12 Minute Read
Posted by SocialSellinator Team on Apr 3, 2024 3:47:31 PM

Quick Guide to Social Media Image Sizes

  • Facebook: Profile Picture (180 x 180), Cover Photo (820 x 312), Post (1200 x 630)
  • Instagram: Profile Picture (110 x 110), Feed Photos (1080 x 1080), Stories (1080 x 1920)
  • X (Twitter): Profile Photo (400 x 400), Header Photo (1500 x 500), In-Stream Photos (1200 x 675)
  • LinkedIn: Profile Picture (400 x 400), Cover Image (1584 x 396), Post Images (1200 x 1200)
  • TikTok: Profile Picture (200 x 200), Video Size (1080 x 1920)
  • Pinterest: Profile Photo (165 x 165), Pins (1000 x 1500), Story Pins (1080 x 1920)
  • YouTube: Profile Picture (800 x 800), Banner Picture (2048 x 1152), Video Thumbnails (1280 x 720)

Detailed infographic on optimal social media image sizes, breaking down by platform and content type, including Facebook's 180x180 profile pictures and Instagram's 1080x1080 square posts. It also touches on the aspect ratios for YouTube video thumbnails (16:9) and TikTok videos (9:16), ensuring visuals are optimized for engagement and clarity across devices. - social media cheat sheet infographic pillar-3-steps

In the sprawling digital landscape, size does matter—especially when it comes to images on social media. Each platform has its own set of rules, requiring specific dimensions for profile photos, cover photos, post images, stories, and ads. This isn't just about aesthetics; it's about effective communication. The right image size ensures your message is seen, understood, and engaged with, by minimizing cropping issues, pixelation, and awkward aspect ratios. Understanding and adhering to these platform-specific rules can be the difference between content that pops and content that flops. Whether you’re aiming to boost your brand's visibility, increase engagement, or simply look professional, navigating the maze of image size requirements is your first step. Let's dive into the norms and nuances of social media image sizes to empower your content strategy.

Understanding Social Media Image Sizes

When you're crafting content for social media, think of each post like a puzzle piece. It needs to fit perfectly to complete the picture. Getting your image sizes right is crucial to this process. Let's break down the main types of images you'll deal with: Profile Photos, Cover Photos, Post Images, Stories, and Ads.

Profile Photos

Your profile photo is your first handshake with the digital world. It's what people see first, so it's got to be clear and recognizable. Most platforms, like Facebook, Instagram, and LinkedIn, suggest a square image. A good rule of thumb is to stick to a 400 x 400 pixels size. This ensures your image looks sharp across devices.

Cover Photos

Cover photos are your brand's billboard. They're larger and can tell a story at a glance. Facebook recommends 851 x 315 pixels for personal pages and 1640 x 856 pixels for business pages. LinkedIn suggests 1584 x 396 pixels for a personal profile. This space is prime real estate, so use high-quality images that speak to your brand.

Post Images

The heart of your content strategy lies in your post images. Each platform has its ideal dimensions to make your posts look their best. For instance, Facebook prefers 1200 x 630 pixels for feed images, while Instagram posts look great at 1080 x 1080 pixels (square) or 1080 x 1350 pixels (portrait). Consistency in quality and sizing can enhance your feed's appeal.


Stories are your behind-the-scenes, your flash sales, or just a good morning wish to your followers. They're fleeting yet impactful. The go-to size for Facebook, Instagram, and even LinkedIn Stories is 1080 x 1920 pixels. This full-screen vertical format offers a rich, immersive experience.


Ads need to grab attention in a split second. Each platform has specific sizes for optimal performance. For example, Facebook ad images work best at 1080 x 1080 pixels, while LinkedIn suggests 1200 x 628 pixels for horizontal image ads. Tailoring your ad images to these specifications can dramatically improve your click-through rates.

simple image query - social media cheat sheet

Best Practices:

  • Aspect Ratios: Pay close attention to the aspect ratio recommended by each platform. A mismatch can lead to cropped or awkwardly stretched images.
  • File Types: JPG and PNG are your best bets for most social media images. They offer a good balance between quality and file size.
  • Compression: Use tools to compress your images without losing quality. This ensures faster loading times and a smoother user experience.

