It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. Industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. What do you do when the bulk of your marketing content, with the exception of case studies is product focused? How do you shift the focus from you or your company to your prospects and customers? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Parametric part number search - in addition to the standard word search tool on your website, build a parametric search application. This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a "Buy now" button to take advantage of online sales. CAD drawings - you probably already have an extensive library of CAD drawings. Why not create a downloadable library on your website? This feature is very useful if you are serving the architectural and builder communities. You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials. Offer the drawings in PDF and JPEGs instead of editable DWG or DFX formats if you are concerned about someone altering your proprietary designs. Valve sizing programs - these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. Online color selector - build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Community/Customer forums - forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9%.
A real estate agent, as defined by Cambridge Dictionary, is a person whose business is to arrange the selling or renting of houses, land, offices, or buildings for their owners. While that is a technically accurate definition of a real estate agent, it doesn’t give an accurate description of what a real estate agent does on a day-to-day basis. Each day is unique and different for a real estate agent; while this can be an appealing aspect of the real estate profession, it can also offer unique challenges or opportunities, depending on the agent’s skill set. So, just what does a real estate agent do in a typical day? Managing Your Real Estate Business - There are a number of administrative tasks that are at the core of a well-run real estate business.
A good real estate agent:
- Keeps up with local and regional market activity and industry news
- Researches active, pending, and sold listings and reviews the daily MLS Hot Sheet or Activity Report
- Completes, submits, and files paperwork, such as real estate documents, agreements, and records with the proper state agencies
- Plans and coordinates appointments, open houses, showings, and meetings with clients and other real estate agents - Develops marketing plans for listings and creates fliers, newsletters, and other promotional collateral
- Responds to incoming emails and phone calls -
Many successful real estate agents have an assistant or office manager to assist with the day-to-day activities, allowing the salesperson or broker to focus on more direct revenue-generating activities.
You’re Not Just Selling Homes, You’re Selling Yourself -
Attracting clients is crucial to a real estate agent’s success. Below are some tips to attracting new clients: Market yourself. Competition is fierce. You need to develop your niche in the local real estate market and be known as the expert in the type of work you enjoy. This will help differentiate yourself through effective marketing. Websites, postcards, television and radio spots, billboards, fliers, and blogs are all channels that can be utilized in effective real estate agent marketing plans. Lead generation.
Marketing any small business can be a challenging endeavor, and nail salons are no exception. Between limited budgets and lots of competition, finding a strategy that is worth the money and effective sometimes seems like a shot in the dark. While there`s no guaranteed way to market your nail salon successfully, there are some techniques and best practices that will be beneficial when you`re looking to expand your market share. 1) Be everywhere - For nail salons, the target market is fairly-broad. Other than possibly physical location, there are very few demographics that could be used to determine the target market segment. Since customers come from all different directions, it`s important that your marketing plan is diverse, using a variety of mediums, locations, and frequencies. Keep your budget in mind, of course, but your options include business signs, electronic media, print media, and many more. 2) Be bold - For customers who aren`t loyal to a specific salon, it can be difficult to determine the value of one salon over another. For those customers who do have a certain nail salon that they frequent, it`s also challenging to win them over to your business. Thus, your marketing efforts should be interesting, unique, and most important, memorable. Take time to think of a "Hook" that will draw customers` attention to your business. 3) Be consistent - Another important factor when implementing a marketing plan for your salon is to be consistent with your efforts. There may be times when you make a stronger push than normal, but a scattered, disorganized implementation won`t generate a positive result. Your ads, regardless of the medium used, should have some common thread running through them that connects the ad with your salon. This starts with your storefront signage and continues to any off-site advertising you use. 4) Be smart - Unless you are a large chain salon, your budget is probably somewhat-limited. To get the most for your money you`ll need to research different strategies and techniques to find the one that`s right for you. A flashy TV commercial might look great, but will your customers notice? Flyers might be an affordable way to reach a lot of people, but how much of a response will they generate? These are the questions you should be asking when preparing to market your nail salon. The best place to start is with storefront signs that identify your name and business hours, and from there you can implement other strategies. 5) Be relevant - This is the most-challenging part of marketing.
As a lawyer in small or solo law practice, you face many marketing challenges, no doubt. Over and over again, small firms say their biggest obstacle is finding their real target audience. By setting goals and following a few guidelines you will be able to overcome that obstacle and begin to see immediate results; increasing the quality and quantity of clients and building a continual revenue stream. Get Smart is not only the name of a popular TV show and motion picture; it is also very good legal marketing advice. What do we mean by getting smart? Get busy and start to set S.M.A.R.T.# There is no more important goal on which you can focus your legal marketing energy than in identifying your ideal target market. How do you know who to target? The following is a list of proven action steps to help you begin targeting your ideal client. Whenever possible, ask them probing questions such as: Why did they hire you instead of your competitors? If applicable, ask why they continue to work with your firm. Find out which of your services have been most helpful and how they helped. An important law firm marketing strategy you don`t want to skip: Ask how you can improve your services and implement worthwhile suggestions. Cast a wide net; don`t underestimate just how many people you have access to. Make a list of friends, family members, relatives, colleagues and business associates. Ask what kind of people or companies they have access to and which they would refer you to. Many legal professionals forget to canvass the people they know and miss out on business because they did not practice this important rule of law firm marketing. You don`t have to spend a lot of time or money when you conduct a basic market search. Start by simply asking prospective clients if there is a need and how they are currently meeting that need. Marketing for lawyers can be as simple as using your local resources. Contact your local bar association; get the names and geographical locations of all attorneys and their areas of practice. Send out a letter of introduction and invite them to lunch. Locate your base of operations in a geographical area that matches your likely prospects; tastes and requirements. If you want to practice business law, choose an office in a busy office district. If you are targeting blue-collar workers, set up shop in an industrial area. Cut down the amount of time you spend on the road.
When it comes to social media, there are many different sites you can visit that can help you communicate with others. It is a relatively large term that covers blogs, pictures, technology and people all on one website to socialize with each other. There are specific websites devoted entirely to this up and coming phenomenon. More people want to stay in touch with their friends, co-workers and family through a website. Business experts are perked up at the social media found on the internet. Places such as Facebook, YouTube and MySpace have a tremendous audience with younger generations, yet this type of media is not brand new. It has been around now for quite some time and it keeps increasing in numbers as more people join. This translates into money for the business experts who have a share of the financial pie. So is there money to be made through the Facebook or MySpace websites? Yes, and it is through project advertising that this is able to happen. The investors make their money through advertising services. One of the problems that Facebook is facing is that it is being eclipsed by super giant MySpace. With thirty-six million members versus MySpace`s seventy-six million members, money is becoming an issue. At one time Facebook was a definite money making enterprise but business analysts forecasted that the cost of running the website would eventually eclipse the revenue coming in. This could be a definite problem and it may result in the site becoming extinct or being forced to charge for membership. What happens if Facebook begins charging a fee though? Well, why would you pay for a profile on Facebook when you could go to its competitor MySpace for free? The only other alternative may be for Facebook to be acquired by a larger media group, such as Google or Yahoo. This would allow Facebook to remain a free social networking site. The whole idea of Facebook being a true social media site relies on its income and its potential to keep up with MySpace.