Social Selling Blog

 

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The healthcare industry has gone through quite a transformation in the last decade. There are now many new approaches to organizational processes of healthcare institutions.

For example, AI is expected to help with diagnosing skin cancer, strokes, eye, and heart diseases.

Virtual healthcare is expected to make strides in physical therapy and pain management. It will also find application in resolving traumatic experiences through virtual exposure.

 

Experts point out that future development in virtual healthcare is going to save a lot of time and money. It will allow consultations with out-of-town experts, home check-ups without going to the doctor’s office, and more.

 

But that’s all still some time down the road. Let’s talk about the more immediate advantages the IT sector offers to healthcare organizations. Specifically, how Facebook can help them find new ways to reach patients and improve the services they provide.

Advantages of using Facebook for healthcare organizations

We’ve all witnessed the diverse ways Facebook can be used by businesses to reach new clients and improve their customer service. Most of us have experienced social selling on some level on Facebook.

 

The healthcare industry is no different than regular businesses using Facebook for marketing. Let’s see how healthcare professionals can use Facebook to boost the success of their private practices.

 

1. Improved service for modern patients

Modern patients have different expectations from the medical practitioners they opt for. The most numerous age group on Facebook is between 25 and 35 years old. Around 58 million users fall into this category.

 

These people are tech-savvy and expect their physicians to be as well. Quick response time and a way to schedule a check-up without making a phone call are essential.

 

Through the use of Facebook, meeting these standards becomes a lot easier.

 

2. Finding new clients

The advanced features of Facebook advertising give private practices a lot of options. A business page for your practice is the first step. You can also use local groups to introduce yourself and help resolve issues. And, of course, you can invest in PPC for more direct advertising.

 

3. Improved targeting

The biggest advantage of using Facebook is the advanced targeting when searching for your target audience.

There are several parameters that users can choose to find the right crowd for their advertisement. We’re going to discuss this in more detail in our section about Facebook advertising.

 

4. Easy follow-ups

One of the biggest advantages of being connected to your patients is the option for an easy follow-up. If you prepare templates, you can follow up on your patient’s state through the use of messenger in no time.

 

The idea is to keep track of their progress without being too obtrusive. On top of this, you can, in some situations, avoid having to make house calls. Any follow up questions they may have can also be answered this way.

 

5. Patient recommendations

Having a presence for your practice on Facebook gives your patients an easy way to provide recommendations. They can simply share your Facebook page with their friends’ inbox.

 

Furthermore, their friends see their activities related to your page. These include leaving a review, a comment, and liking a post. It’s how you get a kind of passive recommendation.

Creating a Facebook business page

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You need to invest precisely $0 to create a Facebook page. There are many benefits to having one, though.

First of all, you can create a gallery of photographs to present your practice, staff, and facilities to your patients.

 

Second, you can add a map to the exact location of your practice. You can also add a telephone number, email, working hours, and any other relevant information.

 

Your page also gives you a peek into Facebook insights. This is like a version of analytics for your Facebook page, which provides you with all sorts of information related to your audience.

 

Through this, you will be able to get to know your audience a bit better and make more educated decisions on how to approach them.

Facebook Ads and how to use them

One of the biggest advantages Facebook offers are their ads. They give you incredible options, and with a little bit of practice, you’ll be able to reach the audience relevant to your practice.

 

Here are some of the parameters you can use when deciding on your target demographic.

 

Demographics – The primary way to target a specific audience, including rather self-explanatory parameters.

 

  1. Age
  2. Location
  3. Work
  4. Education
  5. Relationship
  6. Gender
  7. Language

Interests – While not all interests are suitable as a targeting option for healthcare professionals, some are.

 

  1. Business & Industry
  2. Entertainment
  3. Family & Relationships
  4. Fitness & Wellness
  5. Food & Drinks
  6. Hobbies & Activities
  7. Fashion & Design
  8. Sports & Outdoors
  9. Technology

Depending on the medical practice the user is running and the campaign they have in mind, they might go for different interests. If you are a dietitian, you might target people based on interest in Food & Drinks.

 

People interested in the healthcare industry might be a good target for a campaign focusing on content, etc.

 

Life Events – In some cases, life events can be an excellent way to target patients. For example, people who recently moved to your area through the Home & Living category.

