Social Selling Blog


It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. Industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. What do you do when the bulk of your marketing content, with the exception of case studies is product focused? How do you shift the focus from you or your company to your prospects and customers? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Parametric part number search - in addition to the standard word search tool on your website, build a parametric search application. This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a "Buy now" button to take advantage of online sales. CAD drawings - you probably already have an extensive library of CAD drawings. Why not create a downloadable library on your website? This feature is very useful if you are serving the architectural and builder communities. You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials. Offer the drawings in PDF and JPEGs instead of editable DWG or DFX formats if you are concerned about someone altering your proprietary designs. Valve sizing programs - these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. Online color selector - build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Community/Customer forums - forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9%.


A real estate agent, as defined by Cambridge Dictionary, is a person whose business is to arrange the selling or renting of houses, land, offices, or buildings for their owners. While that is a technically accurate definition of a real estate agent, it doesn’t give an accurate description of what a real estate agent does on a day-to-day basis. Each day is unique and different for a real estate agent; while this can be an appealing aspect of the real estate profession, it can also offer unique challenges or opportunities, depending on the agent’s skill set. So, just what does a real estate agent do in a typical day? Managing Your Real Estate Business - There are a number of administrative tasks that are at the core of a well-run real estate business.
A good real estate agent:
- Keeps up with local and regional market activity and industry news
- Researches active, pending, and sold listings and reviews the daily MLS Hot Sheet or Activity Report
- Completes, submits, and files paperwork, such as real estate documents, agreements, and records with the proper state agencies
- Plans and coordinates appointments, open houses, showings, and meetings with clients and other real estate agents - Develops marketing plans for listings and creates fliers, newsletters, and other promotional collateral
- Responds to incoming emails and phone calls -

Many successful real estate agents have an assistant or office manager to assist with the day-to-day activities, allowing the salesperson or broker to focus on more direct revenue-generating activities.

You’re Not Just Selling Homes, You’re Selling Yourself -​

Attracting clients is crucial to a real estate agent’s success. Below are some tips to attracting new clients: Market yourself. Competition is fierce. You need to develop your niche in the local real estate market and be known as the expert in the type of work you enjoy. This will help differentiate yourself through effective marketing. Websites, postcards, television and radio spots, billboards, fliers, and blogs are all channels that can be utilized in effective real estate agent marketing plans. Lead generation.


Marketing any small business can be a challenging endeavor, and nail salons are no exception. Between limited budgets and lots of competition, finding a strategy that is worth the money and effective sometimes seems like a shot in the dark. While there`s no guaranteed way to market your nail salon successfully, there are some techniques and best practices that will be beneficial when you`re looking to expand your market share. 1) Be everywhere - For nail salons, the target market is fairly-broad. Other than possibly physical location, there are very few demographics that could be used to determine the target market segment. Since customers come from all different directions, it`s important that your marketing plan is diverse, using a variety of mediums, locations, and frequencies. Keep your budget in mind, of course, but your options include business signs, electronic media, print media, and many more. 2) Be bold - For customers who aren`t loyal to a specific salon, it can be difficult to determine the value of one salon over another. For those customers who do have a certain nail salon that they frequent, it`s also challenging to win them over to your business. Thus, your marketing efforts should be interesting, unique, and most important, memorable. Take time to think of a "Hook" that will draw customers` attention to your business. 3) Be consistent - Another important factor when implementing a marketing plan for your salon is to be consistent with your efforts. There may be times when you make a stronger push than normal, but a scattered, disorganized implementation won`t generate a positive result. Your ads, regardless of the medium used, should have some common thread running through them that connects the ad with your salon. This starts with your storefront signage and continues to any off-site advertising you use. 4) Be smart - Unless you are a large chain salon, your budget is probably somewhat-limited. To get the most for your money you`ll need to research different strategies and techniques to find the one that`s right for you. A flashy TV commercial might look great, but will your customers notice? Flyers might be an affordable way to reach a lot of people, but how much of a response will they generate? These are the questions you should be asking when preparing to market your nail salon. The best place to start is with storefront signs that identify your name and business hours, and from there you can implement other strategies. 5) Be relevant - This is the most-challenging part of marketing.


