Social Selling Blog

 

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Social media is an ever-changing environment. Every day, there's something new. Many industries use various social channels to expand their audiences, find prospects, build their online presence, brand identity, and eventually take their sales sky high.

 

Many realtors use Instagram or Facebook consistently because of all the opportunities these social networks provide. Such visual platforms are just perfect for finding potential prospects and creating a meaningful relationship with your current clients. You can also expand into new markets and find new partners.   

That's why it's essential to stay on top of changes related to social media marketing efforts. If you're still struggling to find the ultimate social media cheat sheet that will take your real estate business to a new level, you've come to the right place.

 

The web is crawling with many different versions of social media cheat sheets, but very few of them are correct. We made this guide for realtors who want to grow their business. We created for you the ultimate social media cheat sheet -  accurate and based on the latest, most relevant information.

 

This cheat sheet will introduce the right image sizing and the best times and days to post according to each social platform as well as a few useful tips to take your social media presence to a whole new level.

 

These essentials will help you create a strategy to excel at social media marketing and management in 2019.

Facebook image sizes

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The ideal image size for Facebook is 1,200 pixels, square. It's essential to keep in mind that you need to keep critical elements away from the bottom and top of the image to achieve the best image size. A square gives you a 1:1 aspect ratio.


Many tools help you resize the image according to the central platform you use. The most recommended one is a free online photo editor like Pixlr.com or image creators like Snappa and Stencil. 

 

Facebook introduced new page templates in August 2018. These new templates are based on your business types such as Store, Restaurant, or Services. The good thing about this change is that it hasn't affected the image sizes in any way. The size of cover photos stayed the same.  

 

Now, for Facebook, the most recommended proportion for all cover photos is 16:9. It's important to know that this proportion works perfectly on mobile devices because that's where most social media users are.For your image sizes to work, it's necessary to allow for top and bottom cropping. Don't place any critical elements or text near the bottom or top. The recommended proportions that work best are:

  • 1200 x 675
  • 1640 x 923
  • 1920 x 1080

If you want to achieve the best quality, go with the largest image. In most cases, Facebook will specify the minimum size requirement for uploading images, but modern mobile devices have excellent resolutions. Avoid low-quality photos and go for the best quality available.   Facebook also introduced one more innovation in June 2017: a video instead of a simple cover photo. Because a video says more than a thousand pictures, it's an excellent way to tell your story in 90 seconds and grab the attention of your target audience. A video should be at least 820 x 312 pixels.  For Facebook photo posts, go with larger photos. It's best to go up to 2048 x 2048. Keep your Facebook images in the following order:

 

  • Profile photo size: 180 x 180
  • Page cover photo size: 820 x 312 desktop, 640 x 360 mobile
  • Photo post size: 476 x varied height for the timeline
  • Group cover photo size: minimum 1640 x 859

Here are some useful tips:

 

  1. Use your company logo as a profile picture to show your brand and complement your brand storytelling with a video instead of a cover photo
  2. Usually, the highest level of activity on Facebook is between 9 AM and 7 PM. Avoid posting in the evenings or at night.
  3. The best days to post are Thursday and Friday
  4. Ask Facebook users to share your posts directly
  5. Only share visually relevant content like images and videos
  6. Exclusivity is the key to success. Try to share content that hasn't already been shared elsewhere

Instagram image sizes

Being present on social media helps your business stand out and grab the attention of potential clients, but it's also a competition. Fortunately, social media platforms like Instagram gather millions of users with whom you can connect to promote your business.

 

Keep in mind the reason for your activity on Instagram: You share posts and visuals to get noticed by others and convert them to loyal clients.

 

Words don't matter much - Instagram focuses on visual content. To drive the engagement you need for your real estate business, you need eye-catching images, and that's where image sizes matter the most. 


Instagram images used to be limited to a square but not anymore, though the platform still crops images to a square on profile page galleries. The recommended Instagram image sizes are as follows: 

 

  • Profile photo: 110 x 110, for optimal size: 180 x 180
  • Photo thumbnail: 292 x 292
  • Photo size: 1080 pixels wide
  • Feed photo: 600 pixels wide
  • The recommended resolution for Instagram stories: 1080 x 1920
  • Aspect ratio: 9:16

 

A few useful tips:

 

  1. Monday is the best day to post
  2. The highest activity is between 3 PM and 4 PM, seven days a week
  3. Tagging influencers is the best way to grab their attention

Paid advertising options on Instagram

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Instagram allows you to target your audience with paid advertising. It's quite easy to create real estate campaigns and add them seamlessly into the timeline of your target audience.   The main goal is to attract as many followers and have them follow your campaign for more information and additional posts. Facebook owns Instagram, so paid ads function pretty much the same way on both platforms. Paid advertising options on Instagram allow you to:

 

  • Determine your objective - use this option to create brand awareness
  • Select your audience - customize the exposure by ZIP code and set demographics to homeownership, homebuyers, and specific industries to navigate your campaign effectively
  • Choose ad placement - select Instagram under "platforms" and select "all devices" to cover both desktop and mobile
  • Choose the best posting option - photos, 60-second videos, multi-image ads or stories
  • Determine your budget - determine your spending options and ad-appearing time frames
  • Format your ad - match the ad format with the ad type

Paid advertising options on Facebook

Paid advertising options on Facebook are probably the most efficient ways to promote your business and target potential clients as a realtor. This platform offers self-service tools to create, run, and track the performance of your paid advertising.

