19 Minute Read
Posted by SocialSellinator Team on Apr 18, 2023 5:21:00 PM

YouTube has become a powerful platform for marketing, thanks to its massive audience and the vast array of Youtube marketing tools available. With over 2 billion active monthly users and over 5 billion daily views, YouTube is an incredibly effective way to reach a wide range of potential customers. Whether you're just getting started or looking to enhance your current efforts, YouTube marketing tools are essential for success.
In this article, we'll cover the best 20 YouTube marketing tools you can use to boost your channel's success in 2023. These tools will help you optimize your Youtube video content for maximum visibility and engagement, create stunning thumbnails to draw viewers in, monitor and analyze analytics data, and grow your channel quickly.Let's dive in!


Video Editing Tools

Video content is the backbone of any successful YouTube channel. High-quality Youtube video content is essential for capturing viewers' attention and keeping them engaged with your Youtube channel. It is necessary to create visually appealing, well-edited, and professional-looking videos. This is where video editing tools come in handy.
Several video editing tools available in the market can help you create stunning Youtube videos. Here are five of the most popular ones:

Adobe Premiere Pro

This professional-level video editing software is popular among YouTubers and content creators. It offers a wide range of editing tools, special effects, and advanced features to create professional-quality videos.

Final Cut Pro

This software is exclusive to Apple devices and is known for its advanced editing features, intuitive interface, and fast rendering speeds. Professional video editors and content creators widely use it.


This free video editing software is available on Apple devices and is popular among beginner YouTubers. It offers basic editing tools, special effects, and easy-to-use templates for creating simple yet effective Youtube videos.


This user-friendly video editing software is popular among YouTubers and social media influencers. It offers a wide range of special effects, filters, and easy-to-use editing tools for creating engaging videos.


This screen recording and video editing software is popular among YouTubers who create tutorials, product reviews, and other educational content. It offers advanced editing features, customizable templates, and screen recording tools for creating high-quality videos.
Using these video editing tools can help you manage your youtube channel and create professional-looking videos that will attract and retain viewers, ultimately leading to the success of your YouTube channel.

Thumbnail Design Tools

One of the most critical elements of a successful YouTube video or channel is having an attractive thumbnail that entices viewers to click on your video. Thumbnails are like the cover of a book – they need to be visually appealing and relevant to the content inside. Here are three thumbnail design tools that can help you create attention-grabbing thumbnails.


Canva is a popular graphic design tool that allows you to create stunning thumbnails quickly and easily. With Canva, you can choose from a wide range of templates and customize them to match your brand's style. You can add text, images, and other design elements to make your thumbnail stand out.

Adobe Photoshop

Adobe Photoshop is a professional-grade image editing software that content creators can use to create high-quality thumbnails. It has a range of features and tools that allow you to customize your design to your specifications. However, Photoshop does have a steep learning curve, so there may be better options for beginners.


Snappa is an online design tool specializing in creating social media graphics, including YouTube videos and thumbnails. It has a drag-and-drop interface makes it easy to create professional-looking thumbnails in a matter of minutes. Snappa also has a library of templates and graphics that you can use to enhance your design.

Using one of these thumbnail design tools can help you create Youtube thumbnails that are visually appealing and relevant to your content, which can increase clicks and views on your videos.

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Keyword Research Tools

Keyword research is crucial for optimizing your videos for search and increasing your chances of being discovered by potential viewers. By finding and targeting the right keywords, you can ensure that your videos appear at the top of the search engine results and reach a wider audience.
Here are three keyword research tools that can help you find the best keywords to target:

Google Keyword Planner

This free keyword tool from Google is a great place to start when researching keywords for your videos. Enter a keyword related to your video topic, and the tool will provide you with a list of related keywords and data on their search volume and competition.


A popular video SEO tool, Ahrefs provides comprehensive keyword research data to help you identify high-volume, low-competition keywords to target on your Youtube channel. It also offers insights into your competitors' keyword strategies, which can be valuable when planning your own.


