URL: http://aston-recruitment.co.uk/sites/default/files/e-book-social-selling-uk.pdf

 

Great piece of industry research on social selling and definitely not just relevant for UK. Research was conducted by Market Cube on behalf of LinkedIn among an online sample of 1,000 sales and business development professionals in the UK between December 21, 2015 to January 12, 2016. 
Starts with an overview and definition of social selling, then provides summary about social selling in the UK before covering social selling tips and simple steps for implementing social selling in your organization.