20 Minute Read
Posted by SocialSellinator Team on Sep 28, 2023 3:21:30 AM

Introduction: The Changing Landscape of Social Media

As we step into an era where digital interactions are as crucial as face-to-face conversations, we see social media taking a center stage in our lives. An estimated 3.43 billion people are expected to use social media by the end of 2023, which means businesses must adapt to these changes and utilize these platforms to connect with their audience effectively. Understanding emerging social media trends is pivotal to ensure that your brand stays relevant and continues to engage with your audience in meaningful ways.

In this comprehensive guide, we will explore these trends and provide insights on how your small to midsize business can benefit from them. This article forms part of our broader Social Media Marketing Guide for Small Businesses, designed to help you unleash your online potential.

The Rise of Unconventional Social Media Trends

Social media is no longer just about likes and follows. Today, it's about creating authentic engagement and fostering meaningful relationships with your audience. Whether it's through short-form video content, social commerce, or AI-driven content creation, businesses are finding innovative ways to connect with their customers on these platforms.

One key trend is the shift towards more personalized and authentic content. Platforms like LinkedIn are personalizing their user experience to make marketing more effective. Similarly, apps like BeReal are gaining popularity for their unfiltered content, highlighting the shift towards authenticity in social media.

Another transformative trend is the evolution of social SEO. The traditional use of hashtags is declining, making way for more advanced social SEO techniques.

Navigating the Social Media Terrain with SocialSellinator

As the landscape of social media evolves, it is essential to have a partner who understands these shifts and can help you navigate through them. That's where SocialSellinator comes in.

We specialize in serving decision-makers in the marketing realm, particularly heads of marketing and digital marketing departments in small to midsize businesses. We understand the challenges of low brand awareness, lead and revenue deficiency, and the need for quality work that aligns with business objectives.

Our comprehensive suite of digital marketing services, including social media marketing, content creation, PPC campaigns, and SEO optimization, is tailored to meet your specific needs. With our focus on authentic engagement and transformative connectivity, we can help your business navigate the ever-changing social media landscape.

Stay tuned to our guide as we delve deeper into these unconventional social media trends and provide actionable insights on how to leverage them for your business's success.

The Rise of TikTok: The Latest Social Media Craze

Just when you thought you'd mastered the art of social media marketing, along comes a game-changer that turns everything on its head. Enter TikTok, the latest social media craze that has transformed how businesses connect with their target audience. Let's explore its meteoric rise, its impact on social media marketing, and how it's evolving into a 'Super App'.

TikTok's Growth and Its Impact on Social Media Marketing

Since its inception, TikTok has grown exponentially, quickly becoming one of the world's most popular social media platforms and a major player in the realm of social media marketing. The platform, known for its dynamic trends and features, offers a unique opportunity to businesses and individuals looking to expand their online presence and reach a wider audience.

TikTok's average watch time of 52 minutes daily indicates a highly engaged global audience, making it an excellent platform for businesses aiming to increase their brand awareness. However, to succeed on TikTok, it is essential to stay up-to-date with the latest trends and incorporate them into your content. This involves leveraging popular hashtags, utilizing new features, and creating engaging content that resonates with the TikTok users.

The platform's algorithm favors accounts that post content relevant to current trends, meaning staying up-to-date can help boost your visibility on the platform. This is particularly beneficial for small to midsize businesses, as it provides a cost-effective way to reach a larger audience and increase brand awareness.

TikTok's New Features: Aiming to Become a "Super App"

TikTok's ambition doesn't stop at being a popular social media platform. It's constantly evolving, adding new features to enhance user experience and become a one-stop solution for entertainment and more. Features like Stitch allow users to create unique content, while the Creator Fund helps support creators in producing innovative content.

The platform is also experimenting with social commerce, aiming to make online shopping more interactive and engaging. This is a significant development for businesses, providing another avenue to drive sales directly through social media.

However, to make the most of these features, it's crucial to understand your target audience and tailor your content to their preferences. This is where SocialSellinator can help, offering expert guidance and strategies to optimize your TikTok presence and drive genuine engagement.

In conclusion, TikTok is more than just a passing trend. It's a major player in the social media world, with the potential to revolutionize how businesses connect with their audience. Understanding this platform and leveraging its features is essential for businesses aiming to stay relevant and competitive in today's digital landscape. Stay tuned to our guide as we continue to uncover the unconventional social media trends that are shaping the future of digital marketing.

