We hear a lot about public relations. It’s a popular buzzword in the business world, but do you really know what it entails? There are many more advantages of a good PR campaign that meets the eye. Except for spreading brand name and awareness, public relations have other important benefits, which may not be so tangible and immediate.
Although the results of the PR campaign and efforts are sometimes hard to measure, PR has a strong and positive impact on various aspects of your business that are oftentimes neglected.
In this article, we’ll see what those aspects are and in what ways your business can benefit from a good PR campaign.
Let’s get started.
One of the most important steps for startups and businesses in general is attracting and recruiting high-end talents. As businesses develop they often lack new talented employees who are truly passionate about the brand. It is much easier to attract and recruit people when a good PR spreads the word. Once they have heard about your brand, your vision and values, people who are interested will look for you. So, the silent benefits of the PR will not only attract new customers, but talent as well.
2. Business development
By increasing the visibility of your company and what it has to offer, PR can bring measurable results to help you achieve your development goals. Company’s business development efforts are highly dependent on its public relations. Today, a good PR together with the power of social media is a huge step towards business development success.
3. Fund raising
When nobody has heard of you, it’s ten times harder to get funded compared to a company people are familiar with. If you maintain good publicity in the press, people will be more likely to trust you and give you money than if they’ve never read about you. Human psychology functions in such a way that it instantly prefers something familiar over something unfamiliar.
4. Employee morale
The third aspect of your biz that is silently influenced by the PR is employee morale. When you’re part of an organization who is getting a pat on the back for this and that, you as a worker and as a contributor are also feeling this wave of positivity. Maintaining a good public image goes a long way. It strengthens your employees’ will to work for the company. When you see your company succeeds it’s like a piece of you has succeeded as well.
5. Customer acquisition
Acquiring new customers is crucial to making your business and products work. Customer acquisition is yet another by-product of public relations that can’t be visible right away. When you have a good reputation it’s much easier for people to place their trust in your hands that if they’ve never heard of you. But nothing happens overnight. If you invest in your PR and expect your money back in no time, then you clearly don’t understand how it works. It takes patience. But never underestimate the power of a good PR!
What is the biggest benefit of PR to YOUR organization?
Unlike some other social media platforms such as Facebook and Instagram, nurturing your LinkedIn profile can actually bring you a well-paid job. You can look at your LinkedIn profile as your online business ID. If you market yourself properly, you can easily be spotted and make some important contacts.
LinkedIn is structured in such a way that it encourages users to build a professional-looking profile. Your LinkedIn profile can be a powerful tool in job searching process, so make sure you use this to your advantage. That being said, let’s see what to avoid doing on your LinkedIn profile in order to make the best out of it:
1. Short or no background section
Your background section is your summary, and anything else you’d like to add. The maximum word count is 2,000 and it’s highly recommended that you use up all the space. Why? LinkedIn says that summaries containing more than 40 words are more likely to have better search engine rankings than the ones who don’t. So, don’t be stingy on words!
2. Not using the right SEO keywords throughout your profile
If you want people to find you, you need to search engine optimize your profile. Add the relevant keywords you want to be associated with and use them throughout the profile, especially in your summary section and in your headline. For example, if you’re a marketer, you should throw in keywords such as ‘Marketing and Advertising’ in your headline and somewhere in your summary as well.
3. Leaving your LinkedIn URL as it is
Never leave your URL with all those numbers that follow it. It makes you look unprofessional. Personalizing your URL is another step you can take to make your LinkedIn profile more appealing and memorable, especially when you use it in your resume.
4. Not promoting your LinkedIn profile
There’s nothing wrong with a little bit of self-promotion. Luckily, LinkedIn has made this incredibly easy with LinkedIn badges. There are even several designs to choose from. You can use these badges on your personal website to promote your LinkedIn profile.
5. Being inactive
Last but not the least, if you want to make the best out of this social media platform you can’t just wait for miracles to happen. You can have a killer LinkedIn profile, but if you’re idle, nobody will notice you no matter how good you are. That’s what LinkedIn groups are for. Groups are a great place for members to get to know each other and discuss and share information on various topics. There are groups specifically for graduates, job seekers, etc. Being active and participating in conversations can help you connect with important people and thought leaders in your niche.
What are your recommendations for LinkedIn?