tool’s integration capability to ensure it works.


The system’s features and limitations

 

Make a list of the essential features you need in a tool and check these in your prospects before deciding to buy. Make sure to know its limitations to avoid disappointment if it doesn’t work well the way you want it. Your tool should support all the platforms in your campaign, your staff, and other requirements. A tool with the capability to add a new feature can save you on costs in the long term.

 

The tool’s price and billing system

 

If you are on a tight budget, this factor is essential. Be careful in studying your options to achieve the features and capabilities you want at the best price. You should not pass up on a tool’s free trial offering to test whether it fits your needs.

 

Also, make sure to assess a product’s billing options and cancellation policies. Some tools offer high discounts for an annual payment, and some providers allow you to cancel your contract at any time with refunds.


Browser integration extensions

 

A tool that can be accessed through your browser has many benefits. It can enable you to curate content as you search and read on the web. With this feature, you can save time and share more content. Also, look for extension features, like the ability to save default networks to share with, and integrated link shorteners

 

Ability to support new social media networks and features

 

Make sure to ask the developer about the tool’s features for expansion. Keep in mind that social media platforms redesign and add new features now and then.  Buying a tool that can easily adapt to these changes will ensure a hassle-free use on your side.

 

Data analytics capabilities

 

The performance of your digital marketing campaign is essential to your success. Make sure your tool can monitor the important metrics you need to conduct a meaningful assessment. Among the key capabilities to look out for are:

  1. Content analytics to allow you to monitor the performance of your content like the number of views, shares, likes, and comments.
  2. Social network profile analytics to know the trends for growth, audience retention, engagement, and impressions.
  3. Publishing analytics to determine the right times to publish your content to reach the highest number of your target audience.
  4. Data and reports to enable you to download or save for analysis and help you improve your campaign. An excellent tool can also monitor the performance of your competitors.

 

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7 Leading Social Media Analytics Tools in 2020

 

The majority of social media platforms provide data on the performance of your marketing campaigns at their sites. However, to better assess the effectiveness of your initiatives, you need social media analytics tools. Here are some of our top picks you may consider:

 

#1. Social Status

Social Status is a user-friendly analytics tool that can effortlessly combine data from sites like Facebook, Instagram, Twitter, and YouTube into one report. It will allow you to analyze your campaigns’ performance better. It also allows you to compare your performance against any public user in the platforms.

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Another feature of the software is its ability to generate detailed reports from your Facebook campaigns. If you plan to use social media influencers in your campaigns, you can use the tool to monitor the performance of the influencers’ accounts and specific posts. This social media analytics software is a freemium tool.


#2. Falcon

 

Falcon is among the first and most powerful analytics tools in the market. This tool is a certified partner of social media sites like Instagram and Facebook. Its multi-platform capabilities include direct message management, content scheduling, performance monitoring, and social media listening data collection.

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The tool’s dynamic capabilities allow you to monitor every essential metrics from demographics data to user engagement and behavior metrics. With Falcon, you can track your brand’s reputation, identify market trends, and customize your data and reports. Among the tool’s stand-out features are custom URL tracking, Instagram Stories analytics, Open API access, and audience analytics.


#3. Sprout Social

As an all-in-one social media management and analytics tool, Sprout Social helps you build and nurture your audience connection and engagement in different channels. The tool can also help you understand your existing and potential customers’ needs and promote your products and services that meet them. Its interesting and easy-to-use dashboards will help you in collecting the data you need quickly.

 

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The tool’s capability to collect and compare data from platforms like Pinterest, Twitter, Facebook, and Instagram allows you to get a full picture of your campaign’s performance. Sprout Social has more than 20,000 satisfied users, so you’re assured that it can produce excellent results. Another plus is it offers a 30-day free trial to help you decide if it is the right solution for your business.


#4. Awario

Awario is a management and analytics tool you can use to gather leads and conduct market research on social media through the use of keywords. It provides three types of reports, namely, Alert Comparison report, Mention Statistics report, and Influencers report. It can also monitor different metrics like user locations, reach, languages, and sentiments.

 

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The tool allows you to assess data from multiple platforms like Instagram, Facebook, YouTube, Reddit, Twitter, news sites, blogs, forums, etc. Its other features include a Boolean search mode, historical data management, and a free trial.


#5. Zoho Social 

Zoho Social is an ideal management and analytics tool for small and medium enterprises (SME). Its integration capability with Zoho’s more than 30 apps makes it an affordable option with many benefits and advantages. Among the software’s features are content publishing and scheduling, monitoring, analytics, reporting, and collaboration. You can also try it for free if you want.

