24 Minute Read
Posted by SocialSellinator Team on Jul 19, 2023 10:13:33 AM

Are you looking to increase your online presence? If so, you'll want to check out our list of social media management tips. By following these guidelines, you'll be on your way to building a strong online presence that will help increase your sales and credibility.

Key Strategies to Build a Strong Online Presence with Social Media Management

Create a Social Media Strategy

Recognize this – the secret weapon to slaying the social media game is a solid strategy. Without a well-crafted plan, you're a knight without a sword in the digital battlefield.

Craft your victory story with steps to create a foolproof social media strategy. Start with aligning your goals to business objectives, then dive deep into understanding your audience and the competition.

Audit your social media standing, set up impactful profiles, find inspiration, and create a content calendar. Remember, compelling content is your golden ticket. Monitor your performance, make adjustments, elevate, and repeat. If you are still trying to figure out how to begin, you can call us at 408-800-5625, and we will get back to you.


Understand Your Audience - Make relationships.

Building a strong online presence on social media isn't just about the 'post and ghost.' It's about understanding who's scrolling on the other side of the screen! So, how do we win this game of digital hide-n-seek? Start by discovering who your audience is and on which platforms they're spending their most time.

Red Bull, anyone? They've got the audience engagement recipe by constantly interacting with each comment on their posts. Now that's some serious dedication! Next, it's all about understanding their motivations or what inspires them to press that like, share, or comment button.

  1. Take a sneak peek at what they're sharing or tweeting most. Are they a motorhead sharing posts about the latest race cars or tech enthusiasts tweeting about the newest gadgets?
  2. Analyze who they're following. This could create a pattern helping you group your audience.

Above all, keep your engagement, cherry! Ask them questions or survey your followers. Be like Ariel Boswell, who understood the value of deeply knowing the audience. It's all about them, after all. Remember, understanding your audience strengthens your online presence and builds trust between the brand and the consumer.

In the wise words of SocialSellinator, "In the game of social media presence, the team that understands their audience best wins!" The deeper you delve into their social habits, the better your chances of crafting content that resonates and nurtures a loyal audience base.

So dig deep, stay genuinely engaged, and watch your brand's social presence soar! There you have it, the magic wand to a striking online presence. After all, it's not about being visible; it's about being unforgettable!


Create Consistent Content

To cut through the social media noise, consistent content creation is key. It's the compass guiding your online presence towards fruitful engagements. Begin your journey by understanding your audience's interests. Tailor your content strategy accordingly; it's your road map. Well, here's the starter pack:

  • Create a posting timetable.
  • Stay true to your brand’s voice.
  • Maintain a fixed content type and ensure regular engagement.

Consistency synchronizes your business with your audience's expectations, evolving random spectators into devout followers.


Partner with Other Brands

Ready to skyrocket your brand's online nosiness? Teaming up with like-minded brands on social media is the secret sauce. Not only does it grant access to fresh eyeballs, but it also stamps credibility on your brand. Start by hunting brands that mirror your ethos. Cook up a creative project together, and soon you'll be raking in new customers. Voila! Your brand becomes the talk of the (virtual) town. Go on, seize the day!


Use Advanced Analytics Tools

Elevate your social media presence with advanced analytics tools because that gut instinct won't cut it in the digital age. Let us, brave navigator, chart a course in the vast ocean of social media with the precision instruments of these tools. Why are advanced analytics tools crucial, you ask?

  1. They examine post-performances comprehensively.
  2. They recognize the type of content generating maximum engagement.
  3. They provide tangible metrics proving return on investment (ROI).
  4. They offer real-time tracking, allowing for swift strategy modification.
  5. They feature in-depth competitor and sentiment analysis.

Deeper dive into the Pros and Cons:

  1. Customizable reports cater to your specific analysis needs.
  2. An AI feature means automation for optimizing social media strategy.
  3. Variety of Graphic representations summarizing your social presence round up the Pros.


  1. A steep learning curve can challenge newcomers.
  2. Its highly detailed features may cause information overload.
  3. AI may not completely replicate human analysis.
  4. Regular monitoring requires a time commitment.
  5. Costs can accumulate from multiple platform use.

As the saying goes, you get what you pay for. Pricing varies based on tool and usage, but often, the investment proves invaluable in fortifying your social media presence.


