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Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you if you want to raise brand awareness, boost website traffic, and increase your revenue. However, for you to run your campaign well, you must familiarize yourself with the most popular search marketing strategies, SEO and SEM.

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Marketing professionals often use the terms SEM and SEO interchangeably. However, these strategies are different from each other, and you need to know their differences to better manage your search marketing campaign.

 

In this post, we will discuss the similarities and differences between SEO and SEM. But before tackling them, let us first familiarize ourselves with these terms.

 

What is Search Engine Optimization?

 

Google Knowledge Graph defines search engine optimization (SEO) as the process aimed at optimizing the traffic to a website by making it appear on the first page of the results list of a search engine called search engine results pages(SERP) during a search query. Actually, SEO is part of SEM.

In an SEO campaign, brands employ organic methods to rank high in SERPs. You can use several SEO strategies to increase your visibility to search engines like Google during their searches. Experts usually group these SEO techniques and tricks into three categories, namely:


  • Technical SEO – Technical SEO involves the strategies to improve the technical aspects of your website to optimize its foundation and backend structure. Among the website aspects tackled by these procedures are mobile-friendliness, page speed, crawlability, indexing, structured data, security, and site architecture. This category aims to improve both the user and search engine experience.
  • On-page SEO – On-page SEO includes all activities you do to improve your website’s researchability. Among the strategies in this category are HTML source code optimization, content creation, strategic keyword choice and placement, heading optimization, title tags, and meta descriptions. The implementation of an excellent on-page SEO strategy will result in better visibility with search engines and higher SERP rankings.
  • Off-page SEO – Off-page SEO includes activities aimed at building your website’s reputation to the search engines. The main strategies include link building to authority sites and managing directory profiles and local listings. Other off-page activities you can do to boost your website include influencer outreach, guest blogging, brand mentions, social networking, and broken link building. If you have reputable website connections, the search engines will consider your site as dependable and trustworthy, and will favor you during their search.

 

What is Search Engine Marketing?

 

Wikipedia defines search engine marketing (SEM) as a digital marketing strategy that uses paid and unpaid advertising and optimization techniques to promote a website and boost its visibility in SERPs. Aside from SEO, the other SEM strategies are:


  • Display advertising – These are image, video, or text-based advertisements aimed at convincing users in digital platforms like social media and websites to make a specific action.
  • Remarketing – This strategy involves the posting or showing ads to users who previously used your app or visited your website to boost brand awareness or sell a product or service.
  • Shopping/product advertising – This is a campaign to establish and maintain product awareness with prospective customers.
  • Pay-per-click (PPC) – Under this SEM strategy, you will pay a certain amount to websites or search engines like Google when your ads get a click.

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Similar Features of SEM and SEO

 

As search marketing strategies, SEO and SEM have similarities as they both aim to increase your brand’s ranking on SERPs. Among their similar features are:


  • They both are intended to increase your website visitors by making your brand appear high in SERPs. Users are more likely to click on the top-half results of the SERP’s first page.
  • They both require you to know your target audience’s behavior, wants, and needs to become effective. By learning your audience’s personality, you can develop effective content to convince them that your products or services will resolve their needs and wants.
  • They both use keywords to bolster your website’s visibility to the search engines. To find the most effective keywords in your campaigns, you may use tools like UberSuggest and the Alexa Keyword Difficulty

 

Differences Between SEM and SEO as Digital Marketing Strategies

 

Although they are often used interchangeably and believed to be the same, SEO and SEM have major differences. You can elect to use both these strategies in your digital marketing efforts if you want to get immediate tangible results, and you have the money to spend. However, if you need only to choose one, here are their different features to help you decide:


  • Cost – One of the primary differences between SEO and SEM is that SEO is an organic approach, meaning, it will naturally attract traffic to your website over time, while SEM is a paid scheme wherein you will pay each time a user clicks your ads. Cost-wise, SEO is a better approach.

 

However, your choice will depend on several factors, like your budget, business goals, and your business experience. If you are a startup and want to gain immediate impact, SEM would work well for you if you are prepared to spend. If you have several years in the business, SEO will help you expand your business with minimal cost and high returns.

 

  • Search results – Paid strategies like SEM could produce an immediate impact on your SERP and web traffic. It is because you can specifically target a group of users with your ads. SEO, meanwhile, takes time before it could produce tangible results. Also, you need to produce quality content to build brand awareness, establish a relationship with your market, and build their loyalty.

