25 Minute Read
Posted by SocialSellinator Team on Jan 25, 2023 3:43:00 AM

Affiliate Marketing Guide: How To Get Started in 2023

  • Affiliate marketing for beginners


Affiliate marketing is performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts. Affiliates are independent contractors that promote affiliate products and services on behalf of businesses, and they can earn commissions when people purchase those products or services through their efforts. This article is an affiliate marketing guide that will help you get started as a beginner. 

In 2023, the affiliate marketing industry is worth over $17 billion. While the pandemic has caused a temporary disruption in the market, many companies are turning to affiliate programs and digital marketing strategies as an efficient way of generating revenue. With more people spending time online than ever, there's no better time to become an affiliate marketer.

Becoming an affiliate marketer is relatively easy and can be done from the comfort of your home. You'll need to join an affiliate program, create a website or blog, decide what products or services you want to promote, and start marketing them using digital channels such as search engine optimization, blog posts, social media posts, and paid ads. To become a successful affiliate marketer, you'll need to be familiar with the strategies used by other successful affiliates and develop your unique marketing plan.

What is Affiliate Marketing

An affiliate marketing strategy is an online marketing system in which affiliates promote a business's products or services and receive compensation for the sales they refer. This online marketing helps companies increase their customer base while allowing affiliates to earn money through commissions on sales. Affiliates are typically independent contractors that use their websites, social media platforms, and other marketing channels to promote affiliate products or services on behalf of a business.

Types of Affiliate Marketing

There are several types of affiliate marketing, including unattached, related, and involved affiliate marketing programs.

Unattached affiliate marketing:

This affiliate system does not require an agreement between the business and the affiliate marketer. Affiliate marketers are typically independent contractors who promote products or services on their websites, blogs, and social media platforms using a unique affiliate referral link.

Related affiliate marketing :

This type of affiliate marketing involves affiliates working with partners to promote a business's affiliate products or services. Affiliate marketers typically receive an upfront commission and ongoing commissions for each sale referred by their partner.

Involved affiliate marketing:

Affiliate marketing involves a business hiring an experienced affiliate marketer to manage its affiliate program. The affiliate works with the business to develop strategies for promoting products and services, and they are typically paid a commission on each sale referred by them.

referral program with a megaphone


Is Affiliate Marketing Worth It?

Affiliate marketing is an excellent way to generate revenue and increase brand visibility. By partnering with affiliates, businesses can reach new audiences and drive more sales without investing in costly advertising campaigns. Affiliate marketers can also make money by referring customers to products or services they believe in. Ultimately, affiliate marketing is an excellent way for businesses and affiliates to make money while establishing mutually beneficial relationships. Affiliate marketing will be worth it if you are under the categories below.

You're an "expert" in your chosen niche.

To become a successful affiliate marketer, you need to be an expert in your chosen affiliate niche. You must thoroughly understand the products or services the business offers and the strategies used to promote them. Being familiar with SEO, content creation, email marketing, and other digital marketing tactics can also help you increase your sales and build your audience. Additionally, it's essential to stay up-to-date on industry trends and keep an eye out for new products or services that could benefit your customers.

You have personal experience using your affiliate products.

Suppose you're promoting products or services you've personally used. In that case, your customers will trust your opinion and be more likely to purchase because they know that you have first-hand experience with the product and can honestly review its features and benefits. When sharing your personal experiences, focusing on how the product has benefited you and your customers helps establish a connection between you and your audience, making them more likely to purchase.

You utilize multiple affiliate platforms.

While you can make money from one affiliate program, you must diversify your income streams using multiple platforms to ensure that if one marketing platform becomes unreliable or unprofitable, you still have other sources of revenue. Additionally, it's a good idea to find new ways to promote products and services on different platforms, as different audiences respond to various types of content.

You already have an (engaged) audience.

An existing audience is a great way to jump-start your affiliate marketing business. Your followers trust you and will likely purchase the products or services you promote. Additionally, if you have an engaged audience, they'll be more likely to share your content with their friends and family, giving you even more exposure.

You own a complementary product or service.

Suppose you already own a product or service that complements the products or services of your chosen affiliate program. In that case, you can increase your affiliate sales by cross-promoting them. For example, if you're an online retailer selling clothing and accessories, partnering with a makeup brand could provide additional value to both businesses.

Your niche has a high EPC

The EPC, or Earnings Per Click, is the amount you can expect to make for each click on an affiliate link. As an affiliate marketer, it's essential to find a niche with a high EPC so that you can maximize your earnings potential. It would be best if you also looked for affiliate marketing programs that offer recurring commissions so that you can generate recurring revenue.

When Is Affiliate Marketing Not Worth It?

