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Facebook Advertising Management Pricing

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What is Facebook Advertising?

Facebook is one of the most popular social media networks in the world. Founded in 2004 by Mark Zuckerberg and his college roommates, the social media network is used by people worldwide.

Roughly 2.8 billion people use Facebook across the world. That's more than ⅓ of the world's entire population. Needless to say, if you're looking for popular media to promote your products and services, then look no further than Facebook advertising.

By investing in Facebook ads, you can draw more interest to your business, cultivate a large online following, and steal business from your most formidable competitors. At SocialSellinator, we provide world-class Facebook advertising services for all kinds of companies.

Being one of the world's most prominent social media networks, Facebook took the opportunity in 2007 to introduce its advertising platform. Over the years, it has grown into one of the most popular advertising avenues globally, used by millions of businesses.

Facebook allows advertisers to invest in pay-per-click (PPC) ads. This simply means that you'll have to pay every time someone clicks on one of your ads. When setting up a campaign, you must configure it by defining your business' target audience.

Once this is done, you'll insert your daily budget for your campaign and the schedule in which the ads will run. Finally, the campaign will run as scheduled according to your budget.

Facebook's advertising platform has built a sterling reputation as an easy-to-use, dynamic portal to creating effective ads for any kind of business.

Why is Facebook Advertising Important?

Due to the massive popularity of Facebook, it's not a stretch to assume that nearly everyone in your target audience has an account. Facebook users spend about 34 minutes every day using the network.

More research is proving that Facebook users are using the platform for consumer purposes. For example, searches for local businesses increased by 23% in 2020.

Also, ⅔ of Facebook users visit a local business page at least every week. This proves that Facebook is not only one of the most popular social media networks in the world. It's also a platform where users will search for local businesses and interact with other brands.

Investing in Facebook advertising services will help position your brand in an arena where millions of potential customers will become more aware of your products and services.

If you operate in a competitive industry, it may be worth investing in Facebook ads to gain a competitive advantage. After all, there's a great chance that your toughest competitors are already active on Facebook.

To level the playing field, it's best to invest in Facebook ads to attract more qualified leads to your website, build brand awareness, and interact with potential customers on social media.

At SocialSellinator, we specialize in crafting high-performance Facebook advertising campaigns that maximize value and ROI while staying in line with your budget.

How Much Does Facebook Advertising Cost?

There are two main aspects of the cost when it comes to Facebook advertising services. First, you need to budget for the cost to manage the ads if you decide to hire an outside agency.

The amount you choose to spend on your Facebook ads will usually be the more significant amount. Remember, Facebook ads are PPC ads. Every time they're clicked or interacted with, you'll be charged.

Unlike Google ads, you won't receive the opportunity to bid for keywords and plan your budget based on these keywords' cost-per- click (CPC). This is because Facebook isn't a search engine like Google.

Instead, Facebook prioritizes exposure more than keyword research. When you create a campaign, you'll have the chance to set a daily budget. This will be the amount you'll spend every day on your ads.

Surprisingly, your daily budget won't factor into the success of your ads. If you're not targeting the right individuals, it doesn't matter how much you spend. Your campaign won't go anywhere.

With that said, below are all of the aspects concerning how Facebook advertising services will cost over time:

  • Targeting -This is the most impactful factor that will decide the profitability of your advertising campaign. Facebook allows advertisers to target specific audiences based on demographics, behaviors, etc. If your target audience is specific and defined, your ads will be successful without spending a fortune. If your target audience is too broad, you'll likely place ads in front of the wrong people and waste money in the process.
  • Budget - This is the amount of money you'll spend promoting your ads. Unlike in Google ads, your budget won't play a significant role in your campaign's success. The more money you spend can place your ads in front of more people, but it's the target audience that makes the difference.
  • Management Costs - If you hire an agency to manage your Facebook ads, then you'll have to pay either a monthly fee or hourly rate for their services.

How to Determine Your Facebook Advertising Budget

Unlike other marketing services, such as search engine optimization (SEO), content marketing, website design, and social media marketing, Google ads can become quite expensive an Facebook placed advertisers in a unique position where their budget isn't the primary driver of their campaign's success. In this case, Facebook advertising pricing typically lies in the target audience's quality.

Before you can begin planning your budget, it's essential to set a target audience. This way, you can use Facebook's advertising platform to decide which daily budget produces the type of results you're looking for.

Here are some questions to answer when creating a defined target audience:

  • Which kinds of people are interested in my products and services? What is their age range? What are their professions? Where do they work and live?
  • Does my target audience have children?
  • Are they married?
  • What are the motivations of my target audience? Are they looking to save money, buy a home, etc.?
  • How does my target audience use Facebook?

If you fully understand your clientele, creating a sample target audience will be a straightforward process. Once this task is finished, you can sample different budgets to see how many people your ads can reach.

If you're satisfied with a specific budget, then you can move forward confidently, knowing that you'll receive a high return on your investment.

How Much Does Facebook Advertising Cost at SocialSellinator?

