Social Selling Blog

 

Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it.

Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc.

What is Digital Media Marketing?

According to the dictionary, marketing is the action of promoting business' products or services to make them more noticeable to the people and drive sales. The addition of the word 'digital' to marketing means utilizing digital media channels to promote your products or services.

Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:

 

  • To grow your products or services sales and profits
  • Create your brand awareness and build a strong relationship with your target audience
  • Create and add value
  • Promote your products or services or brand
  • And many more!

 

 

Remember that it is not necessary to include all available digital media marketing channels in your marketing campaign to accomplish your goals. Digital marketers develop a customized digital marketing strategy that includes the most appropriate digital marketing channels that fit your business, target audience, and of course, your budget.

 

Using all the digital marketing channels is not a wise decision and do not have the right impact. The choice of digital media channels depends on your industry, business, and type of audience. Due to this, you often need to test, make changes, retest and measure the outcomes of your digital marketing campaigns to determine which works best for your brand or business. Based on these results, you can drop those digital marketing channels, which fail to provide satisfactory growth or ROI.

What exactly is Social Media Marketing?

Social media marketing is only one aspect of digital marketing. It implies the use of social media channels such as Facebook, Twitter, Instagram, YouTube, Goggle+, Snapchat, etc. to marketing your products, services, or brand. Typically, it involves engagement with your target audience, followers, seeking industry influencers, posting fresh and unique content, arranging contests and adopting a variety of other means to grab the attention of the audience present on different social media channels.

What is Digital Marketing Tools?

Modern digital marketers have to be active on several forums at the same time to stay on the same level as their competitors. Whether you require digging through information or data or fine-tune your marketing strategy, numerous digital marketing tools help you to save your time and keep your sanity. Some of the digital marketing tools according to the strategy include:

 

  • Email marketing
  • Paid social media marketing
  • Video hosting tools
  • Social media channels
  • Website analytics
  • Content creation tools
  • SEO tools
  • Customer service tools
  • Affiliate marketing
  • Display retargeting
  • Organic social media marketing
  • Content curation

Why Should You Include Social Media Marketing in Your Digital Marketing Campaign?

Today's world has become increasingly social. Research shows that internet users spend nearly 30% of their online time on social media platforms. If you want to place your business in front of people and expand your reach globally, social media marketing is a must for your business.

Most of the businesses and brands experience a quicker response rate from social media marketing campaigns as compared to other forms of digital media marketing. But this is not enough to achieve the set marketing goals. To harness the optimal benefits and achieve maximum ROI, it is necessary for businesses and brands to include other digital marketing components in their digital marketing campaign and not only focus on social media marketing.

Digital Marketing versus Social Media Marketing

After reading the above explanations, it must be clear to you that social media marketing is just a part of digital marketing. The comparison of both side by side gives you the following:

 

  • Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.
  • Your digital media marketing campaign may use a variety of channels such as mobile advertisements, TV, online advertising, SMS, etc. while social media marketing may focus on one or more than one social media channel such as Twitter, Facebook, YouTube, etc.
  • The success of your social media marketing campaign depends heavily on your content strategy. It means you need to keep posting fresh and unique content on your social media accounts to interact and engage your target audience. While for digital marketing, you can only use the banner advertisements on different digital platforms like TV, the Internet, or billboards to promote your product, services or brand.
 

To put it simply, digital marketing is any type of promotional effort done on the Internet. It includes every type of advertisement, piece of content, website, social media post, business -related email, and more that you access from your computer, smartphone, or any other connected device. While this explanation is comprehensive, it does not give you sufficient information to determine how digital marketing affects all industries and how consumers make purchasing decisions for products and services today.

Digital marketing terminology has existed since the beginning of the 21st century, but it has been a part of the consumer world ever since radios, telephones, and telegraphs were invented. Today, anyone who speaks about this type of marketing online, at business meetings, conventions, or in shops is not talking about radio advertisements anymore. The concept has grown to include a wide variety of activities, platforms, and methods that can help any freelance individual or online business succeed in this increasingly connected world.

