13 Minute Read
Posted by SocialSellinator Team on Sep 20, 2023 11:45:17 PM


Introduction to Social Selling

In the digital era where buyers have become more autonomous in their buying journey, a new sales model has emerged to accommodate the shift in consumer behavior: social selling. This strategic approach forges the path to a more engaging, effective, and efficient sales process. Instead of the traditional approach where salespeople initiate contact with potential customers, the tables have turned. Now, customers do their own research, make informed decisions, and reach out when they're ready to discuss further. This is where a social selling company like SocialSellinator comes into play.

Social selling is not about making a quick sale. It is about building relationships, establishing trust, and providing value to your potential customers. It leverages social media platforms such as LinkedIn, Twitter, Facebook, and others to connect with prospects, understand their needs, and engage them in meaningful ways that can eventually lead to sales.

According to data from SocialSellinator's Knowledge Hub, over 76% of customers are prepared to engage in a social media conversation with potential vendors. What's more, 78% of salespeople who use social selling outsell their peers who don't. This gives an insight into why social selling is becoming a critical part of modern business strategy.

In this article, we will delve deeper into the concept of social selling, the role of social selling companies in modern business, various real-life examples of social selling, and how you can get started with social selling. We will also introduce you to SocialSellinator, your ultimate partner in social selling, and how it can help boost your sales. So, let's embark on this journey to unleash your sales potential with social selling.

Understanding the Concept of Social Selling Companies

What is a Social Selling Company?

Pivoting from traditional selling methods, a social selling company is a game-changing solution that leverages the power of social media to connect with prospects and potential leads. The ultimate goal of a social selling company is to navigate the digital landscape to establish meaningful relationships with potential customers, thereby enhancing sales prospects.

In essence, a social selling company acts as your brand's social media wing, taking care of everything from crafting engaging content to monitoring relevant conversations, all while keeping your brand values at the forefront. Using a blend of data-driven strategies and authentic engagement, these companies work to boost your brand's online presence and, ultimately, its sales.

How Does Social Selling Work?

Social selling isn't about making quick, one-off sales. It's about investing time and effort into building lasting relationships with your prospects. Social selling companies employ a series of tactics, including sharing relevant content, engaging directly with potential customers, personal branding, and social listening, to connect with potential customers on platforms like LinkedIn, Twitter, Facebook, and Google Plus.

In this digital age, over 76% of customers are prepared to engage in a social media conversation with potential vendors. This readiness opens up a world of opportunities for social selling companies to establish a connection with potential customers, nurture them, and eventually convert them into loyal customers.

The Role of Social Selling Companies in Modern Business

Social selling companies have emerged as a significant player in the modern business ecosystem. By harnessing the power of social media, these companies can increase the visibility of your brand, thereby improving brand awareness, one of the key challenges faced by heads of marketing in small to midsize businesses.

However, the role of a social selling company goes beyond just improving brand visibility. As per Optinmonster, 31% of B2B professionals believe that social selling has allowed them to develop deeper relationships with clients. These companies help businesses connect with their prospects on a personal level, providing relevant content and engaging in meaningful conversations.

By providing a solution that aligns with business objectives, delivers measurable results, and shows a return on investment, social selling companies are becoming an essential partner for businesses aiming to thrive in the digital age.

social media platforms

The Power of Social Selling: Real-Life Examples

One of the most effective ways to understand the impact of social selling is to examine real-life examples of companies who have harnessed its power to drive remarkable results. Let's take a closer look at how companies have utilized LinkedIn and Twitter for successful social selling.

Example of Social Selling through LinkedIn

InContact: This cloud contact center software company turned to LinkedIn to revitalize its growth. Amid a period of stagnating expansion, InContact decided to experiment with social selling within a particular segment of their sales team. They trained a select group of representatives to utilize LinkedIn for sharing content and engaging with prospects.

The results were striking. After six months of applying social selling techniques, the representatives who used LinkedIn saw a whopping 122% increase in their average revenue per sale. Those who combined LinkedIn with automation software Eloqua saw an even larger increase of 157% in their average revenue per sale. This successful experiment transformed the way InContact viewed social selling, proving it to be a powerful tool in their sales strategy.

Example of Social Selling through Twitter and Instagram

JLL (Jones Lang LaSalle): This investment firm specializing in real estate used social media to stand out in a competitive industry. Faced with the challenge of their marketing materials being too similar to their competitors', they decided to pivot their strategy towards video marketing.