Make Use of Hashtags

Hash out your brand's voice and amp up its social media presence with hashtags! They're not pointless chatter or trendy gibberish but essential tools for building your brand's visibility.

  1. Use Navigation tools like Statusbrew to analyze how your hashtags are doing. Drop irrelevant ones!
  2. Dial up your game by using popular and relevant hashtags, a sure form of making heads turn!
  3. Create your unique hashtag to build brand recognition. Imagine seeing #YourCoolBrand everywhere!
  4. Rocket into the viral sphere by riding a popular trend - the right hashtag at the right time can rain clicks!"
  5. Don't shy away from fun and less relevant hashtags (#NationalDonutDay); a dash of wit won't harm.
  6. Twitter's ad platform is a gold mine for targeting your audience; give it a try. And, oh, follow more local handles.

So drop a new post, sprinkle some hashtags, and watch the magic unfold!


Create Engaging Content

Engaging content - the game-changer in building a formidable online presence. It's the unsung hero of successful social media management, and it's about time we belted out its praises.

The importance of captivating content is more than just attracting eyeballs. It's a magnet that draws your audience in and keeps them coming back for more. Imagine each post as a conversation starter, sparking insightful discussions or sharing tidbits your tribe didn't know they needed until they saw your golden nuggets of wisdom.

The key to connecting with your audience? Genuine interaction. For instance, jump into conversations on posts or promptly respond to customer feedback. Sure, it's demanding, but who said social media management was easy?

Let's pay attention to the power of video and visual content too. They add sparkle to your brand's social media presence while taking your audience engagement up a notch. The cherry on the top - educational content that establishes your brand as a thought leader.

With SocialSellinator, you can harness the potential of engaging content, making your brand not just another face in the crowd but the life of the social media party.

Schedule Your Posts

Cracking the social media code is crucial for online success, and post-scheduling is your secret weapon. Let's delve into why and how to effectively get this sorted out. Begin by choosing platforms that play to your firm's strengths.

Then, develop an apt posting schedule--what to share, when, and how often. Remain consistent to solidify your brand's identity. Use tools like Sproutsocial or Hootsuite to batch and schedule posts for maximum audience engagement. You should also analyze the data to understand what is the best time to post.

Analyze Your Data and Track Results

Diving into the digital sea without proper equipment? Bad idea. Just like that, embarking on your social media journey without analyzing and tracking data is a surefire route to digital oblivion. Skillfully wield your social media analytics to understand not just what's working but why.

Spot trends, conduct regular check-ups, and use platforms like Statusbrew to dive deeply into metrics. Remember, constantly tweaking your strategies based on user feedback and data trends is your lifeline on this voyage. As the maestro of your online presence, SocialSellinator approves! Tools like Hootsuite, buffer offer good social analytics that you should use.

Focus on helping people

Are you eager to build a social following that even Beyoncé would envy? Here's the trick: it's all about humanizing your brand and helping people.

Being #authentic on social media isn't about pretending to be a big-shot company. Your fans want to see the real, human side of your brand. So, share the juicy behind-the-scenes, respond to comments with a dash of humor, and more importantly, make your social media a hub for help – because honestly, who doesn't like a superhero?

Beware of donning the salesperson's cloak all the time. Provide value instead. Think of it like a cocktail party: no one enjoys company who won't stop talking about themselves. So, serve your followers what they crave - a mix of industry insights, relevant content and a pinch of fun!

Here's another pro tip: make your social media efforts searchable to increase your reach. So, put on the cape, it's time to swoop in and save your followers with top-notch social media management!

Follow the Trends

Following trends on social media is a game-changer in cutting through the digital noise. It's akin to riding the wave to reach the shore of brand visibility faster. Effectively following trends isn't just about hopping onto each one blindly. Review the trend and ask, "Does this align with my brand?"

Experimenting with #NationalDonutDay despite being a financial service might light up your feed, but caution, a misstep into sensitive hashtags could spell disaster. Remember, jump onto trends that amplify your message, not distort it.

Pro tip: Regularly skim through platforms like TikTok or Twitter to catch trending hashtags. It's about a perfect blend of relevance and trend-jacking.

Use social media ads.

