23 Minute Read
Posted by SocialSellinator Team on Feb 14, 2024 1:52:07 AM

Quick Glance at Average Costs for Social Media Advertising: - Daily Management Cost: $450 to $6,000 per month - Average Monthly Ad Spend: $200 to over $50,000 - Cost Per Click (CPC): $0.38 to $5.26 - Cost Per Mille (CPM): Varies by platform

Feeling overwhelmed by the costs of social media advertising? You're not alone. With the vast landscape of social platforms, understanding what you're likely to spend and what influences these costs can seem daunting. Whether you're a marketing head in a small to midsize business, grappling with budget allocations, or simply looking to get the most bang for your buck in digital advertising, this guide is tailored for you.

At SocialSellinator, we specialize in deciphering the complexities of social media advertising costs to empower businesses like yours. We know the pain points: limited time, inconsistent results from past efforts, and the urgent need for quality engagement that leads to tangible ROI. That’s why we're drawing back the curtain to shed light on what you can expect to spend across various platforms and how to strategize effectively for your business's unique needs.

As we dive deeper into the average costs for social media advertising, these figures vary based on factors such as ad formats, targeting options, and your chosen platforms. It's not just about spending money; it's about investing it wisely to achieve the results that matter most to your business.

Detailed infographic showing the average costs for social media advertising, including a breakdown by platform, the influence of targeting options on costs, and tips for optimizing ad spend for better ROI - average cost for social media advertising infographic 3_stage_pyramid

Understanding the Basics of Social Media Advertising Costs

Navigating social media advertising costs can feel like a maze. With terms like Cost Per Click (CPC), Cost Per Mille (CPM), and Minimum Daily Spend floating around, it's easy to get lost. Let's break these down into simple concepts to help you understand the average cost for social media advertising.

What is CPC?

CPC stands for Cost Per Click. This is the amount you pay each time someone clicks on your ad. It's a common pricing model for digital advertising, including social media. The idea is straightforward: the more clicks your ad receives, the more you pay. For instance, if the CPC is $1 and your ad gets 100 clicks, your total cost would be $100.

Understanding CPM

CPM stands for Cost Per Mille, where "Mille" is Latin for thousand. It refers to the cost of 1,000 ad impressions, or how many times your ad is shown. Unlike CPC, with CPM, you pay based on the visibility of your ad, not the engagement. If the CPM is $5 and your ad receives 10,000 impressions, you'd pay $50.

Minimum Daily Spend

Most social media platforms require advertisers to commit to a Minimum Daily Spend. This is the least amount you must spend each day for your ads to run. It varies by platform. For example, Facebook and Instagram have a minimum of $1 per day for impression-based ads but require more for other objectives like clicks or app installs.

Average Costs Across Platforms

  • Facebook and Instagram: Minimum spends start at $1 per day for impression-based ads, moving up to $5 for clicks, likes, or views, and $40 for app installs.
  • YouTube: A flat fee of $10 per day is required, focusing more on video content.
  • Google Ads: Costs can be highly variable based on keywords, search volume, and competition. It's a CPC model, where finding a balance between low CPC and high search volume is key.

Given the variability, determining the average cost for social media advertising can be tricky. It depends on the platform, your campaign goals, and how well you manage and optimize your ads.

Maximizing Your Ad Spend

To ensure you're investing wisely:

  1. Know Your Audience: Understand who you're targeting. The more precise your targeting, the more effective your spend.
  2. Set Clear Goals: Are you aiming for clicks, impressions, or conversions? Your objectives will influence your costs.
  3. Optimize for Performance: Regularly review your ad performance. Adjust targeting, creative elements, and budgets to improve ROI.

At SocialSellinator, we understand that the landscape of social media advertising costs can be daunting. Our aim is to demystify these costs and help you make informed decisions that align with your business goals. Whether you're a small business or a midsize company, understanding these basics is the first step towards a successful social media advertising strategy.

Decoding the Average Costs of Advertising on Major Social Media Platforms

When it comes to social media advertising, not all platforms are created equal. Each has its own user base, ad formats, and, importantly, cost structures. Here, we break down the average costs of advertising on several major platforms to help you allocate your budget effectively.