 

Why Focus on Digital Marketing?

 

According to the latest statistics from 2019, 58.7% of the population of the entire world has access to the Internet. This number continues to grow as technology improves and spreads into less-developed areas. No matter who you target with your products or services, they are undoubtedly online and getting the bulk of their information from there. This is especially true for demographics more likely to make purchases on a regular basis.

 

Digital marketing matters because that is where people get information about the companies they buy from. Billions of searches are made every day on Google, and many of them focus on the end goal of buying a product or hiring someone to perform a service to solve a problem. If no one can find your offers on the Internet, your business will not succeed.

 

The Five Main Types of Digital Marketing Today

 

Although the entire realm of online marketing covers virtually anything you can do to get attention for your business online, there are five main types that dominate most strategies.

 

1 – Search Engine Optimization (SEO) and Marketing (SEM)

 

When it comes to digital marketing, optimizing content for search engines tops the list of things to do. Whether you create a blog post, Facebook comment, YouTube video, or anything else, it should use effective SEO practices. Social media marketing includes optimization and paying for placement at the top of results pages.

 

2 – Content Marketing

 

Creating high-quality, engaging, valuable, and properly optimized content in the form of website articles, blogs, social media posts, podcasts, videos, and more is all a part of this important digital marketing method. In fact, content creation and sharing our essentially the cornerstone of most success online if you do not want to pay for every single impression or click you get.

 

3 – Social Media Marketing (SMM)

 

Regularly scheduled posts on Instagram, Twitter, Facebook, and other popular social media platforms can build your audience, generate leads, and convert them to customers or clients. This quicker form of content marketing continues to grow in popularity.

 

4 – Pay-per-click Marketing (PPC)

 

The Google Adwords system represents the most popular PPC opportunity online today. To put it simply, you pay every time someone clicks on your ad associated with a specific keyword or phrase. This gets you visits to your website more quickly and regularly than most organic optimization practices would. It can get expensive if you do not manager campaign effectively or if you target high-value keywords.

 

5 – Email Marketing

 

The matter how much some people complain about spam emails, gathering a subscriber list and sending out important information and offers to them is one of the most effective ways to engage in digital marketing. After all, the people who opt in to get this information have already vetted your company and find something valuable about it. They are eager to hear more from you, so they are more likely to take action when you present them with a great opportunity.

 

The Most Popular Digital Marketing Formats

 

Within those five main methods of digital marketing explained above, various content formats work for different purposes. For best results with any of them, you need to research your audience and determine what they are most likely to respond to.

 

Text-based Content

 

The majority of digital marketing efforts used in the world today are textual. This includes website page content, blog posts, social media posts, PPC ads, email marketing, and more. Every piece of text you use in your overall promotion strategy should include proper SEO, valuable information or solutions the audience needs, and some type of cold action to draw your audience closer to the end goal: contact or purchase.

 

Videos

 

With the extreme popularity platforms like YouTube, and the increasing prevalence of sharing videos on social media platforms and other places online, video content has become a major player in the overall Internet marketing world. Depending on the focus of your business, these can include everything from an interview with a celebrity, a message from your CEO, a fun cartoon to entertain children, or a basic how-to video about a particular task or product.

 

Graphic and Display Ads

 

Digital marketing also includes advertisements that are purely graphical designed to capture attention, convey some small amount of information, encourage viewers to click to get more, and boost brand recognition and reputation online. These show up frequently on social media but are also used on websites directly and interspersed with video clips and other content.

 

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It may sound like an outdated joke, but it’s true nonetheless — if your business isn’t on social media, it’s almost as if it doesn’t exist. Over 40% of Internet users look up companies on social networks, and the reasoning behind this is simple. Social networks allow them to get to know a business, establish a relationship with it, and start trusting it. 

 

As a financial services provider, you’re aware of how important it is for your customers to trust you. So, if you’re to build a pool of loyal customers, you need to invest in establishing a strong social media presence. 