As a lawyer in small or solo law practice, you face many marketing challenges, no doubt. Over and over again, small firms say their biggest obstacle is finding their real target audience. By setting goals and following a few guidelines you will be able to overcome that obstacle and begin to see immediate results; increasing the quality and quantity of clients and building a continual revenue stream. Get Smart is not only the name of a popular TV show and motion picture; it is also very good legal marketing advice. What do we mean by getting smart? Get busy and start to set S.M.A.R.T.# There is no more important goal on which you can focus your legal marketing energy than in identifying your ideal target market. How do you know who to target? The following is a list of proven action steps to help you begin targeting your ideal client. Whenever possible, ask them probing questions such as: Why did they hire you instead of your competitors? If applicable, ask why they continue to work with your firm. Find out which of your services have been most helpful and how they helped. An important law firm marketing strategy you don`t want to skip: Ask how you can improve your services and implement worthwhile suggestions. Cast a wide net; don`t underestimate just how many people you have access to. Make a list of friends, family members, relatives, colleagues and business associates. Ask what kind of people or companies they have access to and which they would refer you to. Many legal professionals forget to canvass the people they know and miss out on business because they did not practice this important rule of law firm marketing. You don`t have to spend a lot of time or money when you conduct a basic market search. Start by simply asking prospective clients if there is a need and how they are currently meeting that need. Marketing for lawyers can be as simple as using your local resources. Contact your local bar association; get the names and geographical locations of all attorneys and their areas of practice. Send out a letter of introduction and invite them to lunch. Locate your base of operations in a geographical area that matches your likely prospects; tastes and requirements. If you want to practice business law, choose an office in a busy office district. If you are targeting blue-collar workers, set up shop in an industrial area. Cut down the amount of time you spend on the road.


When it comes to social media, there are many different sites you can visit that can help you communicate with others. It is a relatively large term that covers blogs, pictures, technology and people all on one website to socialize with each other. There are specific websites devoted entirely to this up and coming phenomenon. More people want to stay in touch with their friends, co-workers and family through a website. Business experts are perked up at the social media found on the internet. Places such as Facebook, YouTube and MySpace have a tremendous audience with younger generations, yet this type of media is not brand new. It has been around now for quite some time and it keeps increasing in numbers as more people join. This translates into money for the business experts who have a share of the financial pie. So is there money to be made through the Facebook or MySpace websites? Yes, and it is through project advertising that this is able to happen. The investors make their money through advertising services. One of the problems that Facebook is facing is that it is being eclipsed by super giant MySpace. With thirty-six million members versus MySpace`s seventy-six million members, money is becoming an issue. At one time Facebook was a definite money making enterprise but business analysts forecasted that the cost of running the website would eventually eclipse the revenue coming in. This could be a definite problem and it may result in the site becoming extinct or being forced to charge for membership. What happens if Facebook begins charging a fee though? Well, why would you pay for a profile on Facebook when you could go to its competitor MySpace for free? The only other alternative may be for Facebook to be acquired by a larger media group, such as Google or Yahoo. This would allow Facebook to remain a free social networking site. The whole idea of Facebook being a true social media site relies on its income and its potential to keep up with MySpace.


Increasing, the Web site is becoming the primary sales channel for many businesses, whether they are product or service oriented. E-commerce drives more consumer sales than ever before, and the Internet is where companies interested in B2B products and services start their search. The bottom line is that most consumer or business purchases begin with some online research and a visit to the company Web site. That`s why companies have large budgets for search engine optimization, search engine marketing, social media marketing and other online marketing tactics. These methods can deliver the traffic, but they aren`t the only means to bring visitors to your virtual point of sale. Traditional forms of media, like radio and TV, can deliver Web site visitors as well - if handled correctly. The challenge with using radio and TV as a tool for promoting products and services is that the media likes to stay commercially neutral - unless, of course, you`re buying advertising. They aren`t very interested in selling your products, promoting your company, or driving traffic to your Web site. That`s why companies often fail when they try to use PR in a commercial way. They either just don`t get the bookings, or their interview is cut short by the host because they sound like an infomercial going out to the host`s audience. You can make this work, if you approach your promotional campaign not as an exercise in marketing, but as an exercise in serving the media. They are in business to sell advertising time against their free space or free air time - and they use this space and time to entertain and inform their audience so they keep coming back to watch, listen or read. If they`re successful, their ratings go up and their advertising department sells more ads. Promote yourself as an expert - When trying to obtain media bookings, don`t go to them as an author or CEO of your company - they don`t care.


