15 Minute Read
Posted by SocialSellinator Team on Apr 4, 2024 4:13:36 PM

When searching for the perfect dimensions for an Instagram post, know the standard sizes to ensure your content stands out and maintains its quality across all devices. Here are the key sizes to keep in mind:

  • Square posts: 1080px by 1080px (1:1 aspect ratio)
  • Landscape posts: 1080px by 566px (1.91:1 aspect ratio)
  • Portrait posts: 1080px by 1350px (4:5 aspect ratio)
  • Instagram Stories and Reels: 1080px by 1920px (9:16 aspect ratio)

Instagram's role in digital marketing cannot be underestimated. It's a powerhouse for fostering connections, enhancing brand visibility, and driving engagement through visually captivating content. In today's digital world, leveraging the right image sizes on Instagram can significantly boost your content's effectiveness. By adhering to the platform's preferred dimensions, your posts are more likely to capture attention, inspire interaction, and ultimately lead to a more profound connection with your audience.

Detailed Infographic on Instagram Post Sizes - dimensions for instagram post infographic pillar-5-steps

Understanding and implementing the correct Instagram image dimensions is the first step in crafting engaging visual content that resonates with your followers. It not only enhances the visual appeal of your feed but also ensures that your brand's messaging is conveyed in the clearest, most compelling way possible. Let's delve deeper into how to optimize your Instagram posts for maximum engagement.

Understanding Instagram Image Sizes

When diving into Instagram, mastering the concept of image sizes is akin to learning the alphabet before writing a novel. It's foundational, and it's essential. This section will break down the three key components of Instagram image sizes: Aspect Ratios, Pixels, and Resolution. By understanding these elements, you'll be well on your way to creating pixel-perfect posts that capture attention and engage your audience.

Aspect Ratios

The aspect ratio of an image describes the relationship between its width and height. It's like the shape of your canvas. On Instagram, you have three main "canvas shapes" to choose from:

  • Square (1:1): The classic Instagram shape. It's equal in width and height, creating a perfect square. This is a versatile option that works well for a wide range of content.
  • Landscape (1.91:1 to 16:9): Wider than it is tall, this format is great for scenic shots or images that need a bit more space to breathe.
  • Portrait (4:5): Taller than it is wide, portrait images take up more vertical space on your followers' feeds, making them great for capturing attention.


Pixels are the tiny dots that make up your image. The more pixels you have, the clearer and more detailed your image will be. For Instagram, the magic number is 1080 pixels in width. This ensures your image looks sharp and clear on most devices. If your image is wider or narrower than 1080 pixels, Instagram will automatically adjust its size, which could impact its quality. So, sticking to 1080 pixels in width is a good rule of thumb.


Resolution is all about the quality and clarity of your image. It's measured in pixels per inch (PPI). For Instagram, you don't need to worry too much about PPI since the platform is primarily viewed on screens with varying resolutions. However, ensuring your image is 1080 pixels wide guarantees it has enough detail to look great on any device.

To sum it up, understanding and utilizing the correct dimensions for Instagram posts is crucial. Whether you're opting for a square, landscape, or portrait image, aim for a width of 1080 pixels to ensure your content looks its best. That while Instagram does its best to maintain the quality of your images, uploading them in the recommended sizes and aspect ratios will give you more control over how they appear on your audience's feed.

With this foundation in place, you're ready to dive deeper into the specifics of optimizing each post type for maximum engagement. The goal is not just to fit in but to stand out. By mastering these basics, you're setting the stage for content that not only looks great but captures and retains your audience's attention.

Optimal Dimensions for Instagram Posts

Instagram is a visual platform, and the way your content looks can significantly impact its performance. Understanding the optimal dimensions for Instagram posts is crucial for ensuring your images and videos look their best. Here, we'll break down the ideal sizes for square, landscape, and portrait posts.

Square Posts

Square posts are the classic Instagram format. They're easy to create and look great on both mobile and desktop feeds.

Ideal Size: 1080px by 1080px

Aspect Ratio: 1:1

Square posts are perfect for when you want your content to fit neatly in your followers' feeds without any cropping. While Instagram allows for a range of sizes, sticking to a 1080px by 1080px square ensures your images are displayed at their highest quality.