Affiliate marketing is only sometimes a viable source of passive income, and signs indicate it may be better spent investing your time and effort. Making affiliate sales is complex if the products or services you promote have low demand or lack customer reviews. Below are other reasons why you shouldn't invest in affiliate marketing.

You're Expecting Overnight Success

Affiliate marketing requires patience and hard work. Even if you have the right tools, building an audience and earning money can take time. You may have better options than affiliate marketing if you expect overnight success.

You Promote Poor-Quality Affiliate Products

When promoting a product, ensure it is of high quality and provides real value to your customers. Otherwise, they may not be likely to purchase or recommend it to their friends and family. Additionally, poor-quality products can damage your reputation as an affiliate marketer and may cause potential customers to lose your trust.

You Only See the Affiliate Product As a Revenue Stream

Successful affiliate marketers understand that the products they're promoting should benefit their customers somehow. Therefore, it's essential to remember how your chosen product can help solve a problem or improve someone's life. You may alienate your audience if you only see the product as a revenue stream.

Your Chosen Vendor Doesn't Follow FTC Guidelines

It's essential to ensure that the vendor you're working with follows all FTC guidelines regarding affiliate marketing. If the vendor is not following these rules, it could lead to legal trouble for you. Therefore, it's essential to do your research and select a reputable vendor who takes compliance seriously.

Affiliate marketing guide

Pros and Cons of Affiliate Marketing


No need to worry about logistics:

As an affiliate marketer, you don't have to worry about the logistics of selling products or services. The vendor handles all the product fulfillment, customer service, and any other issues that may arise.

You can easily monetize your existing website:

If you already have a website or blog, monetizing it with affiliate marketing is easy. All you need to do is sign up for an affiliate marketing program and start promoting products.

Startup costs are low:

The startup costs associated with affiliate marketing are low compared to other online business models. You don't need to invest in inventory or worry about shipping products, so that you can get started quickly and inexpensively.

Affiliate marketing is highly convenient:

With affiliate marketing, you don't have to worry about setting up a storefront or dealing with customer service. You can easily promote products from the comfort of your own home. Be Intense: Affiliate marketing can be highly competitive, and choosing a niche with less competition is essential.

It's super scalable:

With affiliate marketing, you can quickly scale your business up or down depending on the amount of time and effort you're willing to invest. Unfortunately, there is no guarantee of success with affiliate marketing. You may put in a lot of hard work but still find that you need to make sales.

Low barrier to entry:

Affiliate marketing has a low entry barrier, meaning anyone can get started with minimal investment. This makes it an attractive option for those just starting an online business.

Flexible hours:

As an affiliate marketer, you can choose your hours and work as much or as little as you want, making it ideal for those looking for a flexible side hustle or full-time job.

Potentially high affiliate revenue:

You can earn high affiliate marketing revenue, especially if you successfully promote products and services. Affiliate marketers can make anywhere from a few hundred dollars per month to several thousand dollars per month, depending on their level of success.

Ability to promote a variety of products and services:

Affiliate marketers can promote various products and services, reaching different audiences with different needs, increasing their potential customer base, and maximizing their earnings potential.

Ability to earn passive income:

As mentioned before, affiliate marketing has the potential to generate passive affiliate marketing income over time. It makes it an attractive option for those who want to make money without actively working.


You're effectively building a business for someone else:

Although there are benefits to being an affiliate marketer, you should know that you're essentially building a business for someone else. While you may make money in the short term, it could quickly disappear if the vendor discontinues your program or stops paying commissions.

No, say in product development:

You have no control over product development or pricing as an affiliate marketer. This means that if the vendor decides to make changes, there's nothing you can do about it.

You could be competing against big names:

Knowing that you may be competing against big names in the industry is essential. It could be challenging to get your voice heard, and your products noticed if there are already established players in the market.

Building trust is hard:

Building trust with your audience can be challenging, especially since you still need to create the product. It's essential to make sure that you are honest and transparent with your reviews and recommendations to maintain a good relationship with your customers.

 How do Affiliate Marketers Make Money?

The primary way that affiliate marketers make money is through commissions. When customers visit your website and click on an affiliate link, they are directed to the vendor's website, where they can purchase products or services. You will receive a commission for that affiliate sale if the customer makes a purchase. Commissions vary based on the product or service and the vendor offering it.

It's important to remember that affiliate marketing requires time, effort, and dedication to succeed. There is no guarantee of success, so it's essential to go into it with realistic expectations. You can earn an excellent affiliate income through affiliate marketing with patience and hard work.

4 Steps To Start Affiliate Marketing

Affiliate marketing is a great way to make money online, and it can be highly lucrative for those willing to put in the time and effort. However starting with affiliate marketing can seem daunting at first, but following these steps will help kickstart your affiliate marketing program.

