11 Minute Read
Posted by SocialSellinator Team on Apr 11, 2024 7:55:44 PM

Seeking the perfect LinkedIn banner size for your profile or company page? For professionals and marketers aiming to make an impact, knowing the right dimensions is the first step to crafting an eye-catching LinkedIn presence. Here's a quick guide:

  • Personal Profile Banner Size: 1584 x 396 pixels
  • Company Page Banner Size: 1128 x 191 pixels
  • LinkedIn Life Tab Cover Photo: 360 x 120 pixels

LinkedIn isn't just another social media platform; it's a crucial space for professional branding and networking. With over 660 million users, standing out with a polished and professional banner can significantly impact how you or your company is perceived.

Crafting the perfect LinkedIn banner involves more than just fitting in a specific size. It's about creating a visual representation of your brand or professional persona that resonates with potential employers, clients, and partners. Whether you're a job seeker, a B2B marketer, or representing a brand, your LinkedIn banner is your digital handshake – the first impression that can open the doors to new opportunities.

In this guide, we'll delve deep into everything you need to know about LinkedIn banner dimensions, ensuring your banners not only fit perfectly but also speak volumes about your professional ethos.

Detailed infographic on LinkedIn Banner Size Recommendations - linkedin banner size infographic pillar-5-steps

Let's navigate through the essentials of selecting, sizing, and optimizing your LinkedIn banners to amplify your professional online presence.

Understanding LinkedIn Banner Size

When it comes to professional networking, every detail on your LinkedIn profile counts, including the banner size. This seemingly small detail can significantly impact how your profile is perceived by others. Let's break down the essentials.

LinkedIn Profile Banner Size

The recommended LinkedIn profile banner size is 1584 x 396 pixels. This specific dimension ensures that your banner looks sharp and clear across all devices, whether viewed on a desktop or a mobile phone. The aspect ratio for this banner size is approximately 4:1, meaning the width is four times the height of the banner.

Why is this size important? Well, your LinkedIn banner is more than just a background image; it's a powerful visual tool to catch the attention of potential employers, clients, or partners. A banner with the correct dimensions and high visual impact can set the tone for your entire profile, making it memorable and engaging.

LinkedIn Company Page Banner Size

For those managing a LinkedIn Company Page, the banner size shifts slightly. The optimal LinkedIn company page banner size is 1128 x 191 pixels. This size ensures branding consistency across your company's LinkedIn presence, making your page look professional and polished.

The aspect ratio here is roughly 6:1, emphasizing the banner's width over its height, similar to the profile banner but with different dimensions to fit the company page layout.

Adjusting Your LinkedIn Banner

Not everyone is a graphic designer, and sometimes, getting your banner to the perfect size can be a challenge. That's where image resizer tools come into play. Tools like Figma and Creatopy offer user-friendly interfaces that allow you to adjust your images to the exact dimensions required for LinkedIn banners without compromising on quality.

Using these tools, you can ensure that your banners are not only the correct size but also maintain their visual integrity, with no stretching or pixelation. Whether you're adjusting a personal profile banner or a company page banner, these tools can help you achieve a professional look with minimal effort.

The goal is to make your LinkedIn page stand out positively. By adhering to the recommended dimensions, using the right file types (JPG, PNG, or GIF), and ensuring your banners are visually appealing, you're setting yourself up for success in the professional world.

We'll dive into designing an effective LinkedIn banner, choosing the right images, and incorporating brand elements to make your LinkedIn banner not just fit perfectly, but also convey your professional story compellingly.

Designing an Effective LinkedIn Banner

When it comes to designing an effective LinkedIn banner, the key lies in understanding that this is more than just a decorative element. Your banner is a powerful tool for storytelling, brand positioning, and professional networking. Let’s break down how to make it impactful.

Choosing the Right Images

High-resolution images are non-negotiable. Clarity is synonymous with professionalism. A pixelated or blurry image can significantly detract from your credibility. Ensure that your chosen images are sharp and clear, ideally with a resolution that matches or exceeds the recommended LinkedIn banner size.

