
Jock Breitwieser
Co-founder & Chief Marketing Strategist, SocialSellinator
Founder of SocialSellinator, a San Jose B2B digital marketing agency. 20+ years of Silicon Valley marketing at Arcserve, TriNet, Dell SonicWALL, CallidusCloud, Edelman, Havas, and The Hoffman Agency.
About Jock Breitwieser
Jock Breitwieser is the founder of SocialSellinator, a B2B digital marketing agency headquartered in San Jose, California. He started the agency in 2017 after two decades of corporate marketing and communications work at technology companies across Silicon Valley. Today, SocialSellinator serves SMB and mid-market companies, mostly in B2B tech, professional services, legal, and real estate, with SEO, paid media, content marketing, LinkedIn campaigns, website conversion, and AI search visibility.
Before SocialSellinator, Jock held senior marketing and communications roles at Arcserve (VP, Global MarCom and Brand), TriNet (Corporate Communications, through the company's IPO), Dell SonicWALL (Director, Global Public Relations, through the Thoma Bravo privatization and Dell acquisition), CallidusCloud, and agency-side at Edelman, Havas, and The Hoffman Agency. He's run the playbook from inside high-growth companies and from the agency seat, and that shapes how he approaches client work today.
He's also CMO and board member of the German American Business Association (GABA) Northern California and a partner with Advantage Austria, supporting European companies, particularly from the DACH region, that are entering the U.S. market. He lectures on marketing and social media at UC Berkeley Extension and San Jose State University, and he's a named Top 100 Social Selling Influencer.
His articles focus on SEO, paid advertising, social media strategy, lead generation, content marketing, AI search visibility, and how businesses can connect what they spend on marketing to what actually shows up in revenue and pipeline. He writes for founders, marketing managers, and professional services leaders who want practical guidance, not trend pieces or inflated claims. He writes the same way he advises clients: direct, specific, and focused on what moves the needle.
Outside of work, Jock is a competitive triathlete. He qualified for Age Group Team USA in Aquathlon for the 2026 World Triathlon Multisport Championships in Abu Dhabi. He's bilingual in English and German.
What Jock writes about
- SEO and organic search strategy
- AI search, answer engine optimization (AEO), and GEO visibility
- PPC and paid social advertising
- Social media and LinkedIn marketing
- B2B lead generation and demand generation
- Content strategy and conversion-focused content
- Brand positioning and messaging
- Go-to-market strategy for startups and SMBs
- Marketing analytics and performance reporting
- Digital marketing for European companies entering the U.S. market
What clients say about working with Jock
"They acted as our CMO in terms of making discrete recommendations on where to spend time and money. We built a good deal of trust with SocialSellinator and felt that we got great value for the money we invested."
"Our LinkedIn follower growth increased by over 82%, our Twitter following grew by 109%, and social traffic to our website saw a 904% increase."
"It's very rare that you have a company in this social space that truly understands social engagement, business components, and can deliver results. You very rarely get all three and these guys have all three."
Latest articles by Jock Breitwieser

Why Quality Content and Backlinks Still Dominate Modern Search Algorithms
Discover the most important Google ranking factors for 2026 and learn how quality content and backlinks still dominate m...

A Practical Guide to Google Ads Audience Targeting for Higher Conversions
Master Google Ads audience targeting with this practical guide to boost conversions across every funnel stage....

Building Beyond the Job Site: Why Every Modern Contractor Needs Social Media
Learn how contractor social media builds trust, drives leads, and boosts local SEO for modern trade businesses....

A Practical Guide to Dallas Split Testing Software and Tools
Find the best A/B testing tools Dallas teams use in 2026, from AI automation to server-side flags, and optimize your con...

Turn Casual Visitors into a Highly Engaged Online Tribe
Learn to build engaged online community with a step-by-step blueprint to turn casual visitors into loyal brand advocates...

A Practical Brand Community Analytics Guide for Modern Teams
Learn to measure community ROI with this brand community analytics guide covering health, engagement, and revenue metric...

Demystifying Ranking Signals: Why Half the Rules You Follow Don't Matter
Stop chasing myths. Discover the real search engine ranking factors 2026 that drive Google's algorithms and build a stra...

Responsive Search Google Ads Made Ridiculously Simple
Master responsive search Google ads with this simple guide to assets, optimization, and ad strength for higher conversio...

A Practical Guide to Vetting Social Media Management Companies
Vet companies that manage social media with this guide comparing AI platforms vs. agencies, pricing, and ROI....

Modern Real Estate Marketing Playbook for Boston Brokers
Dominate real estate marketing Boston with hyperlocal SEO, paid media, and video to win high-intent buyers and outrank p...

Five Smarter Ways to Build Genuine Community Connection on Instagram
Stop chasing vanity metrics. Learn five Instagram community growth strategies that build genuine connection, trust, and ...

Why Hybrid Brand Community Events Drive Maximum Member Engagement
Learn how hybrid brand community events drive maximum member engagement through inclusive design, dual-audience tactics,...