If you have a LinkedIn profile and you read this, you probably know that in 2014 LinkedIn launched its own publishing platform. LinkedIn is a professional business network, so blogs published on LinkedIn differ a lot from those shared on other social media platforms such as Facebook and Twitter. Blogging on LinkedIn is for serious business writers only, and therefore if you intend on publishing a blog on LinkedIn – you’re at the right place. Before you start writing, there are some things you need to consider or else your blog post might not get noticed.
In this article I prepared a digested version of an article published on OkDork on the best LinkedIn publishing tips based on the analysis of 3,000 LinkedIn posts.
Below are the five things you probably didn’t know about blogging on LinkedIn, but which you’ll find particularly useful if you are planning to publish on LinkedIn.
Let’s dig in.
1. Make it sufficiently long…
Apparently, people on LinkedIn love reading long pieces of writing. So, a blog on LinkedIn isn’t something you can write overnight. No need to write thousands of words. Keep it to 300-500 words and make sure your thoughts have a nice clear structure. Long articles also have advantages. They frequently get more shares, comments and likes. In addition to that, they are great for search engine optimization since long texts always rank better. That said, even this article doesn't need to have 2,000 words. That's because it has interesting information and it's better than not writing/publishing at all. Sort of like with sports: just because you don't have the time to run a 10k every day, doesn't mean that sitting on the couch is OK. How about running 2k instead? Right?!
2. ...But keep your headlines short.
As far as headlines are concerned, the rule is the opposite. Keep it short and catchy, and keep it simple – LinkedIn readers don’t like long-winded headlines. Ideally, they should be somewhere from 40 – 49 characters long.
3. Bring something of unique value to your readers
LinkedIn readers expect to get some value from your blog. There’s no point in writing a blog about something that is already available all over the Internet. So, a word to the wise – write about something you are really familiar with, and write about it in great detail. After all, you want to position yourself as an expert in your line of business, so better write like one.
4. Maintain a neutral tone
Sometimes you’re so passionate about your subject matter and you want to express yourself in your writing. On LinkedIn, however, this will mostly not be appreciated. Turns out that LinkedIn readers prefer a neutral unbiased approach to writing, where you objectively lay out and logically analyze the data, or whatever you are writing about.
5. Don’t include videos
Videos are not welcome in LinkedIn posts. It does seem a bit odd, but readers on LinkedIn don’t appreciate videos that much. On Facebook, Twitter, Instagram and Google+ it’s the opposite. Believe it or not, but it has been reported that posts with videos get less shares, likes and comments, than the ones who don’t. So, if you really don’t have to – don’t include videos in your LinkedIn blog post.
[NOTE from 2017: Interesting, right?! Since I originally wrote this article in 2015, things have changed so much on LinkedIn. In a way, it has turned into sort of a Facebook for professionals. The tone and content shared on LinkedIn has definitely changed and LinkedIn itself now offers you the possibility to add videos. This trend is slowly catching on and while most professionals don't yet take the time to record their own videos, let's just wait another two years. Somehow, I'm getting the feeling I may have to update this post again in 2019...]
Do you have additional experiences and insights about blogging on LinkedIn? Let me know and share a comment - looking forward to hearing from you!
When it comes to running your own business, there are so many ways you can get it wrong, and only a few to get it right. Small biz owners are definitely having a hard time keeping up with their much bigger competitors. Sure, a little competition can be motivating, but what to do when your competition is huge? Certainly not give up on it.
Although big companies seem much more powerful, not everything is black and white. It all depends on how you look at it.
Small biz owners do stand a chance, they just need to view things from the right angle and employ the right marketing tactics. In this article we’ve prepared for you small business marketing tactics to get your business up-and-running:
1. Get personal with your customers
Big companies can’t always connect on a personal level with their customer precisely because they’re big and can’t keep up with everyone. They tend to look at things from a broader perspective, and not always from the customers’. Large corporations don’t have much to lose if one of their customers isn’t entirely satisfied compared to the millions who are. Small businesses, on the other hand, have a lot at stake with each and every customer. Use this to your advantage and talk to your customers. See that every one of them is satisfied with your services or products. Answer their emails and comments on in a timely fashion. Show that you care. Good personal service is your ticket to stay ahead.
2. Turn your size into your advantage
Instead of seeing your size as your disadvantage, turn it into your advantage. Because of their size, small businesses are much more flexible than their bigger counterparts. Large corporations are often constrained by their size and surrounded by bureaucracy and red tape. Small biz owners, however, can follow the market trends and adapt super quickly. Just listen to the market needs. Listen to your customers’ needs and tailor your offerings and products/services around their needs. This way you’ll exceed their expectations, and they’ll want more.
3. Harness the power of social media
In today's digital world, social media is your best ally. If you want your business to be successful, it’s a prerogative to be active on social media. Monitor the platforms where your customers talk about you: Twitter, Yelp, Facebook etc. Answer all your customers’ comments in a timely fashion and in great detail. Don't forget to respond to the negative posts and stay professional. The same goes for private messages. Make use of the visual – videos and photos get more comments, likes and shares. Run promotions like ‘buy one get one free’. Organize contests for the best photo or for the best comment to spur engagement. And most importantly – be consistent. Social media is a great marketing tool if you know how to use it. If you’re not sure how to do it or simply don’t have the time, hire someone who can. This will definitely pay off in the long run, because earning your customers’ trust and loyalty is priceless.