 

Furthermore, SEM is an excellent strategy for testing. If you are new in business or the advertising arena, you can use SEM to get immediate results for your campaigns and change strategies if the results are dismal. SEO, meanwhile, is ideal for those who want a gradual but steady growth of their business.

 

  • ROI – When it comes to return on investment (ROI), SEO could have the advantage as your costs are minimal. In SEM, you need to invest money if you want to get results. However, if you are a risk-taker, spending some for higher returns will work well for you.

 

A solid SEO strategy will bolster your web traffic significantly in the long term. If you already establish your SERP ranking, you only need to post regular content or update your existing ones to get results. Meanwhile, in SEM, you need constant monitoring to determine how your ads are performing. Your losses could also be significant if you don’t do SEM the right way.

 

Factors to Consider When Deciding Whether to Use SEO or SEM in Your Campaign

 

With a better understanding of SEM and SEO, you are now ready to choose which is better for your search marketing. But wait, don’t get too excited. Consider these factors in your decision making:


  • Determine your business standing – Your choice partly depends on how long you are doing business in your market. If you are a startup and your website is newly launched, it may take several months or years to develop your SEO and start to appear in organic search. Your best strategy, therefore, is to launch an SEM campaign while planning for your SEO. This way, you will get immediate traffic. You can also leverage your SEM when advancing your SEO plan.

 

  • Assess your industry – Your knowledge about your sector will also be a factor in your choice. If you have been actively doing business for several years and have a good idea of your customers’ needs and wants, an SEO strategy is an excellent way to grow your brand organically.

 

However, if your experience is limited and unsure of how your competition or market will respond to your content, SEM is a great way to experiment and test what works best in your industry. To know more about your market and your business standing, you may research on these sites.

 

  • Examine your competition – To decide your strategy to compete against your rivals, investigate their approach and the performance of their marketing campaign. Look at their organic keyword and paid strategy and device ways to outperform them. In your analysis, look for weaknesses in their campaigns that you can exploit.

 

There are several tools you can use to examine the keyword strategy of your rivals. You may utilize Alexa’s Competitor Keyword Matrix or SEMrush to do your research. Through these tools, you can get a glimpse of your rivals’ top organic and paid keywords attracting web traffic to their pages.

 

  • Know the average cost-per-click in your market – Driving traffic to your website and complete a sale is your primary goal in your marketing campaign. SEM is the right strategy for you if you want immediate results. However, to maximize your ROI or avoid too many losses if your campaign flops, know the prevailing CPC rates in your industry.

 

Several factors affect CPC like your keyword competition, quality score, ad rank position, seasonality, and bidding strategy. However, there are ways to lower your CPC rate. To determine your CPC performance compared to similar campaigners and how to reduce your CPC, you may use the free tool AdWords Performance Grader.

 

  • Analyze your regular customers’ buying cycle – There are three stages in your customers’ buying journey, namely, awareness, consideration, and decision. In the awareness stage, they realize their need, but they may lack money to buy or don’t know what to buy. In the consideration phase, they are now actively looking and weighing the solution. In the decision stage, they are now ready to make a deal.

 

The length of your customers’ buying cycle is also a key consideration on whether to use SEO or SEM. If you have a short customer buying cycle, wherein they are already prepared to buy when they search a product, an SEM strategy is a good fit. However, if your customers’ buying cycle will take weeks or months, an SEO campaign is better.

 

  • Consider the performance of your website – Examine the status of your website to better decide on your marketing strategy. If there is already a potential for an SEO campaign, you should exploit it and save money. However, if the potential is low, go for SEM for immediate impact. You may use the Alexa SEO Audit tool to analyze the status of your website.

 

Final Thoughts

Understanding the differences and similarities of SEO and SEM as search marketing strategies allows you to optimize your campaign strategy. You may also opt to combine them to make your marketing technique more effective. But if you are not confident or not sure where to start, we are here to help. Our professionals know the ins and outs of search marketing. For additional inquiries, call us today.

 

As the ongoing COVID-19 crisis continues to push people to stay inside their homes, brick & mortar businesses are also taking their share of the damage due to the closures. But what does this mean for marketers? How can retailers thrive at the time when huge billboards are no seen by the public? And on the other hand, how can they leverage on the increased number of online activities?

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The answer is, of course, through digital marketing.

And we invite you to read further as we are going to discuss how digital marketing helps businesses during the global pandemic in today’s entry.

Why Is Traditional Advertising Ineffective At The Moment?

