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13 Minute Read
Posted by SocialSellinator Team on Dec 14, 2022 6:34:09 PM

What is Nextdoor and What Is the Best Strategy for Small and Medium Sized Businesses (SMBs) on Nextdoor?

Are you a small or medium-sized business (SMB) looking for a new way to connect with potential customers in your local community? If so, you may want to consider using Nextdoor, a social networking service that is designed specifically for neighborhoods. In this blog, we will discuss what Nextdoor is and provide some strategies that SMBs can use to effectively leverage this platform to connect with potential customers and grow their business. So, if you want to learn more about how Nextdoor can benefit your business, read on!

What is Nextdoor?

Unlike other platforms, Nextdoor is all about local audiences - it's your neighborhood's portal to the online world. The principle of Nextdoor is simple: visit Nextdoor and know what's going on around you. With a personal Nextdoor account, neighbors can connect with their neighborhood, organize local events, and chime in on what's happening nearby. It's an easy way to connect with people in your immediate neighborhood online. This allows neighbors the chance to learn more about what's going on nearby, engage in local issues, and help each other reach their goals.

But Nextdoor is not just for individuals or regular people who are Nextdoor users. It's also for businesses, and while you will find national brands, the real target audience is small and medium-sized businesses and local businesses. The Nextdoor platform can be one of the more effective social media platforms to promote their services. As a local business, it's critical that you're part of the local community and local events because this helps you build customer relationships with your uniquely engaged local audience. Ultimately, this helps you promote your business and create revenue. Nextdoor can be the gateway that connects your business name digitally with real-life customers in your local area.

 

What is Nextdoor good for?

On this social platform, Nextdoor users use their personal accounts to help neighbors communicate with each other, organize local events, and share information about what’s happening in their community.

 

Nextdoor business pages allow you to promote your company locally by interacting with members of your neighborhood and surrounding areas. You'll also be able to set up a personal business account so that anyone in your area who has a social media page, such as Facebook, Twitter, Instagram, or YouTube, can join your company profile, promoting and promoting the company. You'll also receive exclusive discounts on services from local shops. By interacting with local users, you're helping the area. It's like having an employee on staff. The key here is having the local user actually engage, interact, ask for more info, and come back for information. This will help grow your company by providing a great service at the lowest possible cost. This generates a lot of benefits for your business profile: it provides you with a great opportunity to expand your client list, reach a wider area, and a way to attract more customers by offering a better experience.

 

How does Nextdoor work for small businesses?

Nextdoor is a social networking service that connects people who live in the same neighborhood. It is designed to help neighbors connect and build stronger, more vibrant communities. For small businesses, Nextdoor can be a valuable tool for building relationships with customers and promoting their products and services to people who live nearby.

To use Nextdoor for your small business, you will first need to create a business account in your business category on the platform. This will allow you to create a business profile and share information about your company, such as its location, hours of operation, and the products and services you offer. You can also use your business account to post updates and announcements, such as special offers, Nextdoor ads, or upcoming events. It can be a social media platform for your business posts and advertising on Nextdoor, especially if you're looking to reach a local audience.

Another way to use Nextdoor for your small business is to join Nextdoor for neighborhood groups and participate in discussions. This can help you get to know your potential customers and learn about their interests and needs. You can also use these groups to promote your business and offer special deals or discounts to group members.

Overall, Nextdoor can be a valuable social networking app for a professional business looking to build relationships with its local community and promote its products and services to a targeted audience on one of the top social media networks functioning as a neighborhood hub.

 

Is Nextdoor good for small businesses?

Used as part of your digital marketing strategy and together with other social media channels, Nextdoor can be a great tool for small businesses to be present in their neighborhood network. Because Nextdoor is a social networking service that connects people who live in the same neighborhood, it can be a valuable way for small businesses to build relationships with customers and promote their products and services to people who live nearby and use Nextdoor with their personal accounts.

Using Nextdoor for your small business allows you to create a Nextdoor business profile and share information about your company, such as its location, hours of operation, and the products and services you offer. You can also use your business account to post updates and announcements, such as special offers or upcoming events.