Here are the options:

 

  • Set the goal that gives you the desired outcome
  • Target the audience by location, age, demographic, behavior, and interests to reach the right people
  • Facebook allows you to run your ads on Audience Network, Messenger, Instagram, Facebook, or across all channels as well as specific mobile devices
  • Determine the budget and time for running your ads
  • There are six different ad formats to choose from
  • Submit your order
  • Track the performance

Setting up a messenger bots

It takes less than 30 minutes to set up a messenger bot on Facebook Messenger. Bots offer significant benefits you can use to:

 

  • Reduce the workload and handle customer service with a sharper focus
  • Make your real estate business available to your clients 24/7/365
  • Provide essential and relevant information to your customers on-demand and in real-time

Setting up messenger bots includes a few easy steps:

 

  1. Creating an account on a bot-building platform. The most popular ones include www.instabot.io, https://manychat.com, www.chatfuel.com and https://mobilemonkey.com
  2. Accessing your Facebook profile
  3. Linking your Facebook page
  4. Creating a Messenger welcome message that will greet your clients
  5. Creating default replies to avoid giving awkward responses on questions bots can't answer
  6. Adding an AI rule that allows bots to identify keywords to understand your clients better
  7. Adding a message button to your page

Popular tools for managing Instagram and Facebook

If managing Facebook and Instagram images isn't quite your forté, many useful image tools can help you share the load. The most recommended tools are:

 

  • Adobe Spark
  • Pablo
  • PicMonkey
  • Snappa
  • Stencil
  • Canva

These amazing image tools offer plenty of great features, such as customizable image templates that perfectly fit both social media platforms. These tools will help you create custom images with little to no effort and on time. More importantly, you can add overlays, stickers, text, and crop images to make your visuals more eye-pleasing.

 

Conclusion

If appropriately used, visuals can help you beat the competition and grow your real estate business. As a realtor, it's essential to keep in mind that you need relevant posts about the area where you operate, local events, relationships with new homeowners, and happy clients. 

 

These topics will help you get the attention you need to drive more engagement and promote your business in the right way. This social media cheat sheet will show you the ropes on how to get noticed on social networks following the latest standards.

 

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1. Competitions and prizes

When organized well, contests and prizes will provide your marketing team with strong leads. 

Make sure your prizes offer value to potential customers, as this is what grabs their attention. Consider including a value-specific award so that everyone can feel like a big winner.

2. Base your approach on target audience research

Targeting is becoming more critical in modern marketing, and it should be a part of your strategy. 

By sending a message to a defined audience directly, you add more value to your efforts and your audience can relate directly to your data. When targeting a specific audience, you attract high-quality leads.

3. Gated content

You need gated content in your lead generation strategy. Creating informative content offers helps attract and convert the highest quality leads. 

You need to follow your potential prospects through each phase of their customer journey. Use videos, guides, white papers, case studies, demos, or podcasts to achieve your goal.

4. Geo-targeting for better quality leads

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Geo-targeting is an effective technique for increasing conversions. It allows you to provide your online visitors with the most relevant content, specific to their location. 

Match your offer to the specific location of your potential prospects and run different marketing campaigns in several locations for the best results.

5. Q&A sessions on appropriate social networks

Hosting Q&A sessions through live videos on social networks is one of the best ways to communicate a brand's value and engage with the target audience. Your prospects can relate to your brand and take part in communication by asking questions about your products and services.

6. Webinars, seminars, and other professional events promote you

Professional events such as these help you:

  • Establish brand credibility and trust
  • Generate high-quality leads through subscriptions
  • Widen your target audience
  • Create great partnership opportunities
  • Provide only the most relevant content to your target audience to get them engaged
  • Build a relationship with your audience
  • Raise brand awareness and exposure
  • Rank better in SEO

7. Use the advantages of dynamic ads

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There are two main advantages of dynamic ads that can help your brand to increase lead generation significantly:

  • A high level of customization
  • The ability to tailor your brand message to provide each prospect with a personalized treatment

Dynamic ads allow you to create messages in a customizable and personalized way to encourage prospects to engage with the brand.

8. Instagram is the place for your image content

Instagram is a highly effective social network for lead generation and boosting your ROI. With one billion active monthly users, this is one of the biggest online markets. The potential is enormous. Visual storytelling is the hottest business trend, so take your image content to a new level and generate more leads.

9. Facebook live

Facebook live takes customer personalization to a whole new level. Allow customers to ask questions and leave comments on your videos. You can then give replies, and engage in a real-time conversation more authentically and spontaneously. Encourage opt-ins to your email list and start collecting leads.

10. Instagram stories

Instagram stories are an incredibly powerful tool to drive sales and build brand awareness. They can encourage higher customer engagement if you know how to handle them properly.

