12 Minute Read
Posted by SocialSellinator Team on Apr 11, 2024 1:48:06 AM

When searching for the instagram image size, it's crucial to nail the specifics for your posts, Stories, and more. Here’s a quick guide to keep at hand:

  • Profile photo: 320 x 320 px
  • Square posts: 1080 x 1080 px, 1:1 aspect ratio
  • Landscape posts: 1080 x 566 px, 1.91:1 aspect ratio
  • Portrait posts: 1080 x 1350 px, 4:5 aspect ratio
  • Stories and Reels: 1080 x 1920 px, 9:16 aspect ratio

Understanding and applying the correct instagram image size is not just a detail; it’s a significant part of ensuring that your content is seen as you intended, without pixelation or awkward cropping. This is crucial for marketers, brands, and influencers striving to present a polished, professional image online.

The world of Instagram is highly visual, and with the platform continuously evolving, keeping up with the latest requirements for image sizes can profoundly impact the engagement and reach of your posts. Whether it's capturing the full elegance of a landscape post or ensuring your Instagram Stories convey the right message, each format supports different dimensions and aspect ratios intended to optimize how content is displayed on various devices.

To help you remember all this, here's a detailed infographic:

Detailed infographic on Instagram image sizes including posts, Stories, and Reels dimensions - instagram image size infographic pillar-4-steps

Keep your Instagram game strong by keeping these sizes in mind as you plan and create your content.

Optimal Instagram Post Sizes

Navigating Instagram posts can feel like trying to hit a moving target, especially with the variety of post types available. However, understanding the optimal sizes for your posts can make a significant difference in how they're received by your audience. Let's break it down into three main types: Square Posts, Landscape Posts, and Portrait Posts.

Square Posts

  • Size: 1080 x 1080 px
  • Aspect Ratio: 1:1

Square posts are the classic Instagram format. This size is perfect for when you want your image to be the center of attention without any distractions. It's simple, clean, and universally appealing. The 1:1 aspect ratio ensures that your image looks good on any device, maintaining its quality and composition.

Landscape Posts

  • Size: 1080 x 566 px
  • Aspect Ratio: 1.91:1

Landscape posts allow you to capture the breadth and beauty of scenic views or group shots. The wider aspect ratio of 1.91:1 gives your photos a cinematic feel, drawing the viewer's eye across the image. This format works well for showcasing products, telling stories, or just sharing breathtaking views. The optimal resolution of 1080 x 566 pixels ensures your landscapes look sharp and clear.

Portrait Posts

  • Size: 1080 x 1350 px
  • Aspect Ratio: 4:5

Portrait posts are ideal for when you want to share images that are taller than they are wide, such as full-body shots, posters, or detailed vertical photos. The 4:5 aspect ratio offers a larger visual space compared to square posts, making it perfect for when you want your image to take up more room in your followers' feeds. The resolution of 1080 x 1350 pixels ensures that your portraits are displayed in the best quality possible, capturing every detail.

In summary, choosing the right Instagram image size is crucial for the aesthetic appeal and effectiveness of your posts. Whether you're going for the balanced look of a square post, the expansive view of a landscape post, or the detailed focus of a portrait post, sticking to these optimal sizes and aspect ratios will ensure your content looks its best. The goal is to make your posts as engaging and visually appealing as possible to captivate your audience.

Instagram Stories and Reels: Maximizing Visual Impact

Navigating Instagram means understanding the power of Instagram Stories and Reels. Both tools offer unique ways to connect with your audience, but to make the most of them, you need to know the right sizes and aspect ratios.

Instagram Stories

For Instagram Stories, the magic numbers are 1080 x 1920 px with an aspect ratio of 9:16. This size is perfect for full-screen mobile viewing, ensuring that your content captures the entire screen without any awkward cropping or quality loss. Instagram Stories are designed for vertical viewing, which matches how most people naturally hold their phones. By sticking to these dimensions, your images and videos will look crisp, clear, and professional.

Instagram Stories are not just about sharing moments; they're a canvas for creativity. Whether you're posting a quick update, a behind-the-scenes look, or a special offer, the right size ensures your message comes across loud and clear.

Instagram Reels

Instagram Reels, the platform's answer to TikTok, also uses the 1080 x 1920 px size and 9:16 aspect ratio. This consistency with Stories makes it easier for creators to produce content that fits both formats. Reels are an excellent way for businesses and creators to showcase their personality, offer value, and entertain, all within a brief, engaging video.