 

  1. Birthdays
  2. Relationships
  3. Family
  4. Professional
  5. Home & Living

Lifestyle & Financial – Some practices offer services that are considered a luxury. For example, these would be esthetic and corrective surgery. In these cases, it would make sense to target people with higher income or net worth.

 

  1. Income
  2. Net Worth
  3. Travel
  4. Seasonal & Events
  5. Expats
  6. Residential Profiles

Connections – A simpler category of targeting visitors of certain pages, users of specific apps, events attendees, and friends of friends.

 

  1. Facebook Page Visitors
  2. App Users
  3. Events

Behaviors – This category is based on actions Facebook users make. They can help you get people to support your charity or other events you might be organizing.

 

  1. Automotive
  2. Business-to-Business
  3. Charitable Donations
  4. Digital Activities
  5. Mobile Device User
  6. Purchase Behavior

Retarget Ads – After doing digital marketing for a while, you will have a lot of users you’re going to want to tap into again. This category allows you to use existing info to reach old customers or people of interest.

 

  1. Site Visitors
  2. Email Lists
  3. Phone Numbers
  4. Facebook User IDs
  5. Video Views

Sure, to use this advertising system, you need to invest some money. We advise that you start out slow if you have to do it on your own. If you want to go big from the start, we suggest that you hire a consultant to help you out.

Creating a steady following

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This process is going to be slow, but it’s well worth it. You do not want to build a following for numbers alone. We know this may seem counterintuitive as numbers usually come as a sort of assurance of quality.

 

Getting random people who don’t interact with your brand is going to make your analytics inaccurate.

 

Build a following from your patients, current and former, will help you determine which demographics to focus on. It

You can keep your existing audience engaged and grow new, relevant followers through several techniques. Content marketing is one of the best and most commonly practiced ones.

 

Still, you can also share relevant public announcements, relevant medical news, and more.

Common Mistakes

One of the most common mistakes businesses make when using Facebook is not creating a business page and creating a profile like any other user. This kind of profile will be banned by Facebook sooner or later.

 

Furthermore, nobody is going to add your business this way as most people know this can be a security risk.

 

Another common mistake is to be too pushy with your online communication. Badgering your audience online isn’t going to do your business any good.

 

The opposite is also true. If you are unresponsive, then it defeats the purpose of having a Facebook presence in the first place.

 

Opening a direct channel to your staff can also be a problem if your patients abuse it. You need to make sure that your channels are open for emergencies and legit communication.

 

It is a fine line, but with enough practice and planning, it can be done.

Conclusion

Facebook offers a lot of advantages to medical practices that want to step up their customer service. More importantly, it does so through an interface, the patients are used to and feel comfortable using.

 

There is a learning curve to the use of facebook for social selling, but the benefits are many. If your goal is increasing the number of potential leads for your practice, Facebook can help you out.

 

 

copywriting guest blog

In today’s over-connected world, potential customers can easily be flooded and overwhelmed with the amount of copywriting that exists on the internet. As a result, it is essential that you work to optimize your copywriting in order to consistently convert clicks and generate new customers. Clear, engaging copywriting can play a significant role in increasing a company’s sales. Whether you produce email, website, or social media marketing materials, listed below are a number of copywriting tips that can help you get more clicks.

 

Use the Power of Persuasion

 

The power of persuasion can be your biggest ally in gaining new visitors and customers. However, it can be extremely difficult to figure out the most-effective way to persuade a site visitor to read and interact with your copy. You should strive to understand what your target audience is searching for as well as the best way to personalize your messages to their hopes. Create feelings of indebtedness which will encourage them to continue reading. Above all else, generic copywriting will not make potential customers receptive to your content. Instead, you must actively work to persuade visitors to keep on clicking.

 

Craft Engaging Headlines

 

A number of studies have revealed that headlines are one of the top ways to entice and reel-in clicks. For example, one study showed that 80% of people will read a headline, but only 20% will actually click through to the actual article. Later, the same study revealed that spending time improving headlines can increase the likelihood of a user visiting your page. As a result, headlines have quickly developed into one of the top ways to convince users to read the rest of your content. Even if you have phenomenal copy, an awful headline can ruin its marketing potential.

