Client Story · Membership / Consumer Brand
Vault: content-led growth for a membership brand
The Vault's membership model needed awareness and conversion built on content that showed the value of belonging — delivered through search and social in tandem.
Where Vault started
Membership is a considered purchase: prospects need to understand the value before committing. Generic awareness ads produced impressions but not conversions.
What we built for Vault
- ✓Content strategy demonstrating membership value in concrete, specific terms
- ✓Search presence built around category and value-driven queries
- ✓Social campaigns that retargeted content readers with membership offers
Outcomes that matter
Understoodvalue proposition carried by content
Convertingcontent readers became members at rising rates
The full story — context, numbers, and what we would do differently — is in the complete case study PDF, published with the client.
Download the full Vault case study
The complete case study, as published, with the full engagement narrative.
Download PDF ↓