"Been scrolling past social media ads on your feed? It's high time you put them to work for your brand's digital prowess!" Leverage social media ads for their higher reach, engagement rates, targeting capabilities, and creative freedom. 

Start with allocating 14%-15% of your marketing budget to social media ads, harness the wide array of demographics available, and unleash the power of user-generated content and interactive elements. Happy scrolling and rolling in success!

Create an editorial calendar.

As a business owner, you might think "Why bother with an editorial calendar for my social media?" Consistency is the cocktail that keeps your online presence lively and engaging. An editorial calendar helps drum a steady beat to your posts, catching the fleeting attention of your audiences while they scroll. Begin by determining content strategies that align with your business goals.

Next, set your posting schedule, ensuring optimal timings. Finally, don't forget that mix of playful memes and business-driven content. Remember, strategic spontaneity can be your winning ace in the social media game! With an editorial calendar, you will know what and how many posts are being made, types of posts, who is responsible for the task, and so on.


Understanding the Importance of a Strong Online Presence

A strong online presence increases your visibility and brand awareness.

Have you ever pondered on the magic of being in several places at once? Harness the power of a strong online presence and let your business be omnipresent, striking chords and leaving imprints in the digital world. Not just enhancing visibility and brand awareness, an impressive online presence marks the advent of new customers, ready to be wooed by your offerings.

Because let's face it, in today's digital era, most customers embark on their purchasing journey online. You need to have a meaningful presence there to avoid being virtually invisible to your potential customers. Remember, your online presence is not just about availability; it's about being discovered, recognized, and, most importantly, trusted.

Increases your credibility

Dabbling in online obscurity? Let's face it, in this digitally-dominated world, a robust online presence is no longer a mere accessory - it's a credibility cape. This digital footprint boosts your business's credibility by enabling discovery by new customers, 24/7 availability, and trust-building through consistent visibility.

If people find your content relevant to your niche all the time in all the social platforms they visit, they will begin to trust you. Besides, being seen as legitimate by potential customers who found you online, and winning Google's trust via a widespread presence, fundamentally establishes you as a serious contender in your industry.

So, let's keep the digital lights shining!

Increases your chances of being successful

Business success is increasingly hinging on your online presence; after all, you wouldn't ignore a room where your consumers dwell, would you? A beefy online aura isn't just handy; it's pivotal for discovery, building legitimacy, 24/7 marketing, and cost-saving possibilities.

If you're a burgeoning entrepreneur or a seasoned business owner, it's time to channel the online crowd. Equip yourself with a modern website, incorporate SEO, and build a varied portfolio of online assets. A social presence will turn your followers into paying customers very quickly.

Remember, consistency is key here, and remember the power of emotional connection in your content. Money-saving tip: always track your data to ensure your marketing budget is used wisely!

Increases your chances of reaching your target audience

Google yourself. What do you see? As a business, if the answer is 'not much,' you're missing a massive trick. In today's digitized world, a sturdy online presence is your business's heart and pulse, beating with opportunities to win over consumers.

It’s a doughnut sprinkled with discoverability, legitimacy, 24/7 marketing, savings, conversions, search engine trust, a finer buyer journey, and a magical touch of flock mentality. Donning your digital hat lets you exist at multiple places and times, attracting potential customers even in your PJs. Video posts and social media ads will help you reach your target customers and increase your social media presence.

Increases your chances of gaining followers

If you've ever wondered how to boost your brand's online followership, you're in luck. Instead of chasing followers, why not have them flock to you? A solid online presence is your golden ticket; it's not just about visibility—it makes you discoverable, credible, and reachable 24/7. Imagine being the hot topic of your target audience's digital chatter.

A solid online presence will often build trust among the viewers, and if you are also posting relevant content, you will gain many followers.

Build a loyal customer base

A strong online presence is like being 'it,' ready to be found effortlessly. Building a digital fortress draws in 97% of consumers who search online for local goods or services. And engaging with your users, creating videos, and sharing relevant information builds a loyal customer base. Even if you get bad reviews, respond to them. Solve their problems you will build a loyal customer base in no time.

Increasing your sales

Do you wonder why your sales aren't seeing the uptick they should? It's time to turbocharge your online presence. The more people you will reach, the more people will know about your product. And if you use targeted social media ads, then you will surely increase your sales.