One way to improve your headlines is by making them clear and easy-to-read. Do not try to stuff them with industry jargon and keywords. Instead, understand exactly what you are hoping to communicate and then craft a headline which succinctly and clearly relays this. Keep it simple and eye-catching.

 

Play to Your Audience

 

One of your biggest goals as a business should be uncovering and reaching out to new audiences which will generate different types of visitors. However, this has consistently grown to be more difficult and costly. In order to avoid wasting your marketing money, you should consider outlining and planning out your core audience as well as different users you would like to eventually reach. Take time to understand who clicks on your links and fills out your surveys. Further, you can also perform analytics to see who engages with your social media posts. By spending a small amount of time and money on analyzing your audience, you can maximize your copywriting for future campaigns.

 

Devote Time to Your Keywords

 

Along with planning out your headlines and your audience, you should also dedicate specific amounts of time to outlining and crafting specific keywords. This will ensure that you target specific keywords that are proven to be the most-effective. With the help of keyword targeting, you can revamp your marketing campaign and gain an edge over your competition. Keywords are unique in their ability to consistently generate new leads and new visitors which result in new sales. A constant flow of site traffic is essential for maintaining growth, and keywords are one of the top ways to achieve this.

 

Combining specific keywords with engaging headlines can set you on track for improving your copywriting and raising your search engine rankings.

 

Personalize all of your copy to specific audiences and avoid a one-size-fits-all approach. If you generalize all of your writing, then you will fail to generate quality clicks that deliver results. By strategizing and planning out your copywriting, you can create engaging content that consistently attracts new viewers. Slow down and spend some time on creating dynamic, quality copywriting. It could send your business to the next level!

 

Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business so they can get paid the maximum value for their company.

 

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Social media is an ever-changing environment. Every day, there's something new. Many industries use various social channels to expand their audiences, find prospects, build their online presence, brand identity, and eventually take their sales sky high.

 

Many realtors use Instagram or Facebook consistently because of all the opportunities these social networks provide. Such visual platforms are just perfect for finding potential prospects and creating a meaningful relationship with your current clients. You can also expand into new markets and find new partners.   

That's why it's essential to stay on top of changes related to social media marketing efforts. If you're still struggling to find the ultimate social media cheat sheet that will take your real estate business to a new level, you've come to the right place.

 

The web is crawling with many different versions of social media cheat sheets, but very few of them are correct. We made this guide for realtors who want to grow their business. We created for you the ultimate social media cheat sheet -  accurate and based on the latest, most relevant information.

 

This cheat sheet will introduce the right image sizing and the best times and days to post according to each social platform as well as a few useful tips to take your social media presence to a whole new level.

 

These essentials will help you create a strategy to excel at social media marketing and management in 2019.

Facebook image sizes

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The ideal image size for Facebook is 1,200 pixels, square. It's essential to keep in mind that you need to keep critical elements away from the bottom and top of the image to achieve the best image size. A square gives you a 1:1 aspect ratio.


Many tools help you resize the image according to the central platform you use. The most recommended one is a free online photo editor like Pixlr.com or image creators like Snappa and Stencil. 

 

Facebook introduced new page templates in August 2018. These new templates are based on your business types such as Store, Restaurant, or Services. The good thing about this change is that it hasn't affected the image sizes in any way. The size of cover photos stayed the same.  

 

Now, for Facebook, the most recommended proportion for all cover photos is 16:9. It's important to know that this proportion works perfectly on mobile devices because that's where most social media users are.For your image sizes to work, it's necessary to allow for top and bottom cropping. Don't place any critical elements or text near the bottom or top. The recommended proportions that work best are:

  • 1200 x 675
  • 1640 x 923
  • 1920 x 1080

If you want to achieve the best quality, go with the largest image. In most cases, Facebook will specify the minimum size requirement for uploading images, but modern mobile devices have excellent resolutions. Avoid low-quality photos and go for the best quality available.   Facebook also introduced one more innovation in June 2017: a video instead of a simple cover photo. Because a video says more than a thousand pictures, it's an excellent way to tell your story in 90 seconds and grab the attention of your target audience. A video should be at least 820 x 312 pixels.  For Facebook photo posts, go with larger photos. It's best to go up to 2048 x 2048. Keep your Facebook images in the following order:

 

  • Profile photo size: 180 x 180
  • Page cover photo size: 820 x 312 desktop, 640 x 360 mobile
  • Photo post size: 476 x varied height for the timeline
  • Group cover photo size: minimum 1640 x 859

Here are some useful tips:

 

  1. Use your company logo as a profile picture to show your brand and complement your brand storytelling with a video instead of a cover photo
  2. Usually, the highest level of activity on Facebook is between 9 AM and 7 PM. Avoid posting in the evenings or at night.
  3. The best days to post are Thursday and Friday
  4. Ask Facebook users to share your posts directly
  5. Only share visually relevant content like images and videos
  6. Exclusivity is the key to success. Try to share content that hasn't already been shared elsewhere

Instagram image sizes

Being present on social media helps your business stand out and grab the attention of potential clients, but it's also a competition. Fortunately, social media platforms like Instagram gather millions of users with whom you can connect to promote your business.

 

Keep in mind the reason for your activity on Instagram: You share posts and visuals to get noticed by others and convert them to loyal clients.

 

Words don't matter much - Instagram focuses on visual content. To drive the engagement you need for your real estate business, you need eye-catching images, and that's where image sizes matter the most. 


Instagram images used to be limited to a square but not anymore, though the platform still crops images to a square on profile page galleries. The recommended Instagram image sizes are as follows: 

 

  • Profile photo: 110 x 110, for optimal size: 180 x 180
  • Photo thumbnail: 292 x 292
  • Photo size: 1080 pixels wide
  • Feed photo: 600 pixels wide
  • The recommended resolution for Instagram stories: 1080 x 1920
  • Aspect ratio: 9:16

 

A few useful tips:

 

  1. Monday is the best day to post
  2. The highest activity is between 3 PM and 4 PM, seven days a week
  3. Tagging influencers is the best way to grab their attention

Paid advertising options on Instagram

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Instagram allows you to target your audience with paid advertising. It's quite easy to create real estate campaigns and add them seamlessly into the timeline of your target audience.   The main goal is to attract as many followers and have them follow your campaign for more information and additional posts. Facebook owns Instagram, so paid ads function pretty much the same way on both platforms. Paid advertising options on Instagram allow you to:

 

  • Determine your objective - use this option to create brand awareness
  • Select your audience - customize the exposure by ZIP code and set demographics to homeownership, homebuyers, and specific industries to navigate your campaign effectively
  • Choose ad placement - select Instagram under "platforms" and select "all devices" to cover both desktop and mobile
  • Choose the best posting option - photos, 60-second videos, multi-image ads or stories
  • Determine your budget - determine your spending options and ad-appearing time frames
  • Format your ad - match the ad format with the ad type

Paid advertising options on Facebook

Paid advertising options on Facebook are probably the most efficient ways to promote your business and target potential clients as a realtor. This platform offers self-service tools to create, run, and track the performance of your paid advertising.

Here are the options:

 

  • Set the goal that gives you the desired outcome
  • Target the audience by location, age, demographic, behavior, and interests to reach the right people
  • Facebook allows you to run your ads on Audience Network, Messenger, Instagram, Facebook, or across all channels as well as specific mobile devices
  • Determine the budget and time for running your ads
  • There are six different ad formats to choose from
  • Submit your order
  • Track the performance

Setting up a messenger bots

It takes less than 30 minutes to set up a messenger bot on Facebook Messenger. Bots offer significant benefits you can use to:

 

  • Reduce the workload and handle customer service with a sharper focus
  • Make your real estate business available to your clients 24/7/365
  • Provide essential and relevant information to your customers on-demand and in real-time

Setting up messenger bots includes a few easy steps:

 

  1. Creating an account on a bot-building platform. The most popular ones include www.instabot.io, https://manychat.com, www.chatfuel.com and https://mobilemonkey.com
  2. Accessing your Facebook profile
  3. Linking your Facebook page
  4. Creating a Messenger welcome message that will greet your clients
  5. Creating default replies to avoid giving awkward responses on questions bots can't answer
  6. Adding an AI rule that allows bots to identify keywords to understand your clients better
  7. Adding a message button to your page

Popular tools for managing Instagram and Facebook

If managing Facebook and Instagram images isn't quite your forté, many useful image tools can help you share the load. The most recommended tools are:

 

  • Adobe Spark
  • Pablo
  • PicMonkey
  • Snappa
  • Stencil
  • Canva

These amazing image tools offer plenty of great features, such as customizable image templates that perfectly fit both social media platforms. These tools will help you create custom images with little to no effort and on time. More importantly, you can add overlays, stickers, text, and crop images to make your visuals more eye-pleasing.

