Managed service providers are similar to many other businesses in that they get comfortable with a particular marketing strategy or industry and they stick with it. Maybe you prefer to market cloud computing services, but in doing so you dont remember to market the rest of your solutions. That is both good and bad. This strategy may allow managed service providers to perfect the marketing, sale and delivery of one service, but it challenges them in duplicating that success with multiple services, products and solutions. This affects their ability to grow and remain competitive in any industry as a whole. Heres one important piece of advice: dont be a one-trick-pony in your marketing efforts because you are inadvertently opening the door to competitors that may be more effective in this area. Effective vertical marketing strategies for managed service providers make them look good at addressing all of the business pain and needs in a specific niche, market or industry.
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