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#6. Brand24

With its sophisticated features and affordable pricing, Brand24 is one of the perfect tools for SMEs seeking to gain market share at a tight budget. The tool allows you to monitor data from sites like Facebook, Instagram, Pinterest, YouTube, blogs, news, and forums. It also partners with the online collaboration app Slack to improve your business communication. However, this tool has no content publishing and management capabilities as it is a purely analytics software.
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#7. Sotrender

Sotrender is a powerful software you can use to analyze your social media campaigns’ performance at an affordable price. It can generate valuable data from leading platforms, including Facebook, Instagram, YouTube, and Twitter. Among its capabilities are in-depth analyses of your content distribution across the networks, your content’s performance, and your audience engagement.

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The software also allows you to generate customized reports and competitive benchmarking. With these features, you can compare your growth rates, audience, content strategies, etc. The company provides excellent customer support and a 14-day free trial for its tool.

 

Final Thoughts

Social media marketing is, without a doubt, one of the best ways to reach your target market. Innovative and engaging campaigns will get you the results you envision. However, to develop your strategies to perfection, you need the right social media analytics tool to monitor their performance. If you are unsure how to do it, or are too busy for complex data analysis, our experts can do it effortlessly. For further inquiries, you may contact us today.

 

Are you planning to use videos in your social media marketing campaign? Many companies use short videos to promote their new products and engage their market due to their effectiveness. If you want to use this strategy, you should determine what works best for your brand.

 

The demand for video marketing continues to grow around the world. Based on Statista data, 95% of all Internet users in Turkey and Saudi Arabia watched videos online monthly on their devices in 2018. The data also showed that 85% of all users in the United States consumed online videos, with 25-34-year-old Americans comprising the majority of the watchers.

 

Because of these trends, marketing professionals include videos in their digital marketing campaigns. According to a Wyzowl report, 87% of marketing professionals utilized videos as part of their marketing strategy in 2019. This article will discuss the most effective videos you can make in about 30 minutes and how to market them successfully.

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Top Questions You Should Ask Before Making Your Videos

 

Videos continue to dominate the social media spectrum. Based on a report by Cisco, 80% of Internet traffic will consist of videos by 2021. The popularity of videos could be due to the reasons people can relate to them personally, and reflect an authentic message from the vloggers or actors. When you are making your videos for your business, you should ask yourself these questions first:


  • How do these videos fit my overall marketing strategy?
  • What kind of feeling will I project in the videos to make them effective?
  • What social media platforms will I share my videos, and when will I post them?
  • What kind of consumers will I be targeting for my videos?
  • How do my videos fit into my target market’s journey?
  • What will be my call to action (CTA)?

 

Top 5 Types of Videos for Your Social Media Marketing Strategy

 

There are several formats of videos you can make for promoting your brands, products, and services on social media. Your choice will depend on what you think will work best for your business and on your platforms. Here are the top five videos you can create for your social media marketing:


  1. Informational Videos - To attract different users to your account, make informational videos that are interesting and compel the viewer to share it with others. Organize your videos using the cluster methodology to increase their researchability by Google.
    Strive to make your videos insightful, unique, and witty. You may also add humor to make them more entertaining to the viewers. Here are other tips when making informational videos:

 

    • Avoid providing too many details or making your video too long to prevent viewers from losing interest.
    • Make sure to make them fun to watch as they may become the foundation of your content.
    • Establish a personality or identity to your videos that reflect your corporate image.
    • Evaluate your videos’ performance to help you determine your strategy and topics in your future videos.
    • Look at the comments of viewers on social media to have an idea of the topics they want to be covered.

 

  1. Live Videos – Live videos are an excellent way to engage with your audience. They allow you to communicate directly with your viewers and followers. You may do your live streaming on streaming services like YouTube Live and Facebook Live. 

    You should use live videos for behind-the-scene events, product launch or information, and company announcements. It would be best to do regular short video updates to maintain your followers’ engagement and interest. You may also do live interviews, Q&As, or chats to build relationships with them.
    Here are other tips for making live videos as part of your social media marketing strategy:

    • Use high-quality equipment to make sure your videos’ sounds and pictures are clear and appealing.
    • Conduct a test of your setup before going live to ensure all your devices and equipment are working properly.
    • Utilize scheduling tools, like Facebook Premieres, to increase the visibility of your videos.
    • Make a regular live streaming schedule to offer something your followers may look forward to and establish their loyalty.

 

  1. Behind-the-Scenes Videos – This type of videos makes your relationship with your followers or viewers more personal as they will see how you conduct your day-to-day operations. They provide your potential customers a glimpse of how you operate and your culture as a company.