Don`t mis-intrepret a marketing strategy which has a marketing activity every now and then. An Insurance marketing strategy signifies you have a clear marketing ideas with systems set up that allow you to repeat these systems and obtain regular results. A marketing tactic isn`t about wanting you will get a result, but alternatively knowing you will get an end result because you can course and measure every single component of your system. It is not as complicated as it can sound, and it`s undoubtedly worth the effort you set into it. Your promoting exists for a goal. Pleasing someone else, looking positive, or developing a brand name aren`t acceptable uses. The purpose of an marketing marketing system is always to generate a potential buyer. If your marketing will not or can`t constantly and predictably make potential customers stop carrying it out because you`re costing you money. The objective of marketing and advertising is to start a experience of a complete stranger that can lead to an appointment. The higher and stronger you can create that initial interconnection the sooner you will load your appointment work schedule with the people who need to do business with you, as well as the sooner you can quit wasting your time trolling regarding business in all the drastically wrong places. Marketing features many different forms and also media and many different alternatives to initiate in which first connection. You simply can`t expect good marketing and advertising results when you do not know how to make the cable connections that will get you the results you want. Nothing comes about until you or your current marketing systems are generally put into action. You need a excellent strategy that makes specific actions which need to be taken. To begin with you will be testing these kind of actions on a small-scale until you know what performs. When you know what performs you have the opportunity to increase your actions and make these automatic. Ultimately the insurance marketing ideas is only as effective as the results it produces. In case you aren`t getting the final results you want and you realize you have a sound tactic it`s a clear indicator you didn`t take a step right. Pinpoint the difficulty and make corrections and also adaptations.


With the importance that technology now holds in our society and the world, digital marketing is an important component to any advertising that a business or company does. Digital marketing can reach more people than thought possible twenty years ago, and can be specified to target certain demographics. Digital marketing allows for nuance in advertising, as well as greater breadth. Google receives millions and billions of searches, more than one hundred million in just one month. But studies have shown that most people arent likely to search past the first web page. Because of this, its important for your businesses content to be strong enough to reach that first page. This might mean that you purchase advertising. Another route is that of SEO, or search engine optimization. If you have a certain number of keywords in your article, your advertisement or information is more likely to pop up and be clicked on. In fact, businesses with strong keywords rank 1 and half times higher than businesses without them. SEO leads have a greater close rate as well, almost 15%, and around 75% of SEO actually occurs off page. Search engine marketing can help to increase how frequently your business is seen and, therefore, trafficked. Social media can be another important tool for digital marketing. The vast majority of B2B marketers, around 94% of them, cite LinkedIn as their favorite social media site to market on. Facebook has also been noted as an important social media platform for digital marketing, with 2 out of every 3 survey respondents considering it the MOST important in terms of digital marketing. This is in part because of the popularity of Facebook, with over 70% of survey respondents a member of website. A blog can also be very beneficial for a company or business. Over half of marketers see a blog as the most effective inbound marketing tool and companies publishing regular content on their blogs receive over three times as many views than companies that do not utilize a blog at all. Web design is another important component of digital marketing.


Managed service providers are similar to many other businesses in that they get comfortable with a particular marketing strategy or industry and they stick with it. Maybe you prefer to market cloud computing services, but in doing so you dont remember to market the rest of your solutions. That is both good and bad. This strategy may allow managed service providers to perfect the marketing, sale and delivery of one service, but it challenges them in duplicating that success with multiple services, products and solutions. This affects their ability to grow and remain competitive in any industry as a whole. Heres one important piece of advice: dont be a one-trick-pony in your marketing efforts because you are inadvertently opening the door to competitors that may be more effective in this area. Effective vertical marketing strategies for managed service providers make them look good at addressing all of the business pain and needs in a specific niche, market or industry.


