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Posted by SocialSellinator Team on Dec 30, 2022 12:00:00 AM

Have you ever wondered what the future of Snapchat Marketing holds? Here are the top 10 Snapchat features we can expect to see in 2023!

In this article, we will be discussing the top 10 Snapchat features that we can expect to see in 2023. So, without further ado, let's jump right into it!

1. 3D Bitmoji

One of the most popular features on Snapchat is Bitmoji. In 2023, we can expect to see a major upgrade to this feature with the introduction of 3D Bitmojis. With this new update, users will be able to create their own 3D avatars that they can use in various snaps.

3D Bitmoji

Another fact that is hard to ignore is that, as of September 2018, over 70% of Snapchat’s daily active users engage with Bitmoji every day. So, it is no surprise that the company is looking to improve this feature further.

2. Augmented Reality (AR) Lenses

Augmented reality has been one of the most popular marketing trends in the tech world in recent years, and Snapchat has been at the forefront of this trend with its AR lenses. In 2023, we can expect to see even more amazing and realistic AR lenses from the company.

Some of the examples of AR lenses that we have seen so far include lenses that turn users into different characters, such as animals or cartoons. With the introduction of 3D Bitmojis in 2023, we can expect to see even more amazing and realistic AR lenses that will be perfect for snaps.

3. Improved Group Chat Functionality

Group chat is one of the most popular features on Snapchat and it is used by millions of users every day. In 2023, we can expect to see an improved group chat functionality that will make it even easier for users to chat with their friends.

Some of the improvements that we can expect include the ability to add more people to a group chat and new features that will make it easier to manage group chats. We can also expect new emoji reactions and filters that can be used in group chats.

4. Snapchat Map 2.0

The Snapchat Map is one of the most popular features of the app, and it allows users to see where their friends are snapping from. In 2023, we can expect to see a major update to this feature with the introduction of Snapchat Map 2.0.

Some of the new features we can expect to see in Snapchat Map 2.0 include the ability to see snaps from specific locations and a new “heat map” that will show which areas are being snapped the most. We can also expect new filters and emoji reactions that can be used in snaps.

Snapchat Map 2.0

5. Improved Search Functionality

Search is one of the most important features of any social media marketing platform and Snapchat is no exception. In 2023, we can expect to see an improved search functionality that will make it easier for users to find the content they are looking for.

Some of the improvements we can expect include the ability to search for specific types of content, as well as new filters that can be used to narrow down the search results. We can also expect to see a new “related searches” feature that will show users other terms related to their original search.

6. Enhanced Snapcode Functionality

Snapcodes are one of the most popular features of Snapchat and they allow users to add friends by scanning their code. In 2023, we can expect to see an enhanced Snapcode functionality that will make it even easier for users to add friends.

Some of the new features we can expect to see include the ability to add multiple Snapcodes at once and new filters that can be used to customize Snapcodes. Additionally, we can also expect to see a new “share” button that will allow users to share their Snapcode with their friends.

7. Improved Story Functionality

Stories are one of the most popular features of Snapchat, and they allow users to share snaps with their friends for 24 hours. In 2023, we can expect to see an improved story functionality that will make it even easier for users to share their stories.

Some of the new features we can expect to see include the ability to share stories with specific friends and new filters that can be used to customize stories. Additionally, we can also expect to see a new “replay” feature that will allow users to replay their favorite stories.

Improved Story Functionality

8. New Creative Tools

Creative tools are one of the most important features of Snapchat, and they allow users to express themselves in unique ways. In 2023, we can expect to see even more amazing and realistic creative tools that will be perfect for snaps.

Some examples of creative tools we have seen so far include 3D Bitmojis, which allows users to create realistic 3D avatars of themselves. Additionally, we have also seen the introduction of AR filters that can be used to change the way people look in snaps. We can expect to see even more amazing and realistic creative tools in 2023.

9. Improved Gaming Functionality

Snapchat is one of the most popular platforms for gaming, and it allows users to play games with their friends. In 2023, we can expect to see improved gaming functionality that will make it even easier for users to play games with their friends.

Improved Group Functionality

Some of the new features we can expect to see include the ability to challenge friends to specific games and new filters that can be used for in-game snaps. Additionally, we can also expect to see a new “leaderboard” feature that will show users how they rank against their friends.

10. Improved Group Functionality

Groups are one of the most popular features of Snapchat, and they allow users to chat with their friends in a more intimate setting. In 2023, we can expect to see an improved group functionality that will make it even easier for users to chat with their friends.

Some of the new features that we can expect to see include the ability to create “supergroups” with up to 16 people, as well as new filters that can be used in group snaps. Additionally, we can also expect to see a new “mention” feature that will allow users to mention specific friends in group chats.

The Bottom Line

Snapchat has come a long way since it was first launched in 2011 and has become one of the world's most popular social media management platforms. In 2023, we can expect to see even more amazing and realistic features that will make it even easier for users to express themselves.

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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).