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Posted by SocialSellinator Team on Apr 7, 2022 2:30:17 AM

What Past Marketing Successes Can Teach Us for Today

Marketing is constantly evolving, and to stay ahead of the curve, you need to be constantly learning new strategies. In this blog post, we will take a look at 10 of the best marketing campaigns from 2020. These campaigns utilized cutting-edge tactics like social media and digital marketing and achieved amazing results. By studying these campaigns, you can learn what works best and apply those techniques to your marketing strategy.

What Makes a Great Marketing Campaign?

Before we dive into the best marketing campaigns of 2020, let's first define what makes a great marketing campaign. A great marketing campaign is one that achieves its objectives. Whether those objectives are to increase brand awareness, generate leads, or boost sales, the best campaigns are the ones that deliver results.

Another key element of a great marketing campaign is creativity. To stand out in today's competitive landscape, you need to be thinking outside the box and come up with fresh ideas. And finally, a great marketing campaign is one that is well-executed. Even the best ideas won't succeed if they're not implemented properly.

How To Measure Success of a Great Marketing Campaign?

Now that we know what makes a great marketing campaign, let's take a look at how to measure success. The best way to measure the success of your marketing campaigns is by looking at your return on investment (ROI). This metric will show you how much revenue your campaign generated relative to the amount of money you spent on it.

 

To calculate your marketing campaign's ROI, you will need to track two key metrics:

- The amount of money you spent on the campaign

- The amount of revenue generated by the campaign

Once you have these numbers, divide the revenue by the cost to get your ROI. For example, if you spent $100 on a campaign and it generated $500 in revenue, your ROI would be 500%.

But you can also measure success in emotional engagement. Emotional engagement is a measure of how well your audience connects with your brand. This can be tricky to quantify, but there are some methods you can use, such as surveys and social media sentiment analysis.

A great marketing campaign is not just a major success in business and marketing, but also one that reaches a wider audience. It is creative, inspires, and encourages people and target audiences. I goes beyond the emotional level of what marketing achieved in previous years and is a truly new campaign that makes a huge difference. It doesn't have to be conducted by iconic brands. Maybe it's done by a 'nobody' and created the first wave of a new marketing trend. And while it doesn't have to be a Super Bowl ad, it has to be representative of the current mood and capture the 'Zeitgeist' in advertising.

Now that we know what makes a great marketing campaign, let's take a look at some of the best examples from 2020.

So without further ado, here are the best marketing campaigns of 2020 - let's get started!

 

1. Nike's "Dream Crazy" campaign

Nike's "Dream Crazy" campaign was one of the most successful marketing campaigns of 2020. The digital-only campaign was designed to encourage people to pursue their dreams, no matter how crazy they may seem. Nike used a mix of digital channels to reach its audience, including social media, website banner ads, and email marketing. The campaign was highly effective, driving significant increases in brand awareness and purchase intent. Nike also saw a significant increase in web traffic and social media engagement during the campaign period. Overall, Nike's "Dream Crazy" campaign was a resounding success, illustrating the power of digital marketing.

 

What can you learn from Nike's "Dream Crazy" campaign?

- The importance of having a clear message. Nike's "Dream Crazy" campaign had a very clear and inspiring message that resonated with its target audience.

- The power of digital marketing. Nike's "Dream Crazy" campaign was designed specifically for digital channels, and it achieved amazing results.

- The importance of staying true to your brand. Nike is a brand that has always been about inspiring people to reach their full potential, and "Dream Crazy" was in line with that brand message.

 

Takeaway: When crafting your marketing campaign, make sure to keep a clear message in mind. Additionally, consider using digital channels to reach your audience, as they can be extremely effective. Finally, stay true to your brand and consider what message will best resonate with your target audience.

 

2. Amazon's "Alexa, be the light" campaign

Amazon's "Alexa, be the light" campaign was one of the most innovative and effective marketing campaigns of 2020. The campaign leveraged digital marketing to raise awareness of the Amazon Echo Dot, a voice-activated speaker that can control various smart devices in the home. To promote the Echo Dot, Amazon created a series of short videos that featured celebrities and everyday people using the device to perform simple tasks, such as turning on the lights or setting a timer. The videos were highly shareable and generated a lot of positive word-of-mouth for the product. Furthermore, the campaign helped to position Amazon as a leading player in the growing market for voice-activated devices. Overall, the "Alexa, be the light" campaign was a huge success, and it's one that other marketers can learn from.

 

What can you learn from Amazon's "Alexa, be the light" campaign?

- The importance of being innovative. Amazon's "Alexa, be the light" campaign was very innovative, utilizing a new technology (voice-activated devices) to promote a product.

- The importance of creating shareable content. The short videos that Amazon created for the campaign were highly shareable, and they helped to generate a lot of word-of-mouth for the product.

- The importance of staying ahead of the curve. By promoting the Echo Dot, Amazon positioned itself as a leading player in the voice-activated device market, which is a rapidly growing market.

