If you`re not active on at least 2 social networking sites, trying to get the word out on something you`re working on can be difficult. One of the issues authors have with social media is not having enough time in the day to spread the word about their products and services. Now, creating an effective social media strategy doesn`t involve constantly throwing content at your readers. Your marketing should be unique, and your updates should not be automated every time. The whole point of this marketing approach is to show off your personality and human touch! Cover Photo Promotion: The first thing you see when you come across a social media page is its cover photo. Your value needs to be recognized right away and your brand should be highlighted in an appealing and impactful way. Share Other Media: Images and videos have forced their way to the top with social media. When there is so much information shared daily, a paragraph or rambling note with emoticons can get skipped over easily. If the content you share comes in bulleted list form with worthwhile tips, you will get more eyes to stop and read it. If you have the time and resources to create them, they can be an extremely advantageous marketing move. Even sharing media your company did not create is still a useful promotion provided it relates to your brand. Reveal Your Milestones: You can learn a lot by paying attention to your social media sites. If you are unaware of how many followers or fans you acquire each week or month, you`re not doing enough. Think of the way politics is run, especially as of late. When you hear candidates receiving impressive amounts of voter support, that number keeps getting shared! It may only be a short announcement, but people listen and get engaged with what`s trending. Ask for Feedback: It`s no secret that listening to your fans and followers can help your marketing campaign. You need to focus on their interests and ask for feedback. While this is not a direct marketing approach, it`s quicker and easier than a survey and the results can be significantly more helpful. Every couple of weeks, ask your followers a question related to a product or an idea you have in the future. Rewards for Sharing Your Content: Asking your fans and followers to contribute to your content will add another layer of value to your business. You will always have people who are excited to participate and share your content! Give them a chance to market for you.