Short Video Content

The Power of Short-Form Video Content

In the ever-evolving landscape of social media, mastering the art of short-form video content can be a game-changer for small to midsize businesses. It's an arena where creativity, brevity, and engagement intersect, offering businesses a unique opportunity to connect with their audience in a dynamic and impactful way.

The Dominance of Instagram Reels and TikTok Videos

The dominance of short-form video content is perhaps best demonstrated by the meteoric rise of platforms like TikTok and Instagram Reels. These platforms have quickly become the go-to choice for brands looking to connect with their audience in a more engaging and visually compelling manner.

The shift towards Instagram Reels and TikTok videos is not just a trend, it’s a testament to the powerful appeal of short-form video content. Instagram, for instance, is prioritizing Reels content in their recommendation algorithm, meaning short-form videos have a higher likelihood of reaching new audiences on the platform. And with Google Trends showing interest in Instagram Reels reaching an all-time high in July 2022, it’s clear that the charm of short videos is here to stay.

TikTok, with its unique blend of humor, creativity, and authenticity, offers brands an opportunity to showcase their personality and engage with their audience in new and exciting ways. The platform’s focus on user-generated content and viral trends encourages brands to think outside the box, creating content that's not just promotional, but also entertaining and engaging.

The Importance of Closed Captioning in Social Videos

However, creating compelling short-form videos goes beyond just crafting a visually appealing narrative. In today’s digital world, accessibility matters. Enter closed captioning - an often overlooked, yet crucial aspect of video content.

Closed captions not only make your content accessible to deaf and hard-of-hearing individuals but also cater to viewers who prefer to watch videos without sound. With studies showing that 85% of Facebook videos are watched without sound, the importance of closed captioning in social videos cannot be overstated.

Closed captioning also has SEO benefits. Including captions in your videos allows search engines to better understand and index your content, boosting your visibility and reach. In an era where every business is vying for attention, optimizing your videos with closed captions can give you that crucial edge.

As we continue to explore the unconventional social media trends shaping the future of digital marketing, it's clear that short-form video content is no mere fad. It's an evolving medium that requires creativity, strategy, and a keen understanding of your audience. For businesses looking to master the art of social media marketing, short-form videos offer a potent mix of engagement, reach, and accessibility. To learn more about harnessing the power of social media for your business, check out our comprehensive guide.

Social Commerce

The Emergence of Social Commerce

Having delved into the realm of short-form videos, let's now navigate to another significant trend shaping the digital landscape - social commerce. As businesses re-envision their strategies to capture the attention of their audience, social commerce emerges as a dynamic player in the eCommerce arena.

The Growth of Social Commerce and Its Challenges

Social commerce, the direct selling of products on social media platforms, has seen a meteoric rise in popularity. The allure lies in the integrated shopping experiences it offers - customers can make purchases without leaving the comfort of their preferred social platform. This seamless blend of social media and eCommerce has the potential to enhance user experience and boost conversion rates.

According to a report, mobile commerce volume is projected to reach a staggering $620.97 billion by 2024, with almost 43% of all eCommerce purchases made via mobile devices. This underscores the growing trend of smartphone shopping, propelled by Millennials and Gen Zers who are more likely to complete their shopping on mobile platforms. This trend has prompted nearly every social platform to introduce a “shop now” button.

However, with the rise of social commerce comes inherent challenges. Inflation, supply chain issues, ESG awareness, activism, and the looming threat of a possible recession are factors that can affect product availability, competition, and consumer values. Navigating through this complex landscape requires a nuanced understanding of the market and a robust social media strategy.

How SocialSellinator Can Help You Navigate Social Commerce

As a comprehensive social media marketing platform, SocialSellinator is designed to help you tackle the challenges of social commerce head-on. It allows businesses to create and manage social media campaigns, track results, and measure ROI effectively.

SocialSellinator empowers businesses with data-driven strategies using analytics and AI. Whether you're aiming to optimize your presence on comparison sites, manage multiple selling channels, or tap into the power of social media for sales, SocialSellinator has you covered.

