Social Selling Blog

 

 

Content marketing is one of the most powerful digital marketing strategies you can use to create and disseminate valuable and relevant information to your targeted audience. It helps to your brand image, attracts new prospects and maintains customer loyalty to your brand, products, and services.

 

Why do I need a content marketing strategy?

 

In business, you need to advertise your products and services to increase awareness and reach a higher number of potential customers. In using content marketing as an advertising platform, you are building likability, familiarity, and trust of potential customers to your brand.

 

In developing your content, you should know the problems of people in their lives and use your content to bring solutions to their issues. You must deliver your content in the right channels in the appropriate formats at the correct time to achieve the best results.

 

Why is content an essential component of my content marketing strategy?

 

Content is a multifaceted and marketing tool that can produce positive results for your company’s bottom line. Some of the types of content are graphics, texts, and videos you post on your website. There are several benefits of content:

 

  1. It is the fundamental element of a digital marketing campaign.
  2. It makes your site an authority and source of essential information in your industry.
  3. You can share your content on social media platforms like Facebook, LinkedIn, and Twitter to widen your reach.
  4. It increases the awareness of your potential customers to your industry, products, and services through relevant information.
  5. It can earn links from other websites that will boost your rankings in the search engines. With better ranking, you can get a competitive advantage over your competitors.
  6. It can convince potential customers to buy your products or services.

 

How does content marketing benefit my digital marketing campaign?

 

There are numerous benefits content marketing can bring to your company. It can help you achieve your business goals and objectives. Here are some benefits of content marketing to your brand:

 

  1. Bolster engagement – An informative and relevant content can boost your engagement with your audience through likes, comments, and shares on social media and inbound links from other sites.
  2. Increased brand awareness – If people read and share your content, the popularity of your company will increase.
  3. Lead generation and nurturing – Your content marketing approach can turn leads into customers and maintain their loyalty to your brand.
  4. Search engine ranking – As more users use your content, your pages will rank better in the search engines. Your content marketing will also boost your overall domain authority.
  5. Higher revenues – An excellent content marketing strategy can entice customers to buy your products or services.

 

How can I measure the success of my content marketing strategy?

 

There are measurable metrics to determine the effectiveness of your content marketing strategy. Here are some of them:

 

  1. To learn how your content marketing affects your brand awareness, you should monitor things like video views, downloads, referral links, website traffic, social chatter, and page views.
  2. To determine the engagement of your audience, you should track the blog comments, forwards, inbound links, likes, tweets, and shares of your content.
  3. To monitor the effects of your content marketing on your sales, examine your online transactions, offline sales, manual reporting, and anecdotes.
  4. To track the lead generation results of your content marketing, assess your email subscriptions, conversion rate, form completion and downloads, and blog subscription.
  5. You should measure your existing customers’ renewal rates and percentage of consumed content to determine the effectiveness of your content marketing in maintaining your clients.
  6. To track your upsell or cross-sell transactions from your content marketing, monitor your new products or services.

 

How much should I pay for content marketing?

 

There are several factors to consider in determining the cost of your content marketing efforts. To give you an idea, here are some data to consider:

 

  1. For content research, a provider charged necessary audits from $100 to $200 in 2019. A content review is essential in content marketing to identify the areas that need improvement and provide direction to your strategy.
  2. For your blog, social media, and website content, you can spend $100-$2,000 for a 2,000-word post. However, some writers are willing to create your content at a rate of $1 to $2 per word. If you want to rank your content in search results and entice more clients, you must be prepared to spend $2,000-10,000 per month or higher.
  3. You should update and optimize your content periodically to retain its search engine ranking. The pricing for content updates also ranges from $2,000 to $10,000 per month.

 

Does content marketing deliver the return on investment (ROI) I envision?

 

Content marketing is a practical approach that can give you a high ROI. It is an essential strategy to engage, build trust, and establish the loyalty of your existing and potential customers.

 

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It may sound like an outdated joke, but it’s true nonetheless — if your business isn’t on social media, it’s almost as if it doesn’t exist. Over 40% of Internet users look up companies on social networks, and the reasoning behind this is simple. Social networks allow them to get to know a business, establish a relationship with it, and start trusting it. 

 

As a financial services provider, you’re aware of how important it is for your customers to trust you. So, if you’re to build a pool of loyal customers, you need to invest in establishing a strong social media presence. 

