11 Minute Read
Posted by SocialSellinator Team on Jan 12, 2023 1:58:46 AM





Viral Marketing has become one of the most effective ways for businesses to reach their particular audiences. With billions of users on social media accounts and platforms, it's no wonder why so many companies are launching viral marketing campaigns. Viral marketing campaigns can help raise awareness about a brand, product, or cause and drive potential customers to take action.

A productive viral marketing campaign depends on its creativity and originality. Creating an effective viral social media campaign must be engaging, shareable, and have the potential to reach a large audience quickly.

Viral marketing is a way to rapidly spread information through social networks by creating appealing content that people share with their friends, family, and acquaintances.

Key Takeaways

• Viral marketing is an effective strategy for businesses to reach their particular audience and increase brand recognition.

• It is helpful to generate more website traffic, leads, and conversion.

• There are potential risks and disadvantages associated with launching a viral campaign.

• Examples of productive viral strategies include Dollar Shave Club, Old Spice, Red Bull Stratos, and Blendtec.

• Careful planning and execution are essential for creating a productive viral strategy. With the right strategy and creative content, you can take advantage of all the benefits of a productive viral marketing campaign.

Read more: Facebook marketing strategy

Viral Marketing Characteristics

There are some key attributes that all productive viral strategies share. The most effective viral marketing campaigns:

• Create unique and engaging content: Post videos, pictures, or stories that will grab your particular audience's attention.

• Are creative, original, and unexpected: Use creative ideas that stand out from the competition.

• Tie in with current events or popular culture: Create content about something people are already discussing.

 Use post videos to reach target audiences: Try creating funny, inspirational, or educational videos.

• Utilize social media sites to promote the campaign: Use social media to spread the word about your campaign.

• Use influencers to reach your target audience: Reach out to popular influencers who have a large base of followers that match your target demographic.

• Take advantage of user-generated content: Encourage users to create content related to your campaign and share it with their friends.

• Include a call to action: Include a clear call to action in the content, such as "Share this video" or "Sign up now."

Viral Marketing Strategies

viral marketing

Once you have come up with a unique and original idea for your viral marketing campaign, the next step is to create a strategy for it. Here are some tips on how to create an effective viral marketing strategy:

• Establish goals and objectives:

Before launching your campaign, determine what outcome you want to achieve. Do you want more likes and followers?

• Decide on a timeline:

Establish a timeframe for your campaign, so you know when it will be launched and completed.

• Determine your budget:

Set aside the necessary funds to launch and maintain the campaign.

• Identify and appeal to your target audience:

Reach out to people most likely interested in your campaign and message.

• Leverage strong visuals:

Create visuals that are eye-catching and memorable. The visuals could be a video, picture, or post.

• Make emotional appeals:

Try to evoke an emotional response from viewers by creating inspiring, funny, or surprising content.

• Create shareable content:

Try creating content that makes people want to share it with friends and family.

• Include a call-to-action:

Include a call to action in the content that will encourage people to act.

• Utilize influencers:

Reach out to popular influencers with a large following and get them to endorse your campaign.

• Track your campaign's progress:

Monitor your campaign's performance and make changes based on the results.

• Analyze the data:

Gather insights and data from your campaign to better understand how it is performing and what you can do to improve it.

Advantages of Viral Campaigns

woman enjoying social media

Viral social media campaigns can have many advantages for businesses. Here are some of the benefits of launching a viral marketing campaign:

• Increased brand awareness: A well-crafted viral social media campaign will increase your business's visibility and brand recognition.

• Increased customer engagement: By creating engaging and shareable content, you will be able to reach more people and increase customer engagement.

• Low cost: Most campaigns are low, allowing you to reach a wider audience without spending too much money.

• Increased website traffic: A productive campaign can increase website traffic as people share your content with friends and family.

• More leads and sales: The increased exposure that comes with a productive viral strategy can lead to more leads and conversions.

• Increased ROI: You can maximize your return on investment (ROI) by running an effective campaign.

• Improved customer loyalty: By providing engaging content, you can foster a sense of loyalty and trust in your brand.

• Increased credibility: A viral marketing strategy can increase your business's credibility by showing that people are interested in your offer.

• Better customer relationships: By creating good content that resonates with your customers, you can build a better relationship and trust with them.

Increased social media presence: A successful viral social media campaign will help to boost your business’s popularity on social media.

Improved brand reputation: A successful marketing campaign can have a positive impact on your business’s reputation, which can lead to increased sales.

By following these tips, you can create the best marketing campaigns that will bring success to your business. Viral strategies can be a great way to reach a larger audience and increase brand awareness. With the right strategy and valuable content, you can take advantage of the many benefits of viral marketing.

Disadvantages of Viral Campaigns

Although there are many advantages to launching a viral campaign, it is essential to be aware of the potential risks and disadvantages. Here are some of the drawbacks that you should consider:

 Loss of control: Viral campaigns can quickly become out of control if they are not appropriately managed. The loss of control can lead to negative feedback or controversy.