By creating YouTube videos featuring sales reps and property managers from their organization, they provided new insights to their audience, which they then shared across their social media platforms, including Twitter and Instagram. This strategic move helped them attract qualified leads and differentiate themselves from their competitors.

These examples underscore the transformative power of social selling when implemented effectively. By leveraging social media platforms like LinkedIn, Twitter, and Instagram, businesses can connect with their target audience in a meaningful way, build trust, and ultimately drive sales.

Remember – the key to successful social selling lies in consistent engagement, nurturing relationships, providing valuable content, and being genuine in your interactions. It's not about hard selling, but about creating a bond with your audience that eventually leads to increased revenue and growth.

professional networking online

Getting Started with Social Selling

Dive into the realm of social selling with confidence using these valuable strategies. Whether you're a newbie or a seasoned marketer, these tips will help you build credibility, extend your network, and foster genuine relationships that translate into sales.

Building Credibility and Extending Your Network

Your journey to social selling success begins with building credibility. A credible profile can be your ticket to establishing meaningful connections on platforms like LinkedIn. Endorsements and recommendations from your existing connections can boost your credibility and encourage potential customers to trust your brand.

But remember, the content you share should be from reliable sources and maintain a professional tone. This will demonstrate your expertise and help you attract potential customers who are looking for solutions that you can provide.

Extending your network is another crucial step in your social selling journey. LinkedIn's search feature can be a valuable tool in seeking out and connecting with potential customers. Joining LinkedIn Groups that are relevant to your industry can also provide networking opportunities with potential prospects.

Utilizing LinkedIn Sales Navigator for Social Selling

LinkedIn Sales Navigator is an excellent tool for social selling. It allows you to target the right prospects, send personalized communications, and track your performance using in-depth analytics. This professional social selling tool can significantly boost your lead generation efforts and help you build professional relationships.

Engaging with Customers and Prospects on Twitter

Twitter is a fantastic platform for social listening and engagement. Creating Twitter Lists to monitor content from specific groups of people can help you engage meaningfully with your existing customers and potential prospects.

Remember, your interactions should be authentic and valuable. Engage with tweets that genuinely interest you and respond to customer queries or grievances timely and professionally. Keeping your brand on the radar of your existing customers and potential prospects can significantly enhance your social selling efforts.

Building Relationships through Facebook Groups

Facebook Groups offer an excellent platform for building relationships with your audience. Engaging actively in these groups can help you position your brand as an authoritative and trusted resource. By sharing valuable content and participating in meaningful conversations, you can cultivate relationships that could eventually lead to sales.

Remember, the key to effective social selling lies in authenticity. Be genuine in your interactions, provide value, and respect the community guidelines.

Getting started with social selling might seem daunting, but with the right strategies, you can harness the power of social media to grow your sales. Your social selling journey might be filled with trial and error, but with consistency and genuine engagement, you're sure to reap the rewards.

b2b sales strategy

The Social Selling Company: A Case Study

In the realm of social selling, there are many players, but a few stand out due to their impressive results and unique strategies. One such company is The Social Selling Company (TSSC), a UK-based service provider specializing in B2B social media. Let's dive into the world of TSSC to understand their approach and the impact they have made in the field of social selling.

Overview of The Social Selling Company (TSSC)

Founded in 2016, TSSC has been on a mission to revolutionize B2B sales through the power of social media. The company has a dedicated focus on providing social sales solutions to its diverse range of clients, from small start-ups to FTSE 250 organizations. With a team of 11-50 employees, TSSC operates from its headquarters in London, delivering highly professional and target-driven campaigns.

TSSC specializes in social selling, social media, and social media marketing, with a track record of helping businesses grow their brand, pipeline, and revenue using digital tools and social selling strategies. They pride themselves on their passion for social media and their ability to create new business opportunities through digital platforms.

Services Offered by TSSC

At the heart of TSSC's service offering is its focus on social selling. This involves using social media channels, like LinkedIn, to generate qualified leads and convert them into new business relationships. They assist B2B sales and marketing teams in leveraging the power of social media to reach and engage with decision-makers, who are increasingly present and active on these platforms.

TSSC's comprehensive service package includes training, coaching, and guidance for sales professionals in developing a modern sales routine. They help sales teams to establish a daily practice of using modern digital tools and platforms, such as LinkedIn, to connect with potential clients and generate leads.