The way we see it, print advertising is not a practical option during a health emergency because of the following reasons:

-   The public is obliged to stay inside to prevent the coronavirus from stemming further and prolonging the pandemic in the process.

-        Businesses would not be able to shoulder the cost of traditional advertising because they are not currently operating.

-        And if people get out of their homes, their only focus is to accomplish their purpose of going out (to work, to buy groceries and supplies, etc.). In short, people won’t even pay attention to these marketing tools when the threat of getting infected is everywhere.

That is why digital marketing helps businesses remain relevant in these times because it allows different companies to communicate with their customers minus the additional spend. Likewise, it’s more effective in these times since the likelihood of being seen is huge due to the increased online activity of the people today.

And here are some ways that your organization can utilize the power of digital marketing during the COVID-19 outbreak:

It Enables You To Reach Out To Customers Through Email Marketing

The email channel still remains as one of the most effective ways to reach out to your consumers. Hence, it is recommended to create an enticing email marketing campaign to your existing customers and persuade them to continue supporting your brand.  A simple reminder such as this will be more than enough to stay relevant at the time of the health crisis.

Be Active On Social Media

Use various social media channels to interact with your target market. Whether you are launching new campaigns, taking orders, updating business hours, or reassuring your customers’ safety, you have to be active as much as possible to let everybody know that your company or store is still ‘open for business’ despite the health emergency.

The main idea is to create awareness and possibly to increase your number of customers at the same time.

Update Your Site’s FAQ

Nowadays, people are constantly looking for information. So it pays to keep them informed by updating your FAQ page and let the public know about your adjusted business hours and any other details that will help address your customer’s concerns. And be sure all the changes will coincide with the information provided in your social media posts and campaigns.

 

Conclusion

Overall, digital marketing helps business to stay engaged with customers amidst the ongoing global pandemic. So follow these tips we’ve mentioned here to reach your target audience despite the lockdown.

 

SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion. The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.

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4 Differences Between SEO and Social Media in Driving Website Traffic

Audience Targeting and Conversion

Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need to figure out how to make them click without sounding like a salesperson.

 

SEO targets an audience based on problems that require instant answers. The audience is usually asking questions and seeks reliable, informative content—the audience searches for the articles they want to read and learn. What you need to figure out are the topics that they’re searching for. They come to you, but you have to be there the moment they ask for it. That’s why it’s imperative to build website credibility to achieve and maintain a high ranking.

 

Content Format

Social Media lives and breathes visual content. The mind connects with words, but images and videos are even more quickly processed by the brain simply because it’s entertaining. Audiences in social media are there for entertainment, so you have a better chance if you conform to creating visual formats.

 

SEO relies on long written formats. Google recognizes credibility through the number of words on the web page content paired with keyword relevance.

 

Consistency of Traffic

Social Media continuously requires advertising efforts. You should maintain ongoing marketing strategies to drive traffic from social media platforms. Social campaigns are quick in driving traffic, but it doesn’t last for so long unless you’re always purposely running it.

 

Effective SEO efforts produce high-ranking campaigns that can usually sustain independently for weeks or months. The moment it works, it drives a passive search traffic source, which means less effort and better stamina.

 

Speed of Traffic

Social Media ad campaigns and posts engage with the audience instantly. You can get likes, comments, and drive traffic to your website in a matter of minutes, sometimes even in seconds. If done strategically, you can also grow a bunch of followers on your website and social pages.

 

SEO takes a little more time to gain traffic momentum. It has a slow, steady speed as it gets sifted for its relevance. You’ll have to wait for days before you can see results in the Search Engine Results Page (SERP) ranking. Search engines are also quite tricky because they can sometimes take years before your website gains authority and credibility. You’ll have to utilize highly-relevant keywords to improve visibility.

 

SEO vs. Social Media: Which is Better?

It’s actually not a battle. Addressing which one is better is out of the question. If you look at the bigger picture, you’ll need both SEO and Social campaigns because of the interdependence of their results. You see, social profiles can also rank in search items. And, SEO needs Social’s point of view in terms of link building outreach. Even though Social Media does not have a direct influence on website ranking and credibility, SEO needs a portion of social media signals to make it more effective in driving website traffic.

 

Ultimately, you’ll need either of them in different types of campaigns. It only boils down to what you need at the moment because they undoubtedly have strengths of their own. You just need to identify their uses and how you can apply them to drive website traffic.

 

What people don’t realize about LinkedIn is that it’s home to executives of B2B and B2C businesses. For a social media platform that has more than 500 million registered members, it’s totally underestimated as a venue for brand marketing.