• Unpredictable results: Predicting how productive your viral strategy will be can be challenging.

• High risk of failure: Viral campaigns can fail due to poor planning, bad timing, or other factors.

• Damage to brand reputation: If a viral strategy is unsuccessful or negatively received, it can cause damage to your brand reputation.

• Time and resources: Developing a productive viral strategy takes time and resources.

Privacy concerns: Viral campaigns can also raise privacy and security concerns if they are not monitored properly.

Before launching a viral marketing campaign, it is essential to consider the potential risks. While there are many advantages, it is also necessary to be aware of the potential drawbacks and plan accordingly. With careful planning and execution, you can create a productive viral campaign that will bring success to your business.

Read more: Facebook Ads Management: Step-by-Step Guide for Managing Facebook Ads

Viral Marketing Examples

marketing ideas

Viral marketing campaigns come in all shapes and sizes. Here are some examples of successful viral campaigns:

Dollar Shave Club

The company's YouTube video showcasing its razors quickly went viral, leading to millions of views and sign-ups for its subscription service.

Dove Real Beauty Sketches

Dove's viral video campaign was a massive success, garnering more than 114 million views. The ad highlighted the importance of self-confidence and the power of natural beauty.

Old Spice

Their "The Man Your Man Could Smell Like" campaign featured a series of humorous ads that quickly went viral and increased their sales.

Red Bull Stratos

Red Bull partnered with Felix Baumgartner to create an extreme sports event broadcast on TV and online. The broadcast resulted in over 8 million viewers tuning in, and the hashtag trending worldwide.


The company's "Will it Blend?" campaign featured funny videos of their blenders blending everyday objects. This quickly became a viral sensation and increased the conversion rate for the company.

The ALS Ice Bucket Challenge

The challenge was a global phenomenon that raised over $115 million for the ALS Association.

The Real Beauty Sketches campaign

The natural beauty campaign was a powerful video that highlighted how beauty standards vary from person to person.

The Taylor Swift "Shake It Off" video campaign.

Shake it off was one of the most successful viral music campaigns in recent years, resulting in millions of new followers for Swift on social media sites.

Viral Marketing FAQs

How Do I Make My Brand Go Viral?

Creating a productive viral marketing strategy takes careful planning and execution. To make your brand go viral, create content that resonates with your target audience, make it easy for people to share, leverage influencers and social media platforms to promote the campaign, track performance with analytics tools or book our Google analytics consulting services, and consider potential risks before launching. With the right strategy, you can succeed with your viral marketing campaign!

How Do You Make Money If Your Video Goes Viral?

If your video goes viral, there are several ways to make money. One way is through monetizing views. This could mean displaying ads on the video or setting up an affiliate link with a partner program.

You can also use your viral success as leverage to earn sponsorship deals with brands or attract more paying customers for services you offer, such as consulting. Additionally, you can leverage your success to build up other revenue streams, such as sales or merchandise. With a successful video that has gone viral, the options for factorization are endless!

Why Is Transparency So Important in Viral Marketing?

Transparency is a crucial element of any productive viral marketing campaign. Your audience must know exactly who you are and what you stand for before they share your content or purchase any products or services associated with the campaign. Being transparent also helps build trust and credibility with prospective customers, ultimately leading to a higher conversion rate.

Lastly, transparency helps ensure that no deceptive or misleading information is being shared with the public. It's essential to be upfront and honest with your audience when launching any marketing campaign, especially one that has the potential to go viral.

What Are Good Tools for Viral Marketing Campaigns?

When it comes to launching a successful viral marketing campaign, there are plenty of tools that can help.

Social media platforms such as Facebook, Instagram, Twitter, and YouTube allow you to create campaigns easily and reach millions of prospective customers.

Analytics tools such as Google Analytics help track the success of your campaign by providing insight into how people found your content, how they interacted with it, and more.

Additionally, influencer marketing can be a great way to gain exposure and get your message in front of the right people.

Find influencers with an audience that matches your target demographic and leverage their audiences. Finally, consider using content curation tools like Hootsuite to help you manage multiple social media accounts and track performance quickly.

How Much Does a Viral Marketing Campaign Cost?

The cost of a viral marketing campaign depends mainly on the scope of your project. It can range from a few hundred dollars to tens of thousands, depending on how much effort and resources you're willing to put into the campaign.

Some social media platforms may also require payment for sponsored posts or boosted content to reach larger audiences.

What Does "Seeding" Mean concerning a Viral Marketing Campaign?

Seeding is spreading content to key influencers, partners, and industry experts. Seeding can be done by emails, direct messages, or other methods to help get your news out into the world.

Seeding helps ensure that your content reaches a larger audience quicker and more efficiently than relying solely on organic reach.



In conclusion, viral marketing efforts are effective strategies for businesses to reach a larger audience and increase brand recognition.

By following the tips discussed in this article, you can create effective viral advertising campaigns that will bring success to your business. With careful planning and execution, you can take advantage of all the benefits of a successful viral marketing campaign.

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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).