Facebook and Instagram

Facebook and Instagram are powerhouses in social media advertising, thanks to their extensive targeting options and massive user bases. As we've learned, the minimum daily spend on these platforms can be as low as $1 per day for impression-based ads, with more goal-specific ads like app installs requiring a minimum of $40 per day. This flexibility makes Facebook and Instagram accessible for businesses of all sizes. For more detailed management and strategy, monthly management prices can reach up to $500 for Facebook and $1,000 for Instagram.


YouTube offers a unique opportunity for advertisers to reach their audience through video content. The minimum spend here is set at a flat $10 per day. However, given the platform's vast reach and the engaging nature of video content, this investment can be highly worthwhile, especially for brands that prioritize visual storytelling.


LinkedIn is the go-to platform for B2B marketing, with a focus on professional networking. The platform's advertising costs can vary, but management pricing can go up to $300/month. LinkedIn is particularly effective for targeting professionals and decision-makers within specific industries.


Twitter's fast-paced environment is great for timely and engaging content. With management pricing up to $400/month, Twitter can be a cost-effective option for brands looking to engage in real-time conversations and trends.


Pinterest is a visual discovery engine, ideal for brands with strong visual content, especially in lifestyle, decor, and fashion. With an average CPC of $1.50 and a CPM of $3.50, Pinterest offers a relatively affordable way to reach a niche, engaged audience.


TikTok has rapidly become a major player in social media, particularly among younger audiences. The platform requires a minimum of $50/day per campaign, with an average CPC of $1.00 and a CPM of $6.06. While this can be higher than some platforms, TikTok's unique format and highly engaged user base offer a unique opportunity for creative, viral content.


Snapchat caters to a younger demographic and offers full-screen, immersive ad experiences. With an average CPM of $2.19, Snapchat can be an effective platform for brands looking to engage with younger consumers in a creative way.

Making the Right Choice for Your Business

Choosing the right platform(s) for your social media advertising comes down to understanding your target audience and your marketing goals. Whether you're aiming to increase brand awareness, drive website traffic, or generate leads, each platform offers unique advantages.

At SocialSellinator, we specialize in crafting customized social media advertising strategies that align with our clients' objectives. By leveraging data-driven insights and creative content, we help businesses maximize their ROI from social media advertising. Explore our social media marketing and advertising services to see how we can help you navigate the complexities of social media advertising and make the most of your budget.

The key to successful social media advertising is not just about spending money; it's about spending it wisely. By understanding the average costs and leveraging the unique features of each platform, you can create an effective strategy that meets your business goals and drives real results.

How Much Should Your Business Spend on Social Media Advertising?

When it comes to determining how much your business should allocate for social media advertising, there are no one-size-fits-all answers. However, understanding the average cost for social media advertising can provide a solid starting point for aligning your budget with your marketing goals. Let's break down some essential considerations to help you decide on a budget that's right for you.

Start with Your Marketing Budget

First, consider your overall marketing budget, which typically ranges from 7% to 12% of your total revenue, according to the U.S. Small Business Administration. Of this marketing budget, around 20% to 35% should be dedicated to digital marketing efforts, with a portion of that specifically earmarked for social media advertising. This means, if your company's annual revenue is $500,000, a reasonable amount to allocate for social media advertising could be between $7,000 and $12,250 annually.

Align with Business Goals

Your social media advertising budget should be directly tied to your business goals. Are you looking to increase brand awareness, generate leads, or drive sales? The more aggressive your goals, the higher your budget may need to be. For instance, if you're launching a new product and want to create a buzz on social media platforms, you'll likely need to spend more on advertising than if you're simply looking to maintain your current level of brand recognition.

Industry Benchmarks

It's also helpful to look at industry benchmarks for social media advertising costs. While the average cost can vary widely based on factors like industry, target audience, and ad format, having a baseline can guide your budgeting. For small to midsize businesses, a monthly budget ranging from $200 to $1,500 on platforms like Facebook or Instagram is common. However, more competitive industries, or those targeting highly sought-after demographics, may require a larger budget to make an impact.

Evaluate and Adjust

The real magic in social media advertising comes from evaluating your campaigns and adjusting your budget accordingly. Start with a moderate budget based on the guidelines above, then use analytics tools to track the performance of your ads. Look for metrics like cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS) to determine which ads are most effective. Over time, you can shift your budget towards the platforms and ad formats that offer the best return, optimizing your spending for maximum impact.

