Unlike some other social media platforms such as Facebook and Instagram, nurturing your LinkedIn profile can actually bring you a well-paid job. You can look at your LinkedIn profile as your online business ID. If you market yourself properly, you can easily be spotted and make some important contacts.
LinkedIn is structured in such a way that it encourages users to build a professional-looking profile. Your LinkedIn profile can be a powerful tool in the job searching process, so make sure you use this to your advantage. That being said, let’s see what to avoid doing on your LinkedIn profile in order to make the best out of it:
1. Short or no background section
Your background section is your summary and anything else you’d like to add. The maximum word count is 2,000 and it’s highly recommended that you use up all the space. Why? LinkedIn says that summaries containing more than 40 words are more likely to have better search engine rankings than the ones that don’t. So, don’t be stingy with words!
2. Not using the right SEO keywords throughout your profile
If you want people to find you, you need to search engine optimize your profile. Add the relevant keywords you want to be associated with and use them throughout the profile, especially in your summary section and in your headline. For example, if you’re a marketer, you should throw in keywords such as ‘Marketing and Advertising in your headline and somewhere in your summary as well.
3. Leaving your LinkedIn URL as it is
Never leave your URL with all those numbers that follow it. It makes you look unprofessional. Personalizing your URL is another step you can take to make your LinkedIn profile more appealing and memorable, especially when you use it in your resume.
4. Not promoting your LinkedIn profile
There’s nothing wrong with a little bit of self-promotion. Luckily, LinkedIn has made this incredibly easy with LinkedIn badges. There are even several designs to choose from. You can use these badges on your personal website to promote your LinkedIn profile. Social Selling on LinkedIn for Financial Service Providers
5. Being inactive
Last but not the least, if you want to make the best out of this social media platform you can’t just wait for miracles to happen. You can have a killer LinkedIn profile, but if you’re idle, nobody will notice you no matter how good you are. That’s what LinkedIn groups are for. Groups are a great place for members to get to know each other and discuss and share information on various topics. There are groups specifically for graduates, job seekers, etc. Being active and participating in conversations can help you connect with important people and thought leaders in your niche.
What are your recommendations for LinkedIn?