 

It all starts with understanding social media networks themselves, specifically Facebook and LinkedIn. These are the most popular networks for businesses. 

 

Let’s take a look at this cheat sheet that will allow you to enhance your presence on these social networks. 

Image Sizes for Social Media Platforms 

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What’s the first thing that your leads will notice on your social media accounts? Dedication to your work? Your professionalism? Your time-management skills? No. The answer’s much simpler than that. It’s your images. Your profile picture, cover photo, the image of the last article that you’ve shared. 

 

You have to make those images count. 

 

Each social media network will have its guidelines for the best image quality and size. It’s best to adhere to those guidelines if you want to see the results.

 

Facebook 

To improve your social selling on Facebook, you have to make your entire profile page look professional and uniform. And you should start with the pictures. 

 

You can share a variety of different images on this social network, and the purpose of the image will determine its ideal size and quality. Paying attention to this will ensure that all photos are perfect when viewed from different devices. 

 

Here are the image guidelines that will ensure your Facebook profile is picture-perfect: 

 

  • Profile image: 180 x 180 pixels 
  • Cover image: 820 x 312 (and no less than 400 x 150) 
  • Timeline image: 1200 x 630 (no less than 600 x 315) 
  • Shared post image: 1200 x 630 
  • Preview image of a shared link: 1200 x 628 
  • Event cover photo: 1920 x 1080 
  • Highlighted image: 1200 x 717 

 

If you don’t adhere to these guidelines, your images can easily be distorted. Smaller images will be stretched to fit, while larger images will be cropped. It will hurt the image quality and on your overall appearance on Facebook. 

 

For best results, use a higher resolution for larger images and upload either in .JPG or .PNG format. 

 

LinkedIn 

LinkedIn is among the most extensive professional networks out there, boasting over 610 million users. Since the competition here is harsh, you need to do everything in your power to enhance your LinkedIn profile. 

 

Financial service providers can greatly benefit from following the LinkedIn picture guidelines: 

 

  • Profile image: 400 x 400 pixels or larger (photo files of up to 8MB are accepted) 
  • Cover image: 1584 x 396 
  • Company cover image: 1536 x 768 
  • Company logo image: 300 x 300 
  • Square logo: 60 x 60 
  • Company page banner image: 646 x 200 
  • Preview image of a shared link: 180 x 110 
  • Shared image: 350 
  • Blog post link image: 1200 x 628 

 

LinkedIn crops photos differently on different devices. Check how everything looks on both mobile devices and computer screens before you finalize the changes. 

Etiquette on Social Media

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While every social network has some community guidelines, there are no written rules on social media etiquette. Even so, businesses should still pay attention to some do’s and don’ts of Facebook and LinkedIn. 

 

Facebook 

To present yourself as the leader of your niche, you should follow the basic rules of Facebook etiquette: 

 

  • Don’t spam! 

A few Facebook posts a day can work wonders for reaching wider audiences, but avoid spamming at all costs. No one wants their news feed filled with posts from a single company or person. Remember, quality over quantity.

 

As long as your content has value, your audience will take notice. 

 

  • Do have a posting schedule 

Inactivity is always a sign of disinterest. If you don’t want to commit to your own Facebook page, why should others? Keep a posting schedule, and stick to it. You can always hire someone who can keep your page updated and provide meaningful content on a regularly. 

 

  • Don’t be over promotional 

You will promote yourself and your financial services by engaging with your audience, answering questions, replying to comments, and more. There’s no need to update your status and promote your services regularly. 

 

  • Do keep it lighthearted 

Facebook is a social network, after all, and its users primarily want to enjoy their time on it. Be a bit more casual on your Facebook business page, but stay true to your brand image. 

 

LinkedIn 

LinkedIn tends to be a bit more professional network, and its tone is slightly more serious. These are some of the unwritten LinkedIn etiquette rules: 

 

  • Don’t lock your profile 

The whole point of having a business social media account is connecting with others. You can easily remove the connections that you do not wish to have, but otherwise, keep everything public. Your posts, pictures, and business information should be available to everyone. 