Landscape Posts

Landscape or horizontal posts are ideal for showcasing wider images like panoramic shots or group photos.

Ideal Size: 1080px by 566px

Aspect Ratio: 1.91:1

When posting a landscape image, Instagram may add white or black borders to maintain the aspect ratio. To avoid this and ensure your content takes up maximum screen space, stick to the recommended dimensions.

Portrait Posts

Portrait posts are taller than they are wide, making them perfect for detailed shots or images where you want to focus on a specific subject.

Ideal Size: 1080px by 1350px

Aspect Ratio: 4:5

Portrait posts take up more screen space in a user's feed, making them more engaging and harder to scroll past. However, it's important to ensure your subject is centered to avoid cropping when the image is displayed in your profile grid or in followers' feeds.

Quick Tips:

  • Always aim for the highest resolution: While Instagram compresses images, starting with high-quality photos ensures they look their best.
  • Mind the crop: Instagram's preview in the feed will crop your portrait and landscape photos to a square. Make sure the focal point of your image is centered.
  • Test different formats: While these dimensions are optimal, experimenting with different sizes and seeing what resonates with your audience is key.

By following these guidelines, you can ensure your Instagram posts are visually appealing and optimized for engagement. We'll explore the unique considerations for Instagram Stories and Reels, which offer more opportunities to connect with your audience through full-screen content.

Special Considerations for Instagram Stories and Reels

When it comes to Instagram Stories and Reels, the game changes slightly but significantly. Both formats offer unique ways to engage with your audience, and understanding their dimensions is crucial for creating captivating content.

Story Dimensions

Instagram Stories are designed to be viewed in full-screen mode, which means they fill up the entire screen of your mobile device. The ideal size for Instagram Stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. This size ensures that your content looks sharp and uses the maximum amount of screen real estate without any important elements being cropped out.

When creating content for Stories, keep key elements (like text or logos) within the central part of the screen. This is because the top and bottom parts of the screen are often covered by the Instagram interface (like your profile picture and the message box).

Reel Dimensions

Instagram Reels, much like Stories, are best viewed in full-screen and vertical orientation. The optimal size for Reels is also 1080 x 1920 pixels (9:16 aspect ratio). This consistency in size between Stories and Reels makes it easier for creators to design content that can be used across both formats without significant adjustments.

However, when Reels are viewed on the profile grid, they're automatically cropped to a square (1:1). Keep this in mind when choosing or designing the cover image for your Reel. Ensure that any critical information or visual elements are centered so they remain visible even when cropped.

Full-Screen Content

Full-screen content on Instagram Stories and Reels provides a more immersive experience for your audience. It grabs their attention in a way that other formats may not. To make the most of this, use high-quality images and videos that are specifically designed for these dimensions. Avoid simply repurposing content from other platforms or formats, as this can result in poor quality or awkwardly cropped visuals.

When designing full-screen content, consider the following: - Visual Quality: Always use the highest resolution possible to ensure your content looks crisp and engaging. - Text Placement: Place important text or elements away from the edges to avoid them being cropped out or covered by the Instagram interface. - Engagement Features: Take advantage of Instagram's interactive features like polls, questions, and stickers to encourage viewer interaction.

By keeping these special considerations in mind for Instagram Stories and Reels, you can create content that not only fits perfectly within the platform's parameters but also captivates and engages your audience. The goal is to make your content as immersive and interactive as possible, leveraging the full-screen format to its fullest potential.

How to Ensure High-Quality Instagram Posts

Ensuring your Instagram posts are of high quality is pivotal. It's not just about the visual appeal but also about maintaining a professional look and feel that resonates with your audience. Let's dive into some practical tips and insights to help you achieve this.

Uploading Tips

Start with the Right Size: As we discussed, knowing the dimensions for Instagram posts is crucial. Aim for a square photo size of 1080px by 1080px for standard posts. For portrait photos, 1080px by 1350px is optimal, and for landscape photos, go for 1080px by 608px.