 

It all starts with understanding social media networks themselves, specifically Facebook and LinkedIn. These are the most popular networks for businesses. 

 

Let’s take a look at this cheat sheet that will allow you to enhance your presence on these social networks. 

Image Sizes for Social Media Platforms 

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What’s the first thing that your leads will notice on your social media accounts? Dedication to your work? Your professionalism? Your time-management skills? No. The answer’s much simpler than that. It’s your images. Your profile picture, cover photo, the image of the last article that you’ve shared. 

 

You have to make those images count. 

 

Each social media network will have its guidelines for the best image quality and size. It’s best to adhere to those guidelines if you want to see the results.

 

Facebook 

To improve your social selling on Facebook, you have to make your entire profile page look professional and uniform. And you should start with the pictures. 

 

You can share a variety of different images on this social network, and the purpose of the image will determine its ideal size and quality. Paying attention to this will ensure that all photos are perfect when viewed from different devices. 

 

Here are the image guidelines that will ensure your Facebook profile is picture-perfect: 

 

  • Profile image: 180 x 180 pixels 
  • Cover image: 820 x 312 (and no less than 400 x 150) 
  • Timeline image: 1200 x 630 (no less than 600 x 315) 
  • Shared post image: 1200 x 630 
  • Preview image of a shared link: 1200 x 628 
  • Event cover photo: 1920 x 1080 
  • Highlighted image: 1200 x 717 

 

If you don’t adhere to these guidelines, your images can easily be distorted. Smaller images will be stretched to fit, while larger images will be cropped. It will hurt the image quality and on your overall appearance on Facebook. 

 

For best results, use a higher resolution for larger images and upload either in .JPG or .PNG format. 

 

LinkedIn 

LinkedIn is among the most extensive professional networks out there, boasting over 610 million users. Since the competition here is harsh, you need to do everything in your power to enhance your LinkedIn profile. 

 

Financial service providers can greatly benefit from following the LinkedIn picture guidelines: 

 

  • Profile image: 400 x 400 pixels or larger (photo files of up to 8MB are accepted) 
  • Cover image: 1584 x 396 
  • Company cover image: 1536 x 768 
  • Company logo image: 300 x 300 
  • Square logo: 60 x 60 
  • Company page banner image: 646 x 200 
  • Preview image of a shared link: 180 x 110 
  • Shared image: 350 
  • Blog post link image: 1200 x 628 

 

LinkedIn crops photos differently on different devices. Check how everything looks on both mobile devices and computer screens before you finalize the changes. 

Etiquette on Social Media

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While every social network has some community guidelines, there are no written rules on social media etiquette. Even so, businesses should still pay attention to some do’s and don’ts of Facebook and LinkedIn. 

 

Facebook 

To present yourself as the leader of your niche, you should follow the basic rules of Facebook etiquette: 

 

  • Don’t spam! 

A few Facebook posts a day can work wonders for reaching wider audiences, but avoid spamming at all costs. No one wants their news feed filled with posts from a single company or person. Remember, quality over quantity.

 

As long as your content has value, your audience will take notice. 

 

  • Do have a posting schedule 

Inactivity is always a sign of disinterest. If you don’t want to commit to your own Facebook page, why should others? Keep a posting schedule, and stick to it. You can always hire someone who can keep your page updated and provide meaningful content on a regularly. 

 

  • Don’t be over promotional 

You will promote yourself and your financial services by engaging with your audience, answering questions, replying to comments, and more. There’s no need to update your status and promote your services regularly. 

 

  • Do keep it lighthearted 

Facebook is a social network, after all, and its users primarily want to enjoy their time on it. Be a bit more casual on your Facebook business page, but stay true to your brand image. 

 

LinkedIn 

LinkedIn tends to be a bit more professional network, and its tone is slightly more serious. These are some of the unwritten LinkedIn etiquette rules: 

 

  • Don’t lock your profile 

The whole point of having a business social media account is connecting with others. You can easily remove the connections that you do not wish to have, but otherwise, keep everything public. Your posts, pictures, and business information should be available to everyone. 

 

  • Do personalize your messages 

If you want your connection requests to be accepted, and your messages to be appreciated, personalize them. This will make your business stand out from all the other spammy requests and messages. 

 

  • Don’t send irrelevant information 

Whenever you get in contact with your audience on LinkedIn, be sure to keep your messages as relevant to them as possible. Otherwise, the messages will appear spammy, and your account will be blocked. 

