Social Selling Blog

 

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In the ever-changing business landscape of today, using social media to promote your business is one of the best ways to get ahead of the competition. Most modern industries use a wide range of social channels to build their brand identity and online presence. That's how they reach a wider audience and ultimately increase their sales.

For healthcare professionals, Facebook and Instagram provide great opportunities to expand your services to new markets.

 

Find out what the best image sizes for social media networks are. Learn which social media management tools are the best paid advertising options to keep an eye on.

Image sizes for major social media networks

You can add or edit creative images to promote your healthcare services and attract your target audience.

 

a) Facebook

Facebook is one of the biggest social networks on the web, with 1.5 billion daily users. For optimal results, make sure to use the highest quality images available.

  • Cover image: 820 x 312 or minimum 400 x 150
  • Profile image: 180 x 180
  • Shared post image: 1200 x 630
  • Shared link preview image: 1200 x 628
  • Event image: 1920 x 1080, in feed: 470 x 174
  • Highlighted Image: 1200 x 717, on page: 843 x 504 (for better quality, go with a higher resolution at that scale)
  • Square photo in feed: minimum 154 x 154
  • Square photo on page: minimum 116 x 116
  • Rectangular photo in feed: 470 x 246
  • Rectangular photo on page: 484 x 252
  • Smartphones display as 640 x 360
  • Upload an RGB / JPG file less than 100 KB for the best results
  • The best format for images with text or logo: PNG

b) Instagram

Instagram is the most popular platform for visual content. You need an online presence on this social media channel, and the quality of your content has to be impeccable.

 

Instagram gathers more than 500 million active users daily. You have to be consistent and upload and share your videos and images to your timeline and stories.

 

It's essential to maintain a 1:1 aspect ratio. Keep in mind that this platform is more about visuals and images than textual content.

  • Profile image: 110 x 110
  • Image thumbnail: 161 x 161
  • Shared photos: 1080 x 1080
  • Shared videos: 1080 pixels wide
  • Instagram stories: 1080 x 1920 maximum, 600 x 1067 minimum, 4 GB maximum
  • Videos to stories: 750 x 1334

c) LinkedIn

There's no better social channel for professional digital networking than LinkedIn. It's an excellent medium for increasing traffic and discovering new markets.

You can use this social channel to promote your business and its mission. It's also a great place for talent scouting and industry news.

  • Personal background image: 1584 x 396
  • Standard logo: 400 x 400 | maximum 4 MB
  • Profile image: 400 x 400 maximum, 200 x 200 minimum | 10 MB maximum, PNG, GIF or JPG files only
  • Banner image: 1584 x 396 | 4 MB maximum
  • Profile image: 400 x 400, minimum 200 x 200 | 10 MB maximum
  • Company cover image: 1536 x 768
  • Shared image: 350 pixels wide
  • Shared link preview: 180 x 110
  • Company logo image: 300 x 300 | 4 MB maximum
  • Company cover image: 1536 x 768 maximum, 1192 x 220 minimum | 4 MB maximum
  • Company page banner image: 646 x 200 | 2 MB maximum
  • Square logo (company searches): 60 x 60 | 2MB maximum

d) Twitter

Twitter is the best social network where users of your services can talk about your profession and brand. It's where your patients and potential prospects request help, leave feedback, reviews, ask questions, and more.

 

Twitter is an excellent social channel for making a memorable first impression.

 

Your profile picture is the major recognition mark, visible to all on the Twitter stream and home page. Make sure you use images of the highest quality as they will represent your brand and you as a healthcare professional.

 

Post up to 4 images along with your tweets and try to maintain a 2:1 aspect ratio.

  • Header image: 1500 x 500 | maximum 5 MB
  • Profile image: 400 x 400 | maximum 2 MB
  • In-stream image: 440 x 220 | 5MB maximum
  • In-stream GIF: 3 MB maximum

e) Pinterest

Pinterest includes content comprised of external links. That's what makes this social network excellent for referral traffic. The trick is to post content that's attractive and attention-grabbing to catch the eyes of your target audience. 

 

So, maintaining visual quality is vital to the success of your social marketing campaign.

 

There are three ways to grab attention on Pinterest: through your profile, on your board, and with Pinterest pins. Use pins to post larger images to grab more likes and increase engagement. Post attractive photos on the relevant Pinterest boards and build online visibility.

  • Profile image: 165 x 165 | 10 MB maximum
  • Board cover image: 222 x 150 | 55 x 55 minimum
  • Pinned image preview: 236 pixels wide

 

Social media management tools

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There are lots of social media marketing tasks you have to think of daily. Reporting, analytics, creating and publishing content, engaging potential prospects, to name a few. 

 

With social media management tools, you can remain consistent and offer the most engaging content. These tools help save time by streamlining your workflow.