    Some of your videos’ possible focus includes your production processes, office setup, products or services, and officials and employees. You may also feature your vendors or suppliers and your major or regular customers.

    Ensure your videos are informative, interesting, and well-produced. With these qualities, your viewers are more likely to share your videos. Here are other tips for making behind-the-scene videos:

    • Make sure to integrate and focus on your brand’s personality or culture to raise awareness.
    • Focus on your staff’s daily tasks or activities of your staff that your clients would want to know or find interesting.
    • Ask the opinions or comments of your employees, suppliers, and customers about your company, products, or services.
    • Use the videos to narrate the stories behind your brand, your products, and your officials and staff.

  1. Tutorial Videos – This type of video is the most shared video on social media due to its mass appeal. When making these videos, make sure they are related to your brand, products, and services. You can also cover topics related to your industry and your target market or followers.

    Your tutorials should be informative, entertaining, and easy to follow to attract the attention of viewers, who are potential customers. Focus on the vital information on the first minute of your video. Make sure they are long enough to cover every step and short enough to not lose your viewers’ interest.

    Here are other tips when making tutorial videos:

    • Produce tutorials that are easy to understand and direct to the point to make them more interesting and appealing.
    • To increase the potential of being viewed, ask recommendations or suggestions from your followers on the topic they want you to cover or teach.
    • Refrain from using tools or methods your audience are not familiar with or don’t understand.
    • Make sure to respond to your viewers’ comments, suggestions, or questions about your videos to build their loyalty.

  1. Trending/Breaking News – A growing number of people are consuming breaking and trending news on social media platforms like Twitter and Facebook. Based on data from the Pew Research Center, 55% of Americans obtained news on these sites in 2019 compared to 45% in 2016. Social media site Twitter also announced that breaking news videos are the most viewed type in its platform. With these data, reaching your target audience through breaking or trending news videos is high.

    When making this type of videos, make sure they are related to your industry.  You may cover the latest projects, products, or developments in your company or give your reaction or opinion to your sector’s latest major events or trends.

    In making your videos, make sure to use the right formats for the platforms you plan to post. Use square videos (1:1) for Instagram, Twitter, and Facebook and landscape videos (16:9) for Vimeo and YouTube. Portrait videos (9:16) work best on Instagram and Snapchat stories.

Market Your Social Media Videos

 

3 Ways to Market Your Social Media Videos

 

To gain the most number of views and following, you should plan a strategy to market your videos. A well-planned social media video campaign engages your followers and attracts more audience. Here are several strategies you can take to promote your videos:


  1. Post your videos natively – To make your videos available for viewing and sharing, post them in the most popular social media channels, such as YouTube, Vimeo, Facebook, Instagram, and Vine. You can also run paid ads into your most popular videos or cross-promote them to get the most views, likes, and shares.
    To boost the visibility of your videos, you should optimize them for each platform. Use SEO strategies like the use of keywords and meta tags to make them more researchable. Make sure your videos play well on any device but focus on mobile formats as most people watch videos on their mobile phones.
    To grab the attention of prospective viewers, you may use pre-roll video ads on sites like Instagram, Facebook, YouTube, and Twitter. Make your video ads light, informal, and fun to make them appeal to your viewers.

 

  1. Utilize promotional tools and services – Be proactive in promoting your videos. You can utilize video promotions on Instagram, Twitter, LinkedIn, Facebook, and YouTube to reach more users. Make sure to analyze the viewers’ behavior and market trends to optimize the performance of your videos.
    When using these promotional services, target a specific group of users with the highest potential to gain the most benefits from your videos. This way, you can expect a higher response rate like comments, likes, and shares.
    You can also share your videos in niche communities that are related to your business. You may join these groups to participate in discussions and conversations and share relevant videos. Make sure to post your videos sparingly to avoid being too promotional.

 

  1. Monitor your videos’ performance – It is essential to track your videos’ performance to determine their success or whether you need to change your approach. You can use the data from the hosting platforms where you uploaded your videos to gain insights on the number of views, likes, comments, and shares.
    To gain more information on your viewers’ profiles and behavior, you may use social media analytics tools to do so. Having a clear picture of your videos’ play rate and the type of viewers they attract will allow you to think of ways to improve on your future videos.
    In monitoring the performance of your videos, try to determine their impact on your bottom line. Did your sales increase? If yes, find whether your videos contributed to that increase. Tracking your social media marketing campaign is essential to determine your ROI.

 

Final Thoughts

 

Social media video marketing is one of the most effective marketing tools nowadays. If you want to increase your brand awareness or market your products or services to a wider audience, make sure to include videos in your campaign.