With Reels, you have the opportunity to reach a wider audience through the Explore page or the dedicated Reels tab. The full vertical screen real estate is your playground, allowing for immersive storytelling and creative expression that can captivate viewers and encourage engagement.

IGTV and Reels Tab

Although IGTV has been phased out, with Instagram folding its longer-form video into the Reels format, the principles of vertical video remain paramount. The Reels tab has become a central hub for discovering new content, making it crucial for creators to optimize their videos for this format.

Aspect Ratios Matter

The 9:16 aspect ratio is key to maximizing visual impact on both Stories and Reels. This ratio takes full advantage of the vertical space available on mobile devices, ensuring that your content is as engaging and immersive as possible. It's about making every pixel count and using the screen space to tell your story in the most visually appealing way.

In conclusion, whether you're sharing a moment through Stories or crafting a creative Reel, sticking to the 1080 x 1920 px size and 9:16 aspect ratio is essential. This consistency not only enhances the visual quality of your content but also ensures a seamless viewing experience for your audience. By mastering these dimensions, you're well on your way to creating content that stands out and truly connects with viewers on Instagram.

Best Image Formats for Instagram

Choosing the Right Format

When sharing images and stories on Instagram, the format of your upload can significantly impact how your content is displayed and perceived by your audience. Let's dive into the best image formats for Instagram and tackle common issues like compression.

JPG/JPEG: This is the most common format for photos on Instagram. It's widely supported and can efficiently compress file sizes, which helps your images load faster for your followers. However, JPEGs can lose some image quality, especially with high compression rates or repeated saving.

PNG: PNGs are ideal for images with text, transparent backgrounds, or high-quality demands, like logos. They maintain image quality even after compression, but the file sizes are larger compared to JPEGs. This means they might load slower on Instagram, especially on slower internet connections.

BMP and GIF for Stories: While BMP is not commonly used due to its large file size and lack of compression, GIFs are popular for animated content in Stories. They can add a dynamic element to your posts but keep in mind that Instagram converts these into static images or short video loops, which could affect the animation quality.

JPG vs. PNG: The choice between JPG and PNG depends on your priorities. If you're aiming for the fastest loading times and are okay with slight quality loss, JPG is the way to go. For images where detail and clarity are non-negotiable, PNG will serve you better, despite the larger file size.

Compression Issues: Instagram compresses images to speed up loading times and conserve bandwidth. This process can sometimes reduce image quality, leading to pixelation or blurriness. To minimize these effects, upload images at the recommended sizes and aspect ratios. Starting with high-quality originals is also crucial, as it gives Instagram more to work with during compression.

In summary, the best format for your Instagram posts largely depends on the content type and your goals. JPG/JPEG is suitable for general use, while PNG is better for high-quality images. Instagram compresses files, so always start with the best quality possible to ensure your images look great after upload. By understanding these formats and how they impact your content, you can make informed decisions that enhance your Instagram presence.

How to Resize Images for Instagram

Tools for Perfect Sizing

Getting your Instagram image size right is crucial for making your feed look professional and engaging. Whether you're adjusting a square, landscape, or portrait photo, or preparing content for Stories or Reels, the dimensions and aspect ratios need to be spot on. Let's talk about how to resize these images without losing quality, focusing on manual resizing and some of the best tools available.

Manual Resizing
Manually resizing images can be a bit of a hassle, but it's doable with most photo editing software. You'll need to know the exact dimensions (e.g., 1080 x 1080 px for square posts) and manually adjust your image to fit these sizes. This method gives you full control but requires a bit of know-how regarding aspect ratios and dimensions.

Using Tools
Thankfully, there are easier ways to resize your images for Instagram without getting too technical. Several online tools and apps have been designed specifically for this purpose. They come with preset dimensions for different types of Instagram content, making the resizing process a breeze.

  • Adobe Express: Adobe Express stands out for its intuitive interface and powerful editing capabilities. It offers pre-made Instagram sizes, so you can resize your images with just a few clicks. Plus, it provides a plethora of design features to enhance your photos further.

  • Kapwing: Kapwing is another excellent tool for resizing images for Instagram. It's user-friendly and web-based, so you don't need to download any software. Kapwing supports various content types, including Stories and Reels, and allows you to adjust your images to the perfect size effortlessly.

