Social Selling Blog

 

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When it comes to social selling, many people don't consider Instagram their primary platform. Marketers mostly use the platform for relationships and brand awareness building. Some of the primary reasons why people avoided Instagram was because they couldn't use sponsored posts or add links.

 

This is not the case anymore.

 

The selling potential has increased a lot on Instagram in the past couple of years. Yes, even healthcare professionals can sell their services on this platform. Today, we are going to talk about ways you can do this as well. It might seem unrealistic but stick around for a while and see what we have to say.

Benefits of using Instagram for social selling of healthcare services

F2 Instagram is a viral social platform. Users are engaged, and they are willing to interact with each other and with businesses. Around 200 million daily users visit one business profile each day, if not more. A lot of people learn about companies, their products, and services on Instagram.

 

Shopping on Instagram is no longer a taboo. At the same time, Instagram keeps growing as a platform. This means that there is a constant influx of new customers. Let’s go through some important facts that show how beneficial selling on Instagram can be:

 

  • Instagram is here to stay: Instagram has over a billion monthly active users. It’s one of the largest social media platforms. What’s even more important is the fact that the platform keeps growing. On top of that, it has an evenly distributed user base around the whole globe.

  • It offers incredible engagement: For a platform to be good for social selling, it needs to provide engagement. Engagement shows how active users are on a particular platform. Social media engagement includes comments, likes, and shares that users do.

  • Excellent visibility: Instagram doesn’t display posts selectively to users. If a user is following a business, he or she will see all of their posts each day. Partially, this is why this network gives excellent engagement. With Facebook, for example, business pages have limited visibility, and they have to pay for sponsored posts. At the same time, Instagram posts last for a longer time. They don’t disappear like tweets or get buried down among other posts like on Facebook.

  • Visual platform: You probably heard of the saying “a picture is worth a thousand words.” When it comes to online sales, this is even truer. Visual platforms are becoming more popular because visual content can instantly be consumed. It doesn’t require any time or effort. On Instagram, users are used to visual content. They expect marketers/sellers to deliver it to them.

Finding a good approach for an image-centric network

Visually dominant social networks are great for social selling. However, if there are a lot of visuals, this means that you will compete with other companies. You will have to create content that will outshine theirs. When talking about Instagram, images are the most dominant type of content.

 

People take photos and selfies, and they share them every day. On top of that, they are used to looking at other people’s photos and reacting to them. As a healthcare professional, you need to present the effects of your services or products. Show the results that they’ve given and shared your patient’s stories.

 

For example, if you are a cosmetic surgeon, you can show how your clients looked before and after. Show how you do your procedures and how they’ve changed the life of your patients. Still, avoid displaying images that might scare someone away. Here are some ideas for photos:

 

  • Stock images

  • Original photos

  • Before and after images

  • Patient testimonials

  • Behind the scenes photos

  • Service or product photos

  • Patient quotes images

Warning: Don't be tacky or compromise patient privacy

When you are sharing photos and posts with your patients in them, always make sure to ask for their permission. Some people don’t want others to know what kind of medical procedures they’ve had. After all, these are very personal things.

 

If we take cosmetic surgery as an example, most patients don’t want others to know they’ve had this kind of procedure. No matter what type of information you wish to share about people, make sure to ask them for their permission.

 

On the other hand, if they don’t want you to share images about them, you can blur their faces. This way, you will be able to show the before and after pictures without revealing their identity. Still, make sure to ask permission even for this kind of image.

Essential tips to keep you on track:

  1. Hashtags are crucial

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Hashtags can help you recognize sales opportunities. They are used both for finding buyers and promoting your content. Hashtags are # symbols that are placed before a keyword. Through them, users can search Instagram for products or services they need..

 

For example, if you post a before and after photo of #teethwhitening, someone could search for this term and find your picture. Subsequently, they might look at your business profile and become a patient. Additionally, hashtags are essential as they drive engagement.

 

Look for the keywords relevant to your customers and industry. However, also look to establish a branded hashtag through which people will recognize you.

  1. Respond and engage

No matter what kind of network we’re talking about, it’s essential to be active. The same thing applies to Instagram. You need to follow relevant people and businesses and engage with them. Make sure to post at least once per day, or you won’t get the results you need.

 

Furthermore, if you like and regularly comment on other people’s posts, they will engage in a conversation with you. This is how you open up an opportunity to showcase your knowledge and, ultimately, your products or services.

  1. Promote events regularly

There are a lot of healthcare conferences and events you can attend. You can even organize your own. No matter what you do, always make sure to promote those events on Instagram. Show that you are an active member of the industry and keeping updated with the latest practices.

 

This is how you can find new potential customers. By doing this, you will let the attendees know that you will be a part of an event. This could lead to networking and meeting potential clients. On the other hand, posting about events on Instagram will also make online users take you more seriously.