If you are going to make your network marketing business fly, you are going to need an effective, easy to execute marketing plan. That doesn`t necessarily mean you have to hire a marketing agency to develop and set in motion a winning strategy that will drive traffic to your site in droves. There is a simple marketing tool that can easily form the basis of a very effective marketing strategy that you can implement yourself. This strategy is called a "Marketing funnel" and it is a very effective way to attract people to your business. They then gradually start to development a sense of trust in you. By extension, these potential customers will form trust in your product or service and will be more likely to buy what you`re selling. Each "Funnel" has certain base characteristics that are common to all funnels in general. If you picture a funnel such as you would use to fill a bottle, it is wide at the top and gradually gets narrower as you get closer to the tip. A funnel is designed this way to prevent everything from coming out of the tip all at once. Each funnel is also designed to handle a certain capacity from small to large. Finally, each funnel is a solid container with no holes. A marketing funnel functions in much the same way as a kitchen funnel. What differentiates one funnel from another is what you put into it. Too often, businesses focus heavily on one part of their marketing strategy, the "Back end" of the system. In other words, they focus on getting as many prospects into their system as possible. Although this is a necessary component of a network marketing business strategy, it`s not the whole picture. To be successful, you also need to focus on the front end. The front end of your marketing funnel is the part of your business strategy that grabs people and brings them through the back end of your marketing funnel. One of the best ways to do this is to talk to anyone and everyone who will listen. If people don`t know about your business, your funnel will stay empty, and that`s no way to make a successful business. In addition to talking to everyone about your business, you need to implement some good, solid business principles. The goal is to generate leads that enter your marketing funnel not once, but on a consistent basis.


Congratulations! It`s official. You`re finally a licensed real estate agent. So, what do you do now? Newly licensed real estate agents all over the country face the same dilemma; life after real estate agent licensing exams. Truth is there are more real estate agents than you can shake a stick at, but only a few fully embrace the opportunity to distinguish themselves from the others.

Simply being licensed is no longer enough and there are no guaranteed shortcuts to success. Still, there are scores of companies guaranteeing success if you buy their products. Well, save your money because there are no guarantees; only hard, focused work coupled with products that`ll enhance your success, which begins and ends with 2 simple things;
1. getting prospects, and
2. converting them to paying customers

Getting ProspectsGetting prospects is easier said than done and only when you have some you will you have an opportunity to blend your knowledge, charm and personality to close them. But the key remains getting them. How do you do that?Having a real estate listing system is one good way and should be every newly licensed real estate agent`s top priority; veteran agents, too if they never had one. Although you can find real estate listing systems a dime a dozen there is nothing that helps you achieve the level of real estate marketing and sales "success" you want quite like a proven one, whether they`re complicated ones at outrageous prices, or simple ones at reasonable cost.

Generally, the more complicated and cumbersome the systems are the more expensive they are. They aren`t necessarily better because, just costlier. The type of system you chose can be as simple as mailing pre- written real estate marketing letters to owners of expired listings, some of which are extremely effective. Prices range from under - 10 to over ,000.00; several can be found for less than .00. But as you grow in experience and ability incorporating call-in 800 number lead generating systems and websites are almost a must if you want be competitive and ensure your success. Let`s face it - real estate agents need listings and the more they have the more money they`re likely to make through their real estate marketing efforts. On the other hand agents who can`t get listings don`t last in the profession too long. Real estate listing systems help agents get listings. They can help new agents get off to good starts and recharge the careers of veteran agents who have been around for awhile.


