Social media marketing has been a booming industry for the last decade. What will be popular in 2021? In this article, we are going to talk about the top 5 social media trends that you need to know so that you can stay ahead of your competition and get noticed by potential customers!
Why social media marketing matters
Social Media is king: This trend won't stop. The most important thing to remember with social media is what type of audience you want to target. You have Facebook, Twitter, Instagram, YouTube, to name only some of the biggest names. These and other platforms like Snapchat and TikTok all cater towards different demographics specifically and it's good practice not just jumping onto every platform like some people do because they want more numbers or whatever reason. Instead, spend time choosing one platform where your content resonates best with your audience and their needs.
Social Media Trend #1: Video
Video content is easy to consume and snackable. For instance, people are unlikely to read a blog post on their phone but might watch an Instagram video in the meantime. Video is always engaging and will be even more so as new platforms like Facebook Watch come into play.
As a result, Video Marketing is a social media trend that you need to know about. More than just the latest YouTube craze, video content can be used as marketing on all types of social networks and across various industries such as travel or even retail. It's been proven time and again that people are much more likely to buy something when they're given an opportunity to see it in action with their own two eyes - especially if there's no risk involved! There are many ways brands use video for successful digital marketing campaigns but here are five common examples: product demonstrations, behind-the-scenes footage at trade shows, how-to tutorials on products or services offered by the company, interviews with employees/celebrities about a new offering from their brand.
A related social media marketing trend that is developing for the future are live-streaming platforms. Live-streaming has become a popular way to reach out and engage with your audiences, but it's also important to know what you're getting into before diving in headfirst. The most successful influencers on these platforms have already built up large followings which they can leverage when starting their own streams because people will be more likely to tune in just based on their follower count alone.
Social Media Trend #2: Niche Marketing
Niche marketing is an age-old practice that's seeing a resurgence on social media. For example, it was reported in 2017 there were over 100 million people who follow the food niche and about 220 million of them are interested in recipes! This type of content always resonates with audiences because they're getting information tailored to their specific interests. Brands can also benefit from this strategy by being able to rank higher for searches related to their industry or field while still sharing general themes like beauty tips if they only wanted followers outside their niche.
Niche marketing in social media works because it's based on the idea of targeting a specific group, rather than latching onto trending topics.
For example, there are over 300 million people who follow the gardening niche in social media but only 190 million followers for parenting. This is because gardeners have more interest in those content types and want to see them from their favorite brands, even if it means following less popular pages like blogs or micro-blogs.
Social Media Trend #3: Content Curation
Content curation has been around since before social media but now we have platforms like Pinterest where everyone shares what they love. People always want to find those hidden gems and get the inside scoop from people they trust so it makes sense that social media trends are moving towards this type of content in order to keep their followers engaged.
There are many different ways of content curation and to get content for social media and you can use a variety of sources. The most popular way is by recycling old posts from your own blog, with the goal being that people will then click on links back to your site or subscribe if they like what they see in the post. But you also have other options such as finding high-quality content elsewhere online and posting it on social media without credit. This can be problematic because there's no guarantee that someone else paid money for this type of marketing placement so publishing their work could lead to copyright infringement claims which would result in significant penalties. But you can also use content curation as a way to find relevant stories or other pieces of information that you can share on social media. While simply searching and sharing high-quality external sources could lead to copyright infringement claims, content curation done right is an opportunity to find and promote interesting articles by other authors who are not posting their work on your site. The key here is to give credit to the author.
Social Media Trend #4: VR/AR Marketing
Virtual reality (VR) is a digital environment that you can experience through your computer or with interactive devices such as headsets, goggles, etc., while augmented reality (AR) adds virtual elements to an existing physical environment like a room for example. Brands can use these technologies to create immersive experiences for consumers which also encourages viral sharing on social media platforms because users want others to enjoy them too! The key here is creating something fun and exciting, rather than just an advertisement.
VR/AR marketing will become more popular in the future as it provides a new way of experiencingproducts. These kinds of interactive campaigns are effective because they encourage people to share content with friends through their social networks such as Facebook or Twitter.
Social Media Trend #5: Bots
There have been many predictions about the use of bots in social media marketing, but the use of bots in social media marketing is still a developing trend. The advantages of using bots in social media marketing are clear: automation and massive creation of content at scale. Bots make it easier for companies to manage their social media marketing across multiple channels.
The use of bots in social media marketing is still a developing trend and has the potential to be powerful because they are able to create content at scale that can be automatically distributed through different platforms like Facebook, Twitter, or Instagram.
One major disadvantage of using bots with social media marketing is how difficult automation can become if you have too many rules set up for the bot's interactions on each channel. This could lead to conflicting messages being sent out simultaneously which will only confuse your audience. Aside from that, the authenticity of the content will be negatively impacted, which can result in lower credibility for the brand or individual using the bot.
We’ve covered a lot of ground in this blog post, from the more traditional social media marketing tips to some newer concepts like VR and AR. With so much content available on social media these days, it can be tough to know where to start or what trends are coming up next. Our team is here for you and we have plenty of experience with different types of campaigns that will help your company get ahead in today's new digital world. If you want to learn more about any of these 5 top trends for social Media Marketing, don't hesitate to explore our other blog posts or schedule an appointment with us!