Consider the Role of Agencies

Working with a digital marketing agency like SocialSellinator can help you navigate the complexities of social media advertising. Agencies bring expertise in crafting effective strategies, designing compelling ad creatives, and optimizing campaigns for better results. While there's an additional cost to hiring an agency, their expertise can often lead to more efficient ad spend and improved ROI.

The average cost for social media advertising is just a starting point. By considering your overall marketing budget, business goals, industry standards, and the potential value of partnering with an agency, you can determine a social media advertising budget that makes sense for your business. It's all about finding the right balance that allows you to achieve your objectives without overspending.

In conclusion, there's no universal answer to how much you should spend on social media advertising. By taking a strategic approach and continuously refining your strategy based on performance data, you can ensure your social media advertising efforts are both effective and cost-efficient.

The Role of Digital Marketing Agencies in Social Media Advertising

In the ever-evolving landscape of social media, keeping pace with the latest trends, algorithms, and effective strategies can be a daunting task, especially for businesses focused on their core operations. This is where digital marketing agencies come into play, offering expertise and results-driven strategies to enhance your social media advertising efforts. Agencies like SocialSellinator, WebFX, Buffer, and Hootsuite specialize in different facets of digital marketing, including social media marketing, and play a pivotal role in maximizing the impact of your advertising budget.

Why Partner with a Digital Marketing Agency?

Expertise and Experience: With a wealth of experience across various industries, digital marketing agencies bring a deep understanding of what works and what doesn't in social media advertising. Our team at SocialSellinator, for instance, has a proven track record of crafting revenue-driving social media ad campaigns that build brand awareness and drive revenue.

Time and Resource Efficiency: Managing social media advertising in-house requires significant time and resources. By outsourcing to an agency, you can leverage their resources and focus on your core business activities.

Customized Strategies: Each business is unique, and a one-size-fits-all approach doesn't work in social media advertising. Agencies provide personalized ad campaigns tailored to meet your specific business goals and target audience.

Ongoing Optimization: The digital landscape is constantly changing. Agencies keep up with these changes, continuously optimizing your campaigns to ensure they remain effective and deliver the highest ROI.

What Services Do Digital Marketing Agencies Offer?

  • Social Media Management: Creating and managing your brand's presence across social media platforms.
  • Content Creation & Blog Writing: Crafting engaging content that resonates with your audience and drives engagement.
  • Facebook and Google Advertising: Utilizing paid advertising platforms to reach a wider audience with targeted ads.
  • SEO: Improving your website's visibility in search engine results, complementing your social media efforts.
  • LinkedIn Lead Generation: Targeting professionals and businesses on LinkedIn to generate high-quality leads.

How Can SocialSellinator Help?

At SocialSellinator, we understand the challenges small to midsize businesses face in the digital marketing arena. Our comprehensive suite of services is designed to address these challenges head-on. From increasing brand awareness to generating leads and driving sales, our data-driven approach to social media marketing ensures that your advertising budget is spent wisely, producing measurable results that align with your business objectives.


The role of digital marketing agencies in social media advertising cannot be overstated. With their expertise, experience, and data-driven strategies, agencies can significantly enhance the effectiveness of your social media advertising efforts. Choosing the right agency, such as SocialSellinator, can be a game-changer for your business, helping you navigate the complexities of digital marketing and achieve your growth targets efficiently.

By partnering with a digital marketing agency, you not only benefit from expert strategies and insights but also gain a valuable ally in your quest to conquer the digital space.

Factors Influencing Social Media Advertising Costs

When delving into social media advertising, understanding the key factors that influence costs can empower you to make informed decisions. Let's break down these factors in simple terms.

Targeting in Advertising

The beauty of social media advertising lies in its ability to target specific audiences. However, the level of specificity you choose directly impacts your costs. Targeting a broad audience might be cheaper, but honing in on a niche segment—like professionals interested in tech news in a specific city—can cost more due to the increased competition for that audience's attention.

Conversion Rate

Your ad's conversion rate, or how often people who see your ad take the action you want, plays a crucial role. High conversion rates mean your ad resonates well with your audience, potentially lowering your costs as platforms like Facebook reward ads that perform well with lower costs per click (CPC).