  • PhotoADKing: Ideal for those who want to add a bit more flair to their posts, PhotoADKing offers templates and design elements alongside its resizing tool. This makes it easy to ensure your images not only fit the required dimensions but also stand out in the feed.

Each of these tools has its strengths, and the best choice depends on your specific needs. Adobe Express is great for those already familiar with Adobe products, offering a seamless transition to social media content creation. Kapwing and PhotoADKing are excellent alternatives for quick resizing and designing, especially for users seeking simplicity and efficiency.

When resizing images for Instagram, always aim for the highest quality possible. This means starting with high-resolution photos and carefully adjusting them to meet Instagram's size requirements. By using these tools, you can ensure your images look sharp and professional, whether they're appearing in your followers' feeds, Stories, or Reels.

In the next section, we'll dive into some frequently asked questions about Instagram image sizes to help you further refine your content strategy.

Frequently Asked Questions about Instagram Image Size

Instagram's platform has specific requirements for image sizes to ensure that your content looks its best when viewed by your followers. Here are some of the most common questions about Instagram image sizes, answered in simple terms.

What is the size of an Instagram photo?

  • Square Posts: The ideal size for square posts is 1080 x 1080 pixels, with an aspect ratio of 1:1. This size ensures that your image looks clear and crisp on Instagram.

  • Landscape Posts: For landscape images, the optimal size is 1080 x 566 pixels, which corresponds to an aspect ratio of 1.91:1. This size allows your landscape photos to display fully without any cropping.

  • Portrait Posts: Portrait photos should be sized at 1080 x 1350 pixels, with a 4:5 aspect ratio. This size is perfect for images that are taller than they are wide, helping them stand out in the feed.

Is 1920x1080 good for Instagram?

  • For Stories: Yes, 1920x1080 pixels is the ideal size for Instagram Stories. This resolution fits the 9:16 aspect ratio perfectly, filling the entire screen of most smartphones without any black bars or cropping.

  • Aspect Ratio Importance: The aspect ratio is crucial because it determines how your content is displayed on viewers' screens. Sticking to Instagram's recommended aspect ratios ensures your images and videos look their best.

How do you fit a whole picture on Instagram?

  • Manual Resizing: You can manually resize your images using photo editing software like Photoshop or free online tools. This allows you to adjust the dimensions and aspect ratios to fit Instagram's requirements.

  • Background Canvas: If your image doesn't fit the ideal aspect ratios, you can add a background canvas to make up the difference. This method is particularly useful for portrait or landscape photos that you don't want to crop.

  • Image Resizing Tools: Several online tools and apps are designed specifically for resizing images for social media, including Instagram. Tools like PhotoADKing, Kapwing, and Adobe Express make it easy to adjust your photos to the perfect size.

Understanding and applying the right Instagram image sizes can significantly impact how your content is perceived by your audience. By following these guidelines, you ensure that your posts, Stories, and Reels always look their best, engaging your followers and enhancing your brand's presence on the platform. Keep these sizes and tips in mind as you create and share your visual content on Instagram.


Getting the Instagram image size right is more than just a technical detail; it's about making a strong visual statement. Correct sizing ensures your content is crisp, clear, and fully visible, without any awkward cropping or pixelation that can distract from your message. This attention to detail reflects professionalism and a keen understanding of how social media works, setting you apart in a crowded digital landscape.

At SocialSellinator, we understand that navigating the ever-changing landscape of social media can be daunting. That's why we're here to help businesses like yours not just keep up but excel in creating impactful, engaging content that resonates with your audience. Our expertise in digital marketing strategies, combined with a deep understanding of social media dynamics, allows us to guide you in leveraging the full potential of platforms like Instagram for your brand's growth.

Every pixel in your post tells a part of your brand's story. By ensuring that each image or video is optimized for Instagram's specifications, you're making every post count. Whether it's a captivating Story, a detailed Reel, or a visually stunning post, the right size can make a world of difference in how your content is received.

In a digital age where image is everything, let SocialSellinator be your guide. We'll help you navigate the complexities of social media image sizing, ensuring your content always looks its best. Together, we can craft a digital marketing strategy that not only meets but exceeds your expectations, driving engagement, and fostering growth.

In conclusion, the journey to mastering Instagram content is ongoing, but with the right tools, knowledge, and support, it's a journey that can lead to incredible results. Let's make every post, Story, and Reel a testament to your brand's excellence. With SocialSellinator by your side, the path to digital marketing success is clearer and more achievable than ever.

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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).