 

Takeaway: When crafting your marketing campaign, be sure to think outside the box and come up with an innovative way to promote your product. Additionally, create shareable content that will help to generate word-of-mouth for your product. Finally, stay ahead of the curve by promoting a product that is in a rapidly growing market.

 

 

3. Google's "Year in Search" campaign

In a year like no other, people turned to Google Search to learn more about the pandemic, how to stay safe and connected, and where to find support. This digital marketing campaign was designed to reflect what was on users' minds in 2020 through search queries. The "Year in Search" campaign captured heartwarming moments of human connection and resilience in the face of adversity. It was also a way for Google to show its users that it understands and empathizes with their concerns. The campaign was widely praised for its sincerity and accuracy in representing the zeitgeist of the year. In a time when people were seeking answers and support, Google's "Year in Search" campaign provided a much-needed sense of connection and hope..

 

What can you learn from Google's "Year in Search" campaign?

- The importance of being relevant. Google's "Year in Search" campaign was highly relevant, as it captured the zeitgeist of the year and reflected what was on users' minds.

- The importance of being empathetic. In a time when people were seeking answers and support, Google's "Year in Search" campaign provided a much-needed sense of connection and hope.

- The importance of understanding your audience. This campaign was successful because it showed that Google understands its users and their concerns.

 

Takeaway: When crafting your own marketing campaign, be sure to make it relevant to what is going on in the world. Additionally, show that you understand and empathize with your audience's concerns. Finally, make sure your campaign provides a sense of connection and hope.

 

4. Apple's "Shot on iPhone" campaign

In a year defined by the COVID-19 pandemic, many brands struggled to find the right tone for their marketing campaigns. But one company that nailed it was Apple, with its "Shot on iPhone" campaign. The campaign, which featured everyday people using the iPhone to capture beautiful moments, was a perfect fit for a moment when many of us were spending more time at home and looking for ways to connect with the outside world. And it was also a great example of digital marketing done right. In an age when we're constantly bombarded with digital advertising, it can be easy to tune out or scroll past ads. But the "Shot on iPhone" campaign cut through the clutter by featuring genuine, relatable content that was impossible to ignore..

 

What can you learn from Apple's "Shot on iPhone" campaign?

- The importance of finding the right tone. In a year defined by the COVID-19 pandemic, many brands struggled to find the right tone for their marketing campaigns. But Apple's "Shot on iPhone" campaign was a perfect fit for the moment.

- The importance of creating shareable content. The "Shot on iPhone" campaign was successful because it featured genuine, relatable content that was impossible to ignore.

- The importance of cutting through the clutter. In an age when we're constantly bombarded with digital advertising, it can be easy to tune out or scroll past ads. But the "Shot on iPhone" campaign cut through the clutter by featuring genuine, relatable content.

 

Takeaway: When crafting your marketing campaign, be sure to find the right tone that fits the moment. Additionally, create shareable content that is impossible to ignore. Finally, make sure your campaign cuts through the digital clutter.

 

5. Samsung's "The Future of TV is Bright" campaign

Digital marketing became more important than ever in 2020. With so many businesses forced to go online due to the pandemic, a strong digital presence was essential for staying afloat. And Samsung's "The Future of TV is Bright" campaign was a shining example of how to do digital marketing right. The campaign featured a series of short videos that showcased the features of Samsung's new TV models. But rather than focusing on the technical specs, the videos focused on the emotional benefits of owning a Samsung TV. They told stories of families coming together to watch their favorite shows, couples spending quality time streaming movies, and friends catching up over video calls. As a result, the campaign struck a chord with viewers and helped Samsung maintain its position as the leading TV manufacturer.

 

What can you learn from Samsung's "The Future of TV is Bright" campaign?

- The importance of emotion in marketing. The "The Future of TV is Bright" campaign was successful because it focused on the emotional benefits of owning a Samsung TV.

- The importance of storytelling. The videos in the campaign told stories of families coming together to watch their favorite shows, couples spending quality time streaming movies, and friends catching up over video calls. As a result, the campaign struck a chord with viewers.

- The importance of staying relevant. With so many businesses forced to go online due to the pandemic, a strong digital presence was essential for staying afloat. And Samsung's "The Future of TV is Bright" campaign helped the company maintain its position as the leading TV manufacturer.

 

Takeaway: When crafting your marketing campaign, be sure to focus on the emotional benefits of your product or service. Additionally, use storytelling to connect with viewers on a deeper level. Finally, make sure your campaign is relevant to current events.

 

Conclusion

The five marketing campaigns we’ve looked at are all great examples of how to apply tried and true methods to new technology. By closely reviewing the lessons from the past and applying them smartly to the present, you can create a digital marketing strategy that resonates with your audience and drives real results. Are there any other historical marketing campaigns you think would be worth exploring in relation to 2020?

By following the examples set by these top marketing campaigns, you can ensure that your own marketing campaign is best in class. So what are you waiting for? Get out there and start planning your next marketing masterpiece!

 

 

SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).