Pick your platform and method:

The first step in affiliate marketing is to pick a platform and method of delivery. You can promote products or services through your website, blog post, social media, or any other channel you can access.

Decide your niche and audience:

The next step is to decide on a niche and target audience. This will help you narrow down your options regarding products and services that you can promote.

Find your products:

Once you've decided on a niche and target audience, you should start looking for products or services you can promote. You can search for affiliate programs through various affiliate networks or contact individual vendors directly.

Choose your first affiliate program:

The last step is to choose the right affiliate program for you. It can be a tricky process, as there are a lot of factors to consider when picking an affiliate marketing program. It would help if you looked at things like commission structures, product selection, and reputation.

Referral system on a notebook

Affiliate Marketing Tips for Success

Affiliate marketing is a great way to make money online. It requires time, effort, and dedication, but it can be highly lucrative with the right strategies. To help you get started with affiliate marketing, here are some tips for success:

Talk to a product expert:

Make sure you are familiar with the product or service you're promoting. Talk to a product expert who can provide valuable insights into the features and benefits of the product. The understanding will allow you to create more targeted content for your affiliate links.

Create a product tutorial:

Creating a product tutorial can effectively showcase the features and benefits of the affiliate product or service you're promoting. You can include screenshots, videos, or text to explain how the product works and why it might be helpful for your audience.

Utilize social media:

Social media is a great way to reach a broad audience and promote your affiliate links. Try to post content relevant to your niche or target audience to maximize the exposure of your affiliate links.

Focus on building relationships:

One of the most important things you can do as an affiliate marketer is to build relationships with other affiliate marketers, vendors, and customers. Reach out to other affiliate marketers or contact vendors directly for advice and tips on how to succeed with affiliate marketing.

Build an email list:

Email lists are a great way to keep in touch with your customers or potential customers. You can use your email list to share promotions, product information, and updates about new products or services you're promoting.

Find relevant search terms:

Using relevant search terms is critical when driving traffic to your affiliate links and researching keywords related to the affiliate product or service.

Consider your angle:

When promoting your affiliate links, think about the angle you're taking. Your content should be unique and provide real value to your audience for them to click on your affiliate links.

Set your distribution strategy:

Decide on a distribution strategy for your content. The decision will determine which channels you'll use to promote your affiliate links and how often you post content.

Try offering a bonus:

One way to drive more sales is by offering a bonus or incentive when someone purchases through your affiliate link. The compensation or incentive could be anything from a discount code to an eBook or exclusive video tutorial. Offering a bonus can help you stand out and attract more customers.

Keep track of your results:

Finally, it's essential to keep track of your results. Monitor the performance of your affiliate links to see which ones are performing best. Use this data to refine your strategies and make improvements where necessary.

By following these online marketing tips, you'll be well on your way to becoming a successful affiliate marketer.

Affiliate Marketing Website

Affiliate websites are a great way to make money online. They allow you to promote products and services from other companies in exchange for a commission on each sale made through your unique affiliate link. Your websites can be used by businesses and individuals, as they provide an easy way to monetize content or drive sales of products or services. With the right strategies in place, affiliate marketing can be highly lucrative.

When creating an affiliate website, it's essential to think about the design and layout of your website. Ensure your website is easy to navigate and contains clear calls to action, so visitors know what to do. Include relevant content on your site, such as product reviews, tutorials, or general information about the industry. Including it will help to attract more visitors and increase conversions.

When driving traffic to your affiliate website, focus on SEO (Search Engine Optimization) and content marketing. Use relevant keywords to make your site easily discoverable by search engines. Also, use social media to promote your content and reach more potential customers.

Finally, be sure to track the performance of your affiliate website. Monitor which products are selling well and look for ways to optimize your site to increase conversions. By focusing on these critical strategies, you can have a successful affiliate marketing business.

Affiliate Niches

Affiliate niches are specific categories within the affiliate marketing business that focus on a particular product or service. They provide an easy way for many affiliate marketers to target their audience and promote products related to their niche. Affiliate marketers can build expertise in that niche by focusing on one area and driving more sales through their affiliate links. Popular niches include health & wellness, fashion & beauty, technology, home décor, travel & leisure, and many more. With the right strategies, you can choose the right niche for your affiliate business and start making more money as an affiliate marketer.

How to pick a niche for affiliate marketing?

When choosing an affiliate niche, it's essential to consider the trends and consumer behavior in that industry. Look for products or services that are popular and relevant to your target audience. Additionally, research which companies offer the best commission rates and ensure their products are of high quality.

