All business owners want to stay on top of their game by being prepared for what`s ahead but in today`s fast-changing world, what does that look like? Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels. The popularity of visual content will only increase, so you must be prepared. 60 percent of marketers in one survey said content creation was their biggest challenge last year. To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist. 90% of consumers trust peer recommendations where only 33% trust ads. Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That`s why connecting with influencers is so important. Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation. High value content is one thing, but if you don`t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table. Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales. The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place. Before starting any kind of marketing strategy, it`s vital you understand who your ideal target market is. There`s no point in investing your time and money into marketing when you don`t have a clear understanding of who you want to buy from you. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn`t, and develop a plan to improve for next year. Having a clear understanding of what you want to accomplish and what that will look like is important. Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability? O Boost sales of Mega Fit Bootcamp by 25%. o Get 50 new leads a month into our sales funnel.