SocialSellinator upgrades your social media accounts on LinkedIn, Facebook, Twitter or Instagram to professionally represent you and make it easy to engage with you. We position you as a thought-leader and industry-expert by sharing interesting, relevant and engaging content on your behalf. We create stunning and professional videos or graphics for you. Then, we find your prospects, connect you with them and aggressively expand your network and your followers.
Successful engagement on social media and social selling is challenging and time-consuming. The way we help our customers achieve their goals is through years of experience and by knowing what works. Much of our work is manual because truly good content still requires a creative brain and someone who understands what your audience is looking for. In addition, we use social media management and automation tools that help us scale up results quickly. There's no dark magic and we're not making a secret out of this. In fact, we're happy to tell you which tools are most effective, so you can see for yourself that even when using automation tools, it still helps to have a professional do the work. That way, you can do what you're good at: running a business and selling.
According to Hubspot's definition, "Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy."
The challenge for sales is the abundance of available information. It results in buyers creating a mental shortlist or making a preliminary buying decision before ever speaking to a vendor. There's various datapoints: some say between 57% (Gartner/CEB) of the purchase decision is already complete before the customer even calls the supplier. SiriusDecisions puts more emphasis on the digital aspect of the buyers' journey, saying that buyers tend to carry out 67% of their buying journey digitally, taking control of finding information online rather than just picking up the phone to their potential suppliers and listening to what they have to say. Or according to Forrester's Lori Wizdo, buyers can get anywhere between 66% and up to 90% of the way through their journey before a conversation with sales happens.
However you look at these numbers, they all tell you one thing: it's important to reach decision-makers as early as possible in the buying process. Doing so lets you insert yourself (and your products/services) and allows you to shape decision-making criteria. That applies as long as you don't mutate back into cold-calling and untargeted sales robot then.
Our process helps you be smart, build your profile, connections and content. That way, so you can reach prospects early in the buying cycle with content that's relevant. This gives you an opportunity to demonstrate your knowledge, expertise and trustworthiness on the side of the future buyer. We give you the content and tools to successfully do this and we help you, so you don't have to try to sell something when the buyer isn't ready yet.
We equip you to have the positioning and content that speaks to the buyer when they're ready to listen to you and when they want to hear about features, functionality and any special offers.