 

1. Sprout Social

 

Sprout Social is the best tool for maintaining a real connection with other brands and people. It provides several social media tools for reporting, monitoring, and social media scheduling.

 

One of the best features of Sprout Social is that it provides CRM tools for managing customer relationships. These allow you to understand your prospects' needs.

 

2. Hootsuite

 

Hootsuite will enable you to manage your social media in one place. It's more than just a tool – it's an entire platform with useful features that allow you to run social media ads, measure ROI, schedule content, and more.

 

Bulk-schedule your social media posts and connect all your social networks. You can also track several keywords and manage multiple accounts.

 

3. HubSpot

 

HubSpot is an inbound marketing tool that allows you to integrate your CRM, SEO, email, and social media marketing into a single platform. It makes measuring your ROI and comparing results across different social channels is much easier.

 

4. SalesForce

 

A great social media marketing platform for businesses of all kinds. Use it to align your SM sales tactics, customer service, and marketing to build a meaningful customer relationship.

 

5. Agora Pulse

 

This tool provides features for reporting, responding, and scheduling. It also offers unique features such as Facebook contest and competitor analysis apps.

 

6. Crowdfire

 

Crowdfire is an excellent tool for managing your Twitter account and scheduling content. Still, its biggest strength lies in suggesting articles for sharing. It also gives you the ability to connect online shops, YouTube channels, and blogs.

 

Paid advertising options

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a) Facebook 

 

Facebook offers several options to promote your healthcare business by targeting potential prospects. There are many self-service tools to create and run paid advertising and track the performance. The options allow you to:

  • Set your goal
  • Target audience by behavior, demographics, age, and location
  • Run your ads on specific mobile devices, Instagram, Messenger and Audience Network
  • Determine the time period and budget for running ads
  • Choose from six different ad formats
  • Submit your order
  • Track the performance

b) Instagram 

Instagram allows you to create and run paid advertising. You can create ad campaigns and add them to the timeline of your ideal prospects.

 

Get the following you need by targeting both Instagram and Facebook demographics to build brand awareness. The options allow you to:

  • Determine your objective
  • Select your target audience
  • Choose ad placement – select "all devices" to cover both mobile and desktop
  • Select the best posting feature – stories, multi-image ads, 60-second videos or photos
  • Determine your budget
  • Format your ad

 

c) LinkedIn 

LinkedIn allows you to reach your ideal audience and achieve your business goals. It allows you to:

  • Target the right audience
  • Create compelling and easy ads in minutes
  • Control your costs and budget
  • Boost your content across multiple devices to drive brand awareness
  • Deliver personalized ads to improve lead generation

d) Twitter

Twitter has the right audience and diverse ad formats to amplify your brand message and reach an ideal audience. Twitter paid advertising options allow you to:

  • Build brand awareness and maximize your reach
  • Get more engagement
  • Grow your following
  • Drive more traffic to your website
  • Promote your mobile app

Set your objective to target the right audience, set your budget, and make sure you consistently reach audiences daily. Don't forget to include a strong call-to-action.

 

Conclusion

 

Now you have all the necessary information you need to manage your social media and improve your marketing strategy.

 

The most important thing to keep in mind for success on social media is to be consistent. Follow the trends in your industry, keep up with social media changes, and you will grow your business!

 

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When it comes to social selling, many people don't consider Instagram their primary platform. Marketers mostly use the platform for relationships and brand awareness building. Some of the primary reasons why people avoided Instagram was because they couldn't use sponsored posts or add links.

 

This is not the case anymore.

 

The selling potential has increased a lot on Instagram in the past couple of years. Yes, even healthcare professionals can sell their services on this platform. Today, we are going to talk about ways you can do this as well. It might seem unrealistic but stick around for a while and see what we have to say.

Benefits of using Instagram for social selling of healthcare services

F2 Instagram is a viral social platform. Users are engaged, and they are willing to interact with each other and with businesses. Around 200 million daily users visit one business profile each day, if not more. A lot of people learn about companies, their products, and services on Instagram.

 

Shopping on Instagram is no longer a taboo. At the same time, Instagram keeps growing as a platform. This means that there is a constant influx of new customers. Let’s go through some important facts that show how beneficial selling on Instagram can be:

 

  • Instagram is here to stay: Instagram has over a billion monthly active users. It’s one of the largest social media platforms. What’s even more important is the fact that the platform keeps growing. On top of that, it has an evenly distributed user base around the whole globe.

  • It offers incredible engagement: For a platform to be good for social selling, it needs to provide engagement. Engagement shows how active users are on a particular platform. Social media engagement includes comments, likes, and shares that users do.