 

  • Do personalize your messages 

If you want your connection requests to be accepted, and your messages to be appreciated, personalize them. This will make your business stand out from all the other spammy requests and messages. 

 

  • Don’t send irrelevant information 

Whenever you get in contact with your audience on LinkedIn, be sure to keep your messages as relevant to them as possible. Otherwise, the messages will appear spammy, and your account will be blocked. 

 

  • Do respond to comments 

Promptly responding to comments (and messages) is the best way to build relationships with your connections. Be professional and polite, even if the comments are negative. 

Paid Advertising Options 

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Paid advertising is an excellent way for a financial services provider to reach a wider audience. Even a small investment in paid ads can work wonders for enhancing your business performance. 

 

Facebook 

Facebook has astonishing targeting options that allow you to reach exactly the type of people that you need. The following are your best choices for targeted Facebook ads: 

 

  • Image ads 
  • Video ads 
  • Slideshow ads 
  • Carousel ads 
  • Messenger ads 
  • Stories ads 
  • Dynamic ads 

 

Don’t forget to track your ad performance and ensure that your marketing is effective. 

 

LinkedIn 

LinkedIn paid advertisements come in a few different formats as well. The best types of paid ads for financial services providers include: 

  • Lead Generation forms 
  • Dynamic ads 
  • Sponsored content 
  • Sponsored InMail 
  • Direct sponsored content 

The social network has surprisingly good targeting capabilities that can enhance your marketing strategy. 

Useful Tools to Help Remain on Top of Things 

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There are many tools available at your disposal that can help you improve your social media presence. You don’t have to be an expert in social media marketing to take advantage of them. 

 

Facebook 

Some of the best tools that you can use to improve your Facebook page are:

 

It’s a comprehensive tool that gives you an overview of your page activity and helps you schedule your posts and campaigns. 

Ideal tool for developing customized tabs, designing cover photos, creating lead generation contests, and more. 

Used for improving the visual aspect of your Facebook, Canva can help you perfect images for your Facebook ads, posts or banners. 

 

LinkedIn 

There’s a wide variety of third-party LinkedIn tools that you can take advantage of as a financial services provider. 

 

Used to collect and analyze data about your audience. You can use it to find out more about your audience’s preferences, likes, and dislikes. That information can help you enhance your marketing campaigns. 

This tool allows you to gather information about the profiles you visit on LinkedIn. The collected contact information, email addresses, and more will be compiled into a .CSV file, which you can take advantage of later. 

Nimble is a Customer Relationship Management (CRM) tool. It will help you nurture the relationship with your contacts and ensure that your engagement levels are unmatched. 

 

General Tools 

If you’re more interested in finding general tools that will help you manage all of your social media, these can be of use to you: 

 

Buffer is among the most popular tools for scheduling social media posts. It works with Facebook, LinkedIn, Twitter, Pinterest, and Instagram. 

An all-encompassing tool for analytics, scheduling, and monitoring. Hootsuite can be used with over 35 different social media networks, including Facebook, LinkedIn, and YouTube, among others. 

Besides simplifying your scheduling, publishing, and monitoring on social media, MavSocial gives you access to thousands of stock images. 

Don’t Work Hard, Work Smart 

Enhancing your social media presence as a financial services provider doesn’t require much. Primarily you need to ensure that your images follow the network’s guidelines and that you follow the etiquette. Then, invest in paid advertising and make use of the variety of social media tools you have at your disposal. 

 

Working smart on social media will boost your lead generation and conversion, your brand awareness, and eventually — your bottom line.

 

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1. Ensure your social profiles are pristine

As a financial service provider, your social media profiles have to be impeccable to look as professional as possible. Make sure your social profiles contain only information relevant to your business. Include as many details about your services as possible to make sure your clients understand your line of work.