 

Aside from connecting with people you know, you are more than capable of getting targeted leads on LinkedIn. The question is, how.

 

If you’re planning to take advantage of LinkedIn’s quality of users, now is the time to up your game.

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A 3-Step Guide on How to Get Leads on LinkedIn

Here are three very easy steps you can start doing today!

  1. Profile Optimization

Don’t get scared away by the term “optimization” because to tell you frankly; anyone can do it with the correct approach. Which means you can do it for your LinkedIn profile. All you have to do is fill it out.

 

Two questions:

 

  • Why do you need to optimize your LinkedIn profile?

Your LinkedIn profile contains the information that people will use as search terms. And that’s the point, right? For you to appear on search results that are relevant to your niche. If you want to generate leads, your profile is the greatest weapon you can use.

 

  • How do you optimize your LinkedIn Profile?

Three words: “proper keyword research”. Leverage terms about what it is that you do and which is something you’re good at. These are your selling points and the exact keywords that you want to get showed up for. It sounds like an SEO thing because, apparently, generating leads on LinkedIn requires basic SEO tricks.

 

Every portion of your LinkedIn profile plays a significant role in getting connections and leads. It isn’t necessary for you to use a lot of words, but the character count can also measure profile performance.

 

Refrain from throwing in a ton of keywords just to try and catch those leads all at once. That’s a recipe for your downfall. As you can see, LinkedIn has enough space for direct value. 

 

You need to be as specific as possible when you’re optimizing your LinkedIn profile. For example, if you’re looking for leads interested in “Social Media Management” or “Marketplace Optimization”, then these should be on display on your profile, especially on your headline. You’ll have to bank on the strongest points that represent your personal brand. 

 

  1. Audience Engagement

Make your presence felt by sharing your interests and your knowledge about them. You have to share relevant ideas to promote awareness of your niche. When you do this, you build something that strengthens your LinkedIn profile: authority.

 

Providing regular updates, for at least once a week, will increase your chances of getting contacted for new opportunities. And be consistent with your posts. Pick a time of habit where your audience can build a sense of reliability from your presence.

 

It’s also essential to share content that does not sound like you’re selling. LinkedIn audiences are responsive to experiences and stories. 

 

On your posts, write intriguing headlines that open up with something like “how-to...”, or “a list of…” that are followed with relevant answers and solutions, no matter how typical they may seem.

 

And remember, you still have to apply basic SEO on keywords written on your headlines and content body.

 

To get more engagements, don’t hesitate to cross-promote your LinkedIn content on other social media channels. It could be a way for you to invite your friends and followers on other platforms to join LinkedIn and be part of your connection. That generates a bunch of new leads from a simple snowball effect.

 

Then again, CTAs are always, always a good idea. So, don’t hold back in encouraging your audience to take action even for just a post like. 

 

Engagement also affects profile optimization. While you’re trying to do that, using links on blogs and articles will drive more engagements than images and videos, although all three work at different rates. It has been found out that LinkedIn audience has a higher comment rate on images and videos get more shares. So, it’s up to you to take the pick on which kind of action you need from your audience.

 

  1. Advertise Your Content

LinkedIn sponsors content, too!

 

You can generate consistent and streamlined connections and leads by advertising your content. Sponsored content allows you to reach out to LinkedIn users who aren’t in your connection list yet. 

 

When you publish LinkedIn posts, your established visitors and followers are the only one who sees them. If you want to go beyond that, which you do— undoubtedly, allow LinkedIn to automate this one for you.

 

You may think that this is just like the usual campaigns done on other social media platforms like Facebook, Instagram, Twitter, etc. However, LinkedIn has a couple of distinct targeting capabilities, which you will probably find impressive.

 

  • Specific targeting options. There’s no second-guessing! Your ideal target is within your reach. Instead of wasting your appearance on an audience who won’t see the value on your interests, LinkedIn gives you the freedom and the options to pinpoint the people you want to see your posts and updates.

 

  • Published on company pages. While you can directly target your chosen audience, LinkedIn’s sponsored content does not appear on your company page. It seems, however, on their newsfeeds, top banners, or sidebar suggestions. There’s no way they’re going to miss your updates.

 

In Conclusion

Keep Your Eye On The Prize: Audience Targeting

Now, it only goes to show that LinkedIn is indeed one of the most undermined social media platforms that can be used for marketing. It certainly has a taste for people who are highly interested in building professional relationships. And for once, you don’t necessarily have to pitch in. The secret lies deeply in targeting an audience with consistent engagement.