Use High-Resolution Images: Always start with the highest resolution image you can. Instagram compresses images, so uploading anything less than the best can result in a pixelated or blurry photo.

Avoid Enlarging: If your image is smaller than the optimal size, avoid enlarging it. Instagram will stretch the image to fit the dimensions, causing it to lose quality. It's better to crop or frame the image creatively.

Image Resizing

Use Editing Tools: Tools like Adobe Express and Canva are great for resizing your images correctly. They offer preset dimensions for Instagram posts, stories, and reels, making it easier to get the size right without guessing.

Desktop Uploads: Interestingly, uploading from your desktop might preserve photo quality better than uploading from a mobile device. If you're not on the go, consider this method for your most important posts.

Supported File Formats

Stick to JPG or PNG: Instagram supports JPG and PNG formats. These are the most common formats and should cover most of your needs. PNG files are generally better for graphics with fewer colors, while JPGs are better for photographs.

Avoid Heavy Editing: While it's tempting to apply heavy filters or editing, this can sometimes degrade the image quality further, especially after Instagram applies its compression. Aim for light, natural edits to keep your images looking sharp.

Test and Learn: Lastly, the best way to understand what works for your content is to test different formats, sizes, and editing styles. Keep an eye on the engagement and quality of your posts and adjust your strategy accordingly.

By keeping these tips in mind, you can ensure that your Instagram posts are always high-quality, appealing, and engaging for your audience. The key is to start with the best possible version of your image and make informed choices about resizing and formatting. With a bit of practice, you'll find the perfect balance that works for your content and your followers.

Moving forward, let's explore how optimizing your image sizes can significantly impact engagement and help your brand stand out on Instagram.

Maximizing Engagement with the Right Image Sizes

Optimizing your Instagram posts with the right image sizes isn't just about meeting technical requirements; it's about capturing your audience's attention and maximizing engagement. When your images are crisp, clear, and beautifully presented, they're more likely to stop someone in their scroll, encouraging likes, comments, and shares. Let's dive into how the right dimensions for Instagram posts can elevate your content.

Engagement Rates: The Numbers Speak

Studies and analytics have shown that posts with high-quality images tend to have better engagement rates. While the normal engagement rate for personal Instagram accounts is around 10%, professionally curated and optimized images can push this number even higher. This means if you have 1,000 followers, you should aim for at least 100 likes per post as a baseline.

Visual Appeal: First Impressions Matter

The first thing someone notices about your post is its visual appeal. An image that's pixelated, stretched, or poorly cropped can turn off potential followers or customers. On the other hand, a well-composed, high-resolution image that adheres to the recommended dimensions for Instagram posts can make a powerful first impression. Instagram is a visual platform, and your images are your brand's first chance to make an impact.

  • Square posts should ideally be 1080 x 1080 px. This dimension fits well within Instagram's grid layout, making your profile look clean and organized.
  • Landscape posts benefit from dimensions of 1080 x 566 px. These are perfect for showcasing wider images like landscapes or group shots.
  • Portrait posts shine at 1080 x 1350 px, offering a larger canvas for detailed shots or storytelling through imagery.

Brand Aesthetics: Consistency is Key

Your Instagram feed is like a digital portfolio of your brand. Consistent use of specific dimensions and aspect ratios can help establish a recognizable brand aesthetic. Whether you prefer the symmetry of square posts or the dynamism of portrait shots, sticking to a consistent style can make your feed more visually appealing and memorable. This consistency helps in building a loyal following that knows what to expect from your content.

Practical Tips for Maximizing Engagement

  • Preview Your Grid: Before posting, preview how your image will look in your feed. Ensure it complements your existing posts and contributes to your overall brand aesthetic.
  • Quality Over Quantity: It's better to post less frequently with high-quality, well-optimized images than to post daily with subpar content.
  • Experiment and Analyze: Use Instagram's analytics to see which post sizes and types get the most engagement from your audience. Don't be afraid to try new formats.