The platform provides a multitude of services, including SEO, Google Ads, personalized email campaigns, and influencer collaborations. It also offers tailored e-commerce strategies to help you make the most of the emerging social commerce trend.

In essence, SocialSellinator equips businesses to turn social media platforms into potent sales channels. It continuously adapts to stay in sync with the latest trends and technologies, ensuring that you always possess the best resources to connect with your target audience.

If you're looking to leverage the potential of social commerce and enhance your brand's online presence, SocialSellinator can be your trusted partner. It can provide the much-needed fuel to turbocharge your digital marketing efforts and propel your business forward in the ever-evolving digital landscape.

To sum it up, the rise of social commerce is an exciting development in the world of social media marketing. It's a trend that's here to stay, and with the right strategies and a partner like SocialSellinator, you can successfully navigate this new terrain.

The Influence of AI on Social Media Content Creation

As we delve deeper into the unconventional social media trends of today, we encounter a significant game-changer: Artificial Intelligence (AI). AI's impact is reshaping the social media landscape by transforming content creation and paving the way for hyper-personalized user experiences. This shift allows businesses to streamline their content strategies, paving the way for a more engaging and efficient approach to social media marketing.

The Role of AI in Drafting Social Media Posts

Artificial Intelligence isn't just about robots and self-driving cars. It's making a significant impact on how businesses create and manage social media content. Various AI tools like Chat GPT and Synthesia are now available to assist marketers in generating social media copy and personalized videos at scale, respectively.

For instance, Chat GPT, a natural language processing tool, is rapidly becoming a go-to solution for drafting social media posts. This tool can generate engaging, on-brand content in a fraction of the time it would take a human writer.

Then there's Synthesia, a revolutionary video creation tool that uses AI to generate personalized videos. With Synthesia, you can create an entire video campaign without the need for costly video shoots or extensive editing, making it a valuable tool for small to midsize businesses.

AI's role in content creation isn't just about speed and efficiency. It's about unlocking new levels of creativity and personalization, offering the potential to produce content that truly resonates with your target audience.

Customizing Content for Target Audiences with AI

Personalization is no longer a nice-to-have; it's an expectation. Today's consumers crave authentic engagement and personalized experiences, and AI is the key to delivering on that expectation. With AI-powered tools like Grammarly and Articoolo, you can fine-tune content to align more closely with your target audience's preferences and behaviors.

When AI is integrated with social media analytics, it becomes a powerful tool for audience segmentation. For instance, platforms like Facebook use AI to segment users based on their behavior and interests, thereby optimizing advertising efforts and saving marketing costs.

AI also empowers 'Audience Segmentation' by honing advertising efforts to specific groups based on behavior and interests. This approach not only saves marketing costs but also ensures that your message reaches the right people at the right time.

Moreover, chatbots are gaining prominence in the social media landscape, offering 24/7 customer service and answering public queries swiftly. For example, 'Ella' from DBS bank offers rapid responses to public queries, enhancing the customer experience and freeing up staff to focus on other tasks.

In conclusion, the influence of AI on social media content creation is undeniable. It not only enhances efficiency but also fosters creativity and personalization, making it a critical asset in any social media marketing strategy.

To maximize the benefits of AI in your social media strategy, consider partnering with a digital marketing agency like SocialSellinator. Our experts can help you leverage AI tools to create engaging, personalized content that drives engagement and conversions.

In the next section, we will explore another emerging trend in social media marketing - the shift towards personalization and authenticity. Stay tuned to learn more about how these trends are reshaping the social media landscape and how your business can adapt to these changes.

Personalized Social Media

The Shift Towards Personalization and Authenticity

The digital world has been a whirlwind of change, and as marketers, we adapt, pivot, and innovate to keep up. But as we dive deeper into the realm of personalization and authenticity, we're seeing an entirely new approach to social media marketing take shape. This new approach values genuine connections over superficial metrics, and it's transforming the way businesses interact with their audiences. Let's delve into this further.

The Personalization of LinkedIn and Its Impact on Marketing

LinkedIn, the professional's social network, has been undergoing a significant transformation. In the past, its content was largely professional and corporate, but recent trends show a shift towards more personalized and authentic content. This is likely a result of the decline in digital trust, leading to a demand for genuine and meaningful interactions.