  • Excellent visibility: Instagram doesn’t display posts selectively to users. If a user is following a business, he or she will see all of their posts each day. Partially, this is why this network gives excellent engagement. With Facebook, for example, business pages have limited visibility, and they have to pay for sponsored posts. At the same time, Instagram posts last for a longer time. They don’t disappear like tweets or get buried down among other posts like on Facebook.

  • Visual platform: You probably heard of the saying “a picture is worth a thousand words.” When it comes to online sales, this is even truer. Visual platforms are becoming more popular because visual content can instantly be consumed. It doesn’t require any time or effort. On Instagram, users are used to visual content. They expect marketers/sellers to deliver it to them.

Finding a good approach for an image-centric network

Visually dominant social networks are great for social selling. However, if there are a lot of visuals, this means that you will compete with other companies. You will have to create content that will outshine theirs. When talking about Instagram, images are the most dominant type of content.

 

People take photos and selfies, and they share them every day. On top of that, they are used to looking at other people’s photos and reacting to them. As a healthcare professional, you need to present the effects of your services or products. Show the results that they’ve given and shared your patient’s stories.

 

For example, if you are a cosmetic surgeon, you can show how your clients looked before and after. Show how you do your procedures and how they’ve changed the life of your patients. Still, avoid displaying images that might scare someone away. Here are some ideas for photos:

 

  • Stock images

  • Original photos

  • Before and after images

  • Patient testimonials

  • Behind the scenes photos

  • Service or product photos

  • Patient quotes images

Warning: Don't be tacky or compromise patient privacy

When you are sharing photos and posts with your patients in them, always make sure to ask for their permission. Some people don’t want others to know what kind of medical procedures they’ve had. After all, these are very personal things.

 

If we take cosmetic surgery as an example, most patients don’t want others to know they’ve had this kind of procedure. No matter what type of information you wish to share about people, make sure to ask them for their permission.

 

On the other hand, if they don’t want you to share images about them, you can blur their faces. This way, you will be able to show the before and after pictures without revealing their identity. Still, make sure to ask permission even for this kind of image.

Essential tips to keep you on track:

  1. Hashtags are crucial

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Hashtags can help you recognize sales opportunities. They are used both for finding buyers and promoting your content. Hashtags are # symbols that are placed before a keyword. Through them, users can search Instagram for products or services they need..

 

For example, if you post a before and after photo of #teethwhitening, someone could search for this term and find your picture. Subsequently, they might look at your business profile and become a patient. Additionally, hashtags are essential as they drive engagement.

 

Look for the keywords relevant to your customers and industry. However, also look to establish a branded hashtag through which people will recognize you.

  1. Respond and engage

No matter what kind of network we’re talking about, it’s essential to be active. The same thing applies to Instagram. You need to follow relevant people and businesses and engage with them. Make sure to post at least once per day, or you won’t get the results you need.

 

Furthermore, if you like and regularly comment on other people’s posts, they will engage in a conversation with you. This is how you open up an opportunity to showcase your knowledge and, ultimately, your products or services.

  1. Promote events regularly

There are a lot of healthcare conferences and events you can attend. You can even organize your own. No matter what you do, always make sure to promote those events on Instagram. Show that you are an active member of the industry and keeping updated with the latest practices.

 

This is how you can find new potential customers. By doing this, you will let the attendees know that you will be a part of an event. This could lead to networking and meeting potential clients. On the other hand, posting about events on Instagram will also make online users take you more seriously.

  1. Keep your post educational and informative

Apart from trying to showcase your personality and approach, your posts are a great tool for showing expertise. You need to show value to potential customers. Talk about the most common issues they might be having, how to deal with them on their own, or how you can help them.

 

One of the best ways to do this is through videos. Instagram captions need to be snappy and short. With videos and stories, you can convey more information in a shorter period. At the same time, you can add exciting visuals that will keep the viewer’s attention.

Content ideas to keep you feed interesting

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Present your team (yourself)

A group photo of your whole team is always a good idea. It allows you to present yourselves and drive more interest. Clients still want to see the people behind a business and learn more about them.

Answer frequent questions relevant to the industry

This type of content can be published daily. It’s an excellent opportunity to drive engagement while also being helpful to customers.

 

Answer the FAQs you’ve received but also general questions that are commonly asked in the industry. This shows you are accessible, and a lot of people will send you a direct message if they see that you might be able to help.

Share the same post multiple times

If you had a successful post in the past, don’t be afraid to share it again. However, make sure that you let enough time pass between re-sharing. Add more relevance to the post and perspective by writing a caption.

Talk about your patients/customers

Sharing photos or videos with your customers in them can be compelling. Talk about the issues they’ve had, what they went through, and how you were able to help them. Make sure to follow your customers on Instagram as well and tag them in your posts so that they can engage as well.