 

As the ongoing COVID-19 crisis continues to push people to stay inside their homes, brick & mortar businesses are also taking their share of the damage due to the closures. But what does this mean for marketers? How can retailers thrive at the time when huge billboards are no seen by the public? And on the other hand, how can they leverage on the increased number of online activities?

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The answer is, of course, through digital marketing.

And we invite you to read further as we are going to discuss how digital marketing helps businesses during the global pandemic in today’s entry.

Why Is Traditional Advertising Ineffective At The Moment?

The way we see it, print advertising is not a practical option during a health emergency because of the following reasons:

-   The public is obliged to stay inside to prevent the coronavirus from stemming further and prolonging the pandemic in the process.

-        Businesses would not be able to shoulder the cost of traditional advertising because they are not currently operating.

-        And if people get out of their homes, their only focus is to accomplish their purpose of going out (to work, to buy groceries and supplies, etc.). In short, people won’t even pay attention to these marketing tools when the threat of getting infected is everywhere.

That is why digital marketing helps businesses remain relevant in these times because it allows different companies to communicate with their customers minus the additional spend. Likewise, it’s more effective in these times since the likelihood of being seen is huge due to the increased online activity of the people today.

And here are some ways that your organization can utilize the power of digital marketing during the COVID-19 outbreak:

It Enables You To Reach Out To Customers Through Email Marketing

The email channel still remains as one of the most effective ways to reach out to your consumers. Hence, it is recommended to create an enticing email marketing campaign to your existing customers and persuade them to continue supporting your brand.  A simple reminder such as this will be more than enough to stay relevant at the time of the health crisis.

Be Active On Social Media

Use various social media channels to interact with your target market. Whether you are launching new campaigns, taking orders, updating business hours, or reassuring your customers’ safety, you have to be active as much as possible to let everybody know that your company or store is still ‘open for business’ despite the health emergency.

The main idea is to create awareness and possibly to increase your number of customers at the same time.

Update Your Site’s FAQ

Nowadays, people are constantly looking for information. So it pays to keep them informed by updating your FAQ page and let the public know about your adjusted business hours and any other details that will help address your customer’s concerns. And be sure all the changes will coincide with the information provided in your social media posts and campaigns.

 

Conclusion

Overall, digital marketing helps business to stay engaged with customers amidst the ongoing global pandemic. So follow these tips we’ve mentioned here to reach your target audience despite the lockdown.

 

SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion. The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.

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4 Differences Between SEO and Social Media in Driving Website Traffic

Audience Targeting and Conversion

Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need to figure out how to make them click without sounding like a salesperson.

 

SEO targets an audience based on problems that require instant answers. The audience is usually asking questions and seeks reliable, informative content—the audience searches for the articles they want to read and learn. What you need to figure out are the topics that they’re searching for. They come to you, but you have to be there the moment they ask for it. That’s why it’s imperative to build website credibility to achieve and maintain a high ranking.

 

Content Format

Social Media lives and breathes visual content. The mind connects with words, but images and videos are even more quickly processed by the brain simply because it’s entertaining. Audiences in social media are there for entertainment, so you have a better chance if you conform to creating visual formats.

 

SEO relies on long written formats. Google recognizes credibility through the number of words on the web page content paired with keyword relevance.

 

Consistency of Traffic

Social Media continuously requires advertising efforts. You should maintain ongoing marketing strategies to drive traffic from social media platforms. Social campaigns are quick in driving traffic, but it doesn’t last for so long unless you’re always purposely running it.

 

Effective SEO efforts produce high-ranking campaigns that can usually sustain independently for weeks or months. The moment it works, it drives a passive search traffic source, which means less effort and better stamina.

 

Speed of Traffic

Social Media ad campaigns and posts engage with the audience instantly. You can get likes, comments, and drive traffic to your website in a matter of minutes, sometimes even in seconds. If done strategically, you can also grow a bunch of followers on your website and social pages.

 

SEO takes a little more time to gain traffic momentum. It has a slow, steady speed as it gets sifted for its relevance. You’ll have to wait for days before you can see results in the Search Engine Results Page (SERP) ranking. Search engines are also quite tricky because they can sometimes take years before your website gains authority and credibility. You’ll have to utilize highly-relevant keywords to improve visibility.

 

SEO vs. Social Media: Which is Better?

It’s actually not a battle. Addressing which one is better is out of the question. If you look at the bigger picture, you’ll need both SEO and Social campaigns because of the interdependence of their results. You see, social profiles can also rank in search items. And, SEO needs Social’s point of view in terms of link building outreach. Even though Social Media does not have a direct influence on website ranking and credibility, SEO needs a portion of social media signals to make it more effective in driving website traffic.