 

2. Educate and profit

As a service provider of any kind, the more you inform your clients about the services you provide, the higher the chances of making a profit. Make an effort to educate your target audience on your niche and how your services can help solve real-life problems.

 

3. Interactive content


 

Keep sharing and resharing your interactive content on social media. Your target audience grows with each passing day, and there will be new users who haven't had the chance to use your content. Include calls-to-action to increase lead capturing and conversion rates. Content is the best way to attract ideal consumers.

 

4. Social media ads


 

Social media ads give you the leverage you can use to your advantage to generate more leads. Use them to provide each client with a personalized customer experience and encourage them to engage with your brand. Customize your ads to match your brand message so that each client gets individualized treatment.

5. Engage with fans

Social media platforms are an excellent way to engage with clients. You can ask for their testimonials, respond to comments, and ask for feedback. Responding to every interaction you receive is the best way to improve client engagement. Choose the most interesting comments to attract more leads.

 

6. Use analytics and metrics


 

Every social media platform has specific metrics, analytics, and other similar tools. These allow you to keep track of your efforts and see how your actions pay off. Use them to improve your lead generation strategy and improve your actions to match your lead generation strategy in full.

 

7. Gated content


 

Gated content is one of the best ways to generate online leads. Gated material provides all necessary information to potential prospects. This way you can attract and convert them into the highest quality leads.

 

Use podcasts, demos, case studies, and videos to grab their attention and follow them through each phase of the customer journey.

 

8. Live shows and webinars


 

Professional events like webinars and live shows allow you to promote your services. They are the quickest way to establish brand trust and credibility. You only need to invite your clients to subscribe. You can use subscriptions to generate high-quality leads and reach a broader target audience.

 

Webinars and live shows allow you to raise online exposure and brand awareness to build a relationship with your clients.

 

9. Engage in dialogues


 

Engaging in a dialogue gives a personalized feel to each interaction. It's what modern consumers appreciate. They tend to trust brands that are prone to engaging in all sorts of communication with their consumers.

 

Dialogs allow you to further educate your prospects on things like your services, business, industry news, etc.

 

10. Be part of relevant social media communities and groups


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Social media communities help you build brand awareness. You can also widen your audience and enhance engagement. Use these groups and communities to target clients with sponsored posts and share engaging content.

11. Make use of video content

In the world of internet and visuals, video is the undisputed king of all content. Video marketing is the most effective tool for generating high-quality leads online. It helps you drive more traffic to your website.

 

Add video content to your landing page to increase conversion and seal the deal with a clear call to action to lead your clients in the right way.

 

12. Make use of the right #hashtags


 

Research the trending hashtags in your industry to make your posts more discoverable. Hashtags help people find relevant posts with ease. At the same time, you can use these hashtags to reach a wider audience.

 

Help your clients discover your posts on a specific topic and use that traffic to generate leads.

 

13. Special offers to reward loyalty


 

Loyal clients are the best marketing tool you can use to generate more leads. Nothing speaks volumes about your services, like satisfied clients. Create special offers to reward loyalty.

 

These offers can be pretty much anything from freebies to discounts. Feature the most loyal clients on your social media to show how effective your services are.

 

14. Friend referrals


 

Nothing generates quality leads like good referrals. You can use them to invite your clients to relevant events and share your content with them.

 

Choose the most relevant information about your services. You can then share it with potential prospects to create in-person, personalized interaction.

 

15. Social listening


 

If you want to inspire action from your audience, use social listening to create a lead-generating campaign. It will help you ensure that your message gets to the right pair of ears.

 

You'll understand the needs and wants of your target audience, as well as their pain points and how to help them.

 

16. Network with industry experts


 

Connecting with the leading experts in your industry has many benefits. Impressing your clients is the greatest one.

 

It's an effective way to build trust while demonstrating your expertise at the same time. Industry experts allow you to deepen your knowledge of your niche.

 

17. Use social media for customer support


 

Social media platforms help you grow a business by providing the means to listen to your clients. You also get to market your services and boost brand awareness.