Understanding and applying these image size guidelines can elevate your social media presence. It's not just about looking good; it's about creating a seamless, engaging experience for your audience. Now, let's move on to some specific platform-based image size guides to further refine your strategy.

Platform-Specific Image Size Guides

Navigating the maze of social media platforms can feel like a Herculean task. Each has its own rules, its own quirks. But fear not! With this social media cheat sheet, you'll be equipped to make your content not just fit—but shine—across the digital landscape.

Facebook Image Sizes

  • Profile Picture: Keep it square: 180 x 180 pixels. It appears smaller on posts, so clarity is key.
  • Cover Photo: Go wide: 851 x 315 pixels. Mobile users will see it cropped, so keep it centered.
  • Event Images: Size them at 1920 x 1005 pixels to grab attention.
  • Ads: Square up with 1080 x 1080 pixels for most ad types.
  • Stories: Full-screen goodness at 1080 x 1920 pixels.

Instagram Image Sizes

  • Profile Photo: Stick with a 320 x 320 pixels square. It's small but mighty.
  • Feed Photos: Flexibility rules. 1080 x 566 pixels for landscape, 1080 x 1350 pixels for portrait, and 1080 x 1080 pixels for the classic square.
  • Stories and Reels: Full-screen format at 1080 x 1920 pixels. Immersive and engaging.
  • IGTV: Cover photos at 420 x 654 pixels. They're the storefront of your video content.

X (Twitter) Image Sizes

  • Profile Photo: A 400 x 400 pixels square. It's the face of your Twitter persona.
  • Header Photo: Make a statement with 1500 x 500 pixels.
  • In-Stream Photos: Go for 1600 x 900 pixels for a clear, crisp look.
  • Ads: Tailor your visuals to 1080 x 1080 pixels for most formats.

LinkedIn Image Sizes

  • Profile Picture: Professionalism in a 400 x 400 pixels square.
  • Cover Image: Showcase your brand with 1128 x 191 pixels.
  • Post Images: Content is king at 1200 x 627 pixels.
  • Company Page: Logo at 300 x 300 pixels, cover image at 1128 x 191 pixels, and custom modules with 502 x 282 pixels.
  • Ads: Lead with 1200 x 627 pixels for Sponsored Content.

TikTok Image Sizes

  • Profile Picture: Keep it fun at 200 x 200 pixels.
  • Video Size: The stage is yours with a 1080 x 1920 pixels canvas.
  • Carousel Picture: Not widely used, but aim for a 1:1 ratio.

Pinterest Image Sizes

  • Profile Photo: A cozy 180 x 180 pixels square.
  • Board Covers: Make it neat with 340 x 340 pixels.
  • Pins: The taller, the better. 1000 x 1500 pixels is optimal.
  • Story Pins: Engage with 1080 x 1920 pixels.
  • Ads: Stick to the standard Pin size for consistency.

YouTube Image Sizes

  • Profile Picture: Your channel's face at 800 x 800 pixels.
  • Banner Picture: Set the scene with 2560 x 1440 pixels. Mind the mobile crop!
  • Video Thumbnails: Entice clicks with 1280 x 720 pixels.
  • Ads: Different formats but start with a 300 x 60 pixels banner or a 300 x 250 pixels display ad.

These are more than just numbers. They are the canvas for your creativity, the first impression for your audience, and sometimes, the deciding factor between a scroll-past and a stop-and-watch. Use this social media cheat sheet to ensure your visuals are not just seen, but remembered.

Moving on, let's dive into the best practices for your images across these platforms. This will help ensure not just compatibility, but also the highest possible engagement from your audience.

Best Practices for Social Media Images

Aspect Ratios

Aspect ratios might sound like movie director talk, but they're crucial for your images to look their best. Think of an aspect ratio as the shape of your image. For example, Instagram loves a square (1:1) or a vertical (4:5) image. But over on Twitter, a wider image (2:1) will fit perfectly. Using the right shape means your image fills the space just right - no awkward crops or important details missing.

File Types

JPEG or PNG? That's the question. JPEGs are great for most photos; they keep the file size down without losing too much quality. But if your image has text or needs to be super sharp (like a logo), PNG is your friend. Some platforms like Facebook prefer PNG for certain uploads to keep everything looking crisp.


