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Content marketing is one of the most powerful digital marketing strategies you can use to create and disseminate valuable and relevant information to your targeted audience. It helps to your brand image, attracts new prospects and maintains customer loyalty to your brand, products, and services.


Why do I need a content marketing strategy?


In business, you need to advertise your products and services to increase awareness and reach a higher number of potential customers. In using content marketing as an advertising platform, you are building likability, familiarity, and trust of potential customers to your brand.


In developing your content, you should know the problems of people in their lives and use your content to bring solutions to their issues. You must deliver your content in the right channels in the appropriate formats at the correct time to achieve the best results.


Why is content an essential component of my content marketing strategy?


Content is a multifaceted and marketing tool that can produce positive results for your company’s bottom line. Some of the types of content are graphics, texts, and videos you post on your website. There are several benefits of content:


  1. It is the fundamental element of a digital marketing campaign.
  2. It makes your site an authority and source of essential information in your industry.
  3. You can share your content on social media platforms like Facebook, LinkedIn, and Twitter to widen your reach.
  4. It increases the awareness of your potential customers to your industry, products, and services through relevant information.
  5. It can earn links from other websites that will boost your rankings in the search engines. With better ranking, you can get a competitive advantage over your competitors.
  6. It can convince potential customers to buy your products or services.


How does content marketing benefit my digital marketing campaign?


There are numerous benefits content marketing can bring to your company. It can help you achieve your business goals and objectives. Here are some benefits of content marketing to your brand:


  1. Bolster engagement – An informative and relevant content can boost your engagement with your audience through likes, comments, and shares on social media and inbound links from other sites.
  2. Increased brand awareness – If people read and share your content, the popularity of your company will increase.
  3. Lead generation and nurturing – Your content marketing approach can turn leads into customers and maintain their loyalty to your brand.
  4. Search engine ranking – As more users use your content, your pages will rank better in the search engines. Your content marketing will also boost your overall domain authority.
  5. Higher revenues – An excellent content marketing strategy can entice customers to buy your products or services.


How can I measure the success of my content marketing strategy?


There are measurable metrics to determine the effectiveness of your content marketing strategy. Here are some of them:


  1. To learn how your content marketing affects your brand awareness, you should monitor things like video views, downloads, referral links, website traffic, social chatter, and page views.
  2. To determine the engagement of your audience, you should track the blog comments, forwards, inbound links, likes, tweets, and shares of your content.
  3. To monitor the effects of your content marketing on your sales, examine your online transactions, offline sales, manual reporting, and anecdotes.
  4. To track the lead generation results of your content marketing, assess your email subscriptions, conversion rate, form completion and downloads, and blog subscription.
  5. You should measure your existing customers’ renewal rates and percentage of consumed content to determine the effectiveness of your content marketing in maintaining your clients.
  6. To track your upsell or cross-sell transactions from your content marketing, monitor your new products or services.


How much should I pay for content marketing?


There are several factors to consider in determining the cost of your content marketing efforts. To give you an idea, here are some data to consider:


  1. For content research, a provider charged necessary audits from $100 to $200 in 2019. A content review is essential in content marketing to identify the areas that need improvement and provide direction to your strategy.
  2. For your blog, social media, and website content, you can spend $100-$2,000 for a 2,000-word post. However, some writers are willing to create your content at a rate of $1 to $2 per word. If you want to rank your content in search results and entice more clients, you must be prepared to spend $2,000-10,000 per month or higher.
  3. You should update and optimize your content periodically to retain its search engine ranking. The pricing for content updates also ranges from $2,000 to $10,000 per month.


Does content marketing deliver the return on investment (ROI) I envision?


Content marketing is a practical approach that can give you a high ROI. It is an essential strategy to engage, build trust, and establish the loyalty of your existing and potential customers.


Influencer marketing is a social media marketing strategy that promotes a brand, product, or services through celebrities, famous personalities, and organizations with many social media followers. An influencer can influence others’ purchasing behaviors due to his or her knowledge, reputation, position, or relationships with his or her followers.


What are the social media influencer trends for 2020?


According to experts, there are several social media influencers 2020 trends. These trends are based on factors like the social media influencers’ impact. Among them are:


  1. The increasing globalization of social media influencers and brands.
  2. The growing relevancy of long-form content promoting the authenticity and empathic connection of the influencers to their followers.
  3. The better engagement and loyal following established by micro-influencers with their audience as compared to macro-influencers.
  4. The growing preference of companies to hire influencers due to the social media influencers’ impact on their brands.
  5. The continuous growth of the value of influencer platforms because of their effectiveness in digital marketing.


What are the benefits of using influencers in my social media marketing campaign?


There are several benefits of social media influencers in your marketing strategy. Among them are:


  1. They help increase the awareness of their followers to your brand, products, and services.
  2. They can establish trust, credibility, and loyalty to your company quickly.
  3. You can leverage the content of the social media influencers to provide value to your market or audience.
  4. They can help you reach your prospective customers and convince them to patronize your products and services.
  5. The social media influencers’ impact on your profitability is high.


What is the difference between a social influencer and a brand ambassador or brand advocate?


  • A social media influencer is a person or an organization with a large number of social following whom they have established trust and loyalty. Companies usually hire influencers to promote their brands, products, or services due to the social media influencers’ impact on their audience.
  • Meanwhile, a brand ambassador is a well-known personality chosen by a firm or organization as its representative to bolster awareness of its brand and increase sales.


What are the factors to consider when choosing influencers for my campaign?


There are several considerations to take into account in your social media influencers 2020 selection. You should consider the potential social media influencers’ impact on your campaign during your selection. Some of the factors you may consider are:


  1. The influencers’ platform advocacies and personality
  2. The social media influencers’ impact on their audience
  3. The social media influencers’ 2020 reach based on their number of followers, view counts, and subscribers.
  4. The social media influencers’ 2020 engagement with their audience as measured in the number of likes, shares, and comments on their content.
  5. The social media influencers’ impact on your brand and your bottom line.
  6. The social media platforms used by influencers like Facebook, Instagram, and YouTube.
  7. The content produced by the influencers in relation to your brand’s goals and image.
  8. The price charged by the influencers and your influencer marketing budget.


How much do social media influencers charge in 2020?


The majority of marketers use the one cent per follower rule to calculate the rates of a social media influencer. The pricing is mainly based on social media influencers’ impact and other factors. Based on 2020 data, Facebook influencers charge an average of $25 per 1,000 followers, while Instagram influencers ask $10 per 1,000 followers. Meanwhile, YouTube influencers cost an average of $20 per 1,000 followers, and Snapchat influencers charge $10 per 1,000 followers.


Several factors determine the rates of social media influencers in 2020.

Some of the considerations are:


  1. The total number of engagement their posts generate
  2. The total number of fans and followers of the influencer
  3. The relevancy of the advertisements (ads) with the influencer’s brand and following
  4. The number of posts you order and the platforms where your influencers will promote your brand, products, or service.
  5. The type of content you require like videos, images, audio, etc.


How can I launch an influencer marketing campaign?


There are several steps you can take to start a successful influencer marketing strategy. Among them are:

  1. Selecting your influencers from your 2020 social media influencers list. Consider using the social media influencers’ impact on your decision.
  2. Communicate and present an excellent offer to your chosen influencers. You may use the one cent per follower rule in calculating how much to offer.
  3. Monitor the performance and results of your influencer marketing campaign by using benchmarks and reasonable goals and objectives.
  4. Evaluate the social media influencers’ impact on your bottom line. By analyzing the results of your campaign, you can determine which platforms, content, and influencers produced the best results.
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