 

That aside, you can improve your customer support by providing quick replies to their inquiries. Be sure to also offer service on demand, resolve problems, and provide 24/7 support.

 

18. Build your email lists through social media


 

Building up your email list is one of the most effective ways to grow a base of loyal clients for your business. And social media is an excellent place to do it.

 

You can link up your newsletter in specific platforms, write compelling posts, use Instagram's DMs. You can host a live show on Facebook, use LinkedIn and Facebook Groups or YouTube cards, and more.

 

19. Find lookalike audiences


 

Finding lookalike audiences on social media platforms is an excellent way to generate more leads. You do this by reaching a broader target audience. It's also an effective way to build partnership opportunities. You can improve your SEO ranking and build a meaningful relationship with your existing clients.

 

Use these lookalike audiences to improve engagement and raise brand exposure and awareness.

 

20. Track popular subject matter


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Tracking popular subject matter is an excellent strategy. It allows you to keep your clients engaged, convert prospects into loyal consumers, and increase your lead generation.

 

Your clients are looking for meaningful connections with your brand. They should see you as an authority in your industry. Share an in-depth, up-to-date subject matter, and keep your clients informed.

 

21. Use external tools for better results


 

Building strong relationships with your clients is the foundation of your business. Keeping your clients satisfied is your top priority. External lead generation tools allow you to do better across all social media channels. The more you do, the higher the chances to establish a steady flow of leads.

 

Here's the list of the best tools:

  • Hunter
  • LinkedIn SalesNavigator
  • NetHunt CRM
  • Tend
  • Intercom
  • NinjaOutreach

 

22. Promote yourself as a personal brand

Building a personal brand allows you to develop a personality that clients can identify with. This helps you get new prospects and improve engagement. You'll also build long-lasting relationships with the existing audience. That's how you'll source social proof of your services and identify new opportunities.

 

Expanding to new markets is a fantastic way to generate more leads.

 

23. Funnel tactics


 

Lead funnels allow you to make a connection with your potential prospects by converting them to leads after they land on your page. Effective funnel tactics make sure your lead funnels are effective. These tactics drive quality traffic to your landing page. They also optimize communication for all devices, improve conversion rates, and nurture your leads.

 

24. Contests


 

Well-organized contests help provide plenty of qualified leads as most prospects love the notion of a reward that follows. Offer prizes with real value to potential clients to grab their attention. The whole point of contests is to give an equal chance to everyone to feel like a winner.

 

25. Guest speakers and content writers


 

Content writers can help you improve your content and SEO. Guest speakers provide social proof of your services. You can increase the amount of traffic by using both. Using these tools is also a great way to improve brand online visibility and brand building.

 

26. Chatbots


 

Chatbots have revolutionized the way brands interact with their target audiences. They allow a brand to create a marketing strategy focused on the client, and all their needs and pain points. You can use chatbots on your website, Facebook, Instagram, email list, and any other channel.

 

27. Promote real-world events


 

Real-world events are an excellent way to promote your business, brand, and expertise. They also help improve SEO ranking and raise brand visibility while keeping your target audience engaged. Use these events to gather subscriptions to widen your target audience.

 

28. Retargeting


 

Nothing improves lead generation like retargeting. This is especially true for financial service providers. Retargeting helps drive more traffic that you can convert to qualified leads. It's essential to focus your efforts on your business and industry.

Use different techniques to increase channel volume and set your budget accordingly.

 

29. Geo-targeting


 

Geo-targeting doesn't only help with lead generation but conversion as well. Each online visitor who lands on your page will get the most relevant information about your services, specific to their location. 

 

Match your services to a specific location. You can run several campaigns in different locations to improve the quality of your leads.

 

30. Consistent effort


 

Whatever you do, consistency is the key. Being consistent means keeping your clients engaged in any way you can. Provide the most relevant content about your business and industry, share fresh news and content. Consistency helps reach broader audiences and expand to new markets.