 

  • Do respond to comments 

Promptly responding to comments (and messages) is the best way to build relationships with your connections. Be professional and polite, even if the comments are negative. 

Paid Advertising Options 

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Paid advertising is an excellent way for a financial services provider to reach a wider audience. Even a small investment in paid ads can work wonders for enhancing your business performance. 

 

Facebook 

Facebook has astonishing targeting options that allow you to reach exactly the type of people that you need. The following are your best choices for targeted Facebook ads: 

 

  • Image ads 
  • Video ads 
  • Slideshow ads 
  • Carousel ads 
  • Messenger ads 
  • Stories ads 
  • Dynamic ads 

 

Don’t forget to track your ad performance and ensure that your marketing is effective. 

 

LinkedIn 

LinkedIn paid advertisements come in a few different formats as well. The best types of paid ads for financial services providers include: 

  • Lead Generation forms 
  • Dynamic ads 
  • Sponsored content 
  • Sponsored InMail 
  • Direct sponsored content 

The social network has surprisingly good targeting capabilities that can enhance your marketing strategy. 

Useful Tools to Help Remain on Top of Things 

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There are many tools available at your disposal that can help you improve your social media presence. You don’t have to be an expert in social media marketing to take advantage of them. 

 

Facebook 

Some of the best tools that you can use to improve your Facebook page are:

 

It’s a comprehensive tool that gives you an overview of your page activity and helps you schedule your posts and campaigns. 

Ideal tool for developing customized tabs, designing cover photos, creating lead generation contests, and more. 

Used for improving the visual aspect of your Facebook, Canva can help you perfect images for your Facebook ads, posts or banners. 

 

LinkedIn 

There’s a wide variety of third-party LinkedIn tools that you can take advantage of as a financial services provider. 

 

Used to collect and analyze data about your audience. You can use it to find out more about your audience’s preferences, likes, and dislikes. That information can help you enhance your marketing campaigns. 

This tool allows you to gather information about the profiles you visit on LinkedIn. The collected contact information, email addresses, and more will be compiled into a .CSV file, which you can take advantage of later. 

Nimble is a Customer Relationship Management (CRM) tool. It will help you nurture the relationship with your contacts and ensure that your engagement levels are unmatched. 

 

General Tools 

If you’re more interested in finding general tools that will help you manage all of your social media, these can be of use to you: 

 

Buffer is among the most popular tools for scheduling social media posts. It works with Facebook, LinkedIn, Twitter, Pinterest, and Instagram. 

An all-encompassing tool for analytics, scheduling, and monitoring. Hootsuite can be used with over 35 different social media networks, including Facebook, LinkedIn, and YouTube, among others. 

Besides simplifying your scheduling, publishing, and monitoring on social media, MavSocial gives you access to thousands of stock images. 

Don’t Work Hard, Work Smart 

Enhancing your social media presence as a financial services provider doesn’t require much. Primarily you need to ensure that your images follow the network’s guidelines and that you follow the etiquette. Then, invest in paid advertising and make use of the variety of social media tools you have at your disposal. 

 

Working smart on social media will boost your lead generation and conversion, your brand awareness, and eventually — your bottom line.

 

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1. Ensure your social profiles are pristine

As a financial service provider, your social media profiles have to be impeccable to look as professional as possible. Make sure your social profiles contain only information relevant to your business. Include as many details about your services as possible to make sure your clients understand your line of work.

 

2. Educate and profit

As a service provider of any kind, the more you inform your clients about the services you provide, the higher the chances of making a profit. Make an effort to educate your target audience on your niche and how your services can help solve real-life problems.

 

3. Interactive content


 

Keep sharing and resharing your interactive content on social media. Your target audience grows with each passing day, and there will be new users who haven't had the chance to use your content. Include calls-to-action to increase lead capturing and conversion rates. Content is the best way to attract ideal consumers.

 

4. Social media ads


 

Social media ads give you the leverage you can use to your advantage to generate more leads. Use them to provide each client with a personalized customer experience and encourage them to engage with your brand. Customize your ads to match your brand message so that each client gets individualized treatment.

5. Engage with fans

Social media platforms are an excellent way to engage with clients. You can ask for their testimonials, respond to comments, and ask for feedback. Responding to every interaction you receive is the best way to improve client engagement. Choose the most interesting comments to attract more leads.