Facebook is one of the most commonly used platforms for social media marketing of brands and businesses. While you might be using this platform for your social media marketing activities and getting good results as well, here are two tips to enhance and enrich your business`s Facebook presence.1. What are people talking about your business? Use Targeted Conversations to find out!When you type a few keywords related to your brand and business, you will find various search results. Of all the search results, there will be a few results which are old posts from people`s News Feed. These help you understand what sort of conversations happen about your business and what people`s opinions about your business are.2. Use the Poll feature to bring in people`s opinions in groups and eventsEarlier, you could create polls from your timeline itself. Now this has been replaced by a `polls only in groups and event pages` feature. This helps you get feedback about events conducted by your company and feedback about other activities conducted. The social media marketing techniques used on Twitter should be yielding you good results, but going a step further, it is good to do a little bit more to get better results. Here are 2 tips to enhance the output of your efforts put into marketing your business on Twitter.1. Keep track of those who unfollow youIf you are a business still building your brand in the social media space, especially Twitter, it is essential for you to keep a track of who`s unfollowing you. If influencers from your industry feature in the list of people who have unfollowed your Twitter handle, then it is a red alert for you to check your Twitter strategy.2. Research hashtags before using themWhen you are using hashtags in your tweets, it is better to understand more about them. This helps ensure you use hashtags unique to your business, thereby helping you create a solid identity on Twitter. In future, your customers and potential customers will surely be able to associate the hashtags with your business or brand. Topsy is a tool which you can use to analyse hashtags. It is a free tool which will give you the analysis of various hashtags. In is also used for social media marketing of brands and businesses. The kinds of posts carried out on In are slightly different from those on other social media platforms. The social media marketing techniques used for In are slightly on the serious, intellectual side.


Digital marketing is basically the addition of modern digital techniques to traditional marketing methods as an effective means of reaching today`s Internet-oriented consumer. The new communication and information options now available such as social media networks, smartphones, and streaming video have made many tried and true marketing strategies obsolete and ineffective. If your business is to remain competitive in the years ahead, you need to adopt an updated digital marketing approach. Consumers today spend more time with social media than they do watching television or reading a newspaper. In order to reach them with messages about your products and services, you`re going to need a presence on the social media platforms used by your target audience. Depending on your particular niche or industry, these platforms might include Facebook, Twitter, Google+, and LinkedIn. Two golden digital marketing tips critical to your success with social media are relevance and consistency. Your postings need to be relevant both to the audience`s interests and to the nature of the social media experience. The majority of social media users are there to interact with friends, family, and those companies that they chose to interact with - not to be sold something. Structure your posts to provide entertaining or informative content with genuine value to your audience, and limit promotional messages about your company to about 30 percent of all posts. Consistency is the second key to social media success. You want to maintain a consistent social presence without becoming overbearing. Leading social media experts suggest an optimal posting frequency of between 5 and 10 times per week on Facebook, 5 times each day on Twitter, and once daily on Google+ and LinkedIn. The days of getting away with mediocre content overstuffed with targeted keywords are long gone. Great content is relevant to the topic or niche, orderly and well-written, and genuinely useful to the reader. The only way to encourage visitors to visit and return to your website is with content that answers their questions and provides solutions to the problems they are facing. These are the golden digital marketing tips of content creation. In terms of getting more traffic to your site, the best way to improve your position in the search rankings is to convince the search engines that your content will provide users with a quality experience.


As per the recent reports, automotive industry is undergoing the recessionary period. The competition in the industry is on rise and the big companies like Ford Motors and General Motors Corp. are facing losses despite their best efforts. If you are trying to market your products to automotive industry, you have to be more careful and planned. You have to provide the solution to their problems and not merely a product. You have to have an insight into their problems and customize your services accordingly. How Can You Market To Automotive Industry? In automobile business, there is great demand for hybrid cars and trucks. Due to this, there is an increase in derived demand for hybrid technologies. You have to market your products and services to these car makers with the aim of bringing the hybrid vision to marketplace at a faster pace. Traditional methods like trade shows still work very effectively to reach the prospects. If the client wants more information, you can give demonstrations. You can update your clients on latest information through newsletters, e-mails and mailing information booklets. You can provide the clients customized products and services that are cost-effective, improved and innovative too. You can also act as a manufacturing partner by offering services in the segments like supply chain management, operations and financial reporting. If the automaker is facing deficiency of experienced technical staff, you can provide solutions for the same. You can recruit and train young people according to the industrial needs. Strong performance and good after sales services should be the key point of your business. You must provide good quality products and services at economical rates. You must have speed and delivery in your performance. You should not aim at providing a component to your client but at establishing and maintaining relationship with him. The only key for getting contracts on regular basis is rigorous performance. If your performance can make your customers feel delighted, you cannot only make a loyal customer base for your business but you can also win more contracts through referrals and goodwill in the market. If you are not able to prepare a marketing program for this industry, you can take help of marketing professionals specializing in this field or you can surf internet for valuable tips. Sign-up for the free success steps newsletter and get our booklet valued at .95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.