 

The steps on how to get leads on LinkedIn are simple, and you have to go and work on it. If you do it right and take the chance today, you can get started by growing your leads and connections daily. And don’t forget to follow-through with your measures. Eventually, what began as potential will become your constant generating rate.


Find out your options on social media. Visit Social Sellinator to explore effective social media management solutions tailored to your industry.

 

 

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Are you not attracting visitors to your website despite your digital marketing campaign? If yes, there must be something wrong with your strategies, particularly on your search engine optimization (SEO) push. It is essential to do a regular SEO test or analysis to monitor the performance of your campaign.

 

Conducting a regular SEO assessment allows you to discover the fine points and flaws of your SEO campaign and make the necessary adjustments to optimize results. With proper working SEO, you can attract valuable site traffic and potential leads. This article will discuss the common SEO mistakes you might incur, how to conduct an SEO analysis, and how to improve your SEO performance.

 

What Are the Common SEO Mistakes to Avoid

 

SEO is one of the most effective digital marketing strategies to boost your sales. Becoming updated with the latest SEO optimization strategies will maximize the performance of your website. Here are some SEO missteps you should avoid to ensure the effectiveness of your SEO campaign:

 

  • Practicing keyword stuffing – You might think that using your keywords a lot will boost your content’s rankings by Google and other search engines. However, it could be the opposite as too much keyword use or overstuffing will make your content spammy. If your content is labeled as spam, it will become useless and will hurt your SEO campaign.

    To avoid this label, use your keywords naturally at strategic placements. The best practice is to use your keyword in the first 100 words and include latent semantic indexing (LSI) keywords or variations of your main keyword throughout your content.

 

  • Posting plagiarized or non-original content – Using plagiarized or copied content on your website will make it a ‘pariah’ to search engines. Invest in producing original and valuable content to improve the performance of your website. Make sure to post relevant, informational, and error-free content to build the reputation of your site.

 

  • Failure to invest in a mobile-friendly website – The majority of Internet users nowadays use their mobile devices to access and consume content. In the United States, 94% of people use their smartphones to search for local news or information. Your rating on search engines will be severely affected if you fail to make your website mobile-friendly. To avoid a possible drop in your ranking, test if your website is mobile-compatible.

 

  • Using the wrong keywords – The wrong choice of keywords will leave your content at the bottom of search engine rankings. Even if your content is top-notch, if you fail to use the keywords preferred by users and search engines, it will be useless.

    To make sure you are using the right keywords, use optimization tools like SEMrush, Google Trends, and Google AdWords Keyword Planner. It would be best to use different types of keywords to increase the ranking of your content. These types are broad keywords, long-tail keywords, fat head keywords, and chunky middle keywords.

 

  • Failure to use title tags, image tags, and meta-descriptions – These SEO elements are important to search engines when crawling for content. Failing to include these essential components will hurt the researchability of your content.

 

  • Linking to low quality or unrelated internal and external links – Your use of internal and external links also affects the performance of your content’s SEO. Make sure your internal links are related to your content. Also, use reputable and well-ranking websites as external links.

 

  • Unwillingness to leverage social influencers to share your content – When sharing your content on social media, you should consider leveraging social influencers to promote it. Having an influencer to share your content will gain instant attention, while having them to promote your content will increase its visibility to the search engines.

    The many benefits of leveraging influencers to build your relationships and conduct structured outreach make this a must in your optimization plan.

 

  • Lack of SEO performance analytics and monitoring – Failure to analyze your content’s performance will leave you in the dark about how your SEO campaign performs. You may use tools like Google Webmaster Tools and Google Analytics to regularly monitor and evaluate your SEO campaign.

 

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5 Steps in Conducting an SEO Analysis

 

An SEO assessment is a vital part of your SEO strategy to boost your website content’s ranking potential in search engine results pages (SERP). This process will allow you to identify what’s working and what’s causing your content’s failure to rise. Let’s discuss the steps you should take to find out your website’s flaws:

 

  1. Investigate your visibility on search engines like Google – Start your analysis by determining your content’s SERP performance and the overall visibility of your website on search engines. Having a clear view of where your website sits on the rankings will allow you to develop an optimization plan.

    In calculating your search visibility, collect all the rankings of your keywords and compute the estimated click-through-rate (CTR) based on each ranking. Add all the CTRs and divide the total by the number of your keywords. The higher the result, the better is your website’s position in the Google rankings.