 

6. Use analytics and metrics


 

Every social media platform has specific metrics, analytics, and other similar tools. These allow you to keep track of your efforts and see how your actions pay off. Use them to improve your lead generation strategy and improve your actions to match your lead generation strategy in full.

 

7. Gated content


 

Gated content is one of the best ways to generate online leads. Gated material provides all necessary information to potential prospects. This way you can attract and convert them into the highest quality leads.

 

Use podcasts, demos, case studies, and videos to grab their attention and follow them through each phase of the customer journey.

 

8. Live shows and webinars


 

Professional events like webinars and live shows allow you to promote your services. They are the quickest way to establish brand trust and credibility. You only need to invite your clients to subscribe. You can use subscriptions to generate high-quality leads and reach a broader target audience.

 

Webinars and live shows allow you to raise online exposure and brand awareness to build a relationship with your clients.

 

9. Engage in dialogues


 

Engaging in a dialogue gives a personalized feel to each interaction. It's what modern consumers appreciate. They tend to trust brands that are prone to engaging in all sorts of communication with their consumers.

 

Dialogs allow you to further educate your prospects on things like your services, business, industry news, etc.

 

10. Be part of relevant social media communities and groups


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Social media communities help you build brand awareness. You can also widen your audience and enhance engagement. Use these groups and communities to target clients with sponsored posts and share engaging content.

11. Make use of video content

In the world of internet and visuals, video is the undisputed king of all content. Video marketing is the most effective tool for generating high-quality leads online. It helps you drive more traffic to your website.

 

Add video content to your landing page to increase conversion and seal the deal with a clear call to action to lead your clients in the right way.

 

12. Make use of the right #hashtags


 

Research the trending hashtags in your industry to make your posts more discoverable. Hashtags help people find relevant posts with ease. At the same time, you can use these hashtags to reach a wider audience.

 

Help your clients discover your posts on a specific topic and use that traffic to generate leads.

 

13. Special offers to reward loyalty


 

Loyal clients are the best marketing tool you can use to generate more leads. Nothing speaks volumes about your services, like satisfied clients. Create special offers to reward loyalty.

 

These offers can be pretty much anything from freebies to discounts. Feature the most loyal clients on your social media to show how effective your services are.

 

14. Friend referrals


 

Nothing generates quality leads like good referrals. You can use them to invite your clients to relevant events and share your content with them.

 

Choose the most relevant information about your services. You can then share it with potential prospects to create in-person, personalized interaction.

 

15. Social listening


 

If you want to inspire action from your audience, use social listening to create a lead-generating campaign. It will help you ensure that your message gets to the right pair of ears.

 

You'll understand the needs and wants of your target audience, as well as their pain points and how to help them.

 

16. Network with industry experts


 

Connecting with the leading experts in your industry has many benefits. Impressing your clients is the greatest one.

 

It's an effective way to build trust while demonstrating your expertise at the same time. Industry experts allow you to deepen your knowledge of your niche.

 

17. Use social media for customer support


 

Social media platforms help you grow a business by providing the means to listen to your clients. You also get to market your services and boost brand awareness.

 

That aside, you can improve your customer support by providing quick replies to their inquiries. Be sure to also offer service on demand, resolve problems, and provide 24/7 support.

 

18. Build your email lists through social media


 

Building up your email list is one of the most effective ways to grow a base of loyal clients for your business. And social media is an excellent place to do it.

 

You can link up your newsletter in specific platforms, write compelling posts, use Instagram's DMs. You can host a live show on Facebook, use LinkedIn and Facebook Groups or YouTube cards, and more.

 

19. Find lookalike audiences


 

Finding lookalike audiences on social media platforms is an excellent way to generate more leads. You do this by reaching a broader target audience. It's also an effective way to build partnership opportunities. You can improve your SEO ranking and build a meaningful relationship with your existing clients.

 

Use these lookalike audiences to improve engagement and raise brand exposure and awareness.

 

20. Track popular subject matter


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Tracking popular subject matter is an excellent strategy. It allows you to keep your clients engaged, convert prospects into loyal consumers, and increase your lead generation.

 

Your clients are looking for meaningful connections with your brand. They should see you as an authority in your industry. Share an in-depth, up-to-date subject matter, and keep your clients informed.