 

Ultimately, you’ll need either of them in different types of campaigns. It only boils down to what you need at the moment because they undoubtedly have strengths of their own. You just need to identify their uses and how you can apply them to drive website traffic.

 

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The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures.

Based on the current situation, the impacts of COVID-19 will likely get worse before things get better. If you are a business owner, you need to think smart and look for opportunities to market your company to survive the pandemic. Make a plan to be active and be relevant in your community to boost awareness of your brand and reputation. You also need to maintain your social media marketing to bolster your brand’s recall.

Things You Can Do to Help Your Community During the Pandemic

The coronavirus has wreaked havoc to the lives of millions of people worldwide. The social distancing and lockdown measures implemented by governments have caused economic difficulties and mental health issues to people.  As a business, the pandemic is an opportunity for you to make a difference in your community and show you care. Giving back to others during this dire situation can reap significant rewards for your business when things go back to normal. Here are some things you can do to help your community during the crisis:

 

  • Donate funds to volunteer organizations – Millions of people need help during the crisis. Responsible government agencies and organizations need funds to provide relief to the vulnerable. If you have extra funds, you can donate them to hospitals, health centers, and volunteer organizations that provide financial aid, temporary shelters, and foodto those in need.
  • Take care of your employees – Make sure to support your staff first before others. You can continue to pay their salaries and communicate with them regularly to check on their conditions. If you cannot afford to pay their full wages, you can provide them with an allowance.
  • Provide relief to vulnerable families in your community – If you can, reach out to your friends, relatives, and neighbors who need help financially and emotionally. You can assist the elderly and disabled, and those who suffer from depression and anxiety. Giving support to others can also provide you with an emotional boost.
  • Contribute without spending cash – You can also offer assistance without spending money. For example, you can donate some of your non-perishable food supplies like canned goods, rice, beans, and pasta to food banks. If you have computers at your office, you can lend them temporarily to others who rely on the Internet for access. You can also donate unused clothing, and hard-to-find necessities like hand sanitizers, rubbing alcohol, paper towels, and toilet paper.
  • Donate blood – Due to the pandemic, there is a significant decline in blood donations that resulted in shortages. You can encourage your friends, relatives, and staff to donate their blood to the Red Cross to help those in need.
  • Promote self-care – Another way to help is to make sure you stay healthy and avoid risky activities that can make you vulnerable from COVID-19. Follow the public health guidelines like wearing mask and physical distancing in public to prevent you from becoming part of the problem.
  • Volunteer to provide mental health support – Mental health issues have increased during the pandemic. You can help by volunteering for organizations like Crisis Text Line to provide help to individuals in crisis.
  • Show support to healthcare personnel – With the high number of coronavirus patients they handle every day, medical professionals face a tough battle physically and emotionally. Expressing your gratitude and showing your support can make a big difference in boosting their morale.

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How to Promote Your Business on Social Media During and After the Pandemic

As you help others during this public health crisis, don’t forget to manage and prepare your business for the future. The social media platforms are the best place to do it as most people use them to connect with others during the lockdown. Here are some strategies you can use based on your business condition:


  • Maintain your communication with customers – The pandemic has caused considerable stress, anxiety, and fear to millions of people, including your customers. By communicating with them regularly, you show you are sensitive to their plight and empathize with them. You are also sending a message that your business is ready to assist them and provide their needs.
  • Design a new strategy to promote your products or services and bounce back after the crisis – The business landscape has changed significantly due to the virus. To remain competitive, create a new strategy to promote your business while on isolation and bounce back when the situation improves. You can target companies that are thriving, or launch other products or services that are in-demand.
  • Sustain your social media presence by posting new content – Prepare your business for the post-pandemic scenario by focusing on content creation during the lockdown and business closures. Make sure to create relevant content that answers your customers’ pain points during the crisis. It will give you a competitive advantage over your rivals when things go back to normal.
  • Adopt your automated marketing campaigns to the pandemic – Update your automated activities, like advertising and email messages to reflect the changes due to COVID-19. You can also use social listening and sentiment tools to keep updated with your customers’ sentiments and design your strategies based on them.
  • Maintain your social media marketing budget – Although the pandemic will surely affect your bottom line, it should not affect your social media campaigns. It is the best time to promote your business and bolster your marketing efforts. Boosting your social media activities will enable you to gain market share and become the dominant voice in your industry.
  • Follow these steps to manage your social media during COVID-19

 

The COVID-19 pandemic has significantly altered the way businesses conduct their operations and communicate with their customers. As a business owner, you need to adopt a strategy that fits the situation. By maintaining your social media presence during the crisis, you are positioning your brand for success in the new “normal. “

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