Industry Benchmarks

The average cost for social media advertising can vary widely by industry. For instance, competitive sectors like finance and insurance often see higher costs due to the high value of conversions. It's essential to understand your industry's benchmarks, which can provide insights into what you might expect to spend on your campaigns.

Organic Social Strategy

An often-overlooked factor is the strength of your organic social media presence. A solid organic strategy can complement your paid efforts, potentially reducing your need to spend heavily on ads. Engaging content that earns likes, shares, and comments can improve your brand's visibility, making your paid advertisements more effective and possibly cheaper.

By considering these factors, you can better navigate the complexities of social media advertising costs. The goal isn't just to reduce costs but to maximize your return on investment. Balancing these elements effectively can lead to a more cost-efficient and impactful advertising strategy.

Our team at SocialSellinator specializes in crafting strategies that consider these factors, ensuring your social media advertising efforts are both effective and efficient. Visit us to learn more about how we can help optimize your social media advertising costs for better results.

Crafting a Cost-Effective Social Media Advertising Strategy

Creating a social media advertising strategy that's both effective and cost-efficient doesn't have to be a daunting task. With the right approach, you can maximize your advertising budget while achieving significant results. Here's how:

Embrace User-Generated Content (UGC)

User-Generated Content (UGC) is a powerful tool in your advertising arsenal. Not only is it more cost-effective than producing all content in-house or through paid creators, but it also resonates well with audiences. UGC can come in the form of reviews, testimonials, photos, or videos showcasing your products or services in real-life scenarios. Encourage your customers to share their experiences with your brand on social media and feature this content in your campaigns. This strategy not only saves on content creation costs but also builds trust with your target audience.

Optimize Social Media Management

Effective social media management is key to a cost-effective advertising strategy. This involves scheduling posts, monitoring engagement, and analyzing performance data to adjust strategies as needed. Utilizing tools for social media management can streamline these tasks, allowing for more efficient use of time and resources. At SocialSellinator, we understand the importance of efficient platform management and offer services to help businesses maintain an active and engaging online presence without overspending.

Develop a Targeted Social Media Strategy

A well-defined social media strategy is crucial for ensuring your advertising dollars are well spent. Identify your target audience and understand their behaviors, preferences, and pain points. This understanding allows for more targeted advertising, ensuring your messages reach the most receptive audiences. By focusing your efforts on platforms where your target audience is most active and tailoring your content to their interests, you can achieve higher engagement rates and better ROI, all while keeping costs down.

Leverage Digital Marketing Insights

Stay informed about the latest trends and best practices in digital marketing. This includes understanding the average cost for social media advertising across different platforms and industries. Use this data to benchmark your own advertising costs and set realistic budget expectations. Additionally, continually analyze your campaign performance to identify areas for optimization. Adjusting your strategy based on real-time data can help reduce costs and improve campaign effectiveness.


Crafting a cost-effective social media advertising strategy requires a combination of creativity, strategic planning, and data-driven decision making. By leveraging user-generated content, optimizing social media management, developing a targeted strategy, and staying informed about digital marketing trends, you can maximize your advertising budget for better results.

At SocialSellinator, we're committed to helping businesses like yours navigate the complexities of social media advertising. We offer tailored strategies designed to meet your unique needs and objectives, ensuring your advertising efforts are both impactful and cost-efficient. Visit us to explore how we can help you craft a winning social media advertising strategy for your business.

Evaluating the ROI of Social Media Advertising

When diving into social media advertising, understanding and evaluating the Return on Investment (ROI) is crucial. After all, you want to ensure that every dollar spent helps grow your business. Let's break down how to assess the ROI of your social media advertising efforts, focusing on advertising costs, satisfaction from ROI, influencer marketing, and sponsored content.

Understanding Advertising Costs

The first step in evaluating your ROI is understanding the costs involved. Social media advertising can vary widely in price, depending on the platform, target audience, and type of ad. For instance, the average cost for social media advertising can include costs per click (CPC), costs per 1000 impressions (CPM), and monthly advertising spend. Knowing these figures helps you set a budget and expectations for your campaigns.

Measuring ROI Satisfaction

ROI isn't just about the numbers; it's also about satisfaction with the results. Our research shows that 57% of marketers are satisfied with the ROI from LinkedIn advertising, while 43% are not. Similar satisfaction levels are observed with Pinterest (57% satisfied) and Twitter (60% satisfied). These statistics highlight the importance of setting clear objectives and continuously optimizing your campaigns for better performance.

The Role of Influencer Marketing

Influencer marketing has become a significant part of social media strategies. It involves partnering with individuals who have a large and engaged following to promote your products or services. The key to a successful influencer campaign lies in choosing the right partners and measuring the direct impact on your sales or brand awareness. Evaluating your influencer marketing efforts' ROI can give you insights into its effectiveness and how it compares to more traditional advertising methods.

The Impact of Sponsored Content

Sponsored content is another pivotal aspect of social media advertising. It allows businesses to place their content in front of a targeted audience beyond their existing followers. The costs associated with sponsored content can vary, but the overall goal is to achieve a higher engagement rate, leading to increased brand awareness and conversions. By analyzing the cost per engagement or conversion, businesses can gauge the effectiveness of their sponsored content and its contribution to the overall ROI.

Final Thoughts

Evaluating the ROI of social media advertising involves a mix of quantitative analysis and qualitative satisfaction. By watching advertising costs, understanding the market's satisfaction levels, and leveraging influencer marketing and sponsored content effectively, businesses can maximize their social media advertising ROI. The ultimate goal is to achieve a balance between spending and results, ensuring your social media efforts contribute positively to your business growth.

At SocialSellinator, we understand the intricacies of social media advertising and are committed to helping businesses like yours achieve the best possible ROI. Whether you're looking to enhance your current strategy or explore new advertising avenues, we're here to guide you through every step of the process.

Navigating the Costs of DIY vs. Agency-Managed Social Media Marketing

When it comes to social media marketing, businesses are often faced with a crucial decision: to manage it in-house (DIY) or to outsource it to an agency. This choice significantly impacts not only the budget but also the effectiveness of your social media campaigns. Let’s break down the costs and benefits associated with both approaches to help you make an informed decision.

DIY Social Media Marketing: Cost-Effective but Time-Intensive

Opting for DIY social media marketing means you or your team will handle every aspect of the campaign—from content creation to posting, monitoring, and analytics. The direct costs associated with DIY social media marketing are relatively low. You might spend between $20-$100 per month on basic tools or software subscriptions that help with scheduling posts or graphic design.

However, the indirect costs, such as the time and effort spent learning, executing, and staying up-to-date with social media trends, can be significant. For small businesses with limited resources, this time commitment can detract from other critical business operations.

Outsourcing Social Media Marketing: Higher Costs for Expertise and Efficiency

Outsourcing your social media marketing to an agency like SocialSellinator brings a team of experts to your corner. These professionals stay abreast of the latest trends, algorithms, and best practices, ensuring your campaigns are as effective as possible. For small budgets, outsourcing can cost approximately $500-$1000 per month, while companies with larger budgets might spend $1500 to over $5000 per month for a more comprehensive service.

The primary advantage of outsourcing is the expertise and time savings it offers. Agencies can produce consistent, high-quality content, manage engagement, and analyze data to refine strategies—all of which can significantly enhance your social media ROI. They also bring advanced tools and software to the table, which might be cost-prohibitive for individual businesses to purchase on their own.

Social Media Marketing Temp, Part Time, and Freelancer Costs

For businesses not ready to commit to a full agency or full-time DIY, hiring a temp, part-time staff, or freelancer for social media marketing can be a middle ground. Costs can vary widely based on experience and scope of work but generally range from $500 to $2000 per month. This option offers more flexibility and can be a cost-effective way to access specialized skills.

However, managing freelancers or part-time employees requires effective communication and a clear understanding of your marketing goals and expectations. It's also important to ensure that they align with your brand voice and understand your target audience.

Making the Right Choice for Your Business

When deciding between DIY and agency-managed social media marketing, consider the following factors:

  • Budget: How much can you afford to spend on social media marketing?
  • Time: Do you or your team have the time to dedicate to managing social media effectively?
  • Expertise: Do you have the necessary skills and knowledge in-house, or would you benefit from the expertise of an agency?
  • Scale: How extensive are your social media marketing needs? Can they be managed internally, or do you need the broader capabilities of an agency?

At SocialSellinator, we’re dedicated to crafting personalized social media strategies that align with your business’s goals and budget. Whether you're exploring DIY options or considering outsourcing, we're here to help you navigate the complexities of social media marketing. Let’s work together to maximize your social media ROI and drive meaningful engagement with your audience. Visit us at SocialSellinator to learn more about our services and how we can support your business growth.

Addressing Common Questions About Social Media Advertising Costs

When it comes to social media advertising, several questions frequently come up regarding costs. Let's dive into some of these common queries to provide clarity and help you make informed decisions for your business.

What is the average cost of advertising on social media?

The average cost of advertising on social media can significantly vary depending on the platform, your industry, target audience, and the specifics of your campaign. Generally, you might see daily costs ranging from $15 to $200 or monthly expenses from $450 to $6,000 for account management, with ad spends that could go from $200 to over $50,000 per month. These figures are broad estimates; your actual costs can fall anywhere within or outside these ranges based on various factors, including your campaign's scale and objectives.

How much should I spend on social media advertising?

Determining how much to spend on social media advertising hinges on your business's overall marketing budget and goals. A good starting point is allocating 8.7% of your company's annual revenue to your overall marketing efforts, with a portion of that dedicated to social media marketing. However, the key is to aim for a positive return on investment (ROI). Start with a budget you're comfortable with, then adjust based on the results and learnings from your initial campaigns.

How much should I pay a social media marketer?

Paying a social media marketer depends on their experience, the scope of your project, and whether you're hiring a freelancer, part-time employee, or a digital marketing agency like SocialSellinator. For highly-rated professionals, hourly rates can range from $35 to $350. However, most experienced social media managers charge between $50-$85 per hour. It's crucial to balance budget constraints with the need for quality work that meets your business objectives.

How much should I pay per social media post?

The cost per social media post can vary widely based on the complexity of the design and whether you're creating content in-house, using freelancers, or employing an agency. Prices on platforms like Fiverr and Upwork can range from $5 to $20 per post. This cost can decrease if you opt for a package that includes multiple posts. It's essential to consider not just the cost but the value these posts bring to your business in terms of engagement and conversions.

In conclusion, navigating the costs of social media advertising requires a clear understanding of your business goals, a well-defined budget, and a strategy that balances spending with expected ROI. At SocialSellinator, we specialize in creating tailored social media marketing strategies that align with your business objectives and budget constraints. Whether you're looking to manage costs more effectively or aiming to enhance your social media presence, we're here to guide you every step of the way. Explore our services and see how we can help your business thrive in the digital landscape.


Embarking on the journey of social media advertising can seem like navigating through a maze with no clear exit in sight. However, equipped with the right knowledge and resources, it becomes a strategic path leading to your business's growth and enhanced online presence. Understanding the average cost for social media advertising is crucial, as it helps set realistic expectations and budget allocations that align with your marketing goals.

At SocialSellinator, we believe in transparency and effectiveness. We understand that every dollar spent on advertising needs to justify itself by contributing to your business's growth. Our approach is data-driven, focused on achieving tangible results that reflect in increased brand awareness, engagement, and, most importantly, revenue.

Whether you're a small business trying to carve out your space in the digital world or a medium-sized enterprise looking to expand your reach, the costs associated with social media advertising should be viewed as an investment. An investment in reaching out to potential customers, engaging with your audience on a deeper level, and building a brand that resonates with people.

The key to a successful social media advertising campaign lies not just in how much you spend, but in how wisely you spend it. Crafting a strategy that leverages the strengths of each platform, targets your audience effectively, and delivers compelling content can significantly enhance your ROI, making every penny count.

As you consider embarking on or enhancing your social media advertising journey, keep in mind that we, at SocialSellinator, are here to help. Our team of experts is equipped to manage your advertising needs, ensuring that your campaigns are not just another drop in the ocean, but a wave that makes an impact.

For further reading on how to maximize your social media presence and ensure your advertising efforts are as effective as possible, explore our Blog and FAQ sections. Let us help you transform your digital marketing strategies into a powerful tool for growth. Together, we can navigate the complexities of social media advertising and steer your business towards success.

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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).