 

21. Use external tools for better results


 

Building strong relationships with your clients is the foundation of your business. Keeping your clients satisfied is your top priority. External lead generation tools allow you to do better across all social media channels. The more you do, the higher the chances to establish a steady flow of leads.

 

Here's the list of the best tools:

  • Hunter
  • LinkedIn SalesNavigator
  • NetHunt CRM
  • Tend
  • Intercom
  • NinjaOutreach

 

22. Promote yourself as a personal brand

Building a personal brand allows you to develop a personality that clients can identify with. This helps you get new prospects and improve engagement. You'll also build long-lasting relationships with the existing audience. That's how you'll source social proof of your services and identify new opportunities.

 

Expanding to new markets is a fantastic way to generate more leads.

 

23. Funnel tactics


 

Lead funnels allow you to make a connection with your potential prospects by converting them to leads after they land on your page. Effective funnel tactics make sure your lead funnels are effective. These tactics drive quality traffic to your landing page. They also optimize communication for all devices, improve conversion rates, and nurture your leads.

 

24. Contests


 

Well-organized contests help provide plenty of qualified leads as most prospects love the notion of a reward that follows. Offer prizes with real value to potential clients to grab their attention. The whole point of contests is to give an equal chance to everyone to feel like a winner.

 

25. Guest speakers and content writers


 

Content writers can help you improve your content and SEO. Guest speakers provide social proof of your services. You can increase the amount of traffic by using both. Using these tools is also a great way to improve brand online visibility and brand building.

 

26. Chatbots


 

Chatbots have revolutionized the way brands interact with their target audiences. They allow a brand to create a marketing strategy focused on the client, and all their needs and pain points. You can use chatbots on your website, Facebook, Instagram, email list, and any other channel.

 

27. Promote real-world events


 

Real-world events are an excellent way to promote your business, brand, and expertise. They also help improve SEO ranking and raise brand visibility while keeping your target audience engaged. Use these events to gather subscriptions to widen your target audience.

 

28. Retargeting


 

Nothing improves lead generation like retargeting. This is especially true for financial service providers. Retargeting helps drive more traffic that you can convert to qualified leads. It's essential to focus your efforts on your business and industry.

Use different techniques to increase channel volume and set your budget accordingly.

 

29. Geo-targeting


 

Geo-targeting doesn't only help with lead generation but conversion as well. Each online visitor who lands on your page will get the most relevant information about your services, specific to their location. 

 

Match your services to a specific location. You can run several campaigns in different locations to improve the quality of your leads.

 

30. Consistent effort


 

Whatever you do, consistency is the key. Being consistent means keeping your clients engaged in any way you can. Provide the most relevant content about your business and industry, share fresh news and content. Consistency helps reach broader audiences and expand to new markets.

 

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Financial service providers are often required to pursue big lucrative contracts. Everything revolves around the internet today. 

 

That’s why using social media platforms is the best way to keep your clients satisfied. It’s also an excellent way to beat your competitors.

 

Over 80% of financial advisors are already using all the potential of social media for their business. So, it’s safe to say that you need a social media approach. 

 

If you’re a financial service provider looking for good companies, you can find out about them by embracing LinkedIn. There are also many other great benefits of social selling on LinkedIn for financial service providers.

LinkedIn is the most prominent business social platform out there

LinkedIn continues to be the biggest business social platform, entirely focused on business. It’s evolving into a content platform. 

 

This shift allows financial professionals to avail themselves of many venues and tools on LinkedIn. They can now promote their brands, both indirectly and directly. 

 

Social selling on LinkedIn offers several benefits to financial service providers, such as:

 

  • An abundant source of secure new clients – LinkedIn enhances profiles with clients
  • More effective and faster client engagement – get your message to clients in a much quicker and effective way
  • Landing new opportunities by leveraging connections – LinkedIn provides important updates from potential prospects
  • Identify high-net-worth professionals – the majority of these professionals use LinkedIn
  • Build relationships with prospects – LinkedIn allows you to provide timely, useful updates in your niche
  • Stay on top of trends in your industry – get the latest news from your industry

Sure, LinkedIn isn’t a direct source of revenue. But it can help you make significant adjustments to your business strategy.

Understanding LinkedIn etiquette

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LinkedIn has one simple goal – to help you develop a strategy that allows your business to maximize the effect of financial social media. It helps you:

 

  • Develop your brand to promote your financial services
  • Build brand awareness to attract the target audience
  • Make the most of your marketing campaigns
  • Build a sense of authority in your business niche
  • Build your reputation as a leading professional in your industry

LinkedIn allows businesses to target campaigns. It provides all the necessary tools these institutions need to reach their target audience. 

