Facebook is one of the most commonly used platforms for social media marketing of brands and businesses. While you might be using this platform for your social media marketing activities and getting good results as well, here are two tips to enhance and enrich your business`s Facebook presence.1. What are people talking about your business? Use Targeted Conversations to find out!When you type a few keywords related to your brand and business, you will find various search results. Of all the search results, there will be a few results which are old posts from people`s News Feed. These help you understand what sort of conversations happen about your business and what people`s opinions about your business are.2. Use the Poll feature to bring in people`s opinions in groups and eventsEarlier, you could create polls from your timeline itself. Now this has been replaced by a `polls only in groups and event pages` feature. This helps you get feedback about events conducted by your company and feedback about other activities conducted. The social media marketing techniques used on Twitter should be yielding you good results, but going a step further, it is good to do a little bit more to get better results. Here are 2 tips to enhance the output of your efforts put into marketing your business on Twitter.1. Keep track of those who unfollow youIf you are a business still building your brand in the social media space, especially Twitter, it is essential for you to keep a track of who`s unfollowing you. If influencers from your industry feature in the list of people who have unfollowed your Twitter handle, then it is a red alert for you to check your Twitter strategy.2. Research hashtags before using themWhen you are using hashtags in your tweets, it is better to understand more about them. This helps ensure you use hashtags unique to your business, thereby helping you create a solid identity on Twitter. In future, your customers and potential customers will surely be able to associate the hashtags with your business or brand. Topsy is a tool which you can use to analyse hashtags. It is a free tool which will give you the analysis of various hashtags. In is also used for social media marketing of brands and businesses. The kinds of posts carried out on In are slightly different from those on other social media platforms. The social media marketing techniques used for In are slightly on the serious, intellectual side.