 

Conclusion

If appropriately used, visuals can help you beat the competition and grow your real estate business. As a realtor, it's essential to keep in mind that you need relevant posts about the area where you operate, local events, relationships with new homeowners, and happy clients. 

 

These topics will help you get the attention you need to drive more engagement and promote your business in the right way. This social media cheat sheet will show you the ropes on how to get noticed on social networks following the latest standards.

 

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1. Competitions and prizes

When organized well, contests and prizes will provide your marketing team with strong leads. 

Make sure your prizes offer value to potential customers, as this is what grabs their attention. Consider including a value-specific award so that everyone can feel like a big winner.

2. Base your approach on target audience research

Targeting is becoming more critical in modern marketing, and it should be a part of your strategy. 

By sending a message to a defined audience directly, you add more value to your efforts and your audience can relate directly to your data. When targeting a specific audience, you attract high-quality leads.

3. Gated content

You need gated content in your lead generation strategy. Creating informative content offers helps attract and convert the highest quality leads. 

You need to follow your potential prospects through each phase of their customer journey. Use videos, guides, white papers, case studies, demos, or podcasts to achieve your goal.

4. Geo-targeting for better quality leads

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Geo-targeting is an effective technique for increasing conversions. It allows you to provide your online visitors with the most relevant content, specific to their location. 

Match your offer to the specific location of your potential prospects and run different marketing campaigns in several locations for the best results.

5. Q&A sessions on appropriate social networks

Hosting Q&A sessions through live videos on social networks is one of the best ways to communicate a brand's value and engage with the target audience. Your prospects can relate to your brand and take part in communication by asking questions about your products and services.

6. Webinars, seminars, and other professional events promote you

Professional events such as these help you:

  • Establish brand credibility and trust
  • Generate high-quality leads through subscriptions
  • Widen your target audience
  • Create great partnership opportunities
  • Provide only the most relevant content to your target audience to get them engaged
  • Build a relationship with your audience
  • Raise brand awareness and exposure
  • Rank better in SEO

7. Use the advantages of dynamic ads

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There are two main advantages of dynamic ads that can help your brand to increase lead generation significantly:

  • A high level of customization
  • The ability to tailor your brand message to provide each prospect with a personalized treatment

Dynamic ads allow you to create messages in a customizable and personalized way to encourage prospects to engage with the brand.

8. Instagram is the place for your image content

Instagram is a highly effective social network for lead generation and boosting your ROI. With one billion active monthly users, this is one of the biggest online markets. The potential is enormous. Visual storytelling is the hottest business trend, so take your image content to a new level and generate more leads.

9. Facebook live

Facebook live takes customer personalization to a whole new level. Allow customers to ask questions and leave comments on your videos. You can then give replies, and engage in a real-time conversation more authentically and spontaneously. Encourage opt-ins to your email list and start collecting leads.

10. Instagram stories

Instagram stories are an incredibly powerful tool to drive sales and build brand awareness. They can encourage higher customer engagement if you know how to handle them properly.

More importantly, capitalizing on customer relationship building requires a strategy, and if used wisely, it can help foster good relationships and loyalty.

11. Lead generation forms on LinkedIn

Ads on LinkedIn are an excellent opportunity to generate more quality leads. You can use Lead Gen Forms to seamlessly collect contacts and track your campaigns to access and manage freshly generated leads. Add the call-to-action button to make the most of your effort.

12. Share quality blog posts

Sharing quality blog posts is still the best way to improve your brand's online visibility, generate leads, and engage your target audience. 

Blogs are a huge part of every inbound marketing strategy, as they help customer retention, SEO, brand building, and lead generation.