  2. Analyze your content – Your content is an essential component of your content marketing strategy. Make sure you have no duplicate content by eliminating every duplicate you found immediately. Start your analysis with your top ranked pages.

    There are several things to check in your content. Make sure your URLs are around four to five words long, and your meta-descriptions contain your primary keyword. Ensure your titles and headings are relevant and attention-grabbing and should also contain your keyword.

    Check the quality of your backlinks or external links. Try to link your content to ranking and trustworthy websites to increase your site’s reputation. Your internal links should also be relevant to your content. Make sure to fix any broken link to improve user experience and avoid its negative effects on your SEO.

  3. Check your domain, images, and technical SEO – To improve your SEO, use a simple, short, and easy to remember domain name that reflects your brand or business. Don’t use hyphens and special characters. To optimize your images, use alt tags and include keywords in your brief descriptions. Also, compress your images for faster loading of your content.

    Your technical SEO also affects the visibility of your website. Some of the technical components you should check are your XML sitemap, robots.txt file, and website security. You may buy a Secure Sockets Layer (SSL) certificate to boost your security.

  4. Scrutinize your spam score – The quality of sites linking to your content can affect your spam score. Make sure to investigate your inbound links and eliminate those from low-authority sites to improve your score. To eliminate bad inbound links, you may request the websites to remove them or use a disavow links tool.

  5. Monitor your page speed – The loading time of your page is among the metrics used by Google’s algorithm to rank your content. Having slow speed affects your page’s indexation and your user’s experience. It would be best to improve your page’s loading time for better SEO performance.

    There are several strategies you can use to improve your page loading speed. One of these techniques is by compressing your images to make them load easier. You may also use file compression software to compress your HTML, JavaScript, and CSS files larger than 150 bytes.

    Other strategies include increasing your server response time, activating your browser caching, and using content delivery networks (CDN), also called content distribution networks.

 

3 Ways to Fix Your Mistakes and Improve Website Performance

Your SEO audit or analysis is the start of your effort to find and fix your website’s flaws and improve your SEO campaign. Use the results of your audit to develop a plan to boost your SEO ranking on search engines. Here are the three steps you can take to fix your SEO issues and optimize your campaign:


  1. Evaluate the results of your SEO analysis – Your audit report will reveal what’s working and what’s not in your SEO campaign. Analyze the results intently and determine the areas that need immediate actions and focus on them. Also, find the components that significantly affect your SEO and improve or optimize them if necessary.
    The quality of your analysis will determine your overall campaign’s success, so don’t take this process lightly. You may use tools like Ahrefs’ SEO checker to help you in your assessment and redesign. These tools can offer you possible solutions in fixing the flaws and shortcomings of your content marketing strategy.

 

  1. Tweak or develop your SEO plan based on the results – Your next step is to redesign your campaign to eliminate the flaws and improve performance. If you already have a plan, integrate your solutions to resolve your mistakes. If you don’t have, it’s time to create one.

    There are several key steps in creating an SEO marketing strategy. These steps include:

 

  • Deciding your target market – Identify your target customers and website visitors and research their online behavior, wants, and needs. It will allow you to develop a plan that caters to them.
  • Listing your keywords – Your content’s visibility to search engines will depend mainly on your keywords’ quality. Research and list the keywords your target users will likely use when searching online. Use tools like Ahrefs and KeywordsFX to facilitate your search.
  • Investigate your competition – Studying your rival’s strategy will allow you to create a plan to compete or gain a competitive advantage. You can also learn new SEO strategies by monitoring your competitors’ SEO campaigns.
  • Plan your content – Create your content and develop a schedule for posting on your site. Also, consider a social media campaign for your content to maximize its reach.
  • Monitor performance – Track the users’ responses to your content and make the necessary adjustments.

 

  1. Execute your redesigned strategy and adjust moving forward – After your redesign or plan creation, you need to implement it to determine its effectiveness. Make sure to monitor and assess your campaign’s performance regularly. This way, you will know immediately if your solutions are working or not.

    As you move forward, continue to refine your campaign based on your monitoring or regular SEO analysis results. You should also be aware of the changes in your market’s behavior and updates on search engine algorithms and use them in your strategy.

 

Final Thoughts

 

SEO is a crucial component of a content marketing campaign. Learn the things to avoid and how to conduct an SEO analysis to help optimize your content. Also, know how to adjust your content to make them perform the way you envisioned. However, if you feel you need assistance for these tasks, our experts know the ins and outs of SEO campaigns. Set an appointment today, and we will be glad to help.

 

 

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