If you`re not active on at least 2 social networking sites, trying to get the word out on something you`re working on can be difficult. One of the issues authors have with social media is not having enough time in the day to spread the word about their products and services. Now, creating an effective social media strategy doesn`t involve constantly throwing content at your readers. Your marketing should be unique, and your updates should not be automated every time. The whole point of this marketing approach is to show off your personality and human touch! Cover Photo Promotion: The first thing you see when you come across a social media page is its cover photo. Your value needs to be recognized right away and your brand should be highlighted in an appealing and impactful way. Share Other Media: Images and videos have forced their way to the top with social media. When there is so much information shared daily, a paragraph or rambling note with emoticons can get skipped over easily. If the content you share comes in bulleted list form with worthwhile tips, you will get more eyes to stop and read it. If you have the time and resources to create them, they can be an extremely advantageous marketing move. Even sharing media your company did not create is still a useful promotion provided it relates to your brand. Reveal Your Milestones: You can learn a lot by paying attention to your social media sites. If you are unaware of how many followers or fans you acquire each week or month, you`re not doing enough. Think of the way politics is run, especially as of late. When you hear candidates receiving impressive amounts of voter support, that number keeps getting shared! It may only be a short announcement, but people listen and get engaged with what`s trending. Ask for Feedback: It`s no secret that listening to your fans and followers can help your marketing campaign. You need to focus on their interests and ask for feedback. While this is not a direct marketing approach, it`s quicker and easier than a survey and the results can be significantly more helpful. Every couple weeks, ask your followers a question related to a product or an idea you have in the future. Rewards for Sharing Your Content: Asking your fans and followers to contribute to your content will add another layer of value to your business. You will always have people who are excited to participate and share your content! Give them a chance to market for you.


As we look back at 2016 and gear up for a new year, it`s smart to brush up on new trends in the legal industry. Technology has impacted our profession dramatically in recent years, and it continues to do so at an accelerating pace. If you`re not on the technology bandwagon, you and your firm will have a hard time staying afloat. Doing so in the legal profession comes with its set of challenges. Second, sometimes it`s hard to know which new products and approaches in the legal industry have value, and which are just hype. Those challenges aside, firms that don`t embrace technology will have trouble attracting the best new legal talent. The revenue at law firms clinging to old school ways will drop off as a new generation of clients takes their business to new-school, tech-savvy companies. What does it take to join the ranks of the new-school? There are six major trends to be aware of going into 2017. Social networking is the cornerstone of legal industry marketing. If you`re not working the online component, too, you`re at a catastrophic disadvantage. Social media has become a factor in how clients choose attorneys, according to a survey taken this year by FindLaw. In 2017, take steps to ramp up your social presence on your website and blog, on LinkedIn, Facebook and Twitter. Your clients, prospects, and leads are online and checking social media regularly. Being part of the social media landscape isn`t hard, but there are right and wrong ways to go about it. Set a goal to get your social marketing plan up and running in 2017. These are firms that can operate anywhere: A lawyer`s home, a satellite office, even from inside a Starbucks. Technology lets them do this without hurting service or quality. Remote work can reduce overhead and travel time while increasing flexibility and improving work/life balance. It may very well provide the edge your firm needs to succeed in 2017. What you need to know: This technological reality has changed the face of litigation.