  1. Keep your post educational and informative

Apart from trying to showcase your personality and approach, your posts are a great tool for showing expertise. You need to show value to potential customers. Talk about the most common issues they might be having, how to deal with them on their own, or how you can help them.

 

One of the best ways to do this is through videos. Instagram captions need to be snappy and short. With videos and stories, you can convey more information in a shorter period. At the same time, you can add exciting visuals that will keep the viewer’s attention.

Content ideas to keep you feed interesting

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Present your team (yourself)

A group photo of your whole team is always a good idea. It allows you to present yourselves and drive more interest. Clients still want to see the people behind a business and learn more about them.

Answer frequent questions relevant to the industry

This type of content can be published daily. It’s an excellent opportunity to drive engagement while also being helpful to customers.

 

Answer the FAQs you’ve received but also general questions that are commonly asked in the industry. This shows you are accessible, and a lot of people will send you a direct message if they see that you might be able to help.

Share the same post multiple times

If you had a successful post in the past, don’t be afraid to share it again. However, make sure that you let enough time pass between re-sharing. Add more relevance to the post and perspective by writing a caption.

Talk about your patients/customers

Sharing photos or videos with your customers in them can be compelling. Talk about the issues they’ve had, what they went through, and how you were able to help them. Make sure to follow your customers on Instagram as well and tag them in your posts so that they can engage as well.

Conclusion

With a bit of time and effort put in, you can establish a compelling Instagram account for your business. Our primary focus should be the content you deliver to potential patients. Always make sure to give them value and look to inspire them if possible. Bear in mind that it will take time for you to build a right presence with a lot of followers.



 

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Using social media for showcasing your real estate properties can be very rewarding. You have an opportunity to reach out to millions of people, given that you know your way around social selling.Perhaps you’re already using Facebook and Twitter to grow your audience and capture qualified leads. But have you ever thought about using Instagram? The platform can help you extend your reach and convert a lot of great leads.

 

Read on to find out why you should invest time in Instagram marketing, and how to make an active profile with engaging content.

 

What Makes Instagram an Important Channel for Realtors?

Instagram is a potent channel for realtors because it has higher engagement rates than any other platform. For instance, Instagram has ten times more engagement than Facebook.

 

Another enticing reason to harness the power of Instagram is the audience. According to eMarketer’s report, 59% of US millennials use Instagram daily.

 

Also, did you know that millennials are powering the housing market right now? That’s a very compelling reason to get on the platform and try and capture all those potential leads.

 

The audience and engagement may be more than enough to direct your social selling efforts toward Instagram, but you know what else is? All the features that keep rolling out.

 

For starters, every Instagram profile is like a photo album. As a realtor, you have an opportunity to showcase stunning photos of all your listed properties. This way, you’ll instantly grab your followers’ attention.

 

There’s also Instagram TV, that is, IGTV. You can use it to post compelling videos, and take your followers on virtual tours through your properties.

 

Let's also not forget about Instagram Stories, which you can also use to garner a more significant following and increase engagement.

 

Now you know that this fantastic platform is genuinely excellent for realtors. Take a look at how you can set up your profile and establish yourself as an expert in your field.

 

Setting up Your Profile

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Creating your profile is a piece of cake, but there are several more steps to take to grow your business and make your efforts pay off.

 

1. Set up an Instagram Business Profile

 

If you already have an Instagram profile, make sure you convert it to a business account. The switch will give you access to Instagram Insights. These analytics provide you with access to useful information about your followers and profile performance.

 

You’ll be able to collect invaluable data for improving your efforts and use social listening to power your social selling.

 

You’ll also be able to add a contact button on your profile, add links to your Instagram Stories, and use promotions and Instagram Ads.

 

To switch to a business account, go to Settings > Account > Switch to Professional account. Make sure your profile is set to Public, and then choose the Facebook page to connect to your profile.

 

2. Connect with Real-Estate Influencers in Your Niche

 

Teaming up with real-estate influencers can help you tap into a vast audience. There are influencers with thousands and millions of followers. Imagine how many sales opportunities you could seize.

 

The key is to partner with influencers who have the power to engage their followers truly. Engagement is much more important than reach.

 

So, check the number of likes and comments before reaching out to an influencer with a considerable following. More importantly, make sure their audience consists of your ideal customers.

 

3. Watch, Learn, Integrate

 

Once you start collaborating with influencers, please pay close attention to how they engage their followers.

 

What hashtags do they use? What kind of captions do they write? Do they use CTAs? How are they interacting with their followers, and how do the followers respond?

 

Learn from your real-estate influencers, integrate what you’ve learned, and come up with ideas to be even better than they are.

 

4. Harness the Power of #Hashtags

 

Hashtags are mostly keywords that your target audience is using to search for real estate properties. Using relevant hashtags will help you grow your following, and attract more qualified leads.

 

You can use tools such as Seekmetrics or Ingramer to generate relevant hashtags related to your keywords and images. The key is to use hashtags with fewer mentions so that you can increase your visibility and capture the right leads.

