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Search Engine Optimization (SEO)

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Search Engine Optimization

Search engine optimization - or SEO as it is commonly called - is part art, part science. Using SEO techniques, digital marketing experts like ourselves help our clients rank high in search engines, especially Google, so that your web and blog content is highly visible to web users when they enter in search queries. After all - if your web content can't be found in search engine results pages (SERPs) by people looking for the types of products and services you offer, how can they learn about your brand?

What Can You Expect When You Choose Us for SEO?

When you choose to partner with us for SEO management, you can expect to see various online results. These include:

#1

Increased Organic Web Traffic

At the soul of SEO is the goal to make your web content rank highly on SERPs. When you rank high on Google and other search engines, your content is more discoverable and visible and more likely to be clicked and viewed by web searchers.

#2

Increased Revenue

Having a strategic SEO strategy is an absolute must for eCommerce websites. If you sell online, we can optimize your product pages and landing pages for SEO purposes so that your products are front and center on Google and other search engines. The higher you rank on SERPs, the more revenue you'll drive as people click your product pages, add to cart, and convert to a sale.

#3

Better Website Performance

Google considers more than whether or not you have the appropriate keywords on your webpage when it decides how to rank you on SERPs. Having a fast-performing website that loads quickly - especially on mobile devices - is one of the key factors Google considers when deciding who to list at the top of SERPs. When you work with us for SEO, we work on optimizing your website's overall performance, especially on mobile, which is where 60% of web searches take place.

#4

Accountability

We work diligently to prove our work to you. We provide monthly reports and hold regularly scheduled meetings with you to see how your website is performing on Google and other popular search engines.

How We Manage Your SEO

No two businesses and desired conversions are alike, which is why we offer a variety of search engine optimization management plans for our clients.

One of the first things we do when you choose us for search engine optimization is work on creating the best possible keyword list for your website. This list will include the anticipated search terms we both expect web users to enter into search engines when they're looking for products and services like yours. We use various professional software solutions, your industry expertise, and our marketing knowledge to come up with a robust keyword list for you.

Every month, we make sure we have an SEO budget from you. From there, we get to work. We also create and provide you access to a tracking sheet of all our search engine optimization efforts and campaign reports so that you can see exactly how your SEO dollars are being spent. When you work with us, you'll never wonder what your budget is being used for.

We also offer you a powerful, yet easy to navigate, client dashboard to access at any time you want. When you log in to this dashboard, you can quickly see how your website performs search result queries.

Do You Need SEO Services If You Have a Small, Local Business?

Some local businesses mistakenly think that SEO isn't necessary to them. The answer can't be further from the truth!

When you're a small, local business, you need to make sure your website is easy to discover by online searchers, especially mobile users who are more likely to show up at your storefront quickly.

Google's search algorithm has specific functions to help web searchers - especially mobile searchers - find local businesses near them. Some of the most common website searches on mobile for a restaurant, for example, are:

  • Restaurants near me
  • Chinese (or any other cuisine type) restaurant near me
  • Pizza (or any other food or cuisine type) in (your city)

When web searchers enter these queries - and they do so all the time - Google and other search engines match their location coordinates to search engine results that are closest to them. These are called local search results. They differ from organic search results because Google and other search engines overlay a web searcher's location information to find the closest, most targeted results possible.

Does local SEO work?

Yes, it does! These stats are all the proof you need:

  • 46% of Google searches are looking for local information. (Go Gulf, 2019)
  • 72% of consumers that search locally end up visiting a business within five miles. (Hubspot, 2020)
  • 97% of people learn more about local businesses online than anywhere else. (SEO Tribunal, 2019)

The more reliant we become on our smartphones and other mobile devices to search the web, the more these types of locally-centric web searches will increase in importance. This means if you're a small, local business, you need a smart SEO strategy to maximize the potential of mobile searches and drive more foot traffic to your business.

Common Local SEO Plans

Local businesses have varying budgets. As such, they typically choose one of the following types of local search engine optimization plans:

#1

Automated Services

The most affordable bundles for local search engine optimization are often automated services. With these plans, you pay an annual fee of anywhere between $84 to $499 to have an automated service feed your business information into data providers and directories. However, as many have said before, you get what you pay for. These low-cost solutions often run into issues with a website's coding or formatting, providing you with less than optimal results.

#2

Small-Scale Campaigns

This next tier up builds on automated services while also providing some bare- bones additional SEO services. Typically, new local companies will choose this SEO option to get started on making their online footprint. While these plans fill out important related listings and directories, they often do very little to move your website up to the top of search engine results pages.

#3

Comprehensive Local SEO

We focus on providing small, local businesses just like yours with comprehensive local SEO plans at our agency. Our plans for local businesses include:

  • Website design.
  • Link and citation optimization services.
  • Keyword management and reporting.
  • Online review management to maintain your good reputation with honest reviews.
  • An active social media strategy and presence.
  • Lots of SEO content, including social posts, webpages, landing pages, and blog posts.

What is the "Local Pack" or the "Three-Pack?"

When we work with local businesses like yours, we hunt for the Holy Grail of search engine results pages, often called the "local pack" or "three-pack." This coveted SERP position refers to the window that a local search results page that shows a map of only three related, nearby businesses. While a nearby link opens up other local results (after all, there are likely more than three companies related to a local search), having you appear in the three-pack is our ultimate goal. This gives you the greatest visibility possible on local search engine results pages and increases your web and foot traffic. It takes a comprehensive local SEO plan to get you in one of these top three spots.

What is Enterprise SEO?

SEO is just as important to enterprises as it is to local businesses. However, the techniques and tactics we take are different based on your unique goals.

With enterprise SEO, we work to make you a subject-matter expert on the products and services you offer, increasing your authority, and creating engaging content for Google to crawl and rank, and for web searchers to find and consume.

With enterprise SEO, you're not only competing against local businesses but against every global organization that offers your products and services in your markets. That's why working with a team of SEO experts like us is so important to have you rank high on Google.

SEO Practices

Whether you're a local business or an enterprise, here are a few of the SEO best practices you need to be following:

#1

Location pages for your business, if you have multiple storefronts in different parts of the city, state, or country.

#2

Backlinks from trusted, authoritative third parties to add credibility and expertise to your website.

#3

Continually optimized web content, including page content, title tags, meta tags, and more.

#4

Improved structure of internal links.

#5

Consistent display of your name, phone number, and address.

Choose Our SEO Experts to Help You Boost Web and Foot Traffic

Our team of digital marketers are SEO experts who work with several local SEO business clients and enterprise SEO clients. Whatever business type you have, we can help you rank more highly on Google and other popular search engines. Contact us today to get a conversation started.

Free Assessment

We only need 15 mins to show you how our social media and digital marketing strategy will increase your brand awareness, align your marketing and sales and create a predictable and repeatable stream of new leads, customers and revenue.