13. Use video content 

Video content is the king of all online content. You can use video marketing to generate more leads by:

  • Adding gated content to drive traffic
  • Adding video content to your landing page to convert online visitors
  • Adding a clear call to action to lead prospects down the funnel

14. Open house social media updates

Posting an open house update is probably one of the best ways to generate more leads as a realtor. Open houses allow you to collect both seller and buyer leads. 

More importantly, social media updates are the most effective way to engage with community members and get a listing to increase exposure.

15. Engage people by asking questions

There are many online communities like Quora, where you engage online users by asking questions about your brand, niche, and industry. 

These online communities, as well as social media, are great destinations for your target market. Ask questions related to the real estate industry and grow a following.

16. Use retargeting

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Retargeting is one of the most potent lead sources for realtors. It helps drive more relevant traffic and turn that traffic into quality leads. 

Focus your retargeting efforts on your industry and drive qualified traffic that you can turn into loyal customers. Adjust the budget and don't be afraid to experiment to increase channel volume.

17. Connect and publicly cooperate with real estate investors

All you need as a realtor to skyrocket your business are relevant real estate buyer leads. These prospects are ready to buy, and they need someone to help them. 

Connecting and publicly cooperating with other realtors means expanding into new markets for you. New markets equal more leads.

18. Share updates about the neighborhoods you cover

Updates can be a great way to get ahead as a realtor. Create your neighborhood content, but be consistent about it. It will help you show off the most critical points to potential buyers. 

Consider mentioning local events, community developments, using photos of sold homes, and video walkthroughs to grab more attention.

19. Freebies

Offering freebies to get contact information in return is an excellent way not only to generate leads but to get in touch with your potential prospects as well. 

Create a free offer like a video or an infographic and make it available to online visitors by entering their email address and name. 

20. Referrals

Real estate referrals are your most powerful tool for generating more leads. Use them to:

  • Invite your prospects to relevant events
  • Share your favorite local spots with your audience
  • Share only the most relevant market information
  • Create a personalized, in-person interaction
  • Switch between the referral and prospecting game

21. Facebook groups

When it comes to generating leads as a realtor, Facebook is your number one friend. Facebook groups and paid advertising help you beat the competition, reach a wider audience, enhance engagement, and build brand awareness. Use these groups to post engaging content and target people with sponsored posts. 

22. Bots and AI are a big help

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Chatbots and AI have revolutionized real estate marketing. These technologies can help you create a customer-centric marketing strategy. Implementing an AI-powered chatbot on your email list, Instagram, Facebook, and website and just let it work for you. Connect it to your existing marketing campaigns and generate consistent leads.

23. Include your satisfied customers in your content

Including your happy customers in your content gives you credibility, as potential prospects can see real social proof of your services as a realtor. It's one of the easiest ways to use word of mouth to drive more traffic to your website and increase lead generation.

24. Exclusivity sells

To get ahead of the competition in your local market, you need to include exclusivity by allowing one broker per ZIP code for seller or buyer leads. 

Exclusivity will help you improve local conversion and make your ads unique. It's also a great way to nurture leads.

25. Drive other marketing efforts to social media

Driving other marketing efforts to social media helps you:

  • Get new prospects
  • Build a brand personality
  • Engage with existing prospects
  • Maintain a meaningful relationship with your clients
  • Get your existing clients to spread the word about your brand
  • Keep in touch with your current clients to expand to new markets

26. Give free advice in public conversations and groups

Public conversations and groups are most convenient for building a loyal and dependable clientele, which almost always guarantees high-quality leads. 

Offer to give free advice about the real estate industry to help solve problems of home buyers and sellers.

27. Focus on soft selling for better results

Soft-sell marketing is quite persuasive despite being so subtle. That's why many realtors find this approach to work like a charm when they need better results. 

You have to believe in it to make it work. Keep it relaxed and emotional and share valuable data for free.

28. PPC

PPC is the most effective way for realtors to generate leads quickly and easily in a cost-efficient manner. 

It's a budget-friendly way to increase traffic and convert it to a loyal client base. Crush your competition and increase ROI with PPC advertising.

29. Keep the conversation going

Nurturing your leads as a realtor is even more important than generating them. Be consistent, understand your clients, and come up with an effective strategy to strengthen your relationship with them. Keep the conversation alive to stay on their mind.