A vibrant online presence opens up the world 24/7, enabling you to reach potential customers - whether they're binging on Youtube or typing away in the office. We can prove marketing isn't a monstrous money pit but a treasure chest with data-driven strategies, ensuring efficiency. Your online presence is like a friendly neighborhood spider web; it catches more customers!

By building a robust online presence, you're creating ample opportunities for conversion and substantially improving sales.

Increase your brand loyalty.

Ever wondered why your favorite online brands feel like close buddies? Their robust online presence creates seamless interactions, just like an excellent ol' friend catching up! Having a robust online presence isn't just about being seen; it's ensuring your brand becomes a trusted confidant to consumers.

This digital charisma offers endless opportunities for businesses to showcase their credibility, foster engagement, and, ultimately, tighten the bond of loyalty with customers - making your brand a virtual BFF!

Increase your brand awareness.

An impactful online presence is your ticket to this stage. It's like the popular kid in school - you're seen everywhere, from social media pages to local search engine results (Oh yes, 97% of folks are Googling for local businesses).  Imagine being a magnet to your audience 24/7, swaying them subtly, becoming their favorite without stepping out of your office! How awesome is that, right?

Now, SocialSellinator can be your cool pal to help amplify your visibility online, attracting both a loyal following and Google's trust. Remember, popularity online can translate into juicy conversions!


Wondering What is Social Media Management?

Social media management is the process of creating, publishing, and analyzing content you post on social media platforms like Facebook, Instagram, and Twitter, as well as engaging with users on those platforms1. Some examples of social media management tasks are:

  1. Planning and scheduling posts
  2. Responding to comments and messages
  3. Running paid ads and campaigns
  4. Measuring Performance and Insights
  5. Building and managing communities


Why Social Media Management is Crucial for Building Online Presence for Small Companies

Imagine a party where your small business isn't present. Sounds dull. That's a massive crowd on social media your business needs to catch up on. Social Media Management involves curating content, engaging with customers, and maximizing your online presence.

It’s like having SocialSellinator direct folks to the best conversations at your party. It's crucial because it increases visibility, helps target marketing efforts, and allows direct customer interaction. So, why would a small business miss the opportunity to be the life of the online party?


Benefits of Social Media Management for small business

Benefits of Social Media Management for Small Business


Increased Brand Awareness

Social media management helps small businesses increase brand visibility by consistently posting engaging and relevant content, reaching a larger audience, and establishing themselves as industry leaders.

Improved Customer Engagement

Effective social media management allows small businesses to directly engage with customers, respond to inquiries, address concerns promptly, and build stronger customer relationships.

Lead Generation and Sales

Social media management strategies generate qualified leads, drive sales, and convert potential customers into loyal clients through targeted advertising and compelling content.

Market Research and Insights

Social media management provides opportunities for small businesses to conduct market research, gain insights into consumer preferences, trends, and competitor analysis, and tailor their products/services accordingly.

Cost-Effective Marketing

Social media management offers cost-effective marketing options, allowing small businesses to reach a wider audience without breaking the bank on traditional advertising methods.

Leverage the Best Social Media Management Tools and Platforms to Enhance your Online Presence

Harnessing the power of social media management tools is critical in this digital playground we call the internet. These tools, like Brand24, Hootsuite, and Buffer, are like your digital Swiss army knives - handy, adaptable, and efficient.

  1. Schedule posts in advance
  2. All-in-one account management
  3. Post-performance analytics
  4. Competitor tracking
  5. Data-driven post recommendations

Some major pros are:

  1. Increased efficiency
  2. Comprehensive analytics
  3. Streamlined management
  4. Time-saving by automating tasks
  5. Competitive advantage enabled through tracking

However, they come with cons too:

  1. Learning curve
  2. Costs can accumulate
  3. Over-reliance can affect the authenticity
  4. Limited control over algorithms
  5. Potential security issues


For small businesses, free plans may suffice. As growth happens, monthly plans, like Hootsuite's $29/month Pro plan or Buffer's premium $65/month plan, could be considered. Comparisons? Check out online comparisons for a comprehensive view. Now, go wield your digital Swiss army knife with confidence!

If you hire SocialSellinator to improve your social media presence, then we will take care of all the paid tools, automation, and whatever is needed to help your business grow.