Executing an effective channel sales strategy is a critical component of a successful channel business endeavor. Its formulation and design depends on thorough and careful analysis and planning. It follows certain steps that begin with understanding your channels, down to the continuous management of recruited partners. Probably one of the most vital and challenging steps in formulating channel sales strategy is selecting your potential channel partners. Right now, there are a lot of businesses that commit themselves to their own channels and sell products down to their end consumers. The huge population increases competitiveness which makes it difficult to gather a list of credible and appropriate potential partners. However, no matter how tedious or complex it may be, it is something that companies cannot afford to accomplish half-heartedly. Before getting down to the task of selection, it is very important to identify who your potential partners are. Begin by listing down all the available partners you believe to be worth your consideration. Researching their attributes, accomplishments, management and marketing strategies, goals and philosophy will help you paint a better picture as to who they are as a company and what they can offer you now and in the long run. Moreover, you can use this information to find out if they are compatible or suitable to your business operations and objectives. The next thing you have to do after listing down all your potential partners is to finalize the list. It`s time to engage in the formal recruitment process. Actually, this is the most complicated part of the channel sales strategy design and formulation because one wrong choice can have dire consequences and potentially harm your channel. Creating a table is an easy and organized method of comparing potential partners` qualities to that of a set criteria of characteristics classified as business process, advertising, promotion and compatibility. This criterion will allow you to objectively study how potential affiliates perform business processes, execute channel management and conduct various non sales related tasks. A detailed list of the areas to study includes the following: expenses, adequate to substantial resources, high-performance levels, efficiency and good standing in the industry. By reviewing their capability in the areas of marketing and sales, you will be able to determine whether or not they fall below your expected and required standards and can keep up with your pace. Review how they fare with the following details and make a critical comparison: influence/presence, marketing strategies, enrichment of goods and services, expected payment/reward, level of skill and ability.


All business owners want to stay on top of their game by being prepared for what`s ahead but in today`s fast-changing world, what does that look like? Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels. The popularity of visual content will only increase, so you must be prepared. 60 percent of marketers in one survey said content creation was their biggest challenge last year. To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist. 90% of consumers trust peer recommendations where only 33% trust ads. Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That`s why connecting with influencers is so important. Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation. High value content is one thing, but if you don`t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table. Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales. The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place. Before starting any kind of marketing strategy, it`s vital you understand who your ideal target market is. There`s no point in investing your time and money into marketing when you don`t have a clear understanding of who you want to buy from you. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn`t, and develop a plan to improve for next year. Having a clear understanding of what you want to accomplish and what that will look like is important. Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability? O Boost sales of Mega Fit Bootcamp by 25%. o Get 50 new leads a month into our sales funnel.


Social Marketing is a very powerful way to create massive online visibility, drive traffic and build your list. The challenge for many markers is how do you find the time to do what you need to do to be effective on each site. To do it in a way that does not take hours a day. The good news is there are many ways to both automate and integrate our Social Marketing. Automation - There are actions on each of the Social Marketing tools that can be set up to be done automatically for you, so you do not have to be there to take each action. Integration - Many of the main Social Marketing tools can be set up so that an action taken on one site will result in an action taken on one or more other sites. YouTube - Video Marketing is one of the smartest things you can be doing right now, because of the enormous amount traffic coming into this video site. WordPress Blog - In Social Media, your blog is the hub of your system. From your hub you can reach out to Twitter and Facebook when you set it up so that each new blog post is also automatically announced on these two Social Marketing sites. Here you are taking one action and getting three great results. Twitter - Your tweets can be automatically sent to Facebook. Ii is recommend to use the "Selective Twitter Status" app so that not every tweet is automatically sent. Facebook - When you update your Facebook status you can set it up to be automatically sent to Twitter. This gives you great economy of action - one action, two results. EzineArticles - Set it up so that each time you have a new article published it is "Auto-tweeted" to Twitter.