Conclusion

With a bit of time and effort put in, you can establish a compelling Instagram account for your business. Our primary focus should be the content you deliver to potential patients. Always make sure to give them value and look to inspire them if possible. Bear in mind that it will take time for you to build a right presence with a lot of followers.



 

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Social media is an ever-changing environment. Every day, there's something new. Many industries use various social channels to expand their audiences, find prospects, build their online presence, brand identity, and eventually take their sales sky high.

 

Many realtors use Instagram or Facebook consistently because of all the opportunities these social networks provide. Such visual platforms are just perfect for finding potential prospects and creating a meaningful relationship with your current clients. You can also expand into new markets and find new partners.   

That's why it's essential to stay on top of changes related to social media marketing efforts. If you're still struggling to find the ultimate social media cheat sheet that will take your real estate business to a new level, you've come to the right place.

 

The web is crawling with many different versions of social media cheat sheets, but very few of them are correct. We made this guide for realtors who want to grow their business. We created for you the ultimate social media cheat sheet -  accurate and based on the latest, most relevant information.

 

This cheat sheet will introduce the right image sizing and the best times and days to post according to each social platform as well as a few useful tips to take your social media presence to a whole new level.

 

These essentials will help you create a strategy to excel at social media marketing and management in 2019.

Facebook image sizes

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The ideal image size for Facebook is 1,200 pixels, square. It's essential to keep in mind that you need to keep critical elements away from the bottom and top of the image to achieve the best image size. A square gives you a 1:1 aspect ratio.


Many tools help you resize the image according to the central platform you use. The most recommended one is a free online photo editor like Pixlr.com or image creators like Snappa and Stencil. 

 

Facebook introduced new page templates in August 2018. These new templates are based on your business types such as Store, Restaurant, or Services. The good thing about this change is that it hasn't affected the image sizes in any way. The size of cover photos stayed the same.  

 

Now, for Facebook, the most recommended proportion for all cover photos is 16:9. It's important to know that this proportion works perfectly on mobile devices because that's where most social media users are.For your image sizes to work, it's necessary to allow for top and bottom cropping. Don't place any critical elements or text near the bottom or top. The recommended proportions that work best are:

  • 1200 x 675
  • 1640 x 923
  • 1920 x 1080

If you want to achieve the best quality, go with the largest image. In most cases, Facebook will specify the minimum size requirement for uploading images, but modern mobile devices have excellent resolutions. Avoid low-quality photos and go for the best quality available.   Facebook also introduced one more innovation in June 2017: a video instead of a simple cover photo. Because a video says more than a thousand pictures, it's an excellent way to tell your story in 90 seconds and grab the attention of your target audience. A video should be at least 820 x 312 pixels.  For Facebook photo posts, go with larger photos. It's best to go up to 2048 x 2048. Keep your Facebook images in the following order:

 

  • Profile photo size: 180 x 180
  • Page cover photo size: 820 x 312 desktop, 640 x 360 mobile
  • Photo post size: 476 x varied height for the timeline
  • Group cover photo size: minimum 1640 x 859

Here are some useful tips:

 

  1. Use your company logo as a profile picture to show your brand and complement your brand storytelling with a video instead of a cover photo
  2. Usually, the highest level of activity on Facebook is between 9 AM and 7 PM. Avoid posting in the evenings or at night.
  3. The best days to post are Thursday and Friday
  4. Ask Facebook users to share your posts directly
  5. Only share visually relevant content like images and videos
  6. Exclusivity is the key to success. Try to share content that hasn't already been shared elsewhere

Instagram image sizes

Being present on social media helps your business stand out and grab the attention of potential clients, but it's also a competition. Fortunately, social media platforms like Instagram gather millions of users with whom you can connect to promote your business.

 

Keep in mind the reason for your activity on Instagram: You share posts and visuals to get noticed by others and convert them to loyal clients.

 

Words don't matter much - Instagram focuses on visual content. To drive the engagement you need for your real estate business, you need eye-catching images, and that's where image sizes matter the most. 


Instagram images used to be limited to a square but not anymore, though the platform still crops images to a square on profile page galleries. The recommended Instagram image sizes are as follows: 

 

  • Profile photo: 110 x 110, for optimal size: 180 x 180
  • Photo thumbnail: 292 x 292
  • Photo size: 1080 pixels wide
  • Feed photo: 600 pixels wide
  • The recommended resolution for Instagram stories: 1080 x 1920
  • Aspect ratio: 9:16

 

A few useful tips:

 

  1. Monday is the best day to post
  2. The highest activity is between 3 PM and 4 PM, seven days a week
  3. Tagging influencers is the best way to grab their attention

Paid advertising options on Instagram

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Instagram allows you to target your audience with paid advertising. It's quite easy to create real estate campaigns and add them seamlessly into the timeline of your target audience.   The main goal is to attract as many followers and have them follow your campaign for more information and additional posts. Facebook owns Instagram, so paid ads function pretty much the same way on both platforms. Paid advertising options on Instagram allow you to:

 

  • Determine your objective - use this option to create brand awareness
  • Select your audience - customize the exposure by ZIP code and set demographics to homeownership, homebuyers, and specific industries to navigate your campaign effectively
  • Choose ad placement - select Instagram under "platforms" and select "all devices" to cover both desktop and mobile
  • Choose the best posting option - photos, 60-second videos, multi-image ads or stories
  • Determine your budget - determine your spending options and ad-appearing time frames
  • Format your ad - match the ad format with the ad type

Paid advertising options on Facebook

Paid advertising options on Facebook are probably the most efficient ways to promote your business and target potential clients as a realtor. This platform offers self-service tools to create, run, and track the performance of your paid advertising.

Here are the options:

 

  • Set the goal that gives you the desired outcome
  • Target the audience by location, age, demographic, behavior, and interests to reach the right people
  • Facebook allows you to run your ads on Audience Network, Messenger, Instagram, Facebook, or across all channels as well as specific mobile devices
  • Determine the budget and time for running your ads
  • There are six different ad formats to choose from
  • Submit your order
  • Track the performance

Setting up a messenger bots

It takes less than 30 minutes to set up a messenger bot on Facebook Messenger. Bots offer significant benefits you can use to:

 

  • Reduce the workload and handle customer service with a sharper focus
  • Make your real estate business available to your clients 24/7/365
  • Provide essential and relevant information to your customers on-demand and in real-time

Setting up messenger bots includes a few easy steps:

 

  1. Creating an account on a bot-building platform. The most popular ones include www.instabot.io, https://manychat.com, www.chatfuel.com and https://mobilemonkey.com
  2. Accessing your Facebook profile
  3. Linking your Facebook page
  4. Creating a Messenger welcome message that will greet your clients
  5. Creating default replies to avoid giving awkward responses on questions bots can't answer
  6. Adding an AI rule that allows bots to identify keywords to understand your clients better
  7. Adding a message button to your page

Popular tools for managing Instagram and Facebook

If managing Facebook and Instagram images isn't quite your forté, many useful image tools can help you share the load. The most recommended tools are:

 

  • Adobe Spark
  • Pablo
  • PicMonkey
  • Snappa
  • Stencil
  • Canva

These amazing image tools offer plenty of great features, such as customizable image templates that perfectly fit both social media platforms. These tools will help you create custom images with little to no effort and on time. More importantly, you can add overlays, stickers, text, and crop images to make your visuals more eye-pleasing.

 

Conclusion

If appropriately used, visuals can help you beat the competition and grow your real estate business. As a realtor, it's essential to keep in mind that you need relevant posts about the area where you operate, local events, relationships with new homeowners, and happy clients. 

 

These topics will help you get the attention you need to drive more engagement and promote your business in the right way. This social media cheat sheet will show you the ropes on how to get noticed on social networks following the latest standards.

 

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1. Competitions and prizes

When organized well, contests and prizes will provide your marketing team with strong leads. 

Make sure your prizes offer value to potential customers, as this is what grabs their attention. Consider including a value-specific award so that everyone can feel like a big winner.

2. Base your approach on target audience research

Targeting is becoming more critical in modern marketing, and it should be a part of your strategy. 

By sending a message to a defined audience directly, you add more value to your efforts and your audience can relate directly to your data. When targeting a specific audience, you attract high-quality leads.

3. Gated content

You need gated content in your lead generation strategy. Creating informative content offers helps attract and convert the highest quality leads. 

You need to follow your potential prospects through each phase of their customer journey. Use videos, guides, white papers, case studies, demos, or podcasts to achieve your goal.

4. Geo-targeting for better quality leads

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Geo-targeting is an effective technique for increasing conversions. It allows you to provide your online visitors with the most relevant content, specific to their location. 

Match your offer to the specific location of your potential prospects and run different marketing campaigns in several locations for the best results.

5. Q&A sessions on appropriate social networks

Hosting Q&A sessions through live videos on social networks is one of the best ways to communicate a brand's value and engage with the target audience. Your prospects can relate to your brand and take part in communication by asking questions about your products and services.

6. Webinars, seminars, and other professional events promote you

Professional events such as these help you:

  • Establish brand credibility and trust
  • Generate high-quality leads through subscriptions
  • Widen your target audience
  • Create great partnership opportunities
  • Provide only the most relevant content to your target audience to get them engaged
  • Build a relationship with your audience
  • Raise brand awareness and exposure
  • Rank better in SEO

7. Use the advantages of dynamic ads

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There are two main advantages of dynamic ads that can help your brand to increase lead generation significantly:

  • A high level of customization
  • The ability to tailor your brand message to provide each prospect with a personalized treatment

Dynamic ads allow you to create messages in a customizable and personalized way to encourage prospects to engage with the brand.