  • Basic package: Our team will learn more about your company and needs through a detailed intake form. We'll find the best possible target audience and build a campaign to drive ideal traffic. Our team will also provide ad copy variations for review. Once you approve, we'll set the campaign live for you. Finally, we'll share our best practices guide to help you manage the campaign and drive results.
  • Standard Package: In this package, we'll provide all of the benefits mentioned in the basic package. We'll also constantly manage and optimize your campaign throughout the month.
  • Premium Package: In this package, we'll provide all of the benefits mentioned in the standard package. We'll also create a large number of ad variants to drive massive results for your business.

Basic

Building and launching of your campaign We build and launch your basic campaign with up to $500/month spend

About 12 ad variations

  • Includes All Copy and Images
  • Full Campaign Build
  • Defining Audience
  • Split-Testing
  • ~12 ad variations/month
  • Up to $500 Ad Spend (paid separately by the client to Facebook)

Standard

Building and launching of your campaign We build and launch your advanced campaign with up to $1k/month spend

Includes up to 3 re-targeting campaigns~80-110 Ad-Variations

  • Includes All Copy and Images
  • Full Campaign Build
  • Defining Audience
  • Split-Testing
  • Includes up to 3 Retargeting Campaigns
  • Ongoing Management & Optimization
  • ~80-110 ad variations/month
  • Up to $1k Ad Spend (paid separately by the client to Facebook)

Premium

Building and launching of your campaign We build and launch your comprehensive campaign with up to $4k/month spend

Up to 150 Ad Variations

  • Includes All Copy and Images
  • Full Campaign Build
  • Defining Audience
  • Split-Testing
  • Includes up to 3 Retargeting Campaigns
  • Ongoing Management & Optimization
  • ~120-150 ad variations/month
  • Up to $4k Ad Spend (paid separately by the client to Facebook)

How to Choose the Right Facebook Advertising Package

Fortunately, selecting the right Facebook advertising plan for your business won't be a hassle. Each package outlines the minimum budget you have to consider to make your campaign successful.

Choose the Facebook advertising package that's right for you. Improve your campaign's value and ROI by determining if you want your campaign to run on autopilot or with active guidance.

For example, if you want to run a basic campaign to build more brand awareness for your website, then choosing the basic package could be in your best interest.

On the other hand, if you'd like to drive sales by promoting your products and services intensely on Facebook, you may want to talk to us about our standard or premium packages to make the most of your Facebook advertising budget.

At SocialSellinator, we can help recommend the right package for you to help you get the most value from your budget.

Get Started Today!

Don't wait. Invest in a successful Facebook advertising campaign by hiring SocialSellinator. Contact us today to speak to a member of our team and get started with your campaign.

Looking to Get All Your Digital Marketing Aligned with Complete Social Media Management Packages?

Do you want to do more, and don’t know where to start? We can help!

You understand the need for social media management for your business. But are you willing to spend additional time figuring out how to put your Digital Marketing program together? Do you want to work out how to align all activities perfectly with your overall marketing and sales activities? There are many individual tasks, and it would be so much easier to get it all handled at once and by the same team. Let us help!

We know one size never fits all when it comes to marketing programs. Our experts will set up a complete plan including all services best suited for your specific needs. Tell us what you need, and together we’ll find the best solution to achieve optimal results for your business. Below are some of our complete program options. Call us to talk about your personalized custom plan and offer.

Standard Complete Package

This sample standard package gives you a head- start on everything you need to start building a solid online presence.

This package includes the following services:

  • SEO for five pages
  • Facebook / Instagram Ads: Basic – Full Campaign Build & Split Testing, up to $500 ad spend/month
  • Google Ads: Basic; up to $500 ad spend/month
  • Social Media Management: 1 platform, 3-4 posts/week
  • Blog: 1x 1,000 words/month
  • eBook: 3 eBooks/year

Plus Complete Package

Our sample Plus package includes all the basics, and additionally increases your visibility on all platforms.

  • SEO for ten pages
  • Facebook / Instagram Ads: Standard – Full Campaign Build & Split Testing, Retargeting, ongoing management & optimization; up to $1k ad spend/month
  • Google Ads: Standard; up to $2k ad spend/month
  • Social Media Management: 2 platforms, 2-3 posts per week on each platform
  • Blog: 2x 1,000 words/month
  • eBook: 6x eBooks/year

Pro Complete Package

Our sample Pro package really does it all for you – you won’t have to worry about a thing.

This package includes the following services:

  • SEO for 15 pages
  • Facebook / Instagram Ads: Premium – Full Campaign Build & Split Testing, Retargeting, ongoing management & optimization; up to $4k ad spend/month
  • Google Ads: Premium; up to $5k ad spend/month
  • Social Media Management: 2 platforms, 1 post/weekday on each platform
  • Blog: 2x 1,000 words/month
  • eBook: 12x eBooks/year

Free Assessment

We only need 15 mins to show you how our social media and digital marketing strategy will increase your brand awareness, align your marketing and sales and create a predictable and repeatable stream of new leads, customers and revenue.