How to improve your personal social media presence

Begin with a thorough audit of your existing social media, updating your profiles with consistent branding. Evaluate your audience, fine-tuning your content to engage your ideal customers. Set SMART objectives to track your growth while maintaining a regular posting schedule guided by a well-crafted social media calendar.

Remember, it's a digital conversation, so interact with your audience. Integrate your website into your social media presence for a cohesive brand narrative. Stay sassy, savvy, and social!


SocialSellinator: Creating social media presence for businesses

SocialSellinator is your companion in wielding the power of social media. It's equipped to handle your engagement, monitoring, and content creation, freeing up your time for other crucial business tasks.

Our customizable Social Media Management Services are an excellent option for small businesses to increase their social media presence. In today's competitive market, it can be challenging for small businesses to differentiate themselves and stand out from the crowd. That's where social media management comes in. It's a process that allows businesses to engage with current and prospective customers on social platforms, even when they're not actively searching for products or services.

Social media has become a powerful tool in the United States, with more than 100 million Americans using various platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. In fact, people worldwide spend an average of 151 minutes per day on social media, highlighting the immense potential for businesses to connect with their target audience.


 graph showing how many minutes per day users spend on social media


Managing social media channels effectively requires a well-researched and implemented strategy. That's where our expertise comes in. We work closely with small businesses to create unique social media strategies tailored to their specific goals and objectives. We understand that each business is different and customize our approach accordingly.

Our Social Media Management Services encompass all aspects of content management. From content creation and curation to posting and analysis on all social networks, we take care of it all. We aim to increase your brand's presence and reach by getting your content in front of existing followers and new target audiences.

Utilizing professional social media management tools and services, we schedule and analyze content to efficiently manage your social media presence and determine your return on investment (ROI). When you choose us for social media management, you eliminate the burden of handling it internally.

We understand that many small businesses may not have a dedicated resource for social media management, leading to inconsistent posting and delayed replies. Our team takes care of all these tasks, ensuring your content is up-to-date and engaging. We monitor your channels, analyze their performance, and provide insights to optimize your content strategy.

Engaging with your followers is crucial for building strong relationships. We actively reply to comments, address feedback, answer frequently asked questions, and even involve you in responding to more technical inquiries. We value your input and seek your approval before posting any content. The regular analysis allows us to refine our approach, ensuring we maximize engagement and audience growth.

When it comes to social media, there's a distinction between management and advertising. Social media management focuses on engaging with your existing followers, while social media advertising targets new audiences. Through demographic targeting on platforms like Facebook and Instagram, we can create compelling paid content that reaches potential customers who are not already familiar with your brand.

Our Social Media Management Services cater to a wide range of product- and service-based businesses across various industries. Whether you want to engage with personal or consumer-oriented platforms like Facebook and Instagram or target B2B audiences on LinkedIn, we can help you create a solid social media strategy and achieve a great return on investment.

Managing social media in-house has its pros and cons. While having an internal resource dedicated to social media allows for quick responses and in-depth knowledge of your brand, it can also burden employees with additional responsibilities.

This often leads to inconsistent posting and delayed replies during busy periods. By partnering with us, you can alleviate the workload on your employees, ensure more engaging content, and deliver a better social media ROI. Our expertise in navigating ever-changing algorithms and platform policies ensures your content stays relevant and effective.

When you choose us, you can expect a collaborative approach. We work closely with you and your stakeholders to create a unique social media strategy aligned with your company's goals. We reinforce your brand experience by creating branded content that aligns with your overall marketing efforts.

Our team actively engages with your followers, keeping them informed and happy. We try to understand your company and brand, ensuring the content we create and curate reflects your unique voice. Transparency is essential to us. We provide regular analysis, follow-up meetings, and reports, informing you about your social media platforms' performance. Our goal is to create compelling content that resonates with your existing followers while attracting new audiences. 

We are available throughout the business day to answer your questions, address concerns, and brainstorm ideas to maximize your social media marketing efforts. If you're ready to build your social media branding, grow your audience, and keep your customers engaged, we would love to help. Schedule a call today to learn more about our social media marketing services and how we can assist your small business in achieving its goals.

What does SocialSellinator do for your business?

New call-to-action

SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).