8. Instagram is the place for your image content

Instagram is a highly effective social network for lead generation and boosting your ROI. With one billion active monthly users, this is one of the biggest online markets. The potential is enormous. Visual storytelling is the hottest business trend, so take your image content to a new level and generate more leads.

9. Facebook live

Facebook live takes customer personalization to a whole new level. Allow customers to ask questions and leave comments on your videos. You can then give replies, and engage in a real-time conversation more authentically and spontaneously. Encourage opt-ins to your email list and start collecting leads.

10. Instagram stories

Instagram stories are an incredibly powerful tool to drive sales and build brand awareness. They can encourage higher customer engagement if you know how to handle them properly.

More importantly, capitalizing on customer relationship building requires a strategy, and if used wisely, it can help foster good relationships and loyalty.

11. Lead generation forms on LinkedIn

Ads on LinkedIn are an excellent opportunity to generate more quality leads. You can use Lead Gen Forms to seamlessly collect contacts and track your campaigns to access and manage freshly generated leads. Add the call-to-action button to make the most of your effort.

12. Share quality blog posts

Sharing quality blog posts is still the best way to improve your brand's online visibility, generate leads, and engage your target audience. 

Blogs are a huge part of every inbound marketing strategy, as they help customer retention, SEO, brand building, and lead generation.

13. Use video content 

Video content is the king of all online content. You can use video marketing to generate more leads by:

  • Adding gated content to drive traffic
  • Adding video content to your landing page to convert online visitors
  • Adding a clear call to action to lead prospects down the funnel

14. Open house social media updates

Posting an open house update is probably one of the best ways to generate more leads as a realtor. Open houses allow you to collect both seller and buyer leads. 

More importantly, social media updates are the most effective way to engage with community members and get a listing to increase exposure.

15. Engage people by asking questions

There are many online communities like Quora, where you engage online users by asking questions about your brand, niche, and industry. 

These online communities, as well as social media, are great destinations for your target market. Ask questions related to the real estate industry and grow a following.

16. Use retargeting

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Retargeting is one of the most potent lead sources for realtors. It helps drive more relevant traffic and turn that traffic into quality leads. 

Focus your retargeting efforts on your industry and drive qualified traffic that you can turn into loyal customers. Adjust the budget and don't be afraid to experiment to increase channel volume.

17. Connect and publicly cooperate with real estate investors

All you need as a realtor to skyrocket your business are relevant real estate buyer leads. These prospects are ready to buy, and they need someone to help them. 

Connecting and publicly cooperating with other realtors means expanding into new markets for you. New markets equal more leads.

18. Share updates about the neighborhoods you cover

Updates can be a great way to get ahead as a realtor. Create your neighborhood content, but be consistent about it. It will help you show off the most critical points to potential buyers. 

Consider mentioning local events, community developments, using photos of sold homes, and video walkthroughs to grab more attention.

19. Freebies

Offering freebies to get contact information in return is an excellent way not only to generate leads but to get in touch with your potential prospects as well. 

Create a free offer like a video or an infographic and make it available to online visitors by entering their email address and name. 

20. Referrals

Real estate referrals are your most powerful tool for generating more leads. Use them to:

  • Invite your prospects to relevant events
  • Share your favorite local spots with your audience
  • Share only the most relevant market information
  • Create a personalized, in-person interaction
  • Switch between the referral and prospecting game

21. Facebook groups

When it comes to generating leads as a realtor, Facebook is your number one friend. Facebook groups and paid advertising help you beat the competition, reach a wider audience, enhance engagement, and build brand awareness. Use these groups to post engaging content and target people with sponsored posts. 

22. Bots and AI are a big help

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Chatbots and AI have revolutionized real estate marketing. These technologies can help you create a customer-centric marketing strategy. Implementing an AI-powered chatbot on your email list, Instagram, Facebook, and website and just let it work for you. Connect it to your existing marketing campaigns and generate consistent leads.

23. Include your satisfied customers in your content

Including your happy customers in your content gives you credibility, as potential prospects can see real social proof of your services as a realtor. It's one of the easiest ways to use word of mouth to drive more traffic to your website and increase lead generation.

24. Exclusivity sells

To get ahead of the competition in your local market, you need to include exclusivity by allowing one broker per ZIP code for seller or buyer leads. 

Exclusivity will help you improve local conversion and make your ads unique. It's also a great way to nurture leads.