More importantly, capitalizing on customer relationship building requires a strategy, and if used wisely, it can help foster good relationships and loyalty.

11. Lead generation forms on LinkedIn

Ads on LinkedIn are an excellent opportunity to generate more quality leads. You can use Lead Gen Forms to seamlessly collect contacts and track your campaigns to access and manage freshly generated leads. Add the call-to-action button to make the most of your effort.

12. Share quality blog posts

Sharing quality blog posts is still the best way to improve your brand's online visibility, generate leads, and engage your target audience. 

Blogs are a huge part of every inbound marketing strategy, as they help customer retention, SEO, brand building, and lead generation.

13. Use video content 

Video content is the king of all online content. You can use video marketing to generate more leads by:

  • Adding gated content to drive traffic
  • Adding video content to your landing page to convert online visitors
  • Adding a clear call to action to lead prospects down the funnel

14. Open house social media updates

Posting an open house update is probably one of the best ways to generate more leads as a realtor. Open houses allow you to collect both seller and buyer leads. 

More importantly, social media updates are the most effective way to engage with community members and get a listing to increase exposure.

15. Engage people by asking questions

There are many online communities like Quora, where you engage online users by asking questions about your brand, niche, and industry. 

These online communities, as well as social media, are great destinations for your target market. Ask questions related to the real estate industry and grow a following.

16. Use retargeting

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Retargeting is one of the most potent lead sources for realtors. It helps drive more relevant traffic and turn that traffic into quality leads. 

Focus your retargeting efforts on your industry and drive qualified traffic that you can turn into loyal customers. Adjust the budget and don't be afraid to experiment to increase channel volume.

17. Connect and publicly cooperate with real estate investors

All you need as a realtor to skyrocket your business are relevant real estate buyer leads. These prospects are ready to buy, and they need someone to help them. 

Connecting and publicly cooperating with other realtors means expanding into new markets for you. New markets equal more leads.

18. Share updates about the neighborhoods you cover

Updates can be a great way to get ahead as a realtor. Create your neighborhood content, but be consistent about it. It will help you show off the most critical points to potential buyers. 

Consider mentioning local events, community developments, using photos of sold homes, and video walkthroughs to grab more attention.

19. Freebies

Offering freebies to get contact information in return is an excellent way not only to generate leads but to get in touch with your potential prospects as well. 

Create a free offer like a video or an infographic and make it available to online visitors by entering their email address and name. 

20. Referrals

Real estate referrals are your most powerful tool for generating more leads. Use them to:

  • Invite your prospects to relevant events
  • Share your favorite local spots with your audience
  • Share only the most relevant market information
  • Create a personalized, in-person interaction
  • Switch between the referral and prospecting game

21. Facebook groups

When it comes to generating leads as a realtor, Facebook is your number one friend. Facebook groups and paid advertising help you beat the competition, reach a wider audience, enhance engagement, and build brand awareness. Use these groups to post engaging content and target people with sponsored posts. 

22. Bots and AI are a big help

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Chatbots and AI have revolutionized real estate marketing. These technologies can help you create a customer-centric marketing strategy. Implementing an AI-powered chatbot on your email list, Instagram, Facebook, and website and just let it work for you. Connect it to your existing marketing campaigns and generate consistent leads.

23. Include your satisfied customers in your content

Including your happy customers in your content gives you credibility, as potential prospects can see real social proof of your services as a realtor. It's one of the easiest ways to use word of mouth to drive more traffic to your website and increase lead generation.

24. Exclusivity sells

To get ahead of the competition in your local market, you need to include exclusivity by allowing one broker per ZIP code for seller or buyer leads. 

Exclusivity will help you improve local conversion and make your ads unique. It's also a great way to nurture leads.

25. Drive other marketing efforts to social media

Driving other marketing efforts to social media helps you:

  • Get new prospects
  • Build a brand personality
  • Engage with existing prospects
  • Maintain a meaningful relationship with your clients
  • Get your existing clients to spread the word about your brand
  • Keep in touch with your current clients to expand to new markets

26. Give free advice in public conversations and groups

Public conversations and groups are most convenient for building a loyal and dependable clientele, which almost always guarantees high-quality leads. 

Offer to give free advice about the real estate industry to help solve problems of home buyers and sellers.

27. Focus on soft selling for better results

Soft-sell marketing is quite persuasive despite being so subtle. That's why many realtors find this approach to work like a charm when they need better results. 

You have to believe in it to make it work. Keep it relaxed and emotional and share valuable data for free.

28. PPC

PPC is the most effective way for realtors to generate leads quickly and easily in a cost-efficient manner. 

It's a budget-friendly way to increase traffic and convert it to a loyal client base. Crush your competition and increase ROI with PPC advertising.

29. Keep the conversation going

Nurturing your leads as a realtor is even more important than generating them. Be consistent, understand your clients, and come up with an effective strategy to strengthen your relationship with them. Keep the conversation alive to stay on their mind.

30. Consistency is the key

The best way to keep your clients engaged with your brand is by continually providing the most relevant type of content for both homebuyers, renters, homeowners, and sellers. Being consistent is the key to expanding to new markets and reaching wider audiences.