 

The key factor of success for financial service providers is building thought leadership. LinkedIn can help by allowing you to show your expertise, thus elevating your brand.

Finding the right target audience

There’s no denying that businesses that manage to harness the potential of social media get a chance to drive more revenue. LinkedIn also helps you establish a meaningful, long-lasting relationship with your audience.

 

That’s why LinkedIn is the best social media platform for social selling for financial service providers. It allows these professionals to focus on the right prospects. It gives them useful insights to build trusted relationships.

 

So how does LinkedIn help financial professionals find the right audience? 

 

The platform allows you to put in place a professional context to target a quality audience. This helps narrow their market efforts down. You can discern between executives, decision-makers, influencers, and act on new opportunities. 

 

LinkedIn allows these professionals to customize targeting with their audience data. They can then nurture interested contacts, leads, and prospects. Finally, LinkedIn allows people to build ideal financial personas by combining targeting criteria. 

Individual profile vs. Business page

The individual profile on LinkedIn allows people to connect on a personal level online. A business page is something entirely else – it provides followers rather than plain connections. A business page on LinkedIn allows prospects to find businesses because of the services/products they offer.

 

According to LinkedIn research, there’s a 50% higher chance that prospects will buy from a brand with a business page. And 80% of LinkedIn members are looking to connect with companies. 

 

Here are some of the benefits a business page can provide to financial service providers:

  • Increase your brand visibility by including logos and images
  • Share videos to improve client engagement
  • Highlight individual financial services and brands
  • Keep your audience engaged by providing updates and relevant content
  • Interlink to other professionals and loyal clients
  • Spread your authority across all available social media channels
  • Drive more traffic to your page by building a following

Tools to help with LinkedIn selling

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LinkedIn went quite a length to make it easier for businesses to achieve their business goals. The network provides many, extremely practical tools for businesses.

 

Many features are constantly adapting to the evolving and increasing needs of users. That way, financial professionals can save time and money while still getting good results.

 

IFTTT

Every online action a business takes on social media matters. These actions can have a positive impact on your brand across all social media channels. Doing it by hand would take a tremendous amount of time, effort, and resources. That’s why you can use IFTTT to allow automation work for you. 

 

This tool automatically causes things to happen simultaneously on all connected platforms. Whether it’s posting, sharing, or hash-tagging, IFTTT makes cross-platform selling a breeze.

 

LinkedIn sales navigators

LSN works in a straightforward way – it allows you to find and target the right audience. You can understand their needs, keep track of changes, and engage your prospects. It’s a tool that allows you to:

 

  • Target the right audience
  • Understand key insights
  • Engage with clients to achieve personalized outreach
  • Create efficient sales processes

 

LinkedIn sales navigator includes several features, such as:

  • Lead recommendations
  • Real-time updates on your clients and prospects
  • Advanced search filter for finding the right companies and leads for you

 

Detective

Detective is a training platform for software adoption. It helps reduce the time it takes to train your employees. It does so by increasing the adoption of the latest industry-related software. 

Detective can help with CRM, knowledgebase, sales enablement, or salesforce software training.

 

Nimble

Nimble is perhaps the most useful tool for customer relationship management. It helps manage your pipeline and contacts, but it also offers one advantage. You can gather data on your potential prospects and clients from various sources. These include emails, cross-platform social interactions, and contact lists.

 

Nimble helps you reach out to each prospect in a personalized way. You can provide an exceptional user experience. It helps make the most out of every lead you generate.

Adapting the social selling approach to LinkedIn

LinkedIn provides connections to a vast pool of potential prospects around the globe. You can use it to establish strategic partnerships, build brand awareness, or generate leads. However, there are a lot more uses.

If you use LinkedIn for social selling, you can engage your audience and grow your business like never before. The process of adaptation includes some crucial steps:

 

  • Create a complete, professional LinkedIn profile with a professional headshot
  • Make your profile client-centric
  • Request recommendations to provide social proof of your services
  • Use high-value content to build trust, credibility, and authority
  • Regularly update your popular content to keep it relevant
  • Republish articles
  • Connect with other professionals, clients, and colleagues
  • Join LinkedIn groups related to your line of work
  • Find more prospects using the advanced search feature
  • Ask for warm introductions and referrals
  • Engage with influencers
  • Engage your new contacts

Conclusion

LinkedIn is all about consistency, patience, and professionalism. It’s a social media platform dedicated to helping businesses thrive in their industries. It does so by providing everything necessary for these organizations to achieve success.