LinkedIn has responded by introducing a Creator Fund and encouraged its users to "share content, spark conversations, and build community." The platform's evolution presents an opportunity for businesses to connect with their audiences on a more personal level and foster genuine relationships.

For small to midsize businesses, this shift in LinkedIn's approach can have far-reaching implications. By leveraging the platform's new focus on authenticity, businesses can establish stronger connections with their audience, boost brand awareness, and ultimately drive more leads and revenue. However, it's crucial to maintain a balanced approach. While personal content is encouraged, LinkedIn remains predominantly a professional platform.

The Rise of Unfiltered Content: The Case of BeReal App

In a similar vein, the app BeReal is carving out a niche in the crowded social media landscape by encouraging unfiltered, authentic content. Unlike other platforms where content is often highly curated and polished, BeReal encourages users to share real, unedited snapshots of their daily lives.

This trend towards authenticity has been embraced by users who are tired of the pressure to create 'perfect' content. As Talia Mar, a well-known influencer, stated, "I bloody love BeReal, it's so nice posting on an app to genuinely connect with people and see what everyone's doing and not worry about engagement."

The rise of BeReal and the shift towards unfiltered content represent a broader trend in social media marketing. Consumers are increasingly seeking authentic and personalized interactions, and businesses that can provide this will stand out in a crowded marketplace.

It's worth noting that authenticity should also extend to your business practices. This includes being transparent about paid partnerships with influencers and adhering to guidelines from the Federal Trade Commission (FTC). Any form of deceptive content can damage your brand's reputation and possibly lead to legal consequences.

The shift towards personalization and authenticity is a significant trend in social media marketing. Embracing this trend requires businesses to reassess their social media strategies and focus on building genuine relationships with their audience. In this ever-evolving digital landscape, staying ahead means continuously aligning your strategies with the changing preferences of your audience.

To navigate these emerging trends and more, visit our Social Media Marketing Guide for Small Businesses for actionable insights and strategies. Stay tuned as we uncover more unconventional social media trends in the upcoming sections of this series.

The Evolution of Social SEO

Welcome to the era of social SEO, a game-changer in the realm of digital marketing. Just when you thought you had social media figured out, the landscape shifts again. The noise of hashtags is quietening, and in its place, a more sophisticated and effective strategy is emerging. Let's delve into the intricacies of this new trend and how it can supercharge your social media marketing strategy.

The Decline of Hashtags and the Rise of Social SEO

In the early days of social media, hashtags were the undisputed kings of discoverability. They were your ticket to increased reach, engagement, and visibility. But as the digital landscape evolves, they're losing some of their sheen. Recent internal research showed that using keyword-optimized captions instead of hashtags increased reach by 30% and doubled engagement. In other words, it's the dawn of social SEO.

The rise of social SEO is a direct result of changing user behavior. More internet users aged 16-24 now use social media for researching brands they want to buy from than traditional search engines. This shift has led to the need for keyword-optimized content on social media platforms.

But what does this mean for you as a marketer? It means that you need to start incorporating SEO into your social media strategy. Rather than using hashtags as an afterthought, use keyword research to inspire content creation. Think about your social media profiles as mini landing pages. Start adding SEO to your content strategy by using relevant keywords in your posts, bios, and alt-texts for images.

How SocialSellinator Can Help You Optimize Your Social Media Content

At SocialSellinator, we understand that the constant evolution of digital marketing can be overwhelming. That's why we're here to help navigate these ever-changing waters. We offer a holistic approach to social media marketing, incorporating the latest trends, such as social SEO, into our strategies.

Our team ensures that your social media content is not only engaging but also optimized with relevant keywords to enhance your online visibility. We use tools like SEMrush and Google's Keyword Planner to identify high-performing keywords related to your business. We then create content that targets these keywords, thereby increasing the chances of your brand being discovered by potential customers on social platforms.

Moreover, we meticulously track the performance of these strategies using Hootsuite Analytics, tweaking and optimizing as necessary to ensure maximum impact.

So if you're feeling overwhelmed by the shift towards social SEO, don't fret. Let SocialSellinator help you navigate this new landscape. We're not just an option; we're your next strategic move in the world of social media marketing.

For more insights on optimizing your social media marketing strategy, head over to our comprehensive Social Media Marketing Guide for Small Businesses. Stay ahead of the curve and leverage the power of social SEO to elevate your digital marketing game.