30. Consistency is the key

The best way to keep your clients engaged with your brand is by continually providing the most relevant type of content for both homebuyers, renters, homeowners, and sellers. Being consistent is the key to expanding to new markets and reaching wider audiences.

 

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Using social media for showcasing your real estate properties can be very rewarding. You have an opportunity to reach out to millions of people, given that you know your way around social selling.Perhaps you’re already using Facebook and Twitter to grow your audience and capture qualified leads. But have you ever thought about using Instagram? The platform can help you extend your reach and convert a lot of great leads.

 

Read on to find out why you should invest time in Instagram marketing, and how to make an active profile with engaging content.

 

What Makes Instagram an Important Channel for Realtors?

Instagram is a potent channel for realtors because it has higher engagement rates than any other platform. For instance, Instagram has ten times more engagement than Facebook.

 

Another enticing reason to harness the power of Instagram is the audience. According to eMarketer’s report, 59% of US millennials use Instagram daily.

 

Also, did you know that millennials are powering the housing market right now? That’s a very compelling reason to get on the platform and try and capture all those potential leads.

 

The audience and engagement may be more than enough to direct your social selling efforts toward Instagram, but you know what else is? All the features that keep rolling out.

 

For starters, every Instagram profile is like a photo album. As a realtor, you have an opportunity to showcase stunning photos of all your listed properties. This way, you’ll instantly grab your followers’ attention.

 

There’s also Instagram TV, that is, IGTV. You can use it to post compelling videos, and take your followers on virtual tours through your properties.

 

Let's also not forget about Instagram Stories, which you can also use to garner a more significant following and increase engagement.

 

Now you know that this fantastic platform is genuinely excellent for realtors. Take a look at how you can set up your profile and establish yourself as an expert in your field.

 

Setting up Your Profile

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Creating your profile is a piece of cake, but there are several more steps to take to grow your business and make your efforts pay off.

 

1. Set up an Instagram Business Profile

 

If you already have an Instagram profile, make sure you convert it to a business account. The switch will give you access to Instagram Insights. These analytics provide you with access to useful information about your followers and profile performance.

 

You’ll be able to collect invaluable data for improving your efforts and use social listening to power your social selling.

 

You’ll also be able to add a contact button on your profile, add links to your Instagram Stories, and use promotions and Instagram Ads.

 

To switch to a business account, go to Settings > Account > Switch to Professional account. Make sure your profile is set to Public, and then choose the Facebook page to connect to your profile.

 

2. Connect with Real-Estate Influencers in Your Niche

 

Teaming up with real-estate influencers can help you tap into a vast audience. There are influencers with thousands and millions of followers. Imagine how many sales opportunities you could seize.

 

The key is to partner with influencers who have the power to engage their followers truly. Engagement is much more important than reach.

 

So, check the number of likes and comments before reaching out to an influencer with a considerable following. More importantly, make sure their audience consists of your ideal customers.

 

3. Watch, Learn, Integrate

 

Once you start collaborating with influencers, please pay close attention to how they engage their followers.

 

What hashtags do they use? What kind of captions do they write? Do they use CTAs? How are they interacting with their followers, and how do the followers respond?

 

Learn from your real-estate influencers, integrate what you’ve learned, and come up with ideas to be even better than they are.

 

4. Harness the Power of #Hashtags

 

Hashtags are mostly keywords that your target audience is using to search for real estate properties. Using relevant hashtags will help you grow your following, and attract more qualified leads.

 

You can use tools such as Seekmetrics or Ingramer to generate relevant hashtags related to your keywords and images. The key is to use hashtags with fewer mentions so that you can increase your visibility and capture the right leads.

 

5. Use Automation for Publishing and Advertising

 

The potential reach of advertising on Instagram is 802.3 million, which is a great reason to use Instagram Ads. Running ads will help you get additional exposure, but it can be very time-consuming.

 

Automation can take a massive burden off your shoulders. You should also automate your posts, partly because it will save you time, partially because it shows consistency.

 

Consistency builds trust and lets your followers know exactly when to expect new content. However, remember: consistency doesn’t mean publishing a dozen posts every day. That’s spamming, and people don’t like it. Stick to 1-2 great posts a day, and make sure the content is always fresh.