Big images slow down websites and can make your social media pages laggy. Compressing your images makes them lighter, so they load fast. But, too much compression can make your images look blurry. Tools like TinyPNG or Photoshop can reduce file size without turning your beautiful photo into a pixelated mess.

Text Overlays

Adding text to your images can catch the eye and quickly deliver your message. But there's a balancing act. Too much text and your image becomes a word puzzle. Too little, and it might not convey the message. Keep it simple and ensure the text is readable on small screens. Also, remember platforms like Facebook have rules about how much text an ad image can have.

By sticking to these best practices, your social media images will not only look better but will also perform better, driving more engagement and conversions. Next, we'll answer some common questions about using our social media cheat sheet effectively.

Frequently Asked Questions about Social Media Cheat Sheets

Navigating social media images can be tricky. That's why we've compiled some of the most frequently asked questions about social media cheat sheets to help make things clearer.

What is the best image size for Facebook posts?

For Facebook posts, the magic number is 1200 x 630 pixels. This size works well for both desktop and mobile views, ensuring your images look sharp no matter where they're being viewed. Facebook is quite versatile, allowing a range of image sizes, but sticking to these dimensions will help maintain visual clarity and engagement with your audience.

How do I optimize images for Instagram Stories?

Instagram Stories are designed to fill the entire screen of your device, creating a more immersive experience. The optimal size for these images is 1080 x 1920 pixels, with an aspect ratio of 9:16. This size ensures your stories look crisp and clear, without any important elements being cropped out. When creating content for stories, keep any text or essential elements within the central 1080 x 1420 pixels to avoid them being covered by the Instagram interface.

Can I use the same image size across different platforms?

While it might be tempting to use the same image size across all platforms for efficiency, it's not the best practice. Each social media platform has its own preferred image sizes and aspect ratios to ensure content looks its best. For example, an image optimized for an Instagram feed post (1080 x 1080 pixels) won't look as good when automatically resized for a Facebook post. It's worth taking the extra time to adjust your images for each platform using a social media cheat sheet as a guide. This ensures your content is always displayed as intended, maximizing engagement and impact.

By addressing these common questions, we hope to make the process of managing your social media images simpler and more effective. The key to success on social media is not just about posting regularly, but also about ensuring your content looks its best on every platform. Using a social media cheat sheet can save you time and help you maintain a consistent, professional appearance across all your channels.


In wrapping up our journey through the landscape of social media image sizes and platform-specific rules, it's clear that the digital terrain is both vast and varied. The meticulous details we've navigated underscore a universal truth in the realm of social media marketing: adaptation is key.

Adapting to Platform Requirements

Each social media platform has its own set of unwritten laws governing the realm of visuals. From the square realms of Instagram to the wide expanses of YouTube banners, understanding and adapting to these requirements is not just beneficial—it's essential. Our exploration through the various platform-specific guides serves as a compass, directing us towards creating content that not only fits but also flourishes within these digital environments.

A one-size-fits-all approach rarely works in the nuanced world of social media. A social media cheat sheet becomes an invaluable tool in this respect, offering a quick reference to ensure your content is not just seen, but also seen in the best light possible.

Future-Proofing Content

The digital landscape is changing, with platforms regularly updating their algorithms and aesthetic preferences. What works today might not hold the same impact tomorrow. This reality necessitates a forward-thinking approach to content creation—one that not only meets the current standards but is also flexible enough to adapt to future changes.

To future-proof your content, consider the following strategies: - Stay Informed: Keep abreast of platform updates and emerging trends. Platforms often announce significant changes ahead of time, giving you a window to adjust your strategy. - Embrace Flexibility: Develop content that can be easily modified to fit different formats or platforms. This could mean creating visuals with enough negative space to accommodate various aspect ratios or planning content that can be easily resized or repurposed. - Quality Over Quantity: High-quality content that provides value will always engage users, regardless of platform changes. Focus on creating meaningful and impactful content that resonates with your audience.

In conclusion, the key to mastering the art of social media visuals lies in understanding the specific demands of each platform and preparing your content to meet the challenges of tomorrow. By utilizing a social media cheat sheet and embracing a flexible, quality-focused approach to content creation, you can ensure that your brand not only adapts but thrives in the ever-changing digital landscape.

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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).