Future Social Media Platforms

The Future of Social Media: New Platforms to Watch in 2023

As we step into the future of social media, it's not just about leveraging the current platforms but also keeping an eye on emerging trends and new platforms. With the evolving digital landscape, 2023 seems to be an exciting year for social media. From the launch of Bluesky Social to Meta's P92, and the niche market of Social Audio, we've got it all covered for you.

Exploring New Social Networks: From Bluesky Social to Meta's P92

After the reign of Facebook, Instagram, and Twitter, 2023 is set to see an influx of new social networks that could potentially revolutionize the way we interact online. Among these new entrants, Bluesky Social and Meta's P92 have caught our attention.

Bluesky Social is aspired to be a decentralized social media platform that promises to give users greater control over their data. It aims to redefine the way we perceive social media, placing greater emphasis on user privacy and data protection.

On the other hand, Meta's P92 is a new project from the tech giant formerly known as Facebook. The platform is being built as a decentralized social network, focusing heavily on sharing text updates. It's an interesting move in a landscape dominated by visual and video content, and one that could potentially open new avenues for businesses to connect with their audiences.

The Decline of Clubhouse and the Niche Market of Social Audio

While new platforms are emerging, some existing ones are struggling to keep pace. Clubhouse, the audio-only social media platform, experienced a boom during the global pandemic. However, it has since seen a decrease in user engagement. Despite its decline, Clubhouse's influence on the social media landscape cannot be understated. It has paved the way for the rise of the Social Audio trend — a two-way podcast or live-streaming an online voice call with social groups.

Social audio offers an impressive tool for connecting with your audience, as seen with the brief rise of Clubhouse. Users can choose moderators, speakers, and attendees who will be part of the conversation in real-time. The decline of Clubhouse doesn't mean the end of social audio. Instead, it carves a niche market for platforms that can cater to this type of content, offering businesses a new way to interact with their audiences.

As we navigate the changing landscape of social media, businesses must stay updated with these emerging trends and new platforms. It's about finding where your audience is and engaging them effectively.

To learn more about staying ahead in social media marketing, visit our Social Media Marketing Guide for Small Businesses. With SocialSellinator, you can optimize your social media strategy to leverage the latest trends and platforms, ensuring you're always a step ahead in the game.

Conclusion: Navigating the Future of Social Media with SocialSellinator

As we navigate the ever-evolving landscape of social media, it's essential to stay ahead of the curve. The emerging trends in social media are shifting towards more engagement, authenticity, and personalization. From the dominance of short-form video content to the rise of social commerce and the impact of AI on content creation, the future of social media is shaping up to be more dynamic and user-centric.

SocialSellinator, as a full-service digital marketing agency, is adept at leveraging these trends to your advantage, ensuring that your business doesn't just survive, but thrives in the digital realm. Our team of experts is constantly updating their knowledge and skills to stay in sync with the latest trends and technologies, ensuring that your marketing strategies are always fresh, relevant, and effective.

Our data-driven approach to social media marketing allows your business to reach your target audience and engage them on a deeper level. Whether it's through Instagram Reels, TikTok videos, or LinkedIn posts, we ensure your brand creates genuine connections that lead to customer loyalty and increased sales.

We understand that the true power of social media lies beyond the likes. That's why we focus on creating authentic engagement that leads to meaningful relationships with your audience. We take the time to understand your unique business objectives and align our strategies with them. This personalized approach ensures that your social content resonates with your audience, driving customer loyalty and business growth.

Through our comprehensive suite of services, including social media management, content creation, PPC campaigns, and SEO optimization, we provide a holistic approach to your digital marketing needs. This combined with our commitment to delivering measurable results makes us the go-to solution for small to midsize businesses grappling with the challenges of the digital realm.

The future of social media is exciting and full of potential. With SocialSellinator as your strategic partner, you can leverage these opportunities to maximize your online presence, engage your audience, and drive business growth.

Remember, navigating the future of social media is not about predicting the trends, but adapting and evolving with them. To learn more about how to use emerging social media trends for your business growth, visit our Social Media Marketing Guide for Small Businesses.

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SocialSellinator Team

SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and search engine optimization (SEO).