In conclusion, understanding and implementing the optimal dimensions for Instagram posts is crucial for maximizing engagement and enhancing your visual appeal. High-quality, well-formatted images not only attract more viewers but also encourage them to interact with your content, driving up your engagement rates. Every post is an opportunity to strengthen your brand's presence and connect with your audience. By paying attention to the details, you can turn your Instagram feed into a powerful tool for digital marketing success.

Moving into the next section, we'll address some of the most frequently asked questions about dimensions for Instagram posts, clearing up any remaining uncertainties and setting you up for Instagram success.

Frequently Asked Questions about Dimensions for Instagram Post

Navigating Instagram post dimensions can sometimes feel like trying to solve a puzzle. But don't worry, we're here to make it as simple as possible. Let's dive into some of the most common questions you might have.

Is Instagram 16:9 or 4:3?

When Instagram first started, it was all about the square, with a 1:1 aspect ratio. But as the platform has evolved, so have the options for aspect ratios. Instagram is not strictly 16:9 or 4:3. Instead, it supports a variety of aspect ratios for different types of content.

  • For feed posts, you can go as wide as 16:9 (landscape) or as tall as 4:5 (portrait).
  • Stories and Reels favor a 9:16 aspect ratio, which fills the entire screen of most smartphones.

What is the format for Instagram post?

The format for an Instagram post depends on the type of content you're sharing. Here's a quick guide:

  • Square posts: 1080px by 1080px (1:1 aspect ratio)
  • Landscape posts: 1080px by 566px (1.91:1 aspect ratio)
  • Portrait posts: 1080px by 1350px (4:5 aspect ratio)
  • Stories and Reels: 1080px by 1920px (9:16 aspect ratio)

While Instagram automatically adjusts the resolution of your images to fit these dimensions, uploading your content in these sizes ensures optimal clarity and prevents unwanted cropping.

What aspect ratio is 1080x1350?

The aspect ratio of 1080x1350 is 4:5. This size is perfect for portrait posts on Instagram, allowing you to share photos that are slightly taller than the traditional square without needing to crop out important parts of your image. It's a great way to make your feed stand out and showcase your photos in more detail.

Instagram Portrait Post - dimensions for instagram post

Choosing the right dimensions for your Instagram post not only affects how your image looks on the feed but also plays a crucial role in engagement. High-quality, well-formatted images are more likely to catch the eye of your followers, making them stop, look, and engage with your content.

Keep these dimensions in mind to ensure your Instagram feed looks its best. With the right sizes and a little creativity, you can create a visually appealing and engaging Instagram presence.


We've journeyed through the essential guide on dimensions for Instagram post, dissecting the importance of selecting the right sizes for your visual content. It's clear that understanding and implementing the correct dimensions is not just about maintaining image quality; it's about maximizing engagement, enhancing your brand's visual storytelling, and ensuring your message is seen and appreciated in the best possible light.

At SocialSellinator, we recognize the power of a well-orchestrated digital marketing strategy. Our expertise in social media management ensures that every post, story, and reel you share is optimized for both visual impact and audience engagement. The world of Instagram is highly visual, and with the right approach to dimensions and design, your content can stand out, capturing the attention and imagination of your audience.

The journey to a compelling Instagram presence doesn't end with understanding the right dimensions for Instagram post. It's about blending these technical insights with creativity, brand aesthetics, and strategic content planning. Whether it's through square posts, captivating stories, or dynamic reels, each piece of content offers a unique opportunity to connect with your audience.

Incorporating these practices into your digital marketing strategy can significantly enhance your brand's visibility and engagement on Instagram. It's not just about adhering to guidelines but about embracing them as a foundation for creativity and connection. As you plan your content, consider how each post reflects your brand's story and values, and how it can engage and inspire your audience.

In conclusion, mastering the dimensions for Instagram posts and optimizing your visual content are crucial steps in leveraging the full potential of this platform. With SocialSellinator as your partner, you can navigate these waters with confidence, crafting a visually stunning and engaging Instagram presence that resonates with your audience and elevates your brand.

Let's harness the power of Instagram together, transforming your visual content into a cornerstone of your digital marketing strategy. Reach out to us, and let's create something visually spectacular that captivates and engages. Your journey to Instagram mastery starts here.

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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).