 

Establishing Your Content Strategy

HS3

 

If you want your real-estate social selling on Instagram to be effective, you need to establish a good content strategy. 

 

1. Post Plenty of High-Quality Photos

 

Posting beautiful photos is a must for real estate. Always use high-quality, professional images of your listed properties. It will help you stand out and improve your chances of selling. It would be best if you also considered branding your pictures with filters, colors, and fonts.

 

Also, don’t shy away from posting photos of your team and happy clients. That will humanize your brand and help your followers instantly resonate with it.

 

2. Draw in Followers with Engaging Videos

 

Sharing videos of your properties, including walk-throughs before an open house, will pull in a lot of potential customers. Videos of neighborhoods are also great for attracting clients, and for showcasing your expertise as a real estate agent.

 

Make sure you include a voiceover in every video to introduce your followers to all the details about your properties.

 

3. Post Updates with Instagram Stories

 

You can capture plenty of leads with Instagram Stories and increase referrals. Use them like with regular posts, for sharing property photos and videos. You can also post behind-the-scenes photos and videos. You can also post various moments from your business events, and further personalize your brand.

 

Stories also allow you to run a poll, launch a promotion, and share testimonials and moments of clients getting the keys to their new homes.

 

4. Start Using IG Live

 

IG Live is perfect for conducting virtual open houses. You can also post other real-time updates about your brand and listed properties.

 

It gives you a chance to invite the nearby followers to stop by and check out a particular property or stop by to get to know you better. It's a great way to engage your followers excitingly.

 

Building a Following

HS4

 

Building a following might be the toughest part of social selling on Instagram, but it doesn’t have to be difficult at all. Here are some tips to help you get off on the right foot.

 

1. Who to Follow?

 

The goal of your social selling on Instagram is to get leads, but with whom should you connect?

 

You should follow all your clients – current, past, and potential ones. You should also follow various realtors and influencers in your niche, apart from those with whom you collaborate. Most of them should be local, just like different business owners with whom you should also connect.

 

Instagram is great because you can follow anyone, and it wouldn’t be weird. So, find as many residents as you can and click on that Follow button. You’re sure to grab the attention of some homebuyers that way.

 

2. How to Interact?

 

Be authentic, professional, friendly, and honest. Please communicate with your followers daily and always respond to their comments and direct messages. Ask questions, ask for their opinions, and always answer in a friendly manner to both positive and negative feedback.

 

Be social and engage with people. Engagement is how you build trust and credibility and forge meaningful relationships that lead to loyalty and brand advocacy.

 

3. When to Push for a Sale and How?

 

Pushing for a sale on Instagram isn’t such a good idea. Your goal is to sell homes, but overselling your followers might push them away.

 

Use your Instagram to give your audience value, and establish yourself as an expert in your field. However, when someone shows interest in a particular property via a comment or direct message, that’s your cue for trying to convert them.

 

Answer all their questions and share property details. Offer your expertise in helping them find their dream home. Also, suggest a meet to show them all the property highlights. Once you meet face to face, you can further implement strategies for closing a deal.

 

Examples of Successful Profiles on Instagram

These real estate agents have built a considerable following on Instagram, so be sure to check them out and take a few pages from their books.

 

Luis Iglesias

 

Luis Iglesias posts stunning photos of luxury listings for his Iglesias Realty Group in Miami. He also regularly shares information about new properties in Miami that are yet to be constructed.

 

Ian Grossman

 

Apart from gorgeous listing photos, you can see that Ian Grossman also shares exciting things he finds around town. He also frequently tags local businesses in his posts.

 

Usaj Realty

 

This profile is full of incredible listing photos of the highest quality. It also showcases fun local events and the images of the realty team behind the camera.

 

Fredrik Eklund

 

Fredrik Eklund shares moments from both his personal and professional life. His profile is authentic, open, and very interesting. The luxury listing photos he shares are awe-inspiring.

 

Bespoke Real Estate

 

Zach and Cody Vichinsky of Bespoke real estate are masters in showcasing the elegance of their luxury listings. However, they go beyond the real estate and capture the lifestyle as well.

 

Head to these profiles. Explore how these realtors interact with their followers. And start applying the tips from above. Armed with all that knowledge, you'll quickly get the hang of social selling on Instagram and begin closing a significant number of deals.

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