5 Things You Didn't Know about LinkedIn Blogging
If you have a LinkedIn profile and you read this, you probably know that in 2014 LinkedIn launched its own publishing platform. LinkedIn is a professional business network, so blogs published on LinkedIn differ a lot from those shared on other social media platforms such as Facebook and Twitter. Blogging on LinkedIn is for serious business writers only, and therefore if you intend on publishing a blog on LinkedIn – you’re at the right place. Before you start writing, there are some things you need to consider or else your blog post might not get noticed.
In this article I prepared a digested version of an article published on OkDork on the best LinkedIn publishing tips based on the analysis of 3,000 LinkedIn posts.
Below are the five things you probably didn’t know about blogging on LinkedIn, but which you’ll find particularly useful if you are planning to publish on LinkedIn.
Let’s dig in.
1. Make it long…
Apparently, people on LinkedIn love reading long pieces of writing. So, a blog on LinkedIn isn’t something you can write overnight. It needs to be at least 2,000 words long, with a nice clear structure to it. Long articles are better because they always get more shares, comments and likes. In addition to that, they are great for search engine optimization since long texts always rank better. That said, you'll notice that this article doesn't make the 2,000 word-mark. I'd still argue that it has interesting information and it's better than not writing/publishing at all. Sort of like with sports: just because you don't have the time to run a 10k every day, doesn't mean that sitting on the couch is OK. How about running 2k instead? Right?!
2. ...But keep your headlines short.
As far as headlines are concerned, the rule is the opposite. Keep it short and catchy, and keep it simple – LinkedIn readers don’t like long-winded headlines. Ideally, they should be somewhere from 40 – 49 characters long.
3. Bring something of unique value to your readers
LinkedIn readers expect to get some value from your blog. There’s no point in writing a blog about something that is already available all over the Internet. So, a word to the wise – write about something you are really familiar with, and write about it in great detail. After all, you want to position yourself as an expert in your line of business, so better write like one.
4. Maintain a neutral tone
Sometimes you’re so passionate about your subject matter and you want to express yourself in your writing. On LinkedIn, however, this will mostly not be appreciated. Turns out that LinkedIn readers prefer a neutral unbiased approach to writing, where you objectively lay out and logically analyze the data, or whatever you are writing about.
5. Don’t include videos
Videos are not welcome in LinkedIn posts. It does seem a bit odd, but readers on LinkedIn don’t appreciate videos that much. On Facebook, Twitter, Instagram and Google+ it’s the opposite. Believe it or not, but it has been reported that posts with videos get less shares, likes and comments, than the ones who don’t. So, if you really don’t have to – don’t include videos in your LinkedIn blog post.
Do you have additional experiences and insights about blogging on LinkedIn? Let me know and share a comment - looking forward to hearing from you!