Another way to use Nextdoor for your small business is by joining relevant neighborhood groups and participating in discussions. This can help you get to know your potential customers and learn about their interests and needs. You can also use these groups to promote your business and offer special deals or discounts to group members. Lastly, Nextdoor ads empower SMBs to create an easy-to-use expansion of their business page to people who live nearby. Because they're relatively affordable, Nextdoor ads can be an affordable tool to support local businesses compared to much more expensive or complicated ways of reaching customers.

Overall, Nextdoor can be a useful resource for small businesses looking to build relationships with their local community and promote their products and services to a targeted audience.

 

Ways for Small and Medium-Sized Businesses (SMBs) to Use Nextdoor

 

There are several ways that small and medium-sized businesses (SMBs) can use Nextdoor to their advantage. Some of the best ways to use the platform include:

  1. Creating a business account on Nextdoor and sharing information about your company, such as your location, hours of operation, and the products and services you offer. This can help potential customers learn about your business and what you have to offer.

  2. Joining relevant neighborhood groups and participating in discussions. This can help you get to know your potential customers and learn about their interests and needs. You can also use these groups to promote your business and offer special deals or discounts to group members.

  3. Offering special deals or discounts to Nextdoor members. This can help you attract new customers and build relationships with existing ones. You can also use Nextdoor to ask for customer feedback and reviews, which can help you improve your products and services and provide a better experience for your customers.

  4. Using the platform to share updates and announcements about your business, such as upcoming events or new products and services. This can help you keep your customers informed and engaged with your business.

Overall, the best ways for SMBs to use Nextdoor are to create a business account, engage with potential customers, and use the platform to promote their business and offer special deals and discounts. This can help you build relationships with your local community and attract new customers.

 

  • Run Local Deal ads

  • Engage with the community

  • Share special offers

  • Gauge their local reputation

  • Invite neighbors to explore their offerings

  • Promote the Nextdoor business page

  • Acquire new customers

 

First steps on Nextdoor for Small and Medium-Sized Businesses (SMBs)

The first step for small and medium-sized businesses (SMBs) on Nextdoor would be to create a business account on the platform. This will allow you to create a business profile and share information about your company, such as its location, hours of operation, and the products and services you offer. You can also use your business account to post updates and announcements, such as special offers or upcoming events. Should your business have multiple locations, you'll also be creating multiple business profiles - one for each location - but you'll manage them under one account.

Once you have created your business on Nextdoor, you can start exploring the platform and getting to know your potential customers. You can do this by joining relevant neighborhood groups and participating in discussions. This can help you learn about the interests and needs of the people who live near your business, and it can also be a good way to promote your products and services to a targeted audience.

Another step you can take is to use the platform to offer special deals or discounts to Nextdoor members. This can help you attract new customers and build relationships with existing ones. You can also use Nextdoor to ask for customer feedback and reviews, which can help you improve your products and services and provide a better experience for your customers.

Overall, the first steps for SMBs on Nextdoor would be to create a business account, explore the platform, and engage with potential customers. This can help you build relationships with your local community and promote your business to a targeted audience

 

Checklist to establish your local business presence on Nextdoor:

  • Create Nextdoor account

  • Set up a Nextdoor business page to show up in Nextdoor searches

  • Get recommendations - business will not appear unless you have recommendations

  • Neighborhood sponsorships

  • Advertise on Nextdoor

  • Share on cross-platform social media to gain awareness about Nextdoor and encourage recommendations

  • Share neighborhood news and point people to help public services

  • Quickly respond to private messages

     

 

Nextdoor Strategy for Small and Medium-Sized Businesses (SMBs)

Nextdoor is a social networking service that is designed for neighborhoods. It allows people who live in the same area to connect and share information with each other. For small and medium-sized businesses (SMBs), Nextdoor can be a great way to connect with potential customers who live in the same area as your business.

5 Strategies for SMBs to effectively leverage Nextdoor:

  1. Claim your business page on Nextdoor: This will allow you to create a page for your business where you can share information about your products and services, as well as updates and special offers. This can help to increase the visibility of your business within the local community.

  2. Engage with your neighbors: One of the best ways to build relationships on Nextdoor is to actively engage with your neighbors. This could include responding to questions and providing helpful information or just joining in on conversations that are relevant to your business. By being active and engaging on Nextdoor, you can build trust and credibility with your potential customers.

  3. Share relevant content: In addition to engaging with your neighbors, you should also share relevant content on your business page. This could include updates about your products or services, special offers or promotions, or relevant news or information that your customers might find interesting. By sharing valuable content, you can help to establish yourself as a trusted source of information within the local community.