 

Things move fast in this modern world. Technology has the last say in pretty much everything we do. Mastering LinkedIn social selling techniques can seem a bit overwhelming. However, it isn’t that hard if you focus on one thing at a time.

 

This article helps you master each of these social selling steps. That way, you can generate a highly predictable and easily controllable stream of new clients. Harness the power of LinkedIn to beat your competition!

 

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In the ever-changing business landscape of today, using social media to promote your business is one of the best ways to get ahead of the competition. Most modern industries use a wide range of social channels to build their brand identity and online presence. That's how they reach a wider audience and ultimately increase their sales.

For healthcare professionals, Facebook and Instagram provide great opportunities to expand your services to new markets.

 

Find out what the best image sizes for social media networks are. Learn which social media management tools are the best paid advertising options to keep an eye on.

Image sizes for major social media networks

You can add or edit creative images to promote your healthcare services and attract your target audience.

 

a) Facebook

Facebook is one of the biggest social networks on the web, with 1.5 billion daily users. For optimal results, make sure to use the highest quality images available.

  • Cover image: 820 x 312 or minimum 400 x 150
  • Profile image: 180 x 180
  • Shared post image: 1200 x 630
  • Shared link preview image: 1200 x 628
  • Event image: 1920 x 1080, in feed: 470 x 174
  • Highlighted Image: 1200 x 717, on page: 843 x 504 (for better quality, go with a higher resolution at that scale)
  • Square photo in feed: minimum 154 x 154
  • Square photo on page: minimum 116 x 116
  • Rectangular photo in feed: 470 x 246
  • Rectangular photo on page: 484 x 252
  • Smartphones display as 640 x 360
  • Upload an RGB / JPG file less than 100 KB for the best results
  • The best format for images with text or logo: PNG

b) Instagram

Instagram is the most popular platform for visual content. You need an online presence on this social media channel, and the quality of your content has to be impeccable.

 

Instagram gathers more than 500 million active users daily. You have to be consistent and upload and share your videos and images to your timeline and stories.

 

It's essential to maintain a 1:1 aspect ratio. Keep in mind that this platform is more about visuals and images than textual content.

  • Profile image: 110 x 110
  • Image thumbnail: 161 x 161
  • Shared photos: 1080 x 1080
  • Shared videos: 1080 pixels wide
  • Instagram stories: 1080 x 1920 maximum, 600 x 1067 minimum, 4 GB maximum
  • Videos to stories: 750 x 1334

c) LinkedIn

There's no better social channel for professional digital networking than LinkedIn. It's an excellent medium for increasing traffic and discovering new markets.

You can use this social channel to promote your business and its mission. It's also a great place for talent scouting and industry news.

  • Personal background image: 1584 x 396
  • Standard logo: 400 x 400 | maximum 4 MB
  • Profile image: 400 x 400 maximum, 200 x 200 minimum | 10 MB maximum, PNG, GIF or JPG files only
  • Banner image: 1584 x 396 | 4 MB maximum
  • Profile image: 400 x 400, minimum 200 x 200 | 10 MB maximum
  • Company cover image: 1536 x 768
  • Shared image: 350 pixels wide
  • Shared link preview: 180 x 110
  • Company logo image: 300 x 300 | 4 MB maximum
  • Company cover image: 1536 x 768 maximum, 1192 x 220 minimum | 4 MB maximum
  • Company page banner image: 646 x 200 | 2 MB maximum
  • Square logo (company searches): 60 x 60 | 2MB maximum

d) Twitter

Twitter is the best social network where users of your services can talk about your profession and brand. It's where your patients and potential prospects request help, leave feedback, reviews, ask questions, and more.

 

Twitter is an excellent social channel for making a memorable first impression.

 

Your profile picture is the major recognition mark, visible to all on the Twitter stream and home page. Make sure you use images of the highest quality as they will represent your brand and you as a healthcare professional.

 

Post up to 4 images along with your tweets and try to maintain a 2:1 aspect ratio.