Once you've chosen your niche, the next step is to create content that will attract potential customers. Use SEO and content marketing strategies to drive traffic to your site and promote relevant products and services. Share helpful tips, reviews, or tutorials related to your promoting products to increase conversions.

Monitor your niche

Finally, use tracking software to monitor your affiliate links and the performance of your campaigns. By understanding which products are selling well and which strategies are working best, you can create content, optimize and make improvements where necessary. With these tips in mind, you'll be well on your way to becoming a successful affiliate marketer!

Remember that it may take time and effort to become successful at affiliate marketing. Don't be discouraged if your affiliate campaigns don't generate immediate results – with the right strategies in place; you can eventually start making money as an affiliate marketer.

Affiliate Marketing Program Examples

Affiliate marketing programs are an effective way for companies to promote their products or services. With the right strategies in place, affiliate marketing can be highly lucrative.


Shopify is an e-commerce platform that offers an affiliate program for its customers. Through the Shopify Affiliates program, affiliates can earn up to 200% commission on every sale they refer. The program also includes helpful tools such as custom link tracking and promotional banners, making it easy to drive more sales.


Healthish is a health and wellness company that offers an affiliate program. Through the Healthish Affiliate Program, affiliates can earn up to 20% commission on every sale they refer. The program also includes access to exclusive promotional materials, such as coupons and discounts, to help drive conversions.

Amazon affiliate program

Amazon is one of the most popular affiliate programs in the world. With Amazon Associates, affiliates can earn up to 10% commission on every sale they refer. The program also includes helpful tools such as custom link tracking and detailed reporting to track your progress easily.

The Wirecutter

The Wirecutter is an online product recommendation service that offers an affiliate program. Through the program, affiliates can earn up to 20% commission on every sale they refer. The program also includes exclusive promotional materials, such as discounts and special offers, which help drive more sales.


BuzzFeed is a media company that offers an affiliate program. Through the BuzzFeed Affiliate Program, affiliates can earn up to 10% commission on every sale they refer. The program also includes exclusive promotional materials, such as coupons and discount codes which help drive more sales.


Urikar is an online marketplace for health and wellness products that offers an affiliate program. Through the Urikar Affiliate Program, affiliates can earn up to 25% commission on every sale they refer. The program also includes valuable promotional materials such as banners and custom links, making it easy to drive more sales.

These programs above can serve as an affiliate marketing guide to get started for beginners.


Can You Make Money With Affiliate Marketing?

Yes, you can make money with affiliate marketing. Create helpful and informative content and utilizes effective SEO and content marketing strategies. You can drive traffic to your site and promote relevant products or services.

How Do I Become An Affiliate Marketer?

The first step To becoming an affiliate marketer is finding an affiliate program relevant to your niche. Once you have found one, sign up and create content to promote the products or services offered. Additionally, use tracking software to monitor performance and optimize your campaigns for better results.

Is Affiliate Marketing Still Profitable In 2023?

Yes, affiliate marketing is still highly profitable in 2023. You can maximize your profits and make a sustainable income as an affiliate marketer with the right strategies and tactics.

How Long Does It Take To Make Money With Affiliate Marketing?

It depends on how much time and effort you will put into your affiliate marketing campaigns. Creating content regularly, optimizing for SEO, and using effective tracking software can take as little as a few months to start seeing results.

Is affiliate marketing legal?

Yes, affiliate marketing is legal. As long as you abide by the terms and conditions of the affiliate program you are promoting and not engaging in any deceptive or illegal practices, it is perfectly legal to participate in affiliate programs.

What are the best affiliate marketing products?

The best affiliate marketing products depend on your niche. Generally, the most popular items include digital products such as e-books and software, physical items such as clothing or electronics, and subscription services such as streaming video or music. Additionally, niche-specific products may be more profitable for you, depending on your target audience.

How much money can I make as an affiliate?

The amount of money you can make as an affiliate depends on the products you promote, your target audience, and how much time and effort you put into your campaigns. Generally speaking, successful affiliates can earn from a few hundred bucks to $10,000 a month or more with consistent effort over time.

What is the difference between referral and affiliate marketing?

The primary difference between referral and affiliate marketing is that referral marketing focuses on building customer relationships, while affiliate marketing emphasizes driving traffic to the merchant's site. Referral marketing typically provides a small incentive for customers to refer others to the products or services. At the same time, affiliate programs usually track links and pay commissions based on sales referrals.

Bottom line

Affiliate marketing requires careful planning and dedication. Research the products and services you'll be promoting, create content that will attract potential customers, and track your campaigns to ensure they're performing well. Ensure you understand what is affiliate marketing ans what it entails. With these affiliate marketing guide, you can start making money as an affiliate marketer in major affiliate marketing programs





New call-to-action

SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).