Like Ahrefs, SEMrush offers keyword research data and insights into your competitors' strategies. It also provides data on related keywords and long-tail phrases that can help you expand your keyword targeting beyond the most obvious options.

Using these keyword research tools, you can ensure that your videos and youtube content are optimized for search and reach the right audience.

Analytics Tools

Analyzing your channel's performance is essential to measure its success and identify areas for improvement. Therefore, it is important to use analytics tools to gain valuable insights into your channel's performance.

YouTube Analytics

YouTube Analytics is a free tool that provides detailed data on your channel's performance, including views, watch time, and engagement metrics. It also offers demographic information about your audience and insights into how viewers discover and interact with your content.


VidIQis a paid tool that offers advanced video analytics for your Youtube channel and other features such as competitor tracking and keyword research. It provides insights into how your videos perform compared to your competitors and helps you identify the best keywords to use in your video titles and descriptions.


TubeBuddy is another paid tool that provides a range of analytics features for video marketing, including keyword research and competitor analysis. It also offers tools to optimize your videos for search and to manage comments and subscribers.

Social Blade

Social Blade is a free and great Youtube marketing tool that provides insights into your channel's growth, including subscriber count, Youtube video views, and estimated earnings. Social Blade also offers information on other channels in your niche, allowing you to identify potential collaboration opportunities or competitors to learn from.
Using analytics tools can help you gain a deeper understanding of your channel's performance and make data-driven decisions to optimize your content strategy.

Hashtag Research Tools

Hashtags are a great way to categorize your videos and make them more discoverable on YouTube. Using relevant hashtags in your video title and descriptions can help your videos get seen by a wider audience. Hashtag research tools can be beneficial in finding the right hashtags to use for your videos.


Hashtagify is a great Youtube marketing tool for finding and analyzing hashtags. With Hashtagify, you can enter a hashtag and get detailed analytics on its usage, popularity, and related hashtags. This can help you find the right hashtags for your videos and ensure that you use relevant and popular hashtags.


RiteTag is another useful hashtag research tool. With RiteTag, you can get real-time feedback on the hashtags you're using, including suggestions for alternative hashtags and information on their popularity and usage. This can help you ensure that you're using the best hashtags for your videos and increase the visibility of your content.

Display Purposes

Display Purposes is a free Youtube marketing tool to help you find the right hashtags for your videos. With Display Purposes, you enter a keyword, and the tool generates a list of relevant hashtags that you can use in your video titles and descriptions. This can save you time and help you find the best hashtags for your videos on your Youtube channel.

Read more: Top Digital Marketing Trends for 2023

Audio Editing Tools

Audio quality is as important as video quality when creating a professional-looking video. Poor audio can distract viewers from the content on your Youtube channel and lead to negative feedback. Therefore, it is essential to use proper audio editing tools to enhance the quality of your video's sound.


One of the most popular audio editing tools is Audacity. It is free, open-source software that is easy to use and offers many features such as noise reduction, equalization, and compression. It is available for Windows, Mac, and Linux.

Adobe Audition

Another powerful audio editing Youtube marketing tool is Adobe Audition. This tool is part of the Adobe Creative Cloud suite and offers a wide range of features for professional-level audio editing. It includes mixing, mastering, and restoration tools, making it an excellent choice for those looking for a more comprehensive editing experience to create high-quality videos.


For Mac users, GarageBand is an excellent audio editing Youtube marketing tool that comes pre-installed on all Macs. It is a perfect option for beginners as it has a user-friendly interface and many useful features such as equalization, compression, and noise reduction.

By using these audio editing Youtube marketing tools, you can ensure that your video's audio is clear, crisp, and professional, leading to a better viewing experience for your audience.

Collaboration Tools

Collaborating with other YouTubers can be a great way to grow your channel and reach new audiences. When you collaborate with other creators, you can cross-promote each other's content and gain exposure to each other's audiences.
One of the biggest challenges of collaboration is coordinating with other creators, especially if they live in different parts of the world. This is where collaboration with Youtube marketing tools like Asana and Trello can be beneficial.