The Impact of TSSC on B2B Sales

TSSC's approach to social selling has seen some impressive results. They have trained, coached, and guided hundreds of sales professionals worldwide, helping them to develop a modern sales routine. In one instance, they were able to generate 126 sales meetings and grow the relevant network by 52% using social selling in just one quarter.

Furthermore, TSSC's clients reported a significant increase in conversations with C-level executives after accepting invitations on social media. This result points to the power of social selling in reaching key decision-makers who might otherwise be difficult to approach. These tangible results not only validate TSSC's approach but also underscore the potential of social selling as a strategy for B2B businesses.

In summary, The Social Selling Company serves as an excellent example of how a dedicated focus on social selling can transform B2B sales. Their success story highlights the potential that lies in harnessing the power of social media, not just for networking, but for targeted, effective lead generation and sales growth.

SocialSellinator: Your Ultimate Partner in Social Selling

Introduction to SocialSellinator

After understanding the power of social selling and recognizing its transformative potential, it's time to introduce you to a company that is a master of this domain. Enter, SocialSellinator, a digital marketing agency with a unique blend of expertise and a proven track record of success. SocialSellinator specializes in engaging, smart, and unique content creation to help businesses stand out in their respective fields. They focus on growing your network, connecting you with key buyers and decision-makers, ultimately boosting your sales and increasing your revenue.

How SocialSellinator Can Help Boost Your Sales

One of the key strengths of SocialSellinator lies in their data-driven strategies. They align their strategies with your specific business objectives, focusing on authentic engagement and transformative connectivity. This blend of content creation and network growth is designed to deliver a strong return on investment (ROI).

From social media management to SEO optimization, SocialSellinator offers a comprehensive suite of digital marketing services. They handle everything from content curation to comment management, ensuring your social media presence is both active and effective. They also offer services in blog writing, content marketing, paid social media campaigns, and search engine optimization (SEO).

Their success is backed by numerous client testimonials praising them for improving social followings, developing online presence, and achieving business goals. Whether you're a small business or a midsize corporation, SocialSellinator acts as your go-to solution for all your digital marketing needs.

Why Choose SocialSellinator for Your Digital Marketing Needs

Selecting a social selling agency can be a challenging task, particularly when the market is saturated with options. However, SocialSellinator stands out for several compelling reasons:

  1. Unique Content Creation: SocialSellinator’s ability to create engaging, smart, and unique content that resonates with your prospects sets them apart.
  2. Network Growth: They focus on growing your network, connecting you with key buyers and decision-makers, which in turn boosts sales and increases revenue.
  3. Comprehensive Services: From social media management to SEO services, SocialSellinator offers a suite of digital marketing services tailored to meet the unique needs of your business.
  4. Proven Track Record: The numerous client testimonials back up SocialSellinator's success in delivering results.

In essence, if you're a head of marketing or digital marketing grappling with challenges like low brand awareness, lead and revenue deficiency, or a lack of quality results, SocialSellinator isn't just an option; it's your next strategic move. By choosing SocialSellinator, you can unleash your sales potential and elevate your digital marketing game.

Conclusion: The Future of Social Selling Companies

The future of sales lies in the digital sphere, and social selling companies are the vanguard of this revolution. These companies, like SocialSellinator, help businesses navigate the intricacies of digital marketing and social media to connect with potential customers on a more personal level. With the rise of social media platforms like LinkedIn, Twitter, and Facebook, the sales process has undergone a seismic shift from cold calls and hard selling to establishing rapport and providing value through quality, relevant content.

As we step further into the digital age, the importance of social selling companies will only continue to grow. They serve as the bridge between businesses and their prospective customers, creating a space for genuine interaction and engagement. Social selling companies help businesses to create authentic content, engage with their audience, and ultimately convert leads into customers.

Moreover, social selling companies have a profound impact on small to midsize businesses, empowering them to compete in an increasingly competitive market. They provide these businesses with the tools and strategies to effectively leverage social media platforms, thereby driving brand awareness, generating high-quality leads, and resulting in increased revenue.

The future of social selling companies is bright and full of potential. They will continue to evolve and adapt to the ever-changing digital landscape, incorporating new platforms and technologies into their strategies. As they do so, they will become an increasingly integral part of the sales process.

In a world where digital connections are more important than ever, social selling companies are the key to unlocking your business's sales potential. So, whether you're a small business looking to make your mark or a large corporation aiming to stay ahead of the curve, social selling companies like SocialSellinator are your partners in success. The future is digital, and the future of sales is social. Embrace the power of social selling and propel your business into a prosperous future.

New call-to-action

SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).