The media seems to trumpet two moods: bad and worse. Yet even in these"perilous" times financial advisors are discovering marketing opportunities. Where does your marketing edge come from? Here we paint in quick brushstrokes 5 ways for financial advisors to put themselves first in line. First - Remain Confident. Refuse to fall into a victim mentalityInstead, focus on what you can do next to make a difference in your marketing. And give yourself the advantage of calling on more than one marketing action. See if you can put three or more into play. Second - Surge Ahead With A Power OffenseOne idea: Give your cell phone number to your top clients. Invite them to call you at any time. . . whenever questions come to mind or doubt rocks their peace of mind. This emphasizes how important they are to you. While this strengthens relations with good clients, it can also help to rebuild ones that are going sour. Be judicious with this next idea: Also, give your cell phone number to top PROSPECTS.Third - Put The Media To Work For YouJournalists are looking to experts for insights. Introduce yourself by mail, fax, email, or phone to those who deal with financial issues. Before you do, though, prepare your best case - years in practice, credentials, special experience inside and outside the financial world, the areas of differentiation that can set you apart. Also, show that you have followed the journalist`s words and reveal how you agree or disagree with his or her stance. Fourth - Become The Choice For A Second Opinion Consider how you can become THE second opinion for upset, bitter, or frustrated investors. Or how you can become the first one a stymied, do-it-yourselfer turns to. Here`s a path to become "first in line." Know specifically who you are looking for. If you have done the spade work to sharply identify your target market(s), that`s a fine start. Next, dig into where you can reach your prospects in a crowd. Next, hone your message. Then, get your message out there. Caution: Stay away from cheap lists. When you follow up, you may find that the name you contacted has been dead for five years. A productive source for names is trade journal subscription lists in your niche(s) and in your area. Fifth - Perfect Your Prospect Meetings It`s not enough to plan on impressing prospects with logic and a statistic filled pitch book. Consider making an emotional connection with every prospect who meets with you.


Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels. B2B organizations are either dipping their toes in the social media waters while some have dived in nose first with elaborate presence. One thing is clear, many are trying to do "Something" with social media even if unsure what that "Something" is. The only thing we can be sure of is that buying behaviors have changed and that expectations about the buying experience have changed. While there have been many reports that show quantifiably how buyers are accessing social media, what is going on qualitatively remains murky. Scripted Talk Tolerance: buyers are demonstrating a low tolerance for what has been the traditional use of scripted talk. Listening Post: social media represents the new "Listening post" to buyers. Buyers have always by nature gravitated towards a listening post. From the old western frontier saloon to the modern day conferences buyers have listened. Social media has created a widespread availability for buyers to listen in on what is new, what others are saying, and for good sound advice without having to reveal who they are. A read on this from a buyer`s perspective and how it is changing the buying experience is that buyers expect to be educated. Buyers, when confronted with problems, issues, and initiatives, are impulsively online seeking to educate themselves about what confronts them. Freedom of Choice: what is fast becoming an overly used expression is that "Buyers are in control" these days. What appears to be the real development is that buyer`s have freedom of choice in terms of how they wish to interact. In what seems like something out of a history book, buyers really had only one choice for many years - to interact directly with sales. Social media and the digital age have transformed the buying experience in the sense that buyers have more choices to interact. Some buyers, what may seem unfathomable with all of the swirling news surrounding social media and "Buyers are in control" actually do prefer to pick up the phone and call a sales rep to say "Come in for a chat." Peer review within social media platforms is transforming the buyer experience by creating a "Collegiality" atmosphere to the overall buying experience. Brand Advocacy: social media represents a new fountain of advocacy for a particular brand.


All business owners want to stay on top of their game by being prepared for what`s ahead but in today`s fast-changing world, what does that look like? Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels. The popularity of visual content will only increase, so you must be prepared. 60 percent of marketers in one survey said content creation was their biggest challenge last year. To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist. 90% of consumers trust peer recommendations where only 33% trust ads. Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That`s why connecting with influencers is so important. Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation. High value content is one thing, but if you don`t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table. Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales. The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place. Before starting any kind of marketing strategy, it`s vital you understand who your ideal target market is. There`s no point in investing your time and money into marketing when you don`t have a clear understanding of who you want to buy from you. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn`t, and develop a plan to improve for next year. Having a clear understanding of what you want to accomplish and what that will look like is important. Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability? O Boost sales of Mega Fit Bootcamp by 25%. o Get 50 new leads a month into our sales funnel.

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