Visually appealing doesn’t just mean pretty pictures. It means selecting images that draw the eye and encourage viewers to take a closer look at your profile or company page. This could mean vibrant colors that stand out, compelling compositions that guide the viewer’s gaze, or subject matter that sparks curiosity.

Industry relevance is crucial. Your banner should be a visual extension of your professional identity. For instance, if you’re in the architecture industry, a striking image of a skyline or an innovative building design can speak volumes. If you’re in marketing, images that showcase successful campaigns or a dynamic team in action can convey your expertise and energy.

  • Sales teams might opt for images that depict collaboration, energy, and success. Think of photos from team meetings, brainstorming sessions, or celebrating a big win.
  • Successful deals can be subtly hinted at through images that suggest partnership, handshakes, or even abstract concepts like growth and innovation.
  • Latest projects offer a great opportunity to showcase your work directly. Whether it’s a snapshot of a construction site, a creative design mockup, or a sleek new product, make sure it’s visually aligned with your professional standards.

Incorporating Brand Elements

Your LinkedIn banner is prime real estate for reinforcing your brand. This doesn’t mean turning it into an ad, but rather, subtly weaving in elements that make your brand recognizable and memorable.

  • Contact details might seem like a straightforward addition, but think creatively about how you can integrate them. Instead of just text, could you use icons or a QR code?
  • Headlines are a powerful way to encapsulate your value proposition. A short, impactful statement about who you are and what you do can make a big difference. Think: “Innovating Architectural Design” or “Marketing That Moves People.”
  • Achievements can be highlighted in a way that’s visually engaging and not overly boastful. This could be through icons representing awards, a graph showing growth, or even a subtle background image of a notable project or event.

Creating an effective LinkedIn banner means blending aesthetics with strategy. Your banner should be an invitation to viewers to learn more about you, your brand, or your company. It should reflect your professional identity and aspirations, making it clear at a glance who you are, what you do, and what you stand for.

By carefully selecting images that are high-resolution, visually appealing, and relevant to your industry, and by incorporating key brand elements, you can turn your LinkedIn banner into a powerful asset in your professional toolkit. In LinkedIn, your banner is not just seen—it speaks.

How to Make Your LinkedIn Banner Fit Perfectly

Tools and Tips for Perfect Sizing

Getting your LinkedIn banner to fit perfectly can be a bit tricky, but it's crucial for making a strong first impression. Here's how to ensure your banner looks great on all devices, using tools like Figma and Creatopy, and some essential image quality tips.

Upload Process

When you're ready to upload your LinkedIn banner, go to your profile and click on the pencil icon in the banner area. Here, you can upload your image. LinkedIn will show you a preview of how it will look. If it doesn’t fit as expected, don’t worry—you can adjust it.

Desktop vs. Mobile Display

The display of your LinkedIn banner will vary between desktop and mobile devices. On desktop, your banner stretches across the page, while on mobile, it's cropped to fit a narrower screen. The key is to place the most important elements of your design in the center to ensure they're visible on both platforms.

Checking on Different Devices

After uploading, check how your banner looks on different devices. Ask friends or colleagues to view your profile on their phones and computers. This step is crucial because something that looks good on your device might not look the same on another.


Figma is a powerful design tool that can help you create a banner with the perfect dimensions. You can start with a template sized at 1584 x 396 pixels for personal profiles or 1128 x 191 pixels for company pages. Figma allows you to design within these dimensions, ensuring your banner will fit perfectly on LinkedIn. Plus, it's free for individual use!


Creatopy is another excellent tool for designing LinkedIn banners. It offers customizable templates that are already optimized for LinkedIn's dimensions. You can drag and drop your elements into place, making it easy to design a professional-looking banner without needing advanced graphic design skills.

