If you are going to make your network marketing business fly, you are going to need an effective, easy to execute marketing plan. That doesn`t necessarily mean you have to hire a marketing agency to develop and set in motion a winning strategy that will drive traffic to your site in droves. There is a simple marketing tool that can easily form the basis of a very effective marketing strategy that you can implement yourself. This strategy is called a "Marketing funnel" and it is a very effective way to attract people to your business. They then gradually start to development a sense of trust in you. By extension, these potential customers will form trust in your product or service and will be more likely to buy what you`re selling. Each "Funnel" has certain base characteristics that are common to all funnels in general. If you picture a funnel such as you would use to fill a bottle, it is wide at the top and gradually gets narrower as you get closer to the tip. A funnel is designed this way to prevent everything from coming out of the tip all at once. Each funnel is also designed to handle a certain capacity from small to large. Finally, each funnel is a solid container with no holes. A marketing funnel functions in much the same way as a kitchen funnel. What differentiates one funnel from another is what you put into it. Too often, businesses focus heavily on one part of their marketing strategy, the "Back end" of the system. In other words, they focus on getting as many prospects into their system as possible. Although this is a necessary component of a network marketing business strategy, it`s not the whole picture. To be successful, you also need to focus on the front end. The front end of your marketing funnel is the part of your business strategy that grabs people and brings them through the back end of your marketing funnel. One of the best ways to do this is to talk to anyone and everyone who will listen. If people don`t know about your business, your funnel will stay empty, and that`s no way to make a successful business. In addition to talking to everyone about your business, you need to implement some good, solid business principles. The goal is to generate leads that enter your marketing funnel not once, but on a consistent basis.