Why Video Matters in 2025 and Beyond: A Video Best Practices Guide for Marketers
The numbers don't lie—video has become the dominant force in digital marketing, and its importance will only grow stronger in 2025 and beyond. As a leading digital marketing agency, SocialSellinator has seen how implementing a video best practices guide for marketers can transform engagement and ROI. Let’s explore why video deserves a central place in your marketing strategy, and how you can leverage it for maximum impact.
Undeniable Engagement Power
Video content consistently outperforms other content types across all metrics that matter:
- 91% of marketers say video has helped them generate leads
- 84% of people say they've been convinced to buy a product after watching a brand's video
- Viewers retain 95% of a message when obtained via video (compared to just 10% with text), according to scientific research on information retention
- In 2023, online videos accounted for 82.5% of all web traffic
As one expert puts it: "If marketing were a movie, video would be the lead actor, the director, and the entire production crew—rolling out blockbuster campaigns that keep audiences glued to their screens."
Mobile-First Consumption
The average person now watches 17 hours of video per week, primarily on mobile devices. This shift to on-the-go consumption has transformed how we create and optimize video content:
"Mobile users are twice as likely to share video than other post types, and 92% of videos are watched on mute."
This explains why successful marketers now prioritize creating videos that work with or without sound, using captions and visual storytelling techniques. As part of any video best practices guide for marketers, optimizing for mobile and silent viewing is essential.
SEO and Conversion Advantages
Video dramatically improves your digital presence in multiple ways:
- Embedded videos make pages 53 times more likely to rank on page one of Google
- Landing pages with video generate 4-7× more engagement and higher conversion rates
- 43% of video marketers report reduced customer support calls after creating how-to videos
Emotional Connection and Trust Building
Perhaps most importantly, video creates an emotional connection that other formats simply can't match. When consumers can see real people demonstrating products, explaining concepts, or sharing testimonials, trust naturally follows.
As Brian Dean of Backlinko notes: "Consumers make more purchasing decisions based on emotion than pure logic." Video taps into this reality better than any other medium.
AI-Powered Accessibility
The final piece making video essential in 2025 is how AI has democratized production:
- 88% of international marketers report AI helped personalize consumer journeys
- New AI tools automate script writing, video editing, and even voiceovers
- The barrier to entry for creating professional-looking videos has never been lower
The bottom line? Video isn't just another content format—it's becoming the primary way people consume information online. Brands that master a video best practices guide for marketers in 2025 will have a significant advantage over those still relying primarily on text and static images.
About the Author:
This article was written by the SocialSellinator team, an award-winning digital marketing agency with years of hands-on experience helping B2B and B2C companies achieve measurable results through innovative video marketing strategies. Our experts continually research and apply the latest video best practices for marketers, ensuring our clients stay ahead in a rapidly evolving digital landscape.
Headquartered in San Jose, in the heart of Silicon Valley and the San Francisco Bay Area, SocialSellinator proudly provides top-tier digital marketing, SEO, PPC, social media management, and content creation services to B2B and B2C SMB companies. While serving businesses across the U.S., SocialSellinator specializes in supporting clients in key cities, including Austin, Boston, Charlotte, Chicago, Dallas, Denver, Kansas City, Los Angeles, New York, Portland, San Diego, San Francisco, and Washington, D.C.