 

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In the ever-changing business landscape of today, using social media to promote your business is one of the best ways to get ahead of the competition. Most modern industries use a wide range of social channels to build their brand identity and online presence. That's how they reach a wider audience and ultimately increase their sales.

For healthcare professionals, Facebook and Instagram provide great opportunities to expand your services to new markets.

 

Find out what the best image sizes for social media networks are. Learn which social media management tools are the best paid advertising options to keep an eye on.

Image sizes for major social media networks

You can add or edit creative images to promote your healthcare services and attract your target audience.

 

a) Facebook

Facebook is one of the biggest social networks on the web, with 1.5 billion daily users. For optimal results, make sure to use the highest quality images available.

  • Cover image: 820 x 312 or minimum 400 x 150
  • Profile image: 180 x 180
  • Shared post image: 1200 x 630
  • Shared link preview image: 1200 x 628
  • Event image: 1920 x 1080, in feed: 470 x 174
  • Highlighted Image: 1200 x 717, on page: 843 x 504 (for better quality, go with a higher resolution at that scale)
  • Square photo in feed: minimum 154 x 154
  • Square photo on page: minimum 116 x 116
  • Rectangular photo in feed: 470 x 246
  • Rectangular photo on page: 484 x 252
  • Smartphones display as 640 x 360
  • Upload an RGB / JPG file less than 100 KB for the best results
  • The best format for images with text or logo: PNG

b) Instagram

Instagram is the most popular platform for visual content. You need an online presence on this social media channel, and the quality of your content has to be impeccable.

 

Instagram gathers more than 500 million active users daily. You have to be consistent and upload and share your videos and images to your timeline and stories.

 

It's essential to maintain a 1:1 aspect ratio. Keep in mind that this platform is more about visuals and images than textual content.

  • Profile image: 110 x 110
  • Image thumbnail: 161 x 161
  • Shared photos: 1080 x 1080
  • Shared videos: 1080 pixels wide
  • Instagram stories: 1080 x 1920 maximum, 600 x 1067 minimum, 4 GB maximum
  • Videos to stories: 750 x 1334

c) LinkedIn

There's no better social channel for professional digital networking than LinkedIn. It's an excellent medium for increasing traffic and discovering new markets.

You can use this social channel to promote your business and its mission. It's also a great place for talent scouting and industry news.

  • Personal background image: 1584 x 396
  • Standard logo: 400 x 400 | maximum 4 MB
  • Profile image: 400 x 400 maximum, 200 x 200 minimum | 10 MB maximum, PNG, GIF or JPG files only
  • Banner image: 1584 x 396 | 4 MB maximum
  • Profile image: 400 x 400, minimum 200 x 200 | 10 MB maximum
  • Company cover image: 1536 x 768
  • Shared image: 350 pixels wide
  • Shared link preview: 180 x 110
  • Company logo image: 300 x 300 | 4 MB maximum
  • Company cover image: 1536 x 768 maximum, 1192 x 220 minimum | 4 MB maximum
  • Company page banner image: 646 x 200 | 2 MB maximum
  • Square logo (company searches): 60 x 60 | 2MB maximum

d) Twitter

Twitter is the best social network where users of your services can talk about your profession and brand. It's where your patients and potential prospects request help, leave feedback, reviews, ask questions, and more.

 

Twitter is an excellent social channel for making a memorable first impression.

 

Your profile picture is the major recognition mark, visible to all on the Twitter stream and home page. Make sure you use images of the highest quality as they will represent your brand and you as a healthcare professional.

 

Post up to 4 images along with your tweets and try to maintain a 2:1 aspect ratio.

  • Header image: 1500 x 500 | maximum 5 MB
  • Profile image: 400 x 400 | maximum 2 MB
  • In-stream image: 440 x 220 | 5MB maximum
  • In-stream GIF: 3 MB maximum

e) Pinterest

Pinterest includes content comprised of external links. That's what makes this social network excellent for referral traffic. The trick is to post content that's attractive and attention-grabbing to catch the eyes of your target audience. 

 

So, maintaining visual quality is vital to the success of your social marketing campaign.