 

5. Use Automation for Publishing and Advertising

 

The potential reach of advertising on Instagram is 802.3 million, which is a great reason to use Instagram Ads. Running ads will help you get additional exposure, but it can be very time-consuming.

 

Automation can take a massive burden off your shoulders. You should also automate your posts, partly because it will save you time, partially because it shows consistency.

 

Consistency builds trust and lets your followers know exactly when to expect new content. However, remember: consistency doesn’t mean publishing a dozen posts every day. That’s spamming, and people don’t like it. Stick to 1-2 great posts a day, and make sure the content is always fresh.

 

Establishing Your Content Strategy

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If you want your real-estate social selling on Instagram to be effective, you need to establish a good content strategy. 

 

1. Post Plenty of High-Quality Photos

 

Posting beautiful photos is a must for real estate. Always use high-quality, professional images of your listed properties. It will help you stand out and improve your chances of selling. It would be best if you also considered branding your pictures with filters, colors, and fonts.

 

Also, don’t shy away from posting photos of your team and happy clients. That will humanize your brand and help your followers instantly resonate with it.

 

2. Draw in Followers with Engaging Videos

 

Sharing videos of your properties, including walk-throughs before an open house, will pull in a lot of potential customers. Videos of neighborhoods are also great for attracting clients, and for showcasing your expertise as a real estate agent.

 

Make sure you include a voiceover in every video to introduce your followers to all the details about your properties.

 

3. Post Updates with Instagram Stories

 

You can capture plenty of leads with Instagram Stories and increase referrals. Use them like with regular posts, for sharing property photos and videos. You can also post behind-the-scenes photos and videos. You can also post various moments from your business events, and further personalize your brand.

 

Stories also allow you to run a poll, launch a promotion, and share testimonials and moments of clients getting the keys to their new homes.

 

4. Start Using IG Live

 

IG Live is perfect for conducting virtual open houses. You can also post other real-time updates about your brand and listed properties.

 

It gives you a chance to invite the nearby followers to stop by and check out a particular property or stop by to get to know you better. It's a great way to engage your followers excitingly.

 

Building a Following

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Building a following might be the toughest part of social selling on Instagram, but it doesn’t have to be difficult at all. Here are some tips to help you get off on the right foot.

 

1. Who to Follow?

 

The goal of your social selling on Instagram is to get leads, but with whom should you connect?

 

You should follow all your clients – current, past, and potential ones. You should also follow various realtors and influencers in your niche, apart from those with whom you collaborate. Most of them should be local, just like different business owners with whom you should also connect.

 

Instagram is great because you can follow anyone, and it wouldn’t be weird. So, find as many residents as you can and click on that Follow button. You’re sure to grab the attention of some homebuyers that way.

 

2. How to Interact?

 

Be authentic, professional, friendly, and honest. Please communicate with your followers daily and always respond to their comments and direct messages. Ask questions, ask for their opinions, and always answer in a friendly manner to both positive and negative feedback.

 

Be social and engage with people. Engagement is how you build trust and credibility and forge meaningful relationships that lead to loyalty and brand advocacy.

 

3. When to Push for a Sale and How?

 

Pushing for a sale on Instagram isn’t such a good idea. Your goal is to sell homes, but overselling your followers might push them away.

 

Use your Instagram to give your audience value, and establish yourself as an expert in your field. However, when someone shows interest in a particular property via a comment or direct message, that’s your cue for trying to convert them.

 

Answer all their questions and share property details. Offer your expertise in helping them find their dream home. Also, suggest a meet to show them all the property highlights. Once you meet face to face, you can further implement strategies for closing a deal.

 

Examples of Successful Profiles on Instagram

These real estate agents have built a considerable following on Instagram, so be sure to check them out and take a few pages from their books.

 

Luis Iglesias

 

Luis Iglesias posts stunning photos of luxury listings for his Iglesias Realty Group in Miami. He also regularly shares information about new properties in Miami that are yet to be constructed.

 

Ian Grossman

 

Apart from gorgeous listing photos, you can see that Ian Grossman also shares exciting things he finds around town. He also frequently tags local businesses in his posts.

 

Usaj Realty

 

This profile is full of incredible listing photos of the highest quality. It also showcases fun local events and the images of the realty team behind the camera.

 

Fredrik Eklund

 

Fredrik Eklund shares moments from both his personal and professional life. His profile is authentic, open, and very interesting. The luxury listing photos he shares are awe-inspiring.

 

Bespoke Real Estate

 

Zach and Cody Vichinsky of Bespoke real estate are masters in showcasing the elegance of their luxury listings. However, they go beyond the real estate and capture the lifestyle as well.

 

Head to these profiles. Explore how these realtors interact with their followers. And start applying the tips from above. Armed with all that knowledge, you'll quickly get the hang of social selling on Instagram and begin closing a significant number of deals.