25. Drive other marketing efforts to social media

Driving other marketing efforts to social media helps you:

  • Get new prospects
  • Build a brand personality
  • Engage with existing prospects
  • Maintain a meaningful relationship with your clients
  • Get your existing clients to spread the word about your brand
  • Keep in touch with your current clients to expand to new markets

26. Give free advice in public conversations and groups

Public conversations and groups are most convenient for building a loyal and dependable clientele, which almost always guarantees high-quality leads. 

Offer to give free advice about the real estate industry to help solve problems of home buyers and sellers.

27. Focus on soft selling for better results

Soft-sell marketing is quite persuasive despite being so subtle. That's why many realtors find this approach to work like a charm when they need better results. 

You have to believe in it to make it work. Keep it relaxed and emotional and share valuable data for free.

28. PPC

PPC is the most effective way for realtors to generate leads quickly and easily in a cost-efficient manner. 

It's a budget-friendly way to increase traffic and convert it to a loyal client base. Crush your competition and increase ROI with PPC advertising.

29. Keep the conversation going

Nurturing your leads as a realtor is even more important than generating them. Be consistent, understand your clients, and come up with an effective strategy to strengthen your relationship with them. Keep the conversation alive to stay on their mind.

30. Consistency is the key

The best way to keep your clients engaged with your brand is by continually providing the most relevant type of content for both homebuyers, renters, homeowners, and sellers. Being consistent is the key to expanding to new markets and reaching wider audiences.

 

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Using social media for showcasing your real estate properties can be very rewarding. You have an opportunity to reach out to millions of people, given that you know your way around social selling.Perhaps you’re already using Facebook and Twitter to grow your audience and capture qualified leads. But have you ever thought about using Instagram? The platform can help you extend your reach and convert a lot of great leads.

 

Read on to find out why you should invest time in Instagram marketing, and how to make an active profile with engaging content.

 

What Makes Instagram an Important Channel for Realtors?

Instagram is a potent channel for realtors because it has higher engagement rates than any other platform. For instance, Instagram has ten times more engagement than Facebook.

 

Another enticing reason to harness the power of Instagram is the audience. According to eMarketer’s report, 59% of US millennials use Instagram daily.

 

Also, did you know that millennials are powering the housing market right now? That’s a very compelling reason to get on the platform and try and capture all those potential leads.

 

The audience and engagement may be more than enough to direct your social selling efforts toward Instagram, but you know what else is? All the features that keep rolling out.

 

For starters, every Instagram profile is like a photo album. As a realtor, you have an opportunity to showcase stunning photos of all your listed properties. This way, you’ll instantly grab your followers’ attention.

 

There’s also Instagram TV, that is, IGTV. You can use it to post compelling videos, and take your followers on virtual tours through your properties.

 

Let's also not forget about Instagram Stories, which you can also use to garner a more significant following and increase engagement.

 

Now you know that this fantastic platform is genuinely excellent for realtors. Take a look at how you can set up your profile and establish yourself as an expert in your field.

 

Setting up Your Profile

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Creating your profile is a piece of cake, but there are several more steps to take to grow your business and make your efforts pay off.

 

1. Set up an Instagram Business Profile

 

If you already have an Instagram profile, make sure you convert it to a business account. The switch will give you access to Instagram Insights. These analytics provide you with access to useful information about your followers and profile performance.

 

You’ll be able to collect invaluable data for improving your efforts and use social listening to power your social selling.

 

You’ll also be able to add a contact button on your profile, add links to your Instagram Stories, and use promotions and Instagram Ads.

 

To switch to a business account, go to Settings > Account > Switch to Professional account. Make sure your profile is set to Public, and then choose the Facebook page to connect to your profile.

 

2. Connect with Real-Estate Influencers in Your Niche

 

Teaming up with real-estate influencers can help you tap into a vast audience. There are influencers with thousands and millions of followers. Imagine how many sales opportunities you could seize.

 

The key is to partner with influencers who have the power to engage their followers truly. Engagement is much more important than reach.

 

So, check the number of likes and comments before reaching out to an influencer with a considerable following. More importantly, make sure their audience consists of your ideal customers.

 

3. Watch, Learn, Integrate

 

Once you start collaborating with influencers, please pay close attention to how they engage their followers.

 

What hashtags do they use? What kind of captions do they write? Do they use CTAs? How are they interacting with their followers, and how do the followers respond?

 

Learn from your real-estate influencers, integrate what you’ve learned, and come up with ideas to be even better than they are.

 

4. Harness the Power of #Hashtags

 

Hashtags are mostly keywords that your target audience is using to search for real estate properties. Using relevant hashtags will help you grow your following, and attract more qualified leads.

 

You can use tools such as Seekmetrics or Ingramer to generate relevant hashtags related to your keywords and images. The key is to use hashtags with fewer mentions so that you can increase your visibility and capture the right leads.