  • Header image: 1500 x 500 | maximum 5 MB
  • Profile image: 400 x 400 | maximum 2 MB
  • In-stream image: 440 x 220 | 5MB maximum
  • In-stream GIF: 3 MB maximum

e) Pinterest

Pinterest includes content comprised of external links. That's what makes this social network excellent for referral traffic. The trick is to post content that's attractive and attention-grabbing to catch the eyes of your target audience. 

 

So, maintaining visual quality is vital to the success of your social marketing campaign.

 

There are three ways to grab attention on Pinterest: through your profile, on your board, and with Pinterest pins. Use pins to post larger images to grab more likes and increase engagement. Post attractive photos on the relevant Pinterest boards and build online visibility.

  • Profile image: 165 x 165 | 10 MB maximum
  • Board cover image: 222 x 150 | 55 x 55 minimum
  • Pinned image preview: 236 pixels wide

 

Social media management tools

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There are lots of social media marketing tasks you have to think of daily. Reporting, analytics, creating and publishing content, engaging potential prospects, to name a few. 

 

With social media management tools, you can remain consistent and offer the most engaging content. These tools help save time by streamlining your workflow.

 

1. Sprout Social

 

Sprout Social is the best tool for maintaining a real connection with other brands and people. It provides several social media tools for reporting, monitoring, and social media scheduling.

 

One of the best features of Sprout Social is that it provides CRM tools for managing customer relationships. These allow you to understand your prospects' needs.

 

2. Hootsuite

 

Hootsuite will enable you to manage your social media in one place. It's more than just a tool – it's an entire platform with useful features that allow you to run social media ads, measure ROI, schedule content, and more.

 

Bulk-schedule your social media posts and connect all your social networks. You can also track several keywords and manage multiple accounts.

 

3. HubSpot

 

HubSpot is an inbound marketing tool that allows you to integrate your CRM, SEO, email, and social media marketing into a single platform. It makes measuring your ROI and comparing results across different social channels is much easier.

 

4. SalesForce

 

A great social media marketing platform for businesses of all kinds. Use it to align your SM sales tactics, customer service, and marketing to build a meaningful customer relationship.

 

5. Agora Pulse

 

This tool provides features for reporting, responding, and scheduling. It also offers unique features such as Facebook contest and competitor analysis apps.

 

6. Crowdfire

 

Crowdfire is an excellent tool for managing your Twitter account and scheduling content. Still, its biggest strength lies in suggesting articles for sharing. It also gives you the ability to connect online shops, YouTube channels, and blogs.

 

Paid advertising options

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a) Facebook 

 

Facebook offers several options to promote your healthcare business by targeting potential prospects. There are many self-service tools to create and run paid advertising and track the performance. The options allow you to:

  • Set your goal
  • Target audience by behavior, demographics, age, and location
  • Run your ads on specific mobile devices, Instagram, Messenger and Audience Network
  • Determine the time period and budget for running ads
  • Choose from six different ad formats
  • Submit your order
  • Track the performance

b) Instagram 

Instagram allows you to create and run paid advertising. You can create ad campaigns and add them to the timeline of your ideal prospects.

 

Get the following you need by targeting both Instagram and Facebook demographics to build brand awareness. The options allow you to:

  • Determine your objective
  • Select your target audience
  • Choose ad placement – select "all devices" to cover both mobile and desktop
  • Select the best posting feature – stories, multi-image ads, 60-second videos or photos
  • Determine your budget
  • Format your ad

 

c) LinkedIn 

LinkedIn allows you to reach your ideal audience and achieve your business goals. It allows you to:

  • Target the right audience
  • Create compelling and easy ads in minutes
  • Control your costs and budget
  • Boost your content across multiple devices to drive brand awareness
  • Deliver personalized ads to improve lead generation

d) Twitter

Twitter has the right audience and diverse ad formats to amplify your brand message and reach an ideal audience. Twitter paid advertising options allow you to:

  • Build brand awareness and maximize your reach
  • Get more engagement
  • Grow your following
  • Drive more traffic to your website
  • Promote your mobile app

Set your objective to target the right audience, set your budget, and make sure you consistently reach audiences daily. Don't forget to include a strong call-to-action.

 

Conclusion

 

Now you have all the necessary information you need to manage your social media and improve your marketing strategy.

 

The most important thing to keep in mind for success on social media is to be consistent. Follow the trends in your industry, keep up with social media changes, and you will grow your business!

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