 

There are three ways to grab attention on Pinterest: through your profile, on your board, and with Pinterest pins. Use pins to post larger images to grab more likes and increase engagement. Post attractive photos on the relevant Pinterest boards and build online visibility.

  • Profile image: 165 x 165 | 10 MB maximum
  • Board cover image: 222 x 150 | 55 x 55 minimum
  • Pinned image preview: 236 pixels wide

 

Social media management tools

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There are lots of social media marketing tasks you have to think of daily. Reporting, analytics, creating and publishing content, engaging potential prospects, to name a few. 

 

With social media management tools, you can remain consistent and offer the most engaging content. These tools help save time by streamlining your workflow.

 

1. Sprout Social

 

Sprout Social is the best tool for maintaining a real connection with other brands and people. It provides several social media tools for reporting, monitoring, and social media scheduling.

 

One of the best features of Sprout Social is that it provides CRM tools for managing customer relationships. These allow you to understand your prospects' needs.

 

2. Hootsuite

 

Hootsuite will enable you to manage your social media in one place. It's more than just a tool – it's an entire platform with useful features that allow you to run social media ads, measure ROI, schedule content, and more.

 

Bulk-schedule your social media posts and connect all your social networks. You can also track several keywords and manage multiple accounts.

 

3. HubSpot

 

HubSpot is an inbound marketing tool that allows you to integrate your CRM, SEO, email, and social media marketing into a single platform. It makes measuring your ROI and comparing results across different social channels is much easier.

 

4. SalesForce

 

A great social media marketing platform for businesses of all kinds. Use it to align your SM sales tactics, customer service, and marketing to build a meaningful customer relationship.

 

5. Agora Pulse

 

This tool provides features for reporting, responding, and scheduling. It also offers unique features such as Facebook contest and competitor analysis apps.

 

6. Crowdfire

 

Crowdfire is an excellent tool for managing your Twitter account and scheduling content. Still, its biggest strength lies in suggesting articles for sharing. It also gives you the ability to connect online shops, YouTube channels, and blogs.

 

Paid advertising options

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a) Facebook 

 

Facebook offers several options to promote your healthcare business by targeting potential prospects. There are many self-service tools to create and run paid advertising and track the performance. The options allow you to:

  • Set your goal
  • Target audience by behavior, demographics, age, and location
  • Run your ads on specific mobile devices, Instagram, Messenger and Audience Network
  • Determine the time period and budget for running ads
  • Choose from six different ad formats
  • Submit your order
  • Track the performance

b) Instagram 

Instagram allows you to create and run paid advertising. You can create ad campaigns and add them to the timeline of your ideal prospects.

 

Get the following you need by targeting both Instagram and Facebook demographics to build brand awareness. The options allow you to:

  • Determine your objective
  • Select your target audience
  • Choose ad placement – select "all devices" to cover both mobile and desktop
  • Select the best posting feature – stories, multi-image ads, 60-second videos or photos
  • Determine your budget
  • Format your ad

 

c) LinkedIn 

LinkedIn allows you to reach your ideal audience and achieve your business goals. It allows you to:

  • Target the right audience
  • Create compelling and easy ads in minutes
  • Control your costs and budget
  • Boost your content across multiple devices to drive brand awareness
  • Deliver personalized ads to improve lead generation

d) Twitter

Twitter has the right audience and diverse ad formats to amplify your brand message and reach an ideal audience. Twitter paid advertising options allow you to:

  • Build brand awareness and maximize your reach
  • Get more engagement
  • Grow your following
  • Drive more traffic to your website
  • Promote your mobile app

Set your objective to target the right audience, set your budget, and make sure you consistently reach audiences daily. Don't forget to include a strong call-to-action.

 

Conclusion

 

Now you have all the necessary information you need to manage your social media and improve your marketing strategy.

 

The most important thing to keep in mind for success on social media is to be consistent. Follow the trends in your industry, keep up with social media changes, and you will grow your business!

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