Image Quality Tips

  • Use High-Resolution Images: Your banner should be clear and crisp. A blurry or pixelated image can detract from your professional image.
  • Keep It Simple: A cluttered banner can be distracting. Stick to a few key elements that represent you or your brand.
  • Test Text Readability: If your banner includes text, make sure it's readable on both desktop and mobile. Large, bold fonts work best.
  • Save in the Right Format: LinkedIn supports JPG, GIF, and PNG formats. For the clearest image, save your banner as a PNG.

By following these steps and using the right tools, you can create a LinkedIn banner that fits perfectly and enhances your professional online presence. Your banner is an extension of your professional brand. Make it count!

Frequently Asked Questions about LinkedIn Banner Size

What is the ideal size for a LinkedIn banner in 2024?

The ideal size for a LinkedIn banner in 2024 remains 1584 x 396 pixels for personal profiles and 1128 x 191 pixels for company pages. These dimensions ensure your banner looks sharp and professional across all devices.

How can I ensure my LinkedIn banner fits perfectly on all devices?

To ensure your LinkedIn banner fits perfectly on all devices, focus on the following tips:

  • Design Within Safe Zones: Keep critical information and visuals within the center 60% of your banner. This area is less likely to be cut off on different devices.
  • Check on Multiple Devices: After uploading, review your banner on both a desktop and a mobile device to ensure it displays correctly.
  • Use Design Tools: Tools like Figma or Creatopy offer templates that adhere to LinkedIn's recommended sizes, helping you avoid common sizing issues.

What are appropriate images to use for my LinkedIn banner?

Appropriate images for your LinkedIn banner include:

  • Professional Headshots: If you're branding yourself, a high-quality, professional headshot can make your profile stand out.
  • Industry-Relevant Visuals: Images that reflect your industry or profession show your connection to your field.
  • Brand Elements: For company pages, use images that incorporate your brand's colors, logo, and other visual elements to reinforce brand identity.

The key to a successful LinkedIn banner is not just the size but the quality and relevance of your image. Choose visuals that represent you or your company well, ensuring they align with your professional goals and audience expectations.

By addressing these frequently asked questions, you're now equipped to optimize your LinkedIn banner for both personal and company profiles. Keep these tips in mind to create a visually appealing and perfectly sized banner that enhances your LinkedIn presence.


As we wrap up our guide to the perfect LinkedIn banner size, it's crucial to remember that maintaining an up-to-date and optimized LinkedIn page is not a one-time task. It's an ongoing process that plays a significant role in your professional branding and the digital marketing strategy of your business.

Review and update your LinkedIn banner regularly. Trends change, and so does your professional journey or business milestones. An outdated banner can send the wrong message. It's like having an old headshot; it doesn't reflect who you are today or where your company stands now. Make it a habit to assess your LinkedIn banner every few months to ensure it aligns with your current goals, achievements, and branding.

Optimizing your LinkedIn page goes beyond just the visual elements. While the focus of this guide has been on ensuring your banner size is spot on, don't forget the content within your profile or company page. Ensure that every section of your LinkedIn is filled out comprehensively, from the About Us section to your latest achievements and projects. This holistic approach ensures that once your banner catches the eye, the rest of your profile holds the attention and interest of your audience.

Lastly, integrating these practices into your broader SocialSellinator digital marketing strategy can amplify your results. Your LinkedIn presence is a crucial component of your online brand identity. It's where professionals and potential clients go to learn more about you and your business. A well-optimized LinkedIn page, supported by a strategic digital marketing plan, can increase your brand awareness, generate new leads, and establish you as a thought leader in your industry.

For more insights on optimizing your social media profiles and crafting a comprehensive digital marketing strategy, visit our Social Media Cheat Sheet. Here, you'll find tailored advice and strategies to elevate your online presence across various platforms, including LinkedIn.

The digital landscape is always evolving, and so should your strategies. Keep learning, keep optimizing, and let your LinkedIn banner be the beacon that draws the right attention to your professional profile or company page.

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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).