 

5. Use Automation for Publishing and Advertising

 

The potential reach of advertising on Instagram is 802.3 million, which is a great reason to use Instagram Ads. Running ads will help you get additional exposure, but it can be very time-consuming.

 

Automation can take a massive burden off your shoulders. You should also automate your posts, partly because it will save you time, partially because it shows consistency.

 

Consistency builds trust and lets your followers know exactly when to expect new content. However, remember: consistency doesn’t mean publishing a dozen posts every day. That’s spamming, and people don’t like it. Stick to 1-2 great posts a day, and make sure the content is always fresh.

 

Establishing Your Content Strategy

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If you want your real-estate social selling on Instagram to be effective, you need to establish a good content strategy. 

 

1. Post Plenty of High-Quality Photos

 

Posting beautiful photos is a must for real estate. Always use high-quality, professional images of your listed properties. It will help you stand out and improve your chances of selling. It would be best if you also considered branding your pictures with filters, colors, and fonts.

 

Also, don’t shy away from posting photos of your team and happy clients. That will humanize your brand and help your followers instantly resonate with it.

 

2. Draw in Followers with Engaging Videos

 

Sharing videos of your properties, including walk-throughs before an open house, will pull in a lot of potential customers. Videos of neighborhoods are also great for attracting clients, and for showcasing your expertise as a real estate agent.

 

Make sure you include a voiceover in every video to introduce your followers to all the details about your properties.

 

3. Post Updates with Instagram Stories

 

You can capture plenty of leads with Instagram Stories and increase referrals. Use them like with regular posts, for sharing property photos and videos. You can also post behind-the-scenes photos and videos. You can also post various moments from your business events, and further personalize your brand.

 

Stories also allow you to run a poll, launch a promotion, and share testimonials and moments of clients getting the keys to their new homes.

 

4. Start Using IG Live

 

IG Live is perfect for conducting virtual open houses. You can also post other real-time updates about your brand and listed properties.

 

It gives you a chance to invite the nearby followers to stop by and check out a particular property or stop by to get to know you better. It's a great way to engage your followers excitingly.

 

Building a Following

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Building a following might be the toughest part of social selling on Instagram, but it doesn’t have to be difficult at all. Here are some tips to help you get off on the right foot.

 

1. Who to Follow?

 

The goal of your social selling on Instagram is to get leads, but with whom should you connect?

 

You should follow all your clients – current, past, and potential ones. You should also follow various realtors and influencers in your niche, apart from those with whom you collaborate. Most of them should be local, just like different business owners with whom you should also connect.

 

Instagram is great because you can follow anyone, and it wouldn’t be weird. So, find as many residents as you can and click on that Follow button. You’re sure to grab the attention of some homebuyers that way.

 

2. How to Interact?

 

Be authentic, professional, friendly, and honest. Please communicate with your followers daily and always respond to their comments and direct messages. Ask questions, ask for their opinions, and always answer in a friendly manner to both positive and negative feedback.

 

Be social and engage with people. Engagement is how you build trust and credibility and forge meaningful relationships that lead to loyalty and brand advocacy.

 

3. When to Push for a Sale and How?

 

Pushing for a sale on Instagram isn’t such a good idea. Your goal is to sell homes, but overselling your followers might push them away.

 

Use your Instagram to give your audience value, and establish yourself as an expert in your field. However, when someone shows interest in a particular property via a comment or direct message, that’s your cue for trying to convert them.

 

Answer all their questions and share property details. Offer your expertise in helping them find their dream home. Also, suggest a meet to show them all the property highlights. Once you meet face to face, you can further implement strategies for closing a deal.

 

Examples of Successful Profiles on Instagram

These real estate agents have built a considerable following on Instagram, so be sure to check them out and take a few pages from their books.

 

Luis Iglesias

 

Luis Iglesias posts stunning photos of luxury listings for his Iglesias Realty Group in Miami. He also regularly shares information about new properties in Miami that are yet to be constructed.

 

Ian Grossman

 

Apart from gorgeous listing photos, you can see that Ian Grossman also shares exciting things he finds around town. He also frequently tags local businesses in his posts.

 

Usaj Realty

 

This profile is full of incredible listing photos of the highest quality. It also showcases fun local events and the images of the realty team behind the camera.

 

Fredrik Eklund

 

Fredrik Eklund shares moments from both his personal and professional life. His profile is authentic, open, and very interesting. The luxury listing photos he shares are awe-inspiring.

 

Bespoke Real Estate

 

Zach and Cody Vichinsky of Bespoke real estate are masters in showcasing the elegance of their luxury listings. However, they go beyond the real estate and capture the lifestyle as well.

 

Head to these profiles. Explore how these realtors interact with their followers. And start applying the tips from above. Armed with all that knowledge, you'll quickly get the hang of social selling on Instagram and begin closing a significant number of deals.