  4. Offer exclusive deals: One way to drive traffic to your business and encourage customers to take action is to offer exclusive deals or promotions on Nextdoor. This could include discounts, free trials, or special offers that are only available to Nextdoor members in specific ZIP codes. By offering exclusive deals, you can create a sense of urgency and encourage your customers to take action. Also, don't forget that many people want to support local businesses, so being visibly engaged increases the likelihood of real-world connections.

  5. Overall, an effective Nextdoor strategy for SMBs involves building relationships with your neighbors, sharing relevant content, and offering exclusive deals and promotions. By doing these things, you can increase visibility for your business and connect with potential customers in your local community.

9 Steps for SMBs to boost Nextdoor's value

  1. Increase reach & recommendations via social media coverage of the new Nextdoor venture

  2. Encourage recommendations via storefront sign in Nextdoor as well as monthly newsletters and blogs

  3. Start advertising and run automated ads or local deal ads - these ads show in the businesses section of your business page, on the Daily Digest newsletter, and in relevant searches. By managing effective ads campaigns and offering local deals, local businesses can significantly increase the visibility of their business presence

  4. Discuss the budget and what local deals you want to promote (what category of services do you want to promote first?) 

  5. You'll be charged upfront your daily budget times 31 days and will be billed that same amount every 31 days after. 

  6. Recommended budgets are:

    • $3 per day

    • $5 per day

    • $10 per day

  7. Maintain a healthy response rate by responding to customers promptly

  8. Run A/B testing with both ad options on Nextdoor to reach local customers or reach customers across multiple markets 

  9. Intentionally building community and relationships with consumers

 

Key metrics SMBs should be tracking on Nextdoor

When engaging on Nextdoor, it is important for small and medium-sized businesses (SMBs) to track key metrics in order to gauge the success of their efforts and make improvements as needed. Some key metrics that SMBs should be tracking include:

  1. A number of followers: This metric reflects the number of people who are following your business page on Nextdoor. It is a good indicator of how many people are interested in your business and are likely to see your updates and special offers.

  2. Reach and engagement: Reach refers to the number of people who have seen your posts on Nextdoor, while engagement refers to the number of people who have liked, commented on, or shared your posts. These metrics can give you an idea of how effective your content is at reaching and engaging your target audience.

  3. Traffic and conversions: It is also important to track how much traffic your Nextdoor page is generating for your business website, as well as the number of conversions (sales or leads) that are attributed to Nextdoor. This will give you an idea of the value that Nextdoor is bringing to your business.

  4. Customer feedback: Finally, it is important to track customer feedback that you receive on Nextdoor, both positive and negative. This can help you understand what your customers like and dislike about your business and make improvements as needed.

Overall, tracking these key metrics can help you gauge the success of your efforts on Nextdoor and make improvements as needed in order to drive more traffic and conversions for your business.

 

Additional metrics SMBs should track on their Nextdoor business page

  • Nextdoor Recommendations - One of the most important metrics on the platform. The number of recommendations you receive and the quality of those recommendations are key to driving organic growth.

  • Nextdoor Neighborhoods - This metric tracks how many neighborhoods can see your business profile. To show up in more neighborhoods, earn recommendations from them. Only neighborhoods within a 50-mile radius are eligible.

  • Nextdoor Neighbors - This metric tracks how many people can see your business on the platform.

  • Organic Neighborhood Reach - This metric tracks the number of neighborhoods you can be seen in on Nextdoor without a paid promotion.

  • Local Deals Views - This metric tracks how many times your Local Deals were viewed across the Nextdoor app.

  • Local Deal Clicks - This metric tracks how many times your Local Deal was clicked on the Nextdoor app.

  • Local Deal Saves - This metric measures the number of times a Local Deal was saved.

 

Summary

In conclusion, Nextdoor is a social networking service that connects people who live in the same area. For small and medium-sized businesses (SMBs), Nextdoor can be a great way to connect with potential customers who live in the same area as your business. An effective Nextdoor strategy for SMBs involves building relationships with your neighbors, sharing relevant content, running Nextdoor ads, and offering exclusive deals and promotions. By doing these things, you can increase visibility for your business and connect with potential customers in your local community.

SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).