URL: https://everyonesocial.com/blog/10-social-selling-strategies-you-cant-afford-to-dismiss/

What is #socialselling and what is it not? That's a question most organizations try to evaluate as they develop and advance their sales efforts. Understanding the importance of social selling and understanding how its best practices can be implemented, is key to successfully driving business results through social media.

Most importantly, sales people need to understand that it's not social selling to simply transfer your current approach from cold calls and hard sales tactics to another medium, like LinkedIn or Twitter.

So, leave your hard sell at the door and embrace what KissMetrics listed as criteria for social selling:

  • Endorsing a customer on LinkedIn.
  • Running LinkedIn searches for outbound targets.
  • Liking a client’s Facebook post.
  • Sharing the company’s latest blog post on Twitter, LinkedIn, Facebook and Google+.
  • Studying prospects on LinkedIn and Twitter before a meeting.
  • Following key accounts on Twitter.
  • Retweeting a client.

This article lists 10 key recommendations and traits how individual sales reps can become successful social sellers.


URL: http://www.salesforlife.com/blog/sales-metrics/12-valuable-metrics-for-measuring-social-selling-success/

What metrics should you review to see if your social selling efforts are making progress?
This article from SalesforLife breaks the process systematically down into
- leading indicators
- current indicators
- lagging indicators

Every segment gives you sample metrics you can apply to your own approach in the process.


URL: https://business.linkedin.com/sales-solutions/c/16/2/benchmark-your-social-selling-efforts

Go here to download this simple social selling checklist from LinkedIn.
Simple way to benchmark yourself against key deliverable areas in the social selling process:
- Target relevant buyers
- Understand the buying process
- Act to close deals

Each section consists of multiple questions that let you assess if you're doing social selling the right way.
Fill out the form to get the checklist!


URL: http://socialsellingmasters.com/training/2017/19-steps-to-social-selling-infographic/


Looking for specific steps you can take to get your social selling routine started? This template is for you!
Infographic that clearly outlines 19 steps to successful social selling on LinkedIn. Shows how you can drive your thought leadership and demonstrate your expertise by adding value and relevant information.


URL: ​https://blog.hubspot.com/sales/optimize-linkedin-profile-social-selling-infographic-template


Infographic that gives you a very quick idea how to optimize your LinkedIn profile for social selling. Shows you the different elements of your LinkedIn profile and specifically how to change them. Great resource!


URL: http://aston-recruitment.co.uk/sites/default/files/e-book-social-selling-uk.pdf


Great piece of industry research on social selling and definitely not just relevant for UK. Research was conducted by Market Cube on behalf of LinkedIn among an online sample of 1,000 sales and business development professionals in the UK between December 21, 2015 to January 12, 2016. 
Starts with an overview and definition of social selling, then provides summary about social selling in the UK before covering social selling tips and simple steps for implementing social selling in your organization.


URL: https://www.inc.com/john-nemo/how-to-create-a-killer-linkedin-profile-in-5-minutes.html


Optimizing your LinkedIn profile is one of the most important steps you can take in social selling. An optimized profile helps you be found, gives visitors to your profile a quick summary of why they should be connecting to you and what expertise you have to share. But optimizing your profile can be a challenge when you start from scratch to develop your structure and content. If you've been wanting to optimize your LinkedIn profile, but you don't know where to start, this article is for you. It gives you a copy-and-paste template for generating Leads on LinkedIn and even features some sample profiles from individuals on LinkedIn that have been doing a great job.


URL: ​https://www.superoffice.com/blog/social-selling/ 


Nice article that summarizes the relevance of social selling; highlights statistics and gives you 8 specific steps that you can do today to improve your Twitter, LinkedIn. Shows you how you can contribute relevant content that helps you be found and build your brand and awareness.


URL: http://www.salesforlife.com/hubfs/Step-by-step-guide-implement-social-selling-for-executives.pdf


Great executive overview with lots of details and statistics. From the benefits of social selling to strategy, processes and step-by-step process implementation. This roadmap document helps executives jumpstart digital transformation in their sales organization.


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