Asana is a project management tool that allows you to create and assign tasks, set deadlines, and communicate with your collaborators all in one place. You can use Asana to create a project specifically for your collaboration and then add your collaborators as team members. You can create tasks for each collaborator and set deadlines, which can help keep everyone on track and accountable.


Trello is another project management tool that works like a virtual whiteboard. You can create boards for different projects and then add lists and cards to each board. You can add your collaborators to each board and then use cards to assign tasks and set deadlines. Trello is handy for visualizing your collaboration and keeping track of progress.
Both Asana and Trello have paid and free versions, so you can choose the one that best fits your needs and budget. Using these collaboration and management tools together lets you streamline the collaboration process and focus on creating great content with your fellow YouTubers.

Live Streaming Tools

Live streaming has become increasingly popular on many YouTube channels as it allows creators to interact with their audience in real time and create a sense of community. You can use Youtube marketing tools like Streamlabs OBS and Be.Live to create engaging live streams.

Streamlabs OBS

This free and open-source streaming software allows you to stream live on YouTube, Twitch, and other social media platforms. It provides a variety of customizable themes, overlays, and widgets to enhance your live streams. With Streamlabs OBS, you can easily add alerts, chatbots, and other interactive features to your live streams.


This browser-based live streaming tool allows you to create professional-quality live streams without technical skills. It provides a variety of customizable templates, graphics, and animations to make your live streams visually appealing. With Be.Live, you can also add guests to your live streams, conduct interviews, and create polls to engage with your audience.

Managing Multiple Accounts

Managing multiple YouTube accounts can be daunting for video publishers, marketers, and regular YouTube users. However, a free browser extension like Hootsuite, Youtube studio, and TubeBuddy can make the process much more manageable.

These social media management tool allows users to seamlessly switch between multiple YouTube accounts with just a few clicks, making it easy to upload videos, create playlists, and manage video links for each account. Additionally, the tool can help YouTube advertisers by allowing them to quickly set up and manage video ads across multiple channels. With this extension, users can customize their YouTube channel setup, including their banner and video layout, ensuring their channels look professional and consistent across all accounts.
Overall, this free browser extension is a valuable tool for anyone looking to publish videos efficiently and manage multiple YouTube accounts.

YouTube is a powerful platform for video marketing, and creating a successful strategy requires using various Youtube marketing tools and techniques. YouTube Studio is an excellent tool for managing and optimizing your YouTube account.

It offers features such as video analytics, Youtube channel performance metrics, and the ability to schedule videos. YouTube ads and video discovery ads are great ways to promote your video content and reach a wider audience. You can also use the YouTube Keyword Tool to optimize your video titles and descriptions for search engines.

The YouTube Audio Library offers royalty-free music for your Youtube videos, and content creators can customize the Youtube channel art and thumbnails to create a professional appearance. Creating multiple YouTube channels can also help target different audiences or niches. Video tutorials and animated videos can help engage your YouTube audience and increase video views.

Many digital marketing agencies and free browser extensions can also be used to improve your YouTube channel growth and video marketing campaign. Additionally, the YouTube Creator Academy offers resources and training for making and posting videos on YouTube. With the right Youtube marketing tools and techniques, YouTube can be an excellent platform for promoting your brand and reaching your target audience across multiple platforms.



YouTube is an incredibly powerful platform; with the right tools, you can unlock its full potential. Using the right Youtube marketing tools can make a significant difference in the success of your YouTube channel.
Whether you're looking to create engaging videos, improve the quality of your audio, collaborate with other Youtube creators, or live stream professionally, plenty of free tools are available to help you reach new heights and optimize your channel for success in 2023 and beyond.
You can experiment with these tools and strategies to find what works best for your business and target audience and continue to produce high-quality content to grow your channel. Using these tools and leveraging YouTube